OFFICIAL PRESS RELEASE – 31 ST AUGUST 2016
The Lomographic Society Proudly Presents:
THE LOMO’INSTANT AUTOMAT
Your Everyday Instant Inspiration - Now Available on Kickstarter
 The Most Advanced Automatic Instant Camera:
Lomography has designed the ultimate system
where shutter speed, aperture and flash output
adjust automatically for impeccably lit shots in any
and every light situation.
 Packed with Lomography’s Signature Creative
Possibilities: Create surreal works of art or take
quick and easy snaps – the Lomo’Instant Automat
boasts countless creative features to suit your
every need.
 A Meticulously Designed Object Inside and Out:
Small, smart, and beautiful inside-out, the
Lomo’Instant Automat is available in four striking
designs and delivered in a nifty box filled with
goodies to keep the creativity rolling.
 Create Your Own Universe: The Lomo’Instant
Automat comes with tons of shooting tips to
kickstart your imagination. Give them a try and
then go beyond – follow your instinct and be your
own inspiration.
 Proud to be Back on Kickstarter: Lomography is
ready for another Kickstarter adventure and
excited to offer massive savings
THE MOST ADVANCED
AUTOMATIC INSTANT CAMERA
The ultimate instant camera for beginners and experts alike,
the Lomo’Instant Automat is perfect for fuss-free, everyday
shooting. Because aperture, shutter speed and flash output
adjust automatically, the Lomo’Instant Automat is always
ready – all you need to do is shoot. And with a range of
creative shooting modes that let you turn the flash off and
experiment with exposure, you won’t be short of options.
Seize the moment, snap the shot and hold your perfectly-
exposed memory in your hands just seconds later.
PACKED WITH LOMOGRAPHY’S
SIGNATURE CREATIVE POSSIBILITIES
Jam-packed with features but super simple to use, the
Lomo’Instant Automat makes creativity easy. Focusing
quickly becomes second nature thanks to the straight-
forward 3-step zone-focusing system and its characteristic
click & stop feeling. Easily keep track of how many shots you
have left with the nifty digital light counter, shoot unlimited
multiple exposures and long exposures up to 30 seconds,
take a massive group selfie with the remote control lens cap,
mix it up with a Close-up, Wide-Angle or Fisheye lens
attachment or add a pop of color to your flash by covering it
with one of four Color Gels. Shake up your point of view,
stretch your imagination and never be afraid to try
something new.

A METICULOUSLY DESIGNED
OBJECT INSIDE AND OUT
Small enough to take with you wherever you go, the
Lomo’Instant Automat is available in sleek black,
minimalist white, sophisticated red leather and a special
design available exclusively to Kickstarter backers.
Delivered in a nifty box filled with goodies including
photo clips, glue dots, magnet stickers and paper photo
stands, you won’t be short of inspiration. Stick your
favorite shots on your fridge, give them to your friends,
or post them to your mom – the creative possibilities go
way beyond the click of the shutter.
CREATE YOUR OWN UNIVERSE
There are no rights or wrongs in instant photography,
and that’s why Lomography has created the ultimate
automatic camera. All of the technical stuff is taken care
of so that you can focus on exploring your imagination,
immersing yourself in the bustle around you, and
sharing your happiest moments. Each Lomo’Instant
Automat comes with creative tips to kickstart your
imagination, but there are no restrictions. Create your
own universe, be someone else for the day and change
the world as you know it – there are no mistakes, only
lessons.
PROUD TO BE BACK ON
KICKSTARTER
Lomography loves sharing creative projects with its
lovely Community right from the very beginning of their
development. The Lomo’Instant Automat will retail at
prices starting from 149USD/EUR or 1190HKD, but as a
thank you for the fantastic support Lomography is
offering Kickstarter backers up to 35% off the
Lomo’Instant Automat and all sorts of exclusive extra
goodies.
PRESS CONTACT
Katherine Phipps
Katherine@lomography.com
Lomographic Society International
41 W 8th St
New York, NY 10011
TECHNICAL SPECIFICATIONS
 Film Format: Fujifilm Instax Mini Film
 Exposure Area: 62mm x 46mm
 Shutter Speed: Bulb (maximum 30 seconds),
8s-1/250 (Auto Shooting Mode)
 Aperture: f/8, f/22
 Exposure Compensation: +1/-1
Exposure Values (Ambient Exposure)
 Film Ejection Mechanism: Motorized
 Multiple Exposures: Unlimited
 Built-in Flash Guide Number: 9 (m)
 Built-in Flash: Automatic Flash & Flash Off Mode
 Zone Focusing Setting: 0.6m / 1-2m / infinite
 Tripod Mount: Yes
 Remote Control: 2 sensors
(one at the front, one at the back),
transmission via Infrared
 Remote Control Sensor Range: 1-2m in bright
sunshine, up to 5m indoors
 Film Counter: LED indication, counting down
 Battery Supply: 2 x CR2 batteries (2 x 3V)
 Remote Control Battery Supply: 1 x CR1632
batteries (3V)
 Filter Thread Diameter: 43mm
 Lens Attachments: Close Up, Wide Angle, Fisheye
lenses
ENDS
LINKS FOR EDITORS
Back us on Kickstarter Now: www.lomography.com/kickstarter
Visit the Lomo’Instant Automat Microsite: www.lomography.com/lia
 PRESS CONTACT
Katherine Phipps
Katherine@lomography.com
Lomographic Society International
41 W 8th St
New York, NY 10011

Lomo’Instant Automat Lomo’Instant Automat Lomo’Instant Automat © Diana Oprisescu

© Krystal Estrella © Krystal Estrella

Lomo’Instant Automat Lomo’Instant Automat

© Kieko Hoshi Lomo’Instant Automat © Craig McMillan
© Krystal Estrella

WHAT THE HELL IS LOMOGRAPHY?

www.lomography.com/about
The Lomographic Society International is a globally-active organization dedicated to experimental and
creative photography. Lomography stands for a freer and louder style of shooting – closer to life itself.
Through the constantly expanding selection of innovative film cameras, instant cameras, Art Lenses, film &
photographic accessories, Lomography promotes photography as a creative approach to communicate,
absorb, and capture the world. Lomography Gallery Stores and Embassy Stores all over the world provide
the full Lomography product range and a place for exhibitions, workshops, meet-ups and all Lomographic
needs. Lomography.com is a thriving online community of creative individuals dedicated to experimenting
with photography and pushing the boundaries of what’s possible. Through the enthusiastic engagement of
Lomographic Society members, Lomography seeks to document the incredible planet around us in a never-
ending archive of imagery – literally a global “Lomographic” portrait as seen through the eyes of countless
individuals and cultures.

WHO THE HELL ARE LOMOGRAPHERS?

Lomographers can be anyone and everyone! All that matters is that you have a passion for photography – and
a hunger for playing with the boundaries of what’s possible with this marvelous medium. Lomographers
have wandering minds and ever-curious souls; a natural tendency to dance barefoot on rooftops, shoot from
dusk 'til dawn, stay up until stupid o'clock to chase the sunrise. For Lomographers, the universe isn’t a place
to be stared at and studied; it’s a maze to be explored and get lost in. Each day is a chance to stray off the
beaten path, and find the still point of the turning world where great photography happens. The thirst to
travel, create, experiment, make mistakes, share and experience this whole myriad of emotions is what keeps
Lomographers restless on this little planet we call Earth.