PROJECT BY

SANDARSH
||| BBM
ROLL NO: 15614
A PROJECT REPORT
ON
CONSUMER BEHAVIOUR AND PRODUCT PROFILE OF
“ROYAL ENFIELD INDIA”
WITH SPECIAL REFERENCE TO ROYAL ENFIELD PUTTUR.

INTRODUCTION OF THE COMPANY

Royal Enfield is one of the oldest motor bike producing company in India.
The first Royal Enfield motorcycle was built in 1901.Royal Enfield
motorcycles had been sold in india since 1949. In 1955, the Indian
government looked for a suitable motorcycle for its police and army, for
use patrolling the country’s border. The bullet was chosen as the most
suitable bike for the job.
Now the Royal Enfield is one of the biggest motorcycle selling company in
the India.

OBJECTIVES OF THE STUDY

The study would make in depth analysis of two wheeler market, its
perception, reaction, towards various influencing factor and the consumer
sentiments, which greatly influence the two wheeler market.
This being study on Royal Enfield, the organisation, the performance
product, strength and weakness would be analysed.
To have a better knowledge about the Royal Enfield, two wheeler market
with regard to the various brands.
To know the opinion of Royal Enfield, user regarding the various aspects
of their vehicle.

Product profile
1.Royal Enfield classic 350
2.Royal Enfield bullet 350
3.Royal Enfield Himalayan
4.Royal Enfield Thunderbird 350
5.Royal Enfield Classic 500
6.Royal Enfield bullet 500
7.Royal Enfield Thunderbird 500
8.Royal Enfield continental GT