BUSINESS RESEARCH METHODS

Discussion Sheet - 2 Submitted By – Jyotsna (2019023)

Dewdrops research matrix

Management Should Oasis Pvt Ltd enter into a premium toilet soaps market? And if yes, whether they should
Decision Problem launch it nationally or not?
Research How Profitable it would be if What is the demand for How healthy or unhealthy the
Decisions they decide to launch premium soaps? And whether brand is?
Dewdrops? Oasis Pvt. Ltd can cater to that
demand.
Information  The market size of Premium  Demand for Premium Soap  Awareness of the product
Needs soaps nationally  Trial Rate
 The market share that  Do they have enough  Repeat Rate
dewdrop can capture competency (operational,  Drop-out rate
(whether it is less than 7% or financial) to produce and  Perception of the brand
not) distribute dewdrops nationally? (whether it is worth the price
 Price of Premium Soaps  Major competitors and their and can deliver the promised
 Sales data market share in the premium benefits)
 Cost of producing Dewdrop soap category  Unique Selling point
Primary and/or Both Primary and Secondary Both Primary and secondary Primary Data
Secondary Data data data

Kind of primary  Primary  Primary  Primary

and/or - Adoption rate - Company’s annual - Customer Feedback’s
secondary data - Sales Report report form (internal)
 Secondary - History of Innovation - Focus Group
- Market Research  Secondary Discussions
Surveys / Reports - Major competitors and - Interviews, Surveys
- Market share of the their market share - Questionnaire (
company (Competitor’s Annual structured)
- Statistical data report)
related to price
- Industrial trends
Comments Both Qualitative and Both Qualitative and Mostly Qualitative data would
Quantitative data is required Quantitative data is required be required