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10 Advantages of Social Networking Mobile App
10 Advantages of Social Networking Mobile App
In the era of social networking mobile apps like Facebook, Whatsapp, and Instagrams of the
world, it goes without saying that social networking is a thing which has become the world,
which defines the world, which defines the lives that people live. A very simple example to give
would be how whatsapp increased the number of people which could be added to a group to
250 from 50. There are multiple such small things to point out which indicate the influence that
social networking apps have on an average user.
The strong steps taken towards curbing fake news is another step which shows how gullible
people can be when they read something on the social networking apps. It is almost like while
looking at the screens, anything that is being said is taken to be true.
The social networking mobile app world however is not restricted to the Facebook and Google
ecosystem alone. There are other apps such as Telegram, Wechat, Line, Baidu etc which are
well sustaining and allowing people to communicate. The reason why these apps flourished was
because they built upon the needs of people which the usual social media apps weren’t catering
too. For instance, Telegram capitalised on the fact that within a single group innumerable
people can be added, Wechat and Line capitalised on specific geographies by agreeing to their
specific laws of land and of course their fancy interactive stickers while apps like Baidu and
Tinder worked around the zone of dating.
So, if one has a good idea, the probability of succeeding in this world hungry for interaction is
quite high. However, we felt that it would be great if we could list out the benefits which app
development for social networking can have for a firm. This article is about that.
Let us take the example of an app for a sweetshop. Ever since it was launched, the firm tried
hard to get its customers download it and use it. The platform not only allowed for buying the
sweets but also sharing recipes or for customisation requests. Thus the community which had a
sweet tooth got engaged and the firm not only had multiple app downloads but also broadened
its portfolio and customer base from the suggestions and interactions that happened on the app.
An instance would be the Microsoft Ruuh (which is a chatbot) or the multiple social networking
apps which talk about organising house parties or get togethers. These apps have clearly
defined what they want to talk about and hence when the users login, the entire conversation
revolves around the same topic. In such a case, a brand can also allow for their own person
interacting with the users on the app, thus making the entire experience more human and
personalised.
Building up your Search engine ranking will never be easier than when you would do through
your own app development for social networking.
With your social networking mobile app, all that is in-house and hence no need to pay up to
advertise.
However, if one plans to develop their own app development for social networking, it would be
easier to redirect the traffic because the people who would visit the app would essentially be the
ones with higher intent or interest in your product or service.
This increase in traffic will further boost the search engine ranking for your website making it
more visible to the general audience.
Plus, even if you want to keep your social networking app closed to other brands, you yourself
will be able to optimise your campaigns on it better.
However, with your own social networking platform, the entire conversations and interactions
can be given the kind of flow which the brand would want. Also, since your clients/prospects
would be interacting on your social platform only, it would mean that the probability of them
sticking to your brand would be higher, providing you with a great chance to increase brand
loyalty.
Sometimes, these are not enough for the firm’s requirements or sometimes syncing up with
them needs an addition expenditure which is definitely not preferred. With your own social
networking mobile app however, you can choose to do whatever you want and hence minimise
your overall marketing collateral cost by just one time app creation. Plus, you can post anything
and get the focus on the type of content you would like to promote unlike the usual algorithmic
restrictions of other social networking mobile apps where you have to abide by their rules.
For instance, if you are a B2C firm with a social networking mobile app where people have been
engaging, you would know not just about what they are thinking about your products or services
but also about what they think of the competition.
This first hand information will help you to understand the market sentiments better and hence
plan your strategies accordingly.
Having your own social networking app would be a great step towards that.
The point is, there are several apps which are still required. If you could think of one such, with
the investor sentiments running high, there is a high probability that you would succeed too.
However, it is critical that when you launch your app, it has just the right things which would
entice and engage your target audience. And how does one make sure of that- well, that is what
experts like Vibeosys Software are for.
Mobile App For Social Networking, Mobile Apps, Social Apps, Social Networking
Visit - Vibeosys for the ios app development in Australia, android app development in Australia
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