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AN ORGANISATIONAL STUDY
AT
EASTERN CONDIMENTS PVT LTD: cochin
( Submitted to the kerala University, in partial fulfillment of the requirements for the award of Master of
Business Administration)
Submitted by;
MAYA TV
Submitted to:
Mrs.Deepa
OCTOBER 2011
2
DECLARATION
I hereby declare that the dissertation entitled ‘Organization Study at EASTERN CONDIMENTS PVT
LTD, KERALA’ submitted to INSTITUTE OF MANAGEMENT AND TECHNOLOGY in partial fulfillment of the
requirement for the award of the degree of M.B.A (Master of Business Administration), is a record of original
work done by me under the supervision and guidance of Ms.ANN,HR officer , and the project work has not
formed the basis for the award for any degree or other similar title to candidate of any university.
Place: PUNNAPRA
Date:27/10/2011
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ACKNOWLEDGEMENT
I am deeply indebted to EASTERN CONDIMENTS PVT LTD, for giving me this opportunity to
complete my project work in their esteemed organization.
I am extremely grateful to Ms.ANN,PROJECT GUIDE, for all her guidance, assistance and support.
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CHAPTER 1
INTRODUCTION
5
INTRODUCTION
An organization refers to a social arrangement that pursues collective goals,
controls its own performance, and has a boundary separating it from its environment.
Management is interested in organization mainly from an instrumental point of view.
For a company, organization is a means to an end to achieve its goals - which are to
create value for its stakeholders (stockholders, employees, customers, suppliers,
community).
secondary objectives
b) Methodology
Primary Source
Primary data are collected through discussions and interviews with officials, also
through direct observation.
Secondary Source
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• The scope of the study was limited to the corporate office at cochin and
manufacturing unit at Adimali.
Time constraints has been the main limitation. The company personnel do not
reveal trade secrets, confidential information like marketing, finance.
f) Chapterisation
• Chapter 1 – introduction
CHAPTER 2
INDUSTRY PROFILE
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Summer bad trade links with the Indus valley via Hindu Kush by 3000 BC and by sea
from 2500 BC thus thinking the Harappa’s with both Sumerians and Egyptian, where
cumin, anise and cinnamon were used for embalming by 2500 BC.
By 1750 BC Harappa civilization had disappeared probably due to flood and tectonic
shift were replaced by the Aryans who invaded via Hindu Kush by 1500 BC. The
Aryans had considerable contact with Babylon from whence the original flood legend
arose be adopted by both the Aryans and the Hebrews and several other civilization.
INDUSTRY PROFILE
10
Food processing industry in India is among one of the biggest sectors known in
terms of production ,growth,consumption,and export. The turnover for this sector
accounts for Rs.250,000crores(USD 69.4billion ) approximately and within it the
value-added food products are estimated at Rs.80,000 crores,which is USD 22.2
billion.This sector covers a wide range of edible items, such as,fruits and
vegetables,spices and condiments,meat and poultry,alcoholic beverages,milk and
milk products,fisheries,grain processing,and plantation. Other consumer goods in the
products in the food processing sector include confectionery items, chocolates and
cocoa products, mineral water, soya-based products, high protein food products,and
so onThe exporting processing zones and food proceesing industries in India are
made 100 percent export oriented by the government of India ever since august
1991 and has also permitted for collaboration both with the the local and global
firms. The estimated FDI in this sector is accounted for Rs.10, 000crores.Some of the
features of food processing industries in terms of export production are as follows
Food processing are built in both the export processing zones as well as the the free
trade zones in India and it has been made 100 percent export oriented
The import of goods enjoy tax free privelage in all kind of goods
Indian spices paid important role in the history of various lands discovered or
destroyed kingdoms built or brought down, wars won or lost, treaties signed or flowed
flavours sought or offered. Spices have also played a political role in the history. He
use of spices from the year 1200 and the European preoccupation with the world of
spices was born .The use of spice in food meant money and power, and the desire to
acquire these precious status symbols led to world exploration pan global
communication trade, alliance and war.
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Indian spices also fitted into philosophic concepts of improving health science. It
was understood that they could affect the four humors
(Blood, phlegm yellow bile and black bile) and influence the corresponding moodes
(sanguine, phlegmatic, choleric and melancholic)
a) CURRENT SCENARIO
Within the past one decade, the international trade in spices has grown by leaps
and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US
dollars are now imported globally every year. An impressive 46% of these supply
come from India. India’s exports and spice extracts have made spectacular growth
attaining over 50% of the global market within a short span.
This remarkable achievement is boon of a sea change in the industry scenario.
At present India produce around 2.5 million tonnes of different spice valued at
approximately 3 million US dollar, and hold the premier position in the world.
Because of the varying climate suitable for the spice cultivation almost all spices are
grown in this country. In almost all spices are grown in this country. In almost all the
28 states and six union territories of India, at least one spice is grown in abundance.
No country in the world produces as many varieties of spices as India.
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CHAPTER 4
COMPANY PROFILE
13
INTRODUCTION
The company exports its products to Saudi Arabia and the United Arab Emirates for
the past few years and now the company exports its products to various parts of the
world like Middle East, the U.K, the U.S.A, Australia, Germany etc.
The production at the initial period was only 100kg per day. In those
days, the process of production was enhanced from grinding to pulverizing and so the
production could also help to preserve the natural taste of the powder. As Eastern
curry powder unit could not meet the increased demand, establishment of Eastern
Condiments with a production capacity of 20 tonnes a day was a absolutely necessary.
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From the initial production capacity of 100kg per day , now it can produce around 78
tonnes per day.
The purity and freshness of Eastern Curry Powders made “Eastern” a house hold
name in India and abroad. Bringing high quality products every day at affordable
prices to the common man for his daily use is the ultimate goal of Eastern group of
companies. Treating the customers with commitment for quality at the right price in
all products is their formula for success.
3.Production
4.Maintanence
5.Marketing
7.Purchase
8.Export
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9.IT Department
PRODUCT PROFILE
Eastern condiments Pvt . LTD has different varieties of spices, curry powders,
blended curry powders and masala. The different Categories of products are:
Eastern processes and manufacture Spices and blended spice powders. Spices are
procured from the finest plantations in Kerala, India.
DIRECT POWDERS
TURMERIC POWDER
CHILLI POWDER
CORIANDER POWDER
BLACK PEPPER POWDER
DIRECT SEEDS
MUSTARD
CUMIN
BIG JEERA
MEETHI
RASAM POWDER
SAMBAR POWDER
PICKLE POWDER
FISH MASALA
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CHICKEN MASALA
MEAT MASALA
BIRIYANI MASALA
GHARAM MASALA
PICKLE
MANGO
TENDER MANGO PICKLE
GINGER
GARLIC
LEMON
DATES
PRAWN
MIXED VEGETABLE
Outsourced product
Company outsource the manufacturing\procurement of the following product.
TAMARIND
RICE PALADA
COCONUT
GINGELLY OIL
Chapter 4
ORGANISATION STRUCTURE
ORGANISATION CHART
BOARD OF DIRECTORS
CHAIRMAN VICE CHAIRMAN VICE PRESIDENT (OP) DIRECTOR - TECHDIRECTOR -F&A DIRECTOR- P&O DIRECTOR- IT
EXECUTIVE COMMITTE
FINACE
CONTROLLER
AGM
Finance
DY
ASST MANAGER MANAGER
MANAGER
SR.SALES SR OFFICER
-PPC
OFFICERS PURCHASE
DY
MANAGER WORK
MANAGER
TECHNICAL SHOP IN
SR OFFICER ELECTRICAL
SALES TEAM CHARGE
PPC OFFICERS-IT
ASST MANAGER
OFFICERS- PPC MICROBIOLOGY
PRDCTN TEAM
SR OFFICR
TECHNICAL
Awards Won
The eastern group has won many prestigious awards for its outstanding
performance by Spices Board India for 8 consecutive years from 1998 to 2004-’05.
Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the “Best Business Man
Of The Year” by Business Deepika (leading business journal in Kerala) in 2007-2008.
He is also the award winner of “Best Entrepreneur Of The Year” by Mangalam
Publications. The company has also won the FACT MKK NAIR MEMORIAL
PRODUCTIVITY award for the year 1995-’96.
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The company has got ISO 22000 and the HACCP certification. Eastern was
the first company in India to get ISO 22000 certificate. Every award has been a
stepping stone for achieving greater heights and look forward for higher goals. The
foresight of the chairman is the guiding light for the blazing track of the group.
2) Sunidra Mattresses
Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir
mattresses with a state of the art factory in Thodupuzha. The popular brand of
rubberized coir mattress manufactured by Sunidra Mattresses Pvt.Ltd.is slowly
growing to be a market leader in the country. Sunidra has own the ISO 9001-2000
certificate.
Sunidra is made of rubberized coir sheets that are produced from 100% natural
latex without any added waste. These rubberized coir sheets are air permeable and
have natural breathing qualities, it doesnot cause any allergies and also recyclable.
COMPETITORS INFORMATION
The company has many competitors in the market because the condiments
industry it also small scale industry. So the company faces competitors mainly from
three different states like
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Karnataka -M T R
Tamilnadu – Shakthi
Ensured that the food safety hazards that may be reasonable expected to occur
in relation to products within the scope of the system are identified evaluated
and control in such manner that the product of the organization do not directly
or indirectly, harm the consumer,
Communicated appropriate information through out the food chain regarding
safety issues related to its products,
Communicated information concerning development implementation and
updating of the food safety management system throughout the organization to
the extent necessary to ensure the food safety required by this international
standard, and
Evaluated periodically and update when necessary the food safety management
system to ensure that the system reflects the organizations activities and
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incorporates the most recent information on the food safety hazards subject to
control
ISO 9000-2000
ISO 9001-2000
ISO 9004-2000
1. It is first developed and published in 1987, revised in 1994 and 2000.
2. It consists of 3 basic documents (9000,9001 and 9004
3. It is a means to demonstrate quality assurance of product or services
4. It is the most popular among over 13000 standards issued ISO since 1987
5. Indian version is IS/ ISO 9000 series standards
ISO VERSIONS
Eastern is the first company in India and the second company in Asia got ISO 22000
Certification.
Eastern got ISO Certification in the year 2000-20005.The Organisation shall ensure
the following basic requirements for the implementation of ISO 2200.
The food safety hazards that may be reasonable expected to occur i relation to
products within the scope of the system are identified, evaluated and controlled in
such a manner that the products of the organisation do not directly or indirectly harm
the consumers.
Communicate appropriate information through the food chain regarding safety
issues related to its products.
Communicate information concerning development, implementation and
updating of food safety
Evaluate periodically and update.
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DEPARTMENT CHART
26
Senior manager H R
H R Officers
2. CLASSIFICATION OF WORKERS
1) Senior workers
2) Junior workers
5) Technical workers
6) Apprentice
A) DIRECT RECRUITMENT
In Eastern frequency uses this method for recruitment. The firm places job’s
advertisement in Malayalam English news papers and local T.V.channels and tries
to attract as much capable people from outside its company services.
B) INTERNAL RECRUITMENT
Several post are filled from among the internal candidates
Whenever vacancies arise efficient and skilled workers from the rank and file of
the company are promoted and appointed in the company.
4. EMPLOYEES
The Adimaly branch of the company has 3division( Masala powder, Marketing
and Administration). There are 1500 employees working in the company.
5. TRAINING
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The company will prepare yearly training schedule based on ISO 22000. The
will give the job training for the employees. All management staffs put under training
particular subject has to submit the report to the Factory manager about the training.
Based on the evaluation of the ranking is poor, he will be given further training.
Individual rewards for training are kept and maintained properly.
9. RETIREMENT
The company will undertake some disciplinary action of faults from the
employees. The disciplinary action includes loss of pay and suspension.
1. Transportation
2. Canteen facilities
3. Personal Protective Equipments.
4. Medical Insurance.
5. Pension Scheme
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WOMEN EMPOWERMENT:
Eastern Condiments gives preference for women as their workers. Around 80% of
workers are women
MARKETING DEPARTMENT
Marketing deals with identifying and meeting human and social needs. One of the
shortest definitions of marketing is “meeting needs profitably”. L. e. marketing is a
drive to turn a private or social need into profitable business opportunity. Marketing
being the most important it is concerned with analysing the market , discovering the
opportunities , formulating marketing strategies , developing the special strategies
and tactics, proposing a budget and establishing a set of control. More than a
company department , the marketing is a orderly and insightful process for thinking
about and planning for markets.
MARKETING FUNCTIONS
Developing marketing strategies
Capturing marketing insights
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MARKETING STRATEGY
Company follows push and pull strategy in the case of marketing.
Merchandise strategy is also followed.
Increments and spif are given based on the performance of the sales executives
1. Route Sales
2. Factory Fresh Outlet
4. Export Sales
DEMAND ANALYSIS
The average percentage of three constitutive months plus 5 % of the average
sales.
There is no stiff competition faced by the company, that’s 70% market share
belongs to companies product. The total number of competitors of local market is 187
MARKET SEGMENTS
The company’s product mainly segmented on the basis of geographical,
cultural and customer features.
Eastern following direct supply of its products to retailer and retailer sold product
to consumer.
NEWS PAPER
TELEVISION
DISCOUNT
PRODUCT PUBLICITY
Eastern products are already branded. The company give more importance to
quality of the products, so the products already have regular customers
Senior Marketing
Manager
Assistant Manager
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Senior Sales
Executive
Sales Executive
All details are collected via the orion software. So when a data regarding
production or sales or cash etc. Is entered in the respective department the finance
department will get it via the software.
The finance department will check wether the information entered is correct.
The daily collection made by the sales staff is deposited in The federal bank
account. All deposited money come under same Account.
The daily collection made by the sales staff is deposited in the federal bank
account.
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The cash turnover of eastern condiment will come around 200 per year.
Currently the organization has a loan of Rs. 40Crores. External audit is done every 6
month, 3crores require as Eastern daily working capital.
Company adopt E- filling system for sales tax payment earlier. Now
Eastern condiment expecting 40crores investment from Malaysia Company.
The internal audit is also done in the organization. Finance has two
divisions sale tax and income tax return filling. Sales tax is filed monthly through e-
filling from Adimaly office.
C F O
AGM Finance
Dy. Manager
Senior Officers
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Officers
PPC regulate stock inflow and out flow with in help of orion soft ware
so the amount of stock readily available.
With the help of orion they getting a statement based on that statement
they can also manually check the amount of the stock and production made.
All 5 production location are handled from adimaly It self they make
plans according to the data provided by the marketing department.
PRODUCTION PLAN
WORKING HOURS
PRODUCTION CAPACITY
OBJECTIVES
WORK INSTRUCTION
All skilled and unskilled workers engaged in space handling aria wear uniform,
caps, aprons, and hand gloves. Casual lady workers are engaged in packing wear
house coats, hand gloves and caps.
PRODUCTION DEPARTMENT
daily basic.
plant supervisor. As a food industry, the production aria must be clean and hygiene as
ISO 22000 requirement. The production operation in to production area is carried out
as per production plan. Ingredients will be moved operation wise to each machine and
production inspection is arried out subsequently. Plant supervisor does allocation of
work and he will ensure that the material will allotted to each machine and process
inspection is carried out subsequently.
Plant supervisor does allocation of work and he will ensure that the
material will allotted to each machine for achieving production plan. Work instruction
have been given to the concerned depending upon the production plan.
Head Production
Production Manager
Assistant Manager
MPD
Senior Supervisor
Supervisor
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Worker
MAINTENANCE DEPARTMENT
1) Electrical
2) Mechanical
3) Automobiles
expect some critical maintenance machine are maintained by the department itself.
Rest of the maintenance work given for contract work. Preventive maintenance is
done based on past experience and recruitment.
Board of Directores
Functional Head
Divisional Head
Maintenance Engineers
Supervisors
ISO 22000-2005 requires that a person irrespective of his other takes in the
organization shall be incharge of the entire system of the ISO 22000-2005.
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He shall make sure that the system of ISO is working according to order and
is properly documented.
All the responsibilities of the FSTL is also mentioned in the guideline ISO
22000-2005.
PURCHASE DEPARTMENT
The head of Purchase Department of Eastern curry Powder factory is AGM
Purchase. Purchase department is responsible for all the purchase related to the factory
which is included raw materials, machine parts, and new machines.The purchase
system starts from the intend in the prescribed format given by the respective
department according to their requirement. As per ISO the supplier of raw materials
should be an authorised supplier. The management committe in the management
review meetings gives the authorization. Purchse Department should be responsible
the timely supply of all items required in the factory. It should all so find new
supplires, raw materials, market, comparative study of price and quality and present
marketing scenario. The main purchase office is at Ernakulam. Row material
purchase from Gundar (Chilly, Coriander) Adimaly (spices), Theny(vegitable and
other items).
PURCHASE PROCESS
Purchase of machining a vehicle and its spare parts are done from Adimaly
itself. Majour purchase is done through brokers spices are purchased from local
market purchase department is always advised to keep some additional stock for
emergency stock is kept in Theny ware house.
AGM Purchase
Assistant Manager
Sr. Officers
Officers
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a) EXPORT DEPARTMENT
The Gulf count countries are the main market for currypowder and pickles.
In the market Gulf market the main competitors are Mehra (Pakitan
Product)
Dubai - 5 to 7 days
Gulf - 15 days
USA - 1 month
Europe - 20 days
Each country has his own specification and requirement for the export
product which has to be met. Each container which is exported will be checked.
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About 300 products of eastern exported some items are not available in the
local market.
The export division of eastern had a 50% growth last year. The transaction
are done is dollars only.
ACHIEVEMENTS
2)Eastern has received the spices Board Awards for best exporter
Head International
Officers Officers
Supervisors
Workers
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Supervisors
Workers
The net work’s main server is situated in Ernakulam and all the different divisions
and co-operate offices have their own domains to connect to the main server. So all
the plants and deposits offices co-operate offices of eastern condiments is connected
via network and since the entire system is computerized, all data is to be entered
through the oracle software, which enable quick share of information every where all
the data from purchase to sales is entered into the oracle.
ERP(Enterprise Resource Planning) is also very much alive in this system. ERP
enables fast transaction and in being systematic in all this system. ERP enables fast
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transaction and in being systematic in all its function. ERP also helps in generating
MIS Report which will help in decision making.
The organization system are using mirrow hard disk and company planning to
introduce Gulf connection of the networking system separate internal mail server is
provided. The package used in orion 7.4 orion 10x (Centralized Data Base).
Manager IT
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Dy. Manager
Assistant Manager
Sr. Officer
Officer
The Quality Control Departments got two main certificate ISO 9001-
2001 for quality management and ISO 2000-2005 for good safety management. The
quality control department divided into 2 segments.
FOOD MICROBIOLOGY
FOOD MICROCHEMISTRY
Food micro chemistry lab checks the chemical contamination in the raw
material purchased and products of eastern condiments.
CERTIFICATES
ISO 22000-2005: Eastern is the first company in India to get the ISO-22000
certification.
A G M Technical
Quality Manager
Assistant Manager
Chemist Microbiologist
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CHAPTER 6
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTH
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largest exporter of spice powder in consumer pack from India that export
mainly to Middle East, USA, UK, Australia, (60% of its products
with presence in 10 countries
About 80% of the workers are women. The company make more
concentration on women empowerment
Good relation maintaining with retailers and customers.
Availability of a skilled labours at factory.
Order are more in export eastern is the leading exporter of condiments.
Strong relation between the organization and employee at all level is the
major reason for the success of the company.
Company focus on relationship marketing.
Complaint handling is done weekly basic.
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WEAKNESS
OPPORTUNITY
Around 50% of the households are still using home made product so company
can expect more growth in future.
Food needs is physiological need so their no delay in the market condition.
Change in the life style of people a good sign for ready make food industry.
Company need more focus of foreigners market. The unexplot foreign market
help to increase its revenue in export.
The north India market can expect more growth in future.
THREAT
High competition in local national export market due to the low investment
requirement for the entering this industry.
Each year hundreds of new curry powder companies are arising in whole
market.
Upcoming retailers and their product.
Unexpected climate change.
Change in consumer attitudes and preferences.
Upward trend in material price.
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Chapter 7
FINDINGS
During the organisational study the reasearcher has made the following
finding.
i) Industry
The industry off the eastern condiment Pvt. Ltd. Adimaly which is the
part of the food processing industry. The history of the curry powder dates
back to 3000 BC.
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11)Company
The organisational study in eastern condiment Pvt. Ltd. Adimaly revealed
the history, profile and current position of eastearn condiment Pvt. Ltd. M. E.
Meeran founded the eastearn group nearly two decades ago. The group
started its activities by venturing into wholesale trading subsequently the
group diversified its business.
iii) Products
ii) Departments
The eastern condiment Pvt. Ltd. Adimaly has nine department namely
Human Resource Department, Production Planning Department,
Production Department, Purchase Department, Quality Control Department,
Export Department, I. T Department, Marketing Department, and Finance
Department.
CONCLUSION
Eastern condiments Pvt.Ltd is an ISO22000-2005 company. This organization
is second in the world among curry powder industry. Company aim is 1000crore
turnover in coming 3years. For that company establishes 5 plants. It is notable that
company want to make production unit in Dubai. But company set up a packing unit
at Dubai. These are sign off on emerging multinational company. Because
organizational functions are running satisfactory for the state like Kerala is a greatest
achievement.
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The study helped me to understand that how the company identifies the right
taste of the consumers and how it became the leading brand in south India and
largest exporter of spice powders in consumer pack from India. I was also able to
understand some of the opportunities and threats of the company. . In the
organization study the researcher had gone through a detailed study on the
implementation of ISO 22000 Certification.
SUGGESTIONS
BIBLIOGRAPHY
1) Kotler Philip ”Marketing Management”,Prentice Hall of India