In 2008-09 we want to work together to improve

Crows Nest, to ensure that we are portrayed as

a premier lifestyle and shopping precinct....

Outdoor dining Internal store

that is well layout that
positioned, clean presents well to
and attractive the customer

Public spaces Public footpaths

Contact: Lauren Moore that are cleaned that are
Crows Nest Mainstreet Coordinator and maintained uncluttered and
A zero
M: 0416 057 993 regularly tolerance provide visual
approach
E: cnms@bigpond.net.au eye candy for the
to graffiti
A: Suite 11/110 Willoughby Road customer
Crows Nest 2065 Footpaths
should be
uncluttered

President’s Message: ! CN Mainstreet Coordinator’s

John Griffin
The retail market is so very competitive.
In 2008-09 CROWS NEST MAINSTREET
aims to promote Crows Nest as a retail
centre, just like we did when we first
introduced alfresco dining areas in the mid
90s.
That is why Crows Nest Mainstreet in
conjunction with North Sydney Council
commissioned a detailed Retail Study. The
recommendations of that Retail Study are
crucial to get Crows Nest back on the map
and out performing our main competitors in
Chatswood, Mosman and Lane Cove.
We need everyone in Crows Nest to do
their bit, North Sydney Council, Property
Owners and Businesses. Over the coming
months we hope to work with these partners
to implement the ideas from the Retail Study.
This newsletter is being launched as an
initiative by the Crows Nest Mainstreet
Committee to allow us to communicate with
you the ideas that we have for Crows Nest.
Your feedback to this newsletter is important
for us to ensure we do this well.
Message: Lauren Moore
CNMS is an initiative of Crows Nest
Homewares Cinema Ad
Chamber of Commerce. Working closely
with North Sydney Council we aim to The Ad currently running at the Orpheum
improve the operation, management, and Roseville Cinema’s:
promotion and presentation of the Crows “If your home feels a little ‘naked’, head for
Nest Retail Village, by providing the the furniture strip in Crows Nest… Over 40
property and business owners, operations stores in one kilometre with everything from
and employees of Crows Nest with home furnishings to office furniture…
independent retailers to the big major
dedicated support.
brands like Coco Republic, Freedom! Get the
That is why we are interested in the
best dressed home in town…Seven days a
physical appearance of Crows Nest. CNMS week on the Pacific Highway, Crows Nest.”
has been in operation for almost 15 years,
working behind the scenes being the voice
of the Crows Nest Retail Village when it
meets bi-monthly with North Sydney Council. In this edition:
If you would like to attend these meetings
they are scheduled in 2008 for Tuesdays President’s message! 1
4.30pm NSC Supper Room - 3 June, 4
August, 14 October and 9 December. Coordinator’s message! 1
It is at these meetings that matters such
as infrastructure; paving, lighting, laneways Retail Study" 2
and future development proposals are
discussed. What’s happening in Crows Nest?! 3
I look forward to working with you all,
for a prosperous 2008-09.
Business Survey" 4

Edition 1 - June CROWS NEST CHAMBER OF COMMERCE - JOIN NOW

Free membership to Crows Nest Chamber of Commerce for 2008-00. All you have to do is

2008
reply to this newsletter and provide your contact details by 30 June 2008. Free membership
is available from 1 July 08 - 30 Jun 09.

Contact: John Griffin - President 0412 970 353 or Lauren Moore - CNMS 0416 057 993
Crows Nest Retail Study The partners that contribute to the success of Crows Nest as
In 2007 a Retail Study was a retail precinct & their roles
commissioned by North Sydney Council and
Crows Nest Mainstreet. The work was
undertaken by consultants People, Place and
Partnership Pty Ltd and City Marketing Pty
Ltd.
North Sydney Council
Crows Nest succeeds as a shopping
precinct because all the partners are Planning
contributing to some extent. These partners Infrastructure
are North Sydney Council, Property Owners
and Businesses. The diagram opposite shows
Public Spaces
you the types of things that each are Services
responsible for.
If a centre is to excel it requires that
each of the responsible partners are
involved in its success. They need to ensure Customers
that they are performing to the highest their
possible level. Crows Nest could be more “experience”
successful with effort from each of the
partners.
Property Owners Businesses
Everyone has a role to play in
achieving better standards in presentation in Investment Business Mix & Offering
the private domain (ie building appearance Growth Business Quality
and business presentation) and public
Building Maintenance Atmosphere & Positioning
domain (ie parking stations and overall
cleanliness) with the overall objective to Customer Experiences
increase the customers experience of the
centre.

North Sydney Property Businesses

Who Council Owners

needs Public Spaces Building Presentation

to do
Public spaces are of a high
standard but closer attention to
Appearance Standards of presentation are
poor in comparison to Lane
Overall building maintenance is
detailed cleaning and Cove and Mosman and
poor and property owners need
maintenance is required especially poor compared to
to address issues of the overall

what?
Shopping Centres. Businesses
appearance of their buildings
urgently need to address the
way their business presents

There were a number of key

recommendations from the
Retail Study that will help to
improve the overall
experience for customers and
to increase the
competitiveness of Crows Nest
as a retail precinct.
Parking Signage
Investigate opportunities for
directional signage to parking
stations to be improved and
real-time solutions explored
Awnings
Awnings are in poor repair and
need attention to maintenance
and painting
Signage
The quality of individual
business signage varies
throughout Crows Nest.
Signage should be bold, clear,
clean and reflect the point of
difference of the business

Every partner must contribute

if Crows Nest is to operate
well. Outlined in this table are
some key priorities for action
from the Retail Study for each
of the responsible partners in
Crows Nest.
Parking Stations
Parking stations need to have
higher standards of cleanliness
and maintenance in order to
compete with shopping centres
Interior Entry points
Infrastructure Many businesses in Crows Nest
have cluttered and dirty entry
Ensure that the basic
points. The entrance to a
infrastructure within the building
business is very important and
meets the requirements of
should be inviting and clear of
contemporary retail spaces (ie
obstructions
plumbing, lighting etc)
 Some things
happening in
Crows Nest
1. Alexander Street Roundabout (cnr
Holtermann and Alexander Street)
Would you like to support a roundabout
being installed at this location? If you do
contact us at CNMS

2. Holtermann Street Car Park

The two extra levels have now been
finalised and are operational

3. NSC & Woolworths

Are still negotiating with respect to the
redevelopment of the overall site at
Falcon, Alexander and Burlington
Streets. We will keep you informed as
we become aware of information

Crows Nest Businesses what can you be doing in 2008? 4. Cinema Ad

Still running for the benefit of Crows
Nest at our local independent cinemas
Business Presentation (Roseville and Cremorne Orpheum)

Visual merchandising is a common term

5. Outdoor Dining Areas
used in the retail sector to describe the way
How do they rate near your property?
a business presents to a customer. It is more
Let Crows Nest Mainstreet know what
than just ‘window dressing’ and is no longer
you think?
merely about the window display. New and
existing retailers and business owners should
6. Awning Audit
use visual merchandising as a tool to
How safe is your awning? It is the
strategically position themselves on a busy
Make your signage unique property owner's duty of care to
mainstreet where they only may have 5
maintain awning safety. If it needs
seconds to grab a customer’s attention.
checking - get a structural engineer.
Paying close attention to all aspects of
the physical space you have - from street
level, through the store, to the back entrance
- ensures that all opportunities to deliver a
high quality and memorable experience for
the customer is achieved.
You should be aware of the following
key elements about your business:
1. Window Displays
2. Signage and building appearance
3. Store design: colour scheme etc
4. Entry points
5. Instore signage/logo/ticketing
6. Atmosphere: smells, mood of staff Make your shop window stand out
7. Lighting
8. Instore display of products
9. Location of your products in store 7. Crows Nest PLAZA REDEVELOPMENT
10. Store cleanliness CNMS is so very glad to see plans for
the redevelopment of Crows Nest Plaza
When was the last time that you considered with a proposal that includes a state of
all of these elements of your business? the art shopping complex with TWO full
line supermarkets, retaining the existing
How are your sales?
chain – with the introduction of a new
Are there simple proactive things that you major chain into Crows Nest providing a
could be doing to attract new customers to new choice and “anchor tenant” to
your business? Crows Nest.
What is the first step you could take? Make your store easy to move around

Join Crows Nest Chamber of
Commerce July 08 to June 09
FREE until 30th June 2008
Join now by completing the information
opposite and emailing or posting to
PO Box 49 Crows Nest 2065
Let us know your ideas.....
Crows Nest Mainstreet
would love to hear your
thoughts and priorities for
Crows Nest:
Business:____________________________
Number of staff employed: _____________
1. What ideas do you have for improving
Crows Nest?
2. How do you suggest we get customers
back into Crows Nest?
3. When was the last time your property
was painted?
4. Are you aware of:
• The FREE graffiti removal program by
North Sydney Council?
" Yes " " No
• The four car parking stations in Crows
Nest?
" Yes " " No
• The evening voucher parking system for
staff in Hume Street Car Park?
" Yes " " No
If you answered NO to any of these questions
please contact CNMS for more information.
Name
Business
Mailing Address
Business Address
Email
Telephone
Property Owners
Please complete this survey and return to Crows Nest Mainstreet needs to
Crows Nest Mainstreet Ltd maintain a zero tolerance to graffiti
and provide under cover awning
Suite 11/110 Willoughby Road
protection for Crows Nest customers.
Crows Nest 2065 What can you do?
cnsm@bigpond.net.au
Free Graffiti Removal
Are you aware of the FREE
graffiti removal program being run by
5. Please advise of any Mainstreet North Sydney Council? It Is
maintenance issues in Crows Nest. ABSOLUTELY FREE - contact Lauren
Moore, Crows Nest Mainstreet
Coordinator to find out more
cnms@bigpond.net.au or North
Sydney Council on 9936 8100.
Building Awning
Is the awning attached to your
6. Did you find this newsletter: (please tick) property safe? Water proof? Is the
signage above the awning up to
" very useful date? Is there adequate lighting
" useful under the awning? Are the windows
acceptable for your tenants?
" not useful
It is the property owners duty of
" " " care to maintain their property.
7. Are you interested in being informed of
future activities and events?:
Building Presentation
• Crows Nest Streetscape meetings? Clean, fresh, interesting, safe,
inviting, dry under cover? Do these
" Yes " " " No
words describe YOUR property? If
not, you could be letting the rest of
• Crows Nest social gatherings?
Crows Nest down.
" Yes " " " No Benefits include: property looks
good and you can maintain rents.
• Public Meetings on controversial issues Question: When was the last
which might affect Crows Nest? time you gave your property a lick of
fresh paint?
" Yes " " " No If it was last century - you are
definitely letting the team down, if it
8. If you are a property owner are you was over five years ago you should
aware you are eligible to vote in the really consider repainting this year. If
September Local Government Elections? it was last year - pat yourself on the
(you do need to register to be eligible) back.
" Yes " " " No