Professional Documents
Culture Documents
Two Incredible Speakers lined up to help start your year off on the right foot with a fistful of
information the make your business more profitable this year.
*Shelby Walsh, the president of Trend Hunter, Unpacking Consumer Behaviour
Shelby was named one of WXN’s ‘Top 100 Most Powerful Women in Canada,’ she has been
featured on BNN, and in TIME, NYT and Financial Post. You can regularly find her in the
downtown Toronto office overseeing a growing team of over 50, or writing for publications like
The Globe and Mail, sharing data‐driven insights from TrendHunter.com that showcase retail,
lifestyle and marketing trends. Shelby has been a part of Trend Hunter’s exciting exponential
growth since 2009, which provides brands such as Adidas, IBM, Disney and Samsung with
custom trend research, keynote speeches and workshops, helping them to find better ideas,
faster.
*Christina Crowley‐Arklie, Founder & Chief Idea Executor, Crowley + Arklie Strategy & Co.,
“Connecting Values: how to effectively engage to earn trust in food”
Shared values are 3‐5 times more effective than facts when it comes to earning trust in food
and farming. Find out more and how your team can do better to connect with your customers.
Christina is on a mission to transform the way we communicate in agriculture‐food and beyond
through digital and social media. In one of her previous positions she was Press Secretary and
Senior Communications Advisor to Ontario’s Minister of Agriculture, Food and Rural Affairs.
Christina has been recognized as a Top 40 under 40 by the city of Guelph, as a 10x10 Alumni
with Impact by the University of Guelph's College of Business & Economics, was a proud
founding Leadership team member of Ag Women's Network. Farm raised, Christina has always
been passionate about three things: people, communicating and agriculture‐food. Christina
excels in helping others tell their story and share their value through communicating on digital
media platforms.
WHEN: January 28, 2020
WHERE: Doubletree by Hilton at the Toronto Airport, 925 Dixon Road, Toronto
HOW MUCH: $55 + HST for OFFMA members, $125 + HST for non‐members
HOW TO PAY: 1. E‐transfer to info@ontariofarmfresh.com
2. Call the OFFMA office with your credit card#
3. Go to Eventbrite https://www.eventbrite.ca/e/january‐re‐boot‐at‐the‐toronto‐gift‐
show‐tickets‐89136735375