MARKETING STRATEGIES

Product/Services Prices Places Promotion

Delivery With Philhealth - Zero Mercy Heights Subd. 50% discount on the
hospital bill Buruun, Iligan City second and succeeding
deliveries
Without Philhealth
PhP 6,000.00
Newborn Screening Regular NBS-P750.00 Regular NBS
ENBS- P1500.00 Philhealth only

Prenatal 1st Visit- 200 Free medical check-up

Second and succeeding once every month
visit- 150.00
Immunization Pipv- 1000.00 Routine newborn care
Penta-1500.00 including BCG and Hep
MMR-1000.00 B vaccine.
BCG-350.00
HepB=600.00

STRATEGIC IMPLEMENTATION

Service Offered Location Quality Control Packaging Distribution

Delivery Mercy Under DOH Accept
Heights Guidelines franchising
Subd.
Buruun,
Iligan City
Newborn Under newborn Accept out
Screening screening patient delivery
quality for NBS and
assurance immunization
program
Immunization Under WHO
specifications

Prenatal Use fetal Conduct

biometry to mother class in
develop quality every
control systems barangays once
based on both a month
qualitative and
quantitative
approach