MEDIA AND INFORMATION LITERACY
DAY 1:
Media
ways/channels/means/communication
tools
-combination of physical object
-used to communicate or mass
communication through physical
objects (radio, television, computers, or
film)
Media Literacy
-ability to access, analyze, evaluate,
and create media
Media Literate Youths and Adults
-better able to understand complex
messages we receive (tv, radio, internet,
newspaper, magazines, books,
billboards, video games, music)
Information Literacy
–set of abilities requiring individuals to
“recognize when information is needed
and have ability to locate, evaluate,
and use effectively the needed
information.”
Technology Literacy
–ability of an individual, working
independently and with others, to
responsibly, appropriately and
effectively use technology tools to
access, manage, integrate, evaluate,
create, and communicate information.
jamna myrein
DAY 2:
Evolution of Traditional Media to Modern
Media:
Prehistoric Technology
-technology that predates recorded
history
-past events: stone age, iron age,
bronze, copper : spear, bow, arrow,
stones
Industrial Age
-changes in economic and social
organization
-around 1760 in Great Britain
-replacement of hand tools with power-
driven machines
-power loom and steam engines
(powered coals, woods) : large
establishments
Electronic Age
-electronic equipment (computers,
telephone, tv, calculators, automated
computations)
Information Age
-a.k.a Computer Age, Digital Age, New
Media Age
-from traditional industry to industrial
revolution
-economy based on information
computerization
-smart phones, laptops, wifi
DAY 3:
Information Literacy
-important in the contemporary
environment of rapid technological
change and proliferating information
resources
New Media (Internet)
–content available on-demand through
the internet
–accessible on any digital device
–usually contains interactive user
feedback and creative participation

Sources of Information:
-libraries DAY 5:
-community resources
-special interest organization Media and Information Sources:
-media Indigenous
-internet –a media or information
-multimedia (textual, graphical, oral) –based on a particular society
Authentic –original, accurate –local knowledge

Library
Validity –reasonable, logical, clear
–a room that contains printed or digital
Reliability –trusted, proven, dependable media and information
–books, encyclopedias, dictionary,
newspapers, multimedia CDs
DAY 4: Internet –massive network of media and
Types of Media: information-can be accessed through
-Print (books, newsletter) the World Wide Web (www)
-Broadcast (radio) DAY 6:
-New Media (internet)

Print Media
–form of advertising
-uses physically printed media
(magazines, newspapers)
-to reach consumers, business customers
and prospects

Broadcast Media
–most expedient means to transmit
information immediately to the widest
possible audience
-although the internet challenges
television as the primary source of news

jamna myrein