BHAVYA VATS

(+91) 997-377-2043 | bhavya.vats@gmail.com

LinkedIn: https://www.linkedin.com/in/bhavya-vats-a741852b/

EDUCATION
XLRI, JAMSHEDPUR 2014 – 2016
MBA (Business Management) 5.02/ 8
IIT ROORKEE 2009 – 2013
B. Tech. (Metallurgical and Materials Engineering) 7.21/ 10
CLASS XII, CBSE 84.8%
CLASS X, CBSE 91.2%

EXPERIENCE: 3 years
PAYTM E-COMMERCE PVT. LTD., NOIDA Jun 2016 – Till Date
Manager, Category Growth: Customer experience redesign, promotions planning, P&L management and digital marketing
● Planned and executed category promotions towards quantity and GMV targets – saw ~2x run rates during the same
● Redesigned category landing pages to improve creatives performance (click-through rates) by 70%
● Reworked social media contests, which led to cost savings of Rs. 60,000 per month on social media budgeting
● Worked with 2 brands to get their online properties created on Paytm App and Web
● Improved NPS (Net Promoters Score) by 200% using business judgments on merchant/brand performance
● Maintained digital marketing RoI in the range of 7x to 9x by selective channel targeting
Applauded for
● Improvement in category net margin by 0.5% through optimizing cashbacks and delivery charges
● Optimizing category product searches on Paytm App/Web to increase their monthly GMV share from 25% to 40%
FLIPKART INTERNET PVT LTD., BANGALORE Apr 2015 - May 2015
Summer Internship: New vertical launches – FMCG category
● Worked on promotions and offers planning to meet quantity target sales (4,500 units for May 2015)
● Carried out subsequent user visits and conversions analysis, devised promotions for Jun 2015
Applauded for
● Quantity sales achieved for May 2015: 5400 (20% additional over target units); awarded a PPO after internship completion

MU SIGMA BUSINESS SOLUTIONS PVT LTD., BANGALORE Aug 2013 - Jun 2014
Trainee Decision Scientist: Business problems formulation, data driven hypothesis testing, recommendations preparation
Project: Drug share drop analysis for a globally integrated healthcare corporation
● Analysed the share drop of a blockbuster drug for a global integrated healthcare company
● Researched extensively on the associated therapeutical area and related products
● Carried out exploratory data analysis and data-driven hypothesis testing using SQL and MS Excel
● Generated relevant insights and prepared actionable recommendations
Project: Employee absenteeism analysis for a major US-based low fare airline
● Analysed the trends and drivers of absenteeism for the world’s largest low-fare airline
● Carried out hypothesis testing to drill down absenteeism across multiple dimensions using R and MS Excel
● Provided recommendations on absenteeism reduction for a potential cost saving of $ 1.5 million
Applauded for
● Playing a key role in kick off and implementation of this project enabling its conversion into a long-term client engagement

ACADEMIC ACHIEVEMENTS
● Amongst the top 0.3 percentile of candidates who appeared in Xavier Aptitude Test (XAT) – 2014
● First Prize, Ideaz (Metallurgy), a national level paper presentation competition held at Cognizance 2012, IIT Roorkee
● Second Prize, Spectrum (Metallurgy) at Cognizance 2013, IIT Roorkee
● Secured an All India Rank of 2978 out of 4 lakh aspirants in IIT-JEE 2009, i.e., within top 0.75 percentile
LIVE PROJECT
Study of Shopping Behavior of Lifestyle Goods for Kids Jun 2015 - Aug 2015
● Conducted interviews of 41 customers at 3 branded outlets in Jamshedpur
● Analyzed and identified the factors involved in purchase decision for kids’ lifestyle goods
POSITIONS OF RESPONSIBILITY
SENIOR EXECUTIVE MEMBER, ALUMNI COMMITTEE- XLRI Apr 2015 – Feb 2016
● Organized Summer Alumni Meets across India (Bangalore, Delhi, Pune, etc.) that saw a total footfall of over 2000 alumni
● Acted as a SPOC for Bangalore Meet and raised sponsorship worth Rs. 1.25 lakhs for the event
● Organized Alumni Homecoming 2015 at XLRI Jamshedpur, with a budget of Rs. 25 lakhs and footfall of 150+ alumni
ASSOCIATE COMPANY COORDINATOR, CENTRAL PLACEMENT TEAM – IIT ROORKEE July 2011 – May 2012
● Member of the team of 6 students responsible for the placement of 1200+ students
● Conducted recruitment processes and managed logistics for over 25 companies that visited IIT Roorkee
● Organized workshops and alumni-talks related to placement preparation for IIT students