Certificate No.

AJA19-0226

COURSE GUIDE

Course: IT 413 - ELECTIVE IV (E-Business) Semester: 1st School Year: 2018-2019

Class Schedule: Mon-Wed 7:30-10:00
Lecturer: Perez A. Germino III
Fri 9:00-10:30
Course Description:
E-Business explores what an e-business is and how it is managed. Ebusiness is an
interdisciplinary topic encompassing both business and technology. Basic business aspects and
applications throughout the business world include commercial business, government, education, and
health services. The major characteristics, opportunities and limitations of this form of business are
explored. Students study various issues and risks that exist in the rapidly changing world of e-business.

Course Outline
SCHEDULE TOPIC
LEARNING THE BASIC
Chapter 1 Introduction
● Key issues
Week 1-2
(Aug. 05 & 7, 2019)
● Defining e-business
(Aug. 12 & 14, 2019) ● The development of the new economy
● Types of e-business and related industries
● The growth
Chapter of e-business
2 E-business technology
● Key
● Use of issues
the internet
● Introduction
● Key people
Week 3-5 ● The development of the internet
(Aug. 19 & 21, 2019) ● The World Wide Web (WWW)
(Aug. 26 & 28, 2019) ● Information infrastructure
(Sept. 02 & 04, 2019)
● Electronic Data Interchange (EDI)
● Program languages
● Industry standards
● Wireless technology
● Interactive television
● Payment systems
Week 6 Chapter 3 E-business markets and models
(Sept. 09 & 11, 2019)
● Key issues
● Introduction
● E-businesses
● E-business environment
● E-marketplaces
● E-business markets
● E-business models
● Types of e-business models
● A framework for analysing e-business models

Week 7 Preliminary Examination

(Sept. 16 & 18, 2019)

Week 8-9 Chapter 4 E-business economics

(Sept. 23 & 25, 2019) ● Key issues
(Sept. 30 & Oct. 02, 2019)
● Introduction

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● Towards perfect competition
● The effect of the internet on the competitive environment
● Key economic characteristics of the internet
● Cost of production and distribution
● Disintermediation and reintermediation
● Mini Case Study: www.oag.com
● Economics of information
● Connectivity and interactivity
● Economies of scale
● Economies of scope
● Transaction costs
● Network externalities
● Switching costs
● Critical mass of customers
● Mini Case Study: Online gambling
● Pricing
Chapter 5 E-marketing
● Key issues
Week 10 ● Introduction
(Oct. 07 & 09, 2019)
● Internet marketing
● E-marketing plan
● The marketing mix
● Branding
● Online advertising
● Targeting online customers
● Interactive television and e-marketing
● Customer relationship management

Week 11
(Oct. 14 & 016, 2019) Chapter 6 The internet: law, privacy, trust and security
● Key issues
● Introduction
● The internet and the law
● Privacy, Trust, and Security
● Mini Case Study: BBC

Week 12 Midterm Examination

(Oct. 21 & 23, 2019)

Chapter 7 The management of e-business

● Key issues
Week 13 ● Introduction
(Oct. 28 & 30, 2019) ● Managing knowledge
● Managing applications systems for e-business 188
● Mini Case Study: Ryanair 189
● Customer Relationship Management (CRM) 192
● Supply Chain Management (SCM) 195
● Management skills for e-business 198
● Managing risk
Chapter 8 E-business strategy: formulation
● Key issues
Week 14 ● Introduction
(Nov. 04 & 06, 2019)
● Strategic management and objective setting
● The strategic process
● Internal analysis

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● External analysis
● Competitive strategies for e-business

Week 15 Chapter 9 E-business strategy: implementation

(Nov. 11 & 13, 2019) ● Key issues
● Introduction
● Strategic controls
● Organisational learning
● Organisational culture and e-business
● Organisational structure and e-business
● Mini Case Study: Sure Start
● Change management
● Mini Case Study: Levi Strauss
Week 16
(Nov. 18 & 20, 2019) Pre-Final Examination

Chapter 10 E-business strategy: evaluation

Week 17 ● Key issues
(Nov. 25 & 27, 2019) ● Introduction
● The evaluation process
● Organisational control and evaluation
● Financial evaluation
● Technology evaluation
● Human resources evaluation
● Website evaluation
● Business model evaluation
● Mini Case Study: Amazon.com
● E-business strategy evaluation
● Mini Case Study: Zen Internet
Week 18 Chapter 11 Gaining and sustaining a competitive advantage
(Dec. 02 & 04, 2019) ● Key issues
● Introduction
● Competing effectively
● First-mover advantages
● Generic strategies
● Mini Case Study: Glasses Direct
● Integrating generic strategies
● Expanding product lines
● Lock-in and switching costs
● Bricks and clicks
● Winner-takes-all
● The problem of sustaining competitive advantage
Week 19 Chapter 12 E-business: the future
(Dec. 09 & 11, 2019) ● Key issues
● Introduction
● The phases of e-business development
● The performance of e-business 327
● The future of e-business
Week 20 Final Examination
(Dec. 16 & 18, 2019)
Course Requirements

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Course Learning Outcomes: Required Output

At the end of the course, the students should be
able to: 1. Group Reporting
2. Case Study Project
1. Understand the current status of e- 3. (E-Business) - Create a system
business concepts and follow its
development;
2. Recognize the key implementation
issues along with the e-business
system design;
3. Catch the enterprise data storage
technology and management issues for
e-Business systems;
4. Evaluate the existing e-business
system with an architectural vision and
performance perspective;
5. Appreciate the criticalness of
performance, service-level-agreement,
and latest IT technology to e-business
solutions;

Course Policies: Grading System

1. To ensure successful completion of this 1. There will be 4 rating periods: Preliminary,
course, students are expected to arrive Midterm,
for class on time and to remain in class pre-finals and Finals
until the end of the class session.
2. All students are expected to behave with 2. The grades for each rating period shall be
academic honesty. It is not academically computed as:
honest to misrepresent another person’s 60%– Class Standing
work as your own, to take credit for 40%- Major Examination
someone else’s words or ideas, to obtain Grade for the corresponding rating period
advanced information on confidential test 3. Mid-term Grade = (preliminary + Mid-term)2
materials, or to act in a way that might 4. Final Grade = (Pre-finals +Finals)2
harm other students’ chances for Average Grade = (Mid-term Grade + Final
academic success. These students will Grade)2
automatically have a grade of 5.0 after
three (3) offenses of academic
dishonesty.
3. Assignments should be submitted on the
set deadline. Late assignments will be
deducted accordingly.
4. All students are expected to take Major
Exams (Midterm/Finals) on the specified
day. In general, no make-up test or re-
test will be given except when
circumstances warrant but with valid
supporting documents presented.
5. Group activities will be part of the class
participation. Students should participate
actively or get involved in group
dynamics and other group assignments.

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6. All students are expected to attend

classes in the prescribed uniform.
References:
1. Introduction to e-Business Management and Strategy by Colin Combe, Copyright 2006

Consultation Schedule:
MW
12:00 –1:30 PM
TTH
12:00 - 1:30 PM

Prepared by: Approved by:

PEREZ A. GERMINO III SHOVEN M. AFABLE

Lecturer Program Head, CCS

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