Learning activity 3

Evidence: Advertising

Create an ad for a product and answer the questionnaire. Then, make a

television commercial in a video bearing in mind your answers and the
importance of media literacy through critical thinking.

POND´S CREAM CLARANT B3

Product
The best product to fight wrinkles
Message

if you want to fight wrinkles on your face, use POND´S

Advertiser
CREAM
Identification
technique

Generalization
technique

Emotional appeal
technique

Celebrity endorsement
technique

Skin without wrinkles never gets old.

Ideology
When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.
 Criterios de evaluación
 Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.

 Redacta textos basándose en la alfabetización mediática desde una

perspectiva crítica, manejando el vocabulario y la gramática requerida.