Digital marketing

Digital marketing is a type of business promotion which uses internet to

deliver marketing messages to attract customers. It is also called as online
marketing or Internet marketing.
The components of digital marketing are
1. SEO – Search engine optimization
2. SEM - Search engine marketing
3. PPC – Google Adwords
4. Blogging
5. Affiliate marketing
6. SMO – Social media marketing
7. APP – mobile app advertisement
8. online portal advertisement
9. Email marketing
10. SMS marketing
11. Web analytics

Difference between digital and traditional marketing.

Digital marketing is cost effective and easy to findout targeted audiences. It

as common platform and irrespective of company size and strength. It as
larger number of audience and personalized informations.
It is measurable by google analytics

Traditional marketing is the promotion of product and services through tv,

telephone, newspapers, banner, door to door. It is not cost effective and
difficult to find targeted audiences. It is difficult to measure.
SEO – Search engine optimization.

SEO is the process of improving the visibility of a website or webpages in

search engine result page ( SERP ) “ natural or unpaid (“ organic” ) search
results.
1. SEO is one of the most competitive terms under the “web promotion”
in all manners.
2. First analyse your website and find out the best suitable keywords for
your website that can optimize the ranking in better way.
3. adopt stringent measures to optimizes the website. It consists of
proper evaluation and audit. After that, we propose the best “ web
promotion plan” SEO .

Benefits of SEO
1. Increased traffic of your website – Top positions on the search
engine results page ( SERP ) receive a majority of the impressions and
clicks.
2. ROI ( return on investment ) – SEO provides the tractable results.
3. Cost effectiveness – SEO is one of the most cost effective marketing
strategies because it targets users who are actively looking for your
products and services online.
4. Increased site usability – In an effort to make your website easier
to navigate for the search engines.
5. Brand awareness ( people trust google ) - The more your pages
and content rank in high positions in the search engines the more
chances you have for users to see your content and associate your
brand.
6. Local term impact – The results of an effective search engine
optimization can be long lasting. The website can remain on top of
 the search engine results pages even after you stop the campaign
because of its long term impact.
7. your competitors are doing it - SEO is rising field and it is
gaining around. More people are starting to realize that the benefits
of SEO are extremely high.
8. 250million websites on the web SEO makes you stand out.
9. SEO leads to increased credibility for your brand.
10. Marketers rank SEO as one of their most effective digital
marketing strategies.