Stratesic MANAGEMENT _AssiGumeNT
Verve Ctra ComenrisoN af AIR Asta Ano
MALAYSIAN AIRLINES
Qik Asia vatve Genin
Developing methods bo lower the ¢
and maintacrence
eure best Yatity product without getting
therease in cosk
Scanned with CamScanner1 iss J
Scanned with CamScanner
I “_MAWysian Arrowes
Firm
HRm ~Involved Seeorr ty, training 7 motivating
> Yrecording tne workers 3)
| Technology -An area TS conc ned ar shnolegy
i a ‘
4 crucar for mod) companies today
7 Procurement] = Responsible For purchasing ¢ mabrial,
4 z Gn CFRICIEHE procunmenk Separtment
3 sales
4 > = 7 ‘thal ~ Related
. material a Related fo Actions 85 te
edit
werd ng production Y nee ' ss
=] hesdung cf as | servieto [Ge [as
Y servi custome | manket | _ =|
eq Suppuey
a
7 Gnbaynd: | operations | outbound [-marietig | Servizy
Tog tt
CompPARIsoN
i) ee istres |
Air Ast
Scanned with CamScannersue time tn Areas yshave a are_Mmore
ony ferchazing airline tienel
4) Mating and Sales
— teary faut ginal —iadhisty —inaumbente that alia offers —
fous prcees = tan _arrtines tS. focesingan aa alyatng
wstome _nenols by marke _reaurch.
3) Services :
Pir Asia. js one gf He Fess Birkin Hat has -
es| ano ;
Therkrate
Scanned with CamScanner4S to Romin -
hosing a better "complaint hand 7
Scanned with CamScanner