“CLOSE YOUR EYES. LISTEN.

NOTHING’S MISSING”
The Product
 CONCEPT
It is a music themed boutique hotel that seeks to provide a refined, memorable experience
for their guests traveling to Barcelona.
It aims to provide an inspiring place for guests to not only meet and rest, but also immerse
themselves in an informally elegant atmosphere that is more than just a typical hotel stay.
DESCRIPTION
Hotel Boutique

 Location: Barcelona

 10 rooms all with different musical themes.

(create a sense of uniqueness)
Themes: The Jazz Room, The Classical Room,
The Flamenco Room, The Hip Hop Room, The
Techno Room…

 Hosting events: art gallery events, live music

during the day (at the pool terrace), weekend
celebrations, total hotel “buyouts”…
5 P’s of Mintzberg
PLAN
To introduce EKO Hotel in the Market by 2020 in the
Barcelona area.

PLOY
Seek Competitive Advantage and Operational Focus.

PATTERN
Several distribution channels. Host music events.
Provide information of the events in Barcelona.

POSITION
Offer exclusive products and services.

PRESPECTIVE
Core Value is completely innovation
5 P’s of Porter
THREAT OF NEW ENTRANS
Innovating new product and services.

BARGAINING POWER OF BUYER

Expanding the business as catering, sales of records,
clothing sales, transportation, etc.

BARGAINING POWER OF
SUPPLIERS
Build efficient supply chain with multiple suppliers.

THREAT OF SUBSTITUTE
PRODUCT AND SERVICES
Understanding the core need of the customers.

RIVALRY AMONG THE EXISTING

COMPETITORS
Build sustainable differentiation. Collaborate with
competitors.
Macro Environment:
STEEP Analysis
Social Technological Economic

Environmental Political
 17% growth of the tourist demand in the last 5 years.
Barcelona is among the most visited cities in Europe.
Social Over a 40% of all tourists in Barcelona have already been in the city at least once
high percentage of repetitiveness.
More than half of the visitors are coming for leisure.

 Catalonia is a driving force in industry 4.0.

 Barcelona ranks as the 13th most innovative city in the world and 5th in Europe. Technological
 Barcelona is the number one smart city in Spain, ranked fourth in Europe, and
leads the way in transforming quality of life, safety and equality.

 The Financial Times sees Catalonia as the best Southern European Region for
future investments.
Economic Tourism accounts for 12% of Barcelona GDP and has become one of the most
notable economic activities. It also creates a 9% of the city's jobs.
 In 2018 we observe that Barcelona had a total of 75.939 companies, which
16% from the tourism industry..
 First city in the world to be awarded with Biosphere certification.
 Barcelona promotes green means of and is committed to electric vehicles Environmental
 Barcelona believes in renewable energy, recycling and the implementation of
measures to save both water and other resources.

 The local government has promoted different regulations, rules and plans in
order to achieve a balance in the city between residents and tourism.
 Barcelona Strategic Tourism Plan for 2012.
Political  Special Urban Development Plan for Tourist Accommodation (PEUAT).
 Shock Plan for Combating Illegal Tourist-Use Housing (HUT).
 Tax on Stays in Tourist Establishments.
 There is a certain instability in terms of politics in Spain.
 Micro Environment:
Core Competences and Resources
CORE COMPETENCES
 EKO Hotel is an extension of an already well placed
entity. This is value that has already been created.

This pre-existing involvement and relationship with

the music industry will then yield an ability to hire talent
to be part of the team.

EKO Hotel’s owners long term relationship with

strategically located suppliers of music materials, vinyl,
talent (record labels & event promoters), will allow a
very competitive start within the industry.

EH’s already existing business relationships with the

top producers of high, fidelity sound/technological
systems out will prove to be a truly unique and
powerful experience for its guests.
RESOURCES
PHYSICAL
•A property.
•Top rated sound technology.

OPERATIONAL
•The owners’ and onsite directors’.10+ year
experience in the business.
•Pre-existing partnerships-
•The wide breadth of services & goods sold at
EH.

FINANCIAL
•The hotel’s equity level will have an allowance of
at least a 10 month period to leverage.

HUMAN RESOURCES
•Staff-force connects with its core values.
SWOT
STRENGHTS
 Extension of EKO HOUSE.
 Knowledge of the culture and the target.
 Very specific niche.
 First music theme hotel.

OPPORUNITIES
 Located inside Barcelona.
 Area 3 of PEUAT.
 Half of the tourist stay at hotels.
 3 and 4 starts hotels are the main choice.
WEAKNESSES
 New opening. Need of more understanding
of the market.
 The concept, especially the events will
require attention to the residents of the area.

THREATS
 Not located in the immediate city center of
Barcelona.
Difficult accessibility to main city events,
attractions or MICE.
¡THANK
YOU!