Niche Analytics Companies

An insider view What projects do niche companies work on? A typical

day in the life of a data scientist. Insights from the founders and much more

An exclusive report by Jigsaw Academy

 A note from the CEO, Jigsaw Academy
It is with great pleasure and excitement that we at Jigsaw academy present our report on niche
analytics companies in India. There are many enterprising and successful companies out there who
are making great strides in the analytics arena. Their work is inspiring and we at Jigsaw, are proud to
be associated with a number of these start-ups who are doing cutting-edge work for businesses
around the globe. Often the smaller companies are doing more path-breaking work and offer better
career opportunities for those looking to start off in analytics. However analytics aspirants often
struggle to find out about smaller companies. This report is an attempt to make people aware of the
type of work niche analytics companies do and the kind of interesting career options they offer.

We thank the founders and staff of Gramener and Marketelligent for their time and support in
helping us compile this report.

Purpose of this report

With data analytics booming world over, India too has become a major player in the
analytics industry. Niche analytics companies are mushrooming in India and are fast attracting
some of the best analytics talent there is. With a view to getting a closer look at just how some
of these successful companies function we wanted to go in depth and personal with them,
hoping that by reading about the exciting and challenging work environment they offer, many of
you will be inspired to gain some analytic skills and become a part of the analytics boom.

What are Niche Analytic Companies?

This category comprises of companies (mostly small and mid-size) that focus on providing
analytics expertise to businesses around the world. Growth opportunities are abundant in such
companies.

According to a report by Jigsaw academy, niche analytics companies offer salaries that average
at 4.5 lakhs at entry level and go up to 16 lakhs for director level (10+ years of experience). They
provide a varied and challenging work environment, with the quality of work done in most of
the niche analytics companies being of a very high standard.

Introduction Niche Analytics Companies A report by Jigsaw Academy | pg01

Companies in focus
Gramener / Marketelligent
 A Data Visualizations & Analytics Company

Gramener transforms data into concise dashboards,

so that business problem & solutions are visually
Gramener in a nutshell
obvious. They find insights quickly, based on
cognitive research, and their visualization guide
actionable decisions.

Gramener founded in 2010 is one of those highly Founded

successful niche analytics companies in India that is 2010
taking data analytics to a whole new level. Simply
put, they take large data sets, analyze them using
Founders
non traditional analytics and visualize it in real time.
Their primary focus of work lies in Data
J Ramachandran
Visualization, Data Analytics, Text Analytics and Naveen Gattu
Predictive Analytics. Anand S

Primary Focus of Work

Examples of projects Data Visualization, Data Analytics,

Text Analytics, Predictive Analytics
 Large Telecome Operator
Visualization for Sales, Marketing & Customer Service No. of Employees
70+
 Suguna Foods
Production Planning Analytics, Operational
Efficiencies, Sales & Marketing Clients
25+ customers across 8 vertical
 Fortune 10 Customer Among them: Airtel, Axis Bank, TVS,
Clinical Trail Analytics and Visualization
P&G, Suguna Foods

 TVS & Sons

Service Analytics and Visualization Offices in
Hyderabad (HQ), Bangalore (R&D)
 Major bank in India
Comibitore (OPs)
Branch Performance Analysis

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg03

 About the founders

Gramener was founded by industry veterans J Ramachandran, Naveen Gattu and Anand S who
are alumni from IIT, NIT and IIM, some of the top institutions in the country. They are all leaders
with a business management track record in high-tech Fortune 50 pedigree companies like IBM,
Boston Consulting, Delloitte and Accenture. Guided by innate professional ethics they are
mentors and role models for all aspiring data scientists.

J Ramachandran, CEO & Co-Founder

Ram holds a Master's Degree in Technology from IIT Kanpur and is an industry veteran with over 20
years of Technology Services experience. At IBM Global Services USA, Ram led thought and
implementations for Fortune 50 customers, in adoption and implementation of technology.

Ram was also the CEO of a 200 Million Dollar IT Services Company. He now guides Gramener with
the purpose of providing consistent and impacting contributions to the human fraternity through
technology led ethical enterprises.

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg04

 About the founders

Naveen Gattu, COO & Co-Founder

Naveen is a seasoned executive with extensive experience in the Tech consulting and outsourcing
arena. He has a Bachelors degree in electronics and telecommunication and has done leadership
courses related to Strategic Account Management and Global Management of teams.

He was with IBM, North America for a decade and held various strategic roles for Tier 2 Indian IT
firms. He has been responsible for delivering a number of complex technology led business
transformation programs for Financial Services. He brings this vast experience to Gramener, adding
great value to Sales, Alliance Management, Program Management and Global Delivery.

Anand S, Chief Data Scientist & Co-Founder

Anand has advised and designed IT systems for organizations such as the Citigroup, Honda, ICICI,
IBM, Oracle, RBS, SAP, Tesco, etc. He has an MBA from IIM Bangalore and a B.Tech from IIT Madras.
He has worked at IBM, Lehman Brothers, The Boston Consulting Group and Infosys Consulting.

Anand also blogs at s-anand.net ( a really cool site that will inform and educate you as much as it
will make you smile).

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg05

 How it all began?

All the founders of Gramener are first generation entrepreneurs who began their careers in IBM.
They were very successful in their corporate jobs, but always had one thought at the back of their
minds, “Can't we work for ourselves and have FUN while at it”.

Deciding to do just this they got together in 2010 and laid the foundation for Gramener. Considering
their consulting experience they decided to get into business analytics. They found that there were
many people doing great analytics but there was no effective way yet of data consumption. They
wanted to create a niche for themselves and hence decided that this is what they would do, make
“Data Consumption” easy and joyful. Thus Gramener was born.

Recent innovation in the company

The Gramener Visualization Server is a revolutionary business intelligence product that transforms
large-scale data into visualizations in real-time without human intervention.

The end result helps enterprises effectively consume data through visualizations which help align
mental models amongst all the stakeholders.

The technology is based on a combination of design, statistics and programming. The visuals are
based on cognitive research and presented in a visually appealing and actionable way. The analysis
identifies hidden correlations and predicts trends for the future. The product can connect to
heterogeneous data sources. The entire process of visualizations is automated, and requires no
manual effort.

The road ahead

While improving their Visualization platform, Gramener is also focusing on building products which
can perform analysis automatically and aid analysts to the extent that they can dedicate more time
towards effective business analytics.

Advice for future analysts

Business Analytics is now functional driven. Hence the key to success is being able to measure the value
you are adding to the business. This must be tangible and whether it is the analytic tools you use or the
analytics insights you garner, they must all be driven in that direction.

As an analyst you need to have a flare for programming. Also remember that today Data Science is a
combination of Statistics, Technology & Design and is a team skill rather than an Individual skill.

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg06

 A note from Naveen Gattu

How do we add value to our clients?

Meaningful consumption of data, i.e the discovery, understanding,

correlation and coherent business actions in enterprises has still not
risen to a point where all parts of a business act cohesively, based
on what the data reveals. Diverse understanding of the same data
by various functions, BI projects which are still IT led, lack of skills in
the end user community to seek out relevant data at the speed at
which business demands, have all led enterprises to be sub-optimal
in usage and application of data. The main reason for this is a lack
of simple tools to represent data in a manner in which all
stakeholders will understand coherently and consistently.

“
Gramener creates visualizations which
are not only simple, powerful,
appropriate and relevant to data sets, but
which are also meaningful to functions
and businesses.
The very fact that human cognizance is enabled through simple
visualizations helps to have all stakeholders arrive at mental models
that are similar and eliminates the complexity in consuming data
that is most relevant to them. This aids in acting fast and in unison,
led by a common understanding of the data by all.

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg07

 How Gramener Hires?

Hiring Process

Online Test Interviews

Requirements for Ideal Candidate

Good Programming Skills, Flare for statistics and analysis, Team Player

Sources Talents From

Website & Employee referrals, Focus a lot on speaking at various events as that's
a good source to find great talent, Jigsaw Academy

15+ Salary 2014

Analytics talent hired by Industry Standard salary range which Company plans for expansion
company in 2013 varies with experience, skill level & as they are expanding into
aptitude North America

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg08

An Interview with Kathirmani Sukumar
Data Scientist, Gramener

“Getting a story out of my analysis and presenting it using

appropriate visuals, so that the customer will be able to
consume their data, is what is exciting.“
 Tell us a little about yourself, your academic background?

I was born and brought up in Chennai. My school life went in chasing the high scores
which my sisters achieved in their schooling and that set a standard for me. With the
decent score that I was able to achieve in my +2, I joined Rajalakshmi Engineering
College, Chennai and pursued my electrical engineering. Looking at my interests, my
college Professor Dr.C.Kamala Kannan motivated me to work on few research
projects which later helped me a lot in my professional career.

When I finished my bachelors I had two offers, one to join as a software engineer in a
reputed IT company and another one to work under Dr. Arun K. Tangirala - Associate
Professor at IIT Madras in a research project sponsored by Bhabha Atomic Research
Center (BARC). Considering the exposure that I could get and the technologies that I
could learn, I joined IIT Madras as project associate and worked there for three years.
At IIT Madras I attended courses on 'time series analysis and statistics' which laid the
foundation in analytics for me. My research outcome was published in NDT & E, an
international journal.

What got you interested in analytics?

The article "For Today’s Graduate, Just One Word: Statistics" from The New York Times
( http:// www.nytimes.com / 2009 / 08 / 06 / technology / 06stats.html?_r=0 ) is what
basically motivated me to pursue my career as a data scientist. This particular
position demanded a blending of programming and statistical background, which
very well matched with my skills.

When did you join Gramener?

During the end of my project at IIT Madras, Prof. Tangirala advised me to approach
Anand (Founder and Chief Data Scientist at Gramener). Anand interviewed and tested
me with a task and finally it was in May 2012 that I joined Gramener as an intern, and
began my journey as a Data Scientist.

What is your job profile?

My job profile at Gramener includes transformation of big data to functional data and
analysis of data. Analysis typically involves summarizing and classifying the data using
techniques like Decision trees, Principal component analysis etc., The analysis is
further automated to present meaningful visualizations. Part of the job profile also
includes designing of new visualizations which adds a unique dimension to my
profile.

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg10

 What is your potential career path? Where do you see yourself
5 years from now?

After 5 years I see myself interacting with many CEOs predicting their company’s
future stock market or pointing out where they should concentrate next.

Take us through a typical day in your life?

Analyzing data: This is typically done during the initial stage of a project. Usually we
get sample datasets from the customer and with the help of the concerned domain
experts from the customer side; I understand the nature of the data. Then using tools
like Python, Gramex (our own visualization product), Excel and R, I analyze the data
and derive insights. Analysis usually will be a mix of descriptive statistics,
classifications, causal analysis. Toughest part of the work is creating a visual which
conveys the insights effectively.

Interacting with the customer: After analysis and deriving insights, I am often seen
at the customer premises, educating the customer about my analysis and usage of
our visualizations. This has been the challenging part of my job, because generally the
target audience is top level management and I have been successful in convincing
them which is usually difficult.

Automating: Interesting part in a day is when I spend time automating all my

analysis and visuals using our product and deploy it in the client's machine. Being in-
charge of the journey of raw data to the end product is a fascinating experience

Most exciting thing about your job?

Getting a story out of my analysis and presenting it using appropriate visuals, so that
the customer will be able to consume their data, is what is exciting and also a tough
job to do. I am not a domain expert, but still I have to understand the business nature
in a short period and think from the customer's perspective which is challenging and
exciting at the same time. Working with a team lead by Anand and Ganes Kesari
(VP Products and delivery) is most satisfying and a great learning experience.

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg11

 Which kind of projects do you like working on most?

I like to work on media projects where I can take up some public data and tell a story
from it. I am also interested in projects where I can analyse the company's product
performance from their customer reviews using text analytics. In the future I would
like to use my knowledge in machine learning algorithms.

Any advice for others interested in becoming data scientists?

A strong foundation in mathematics and statistics is very essential. My advice would

be to work under a mentor on real time projects before diving into the job.

What are your predictions for analytics in India?

The whole world knows that Indians are experts in Mathematics, which is a primary
and important skill for any statistician.

“
With 100% confidence I can say that India will
become a hub for analytics.

Gramener Niche Analytics Companies A report by Jigsaw Academy | pg12

 Analytics with Business Sense

Marketelligent believes that the power of Analytics

cannot be unlocked unless it is developed with a
Marketelligent in a nutshell
clear understanding of its business impact. They use
analytics to provide analytical insights and intelligent
marketing solutions that enable smarter decisions.

Marketelligent founded in 2007 has made its mark Founded

in the analytics arena as a niche company that helps 2007
client's unlock the power of their information. They
customize their services depending on the needs of
Founders
their client's business, offering them a host of
services from data integration and standardization
Roy Cherian
to sophisticated analytic models for predictive Anunay Gupta
modeling and forecasting.

Primary Focus of Work

Helping businesses win by making
Examples of projects
the most of their information
 E Commerce Co.
Optimally allocate its digital spends to maximize No. of Employees
new subscriber sign-ups 75+

 Alcobev Manufacturer
Clients
Sales reporting and marketing insights
Across US, India, Middle East and
South-east Asia including several
 Leading Publisher
Helped deepen customer engagement via Fortune 100 companies. Among them
targeted cross-sell and up-sell United Breweries, Dell, Times of Money

 Leading bank Offices in

Help validate, maintain and update their India: Bangalore and New Delhi
delinquency scorecards
USA: New Jersey and New York

Marketelligent Niche Analytics Companies A report by Jigsaw Academy | pg13

 About the founders

Roy Cherian and Anunay Gupta are two respected and highly experienced professionals and
innovators, who founded Marketelligent. Graduates of renowned institutions like IIT, IIM and
NYU Stern these analytics enthusiasts have brought their combined experience in
multinationals across continents and across industries to the analytics arena.

Roy Cherian

Roy has over 22 years of rich experience in marketing, advertising and media in organisations
like Nestle, United Breweries, and FCB. He is known for his passion for innovation, some of
which have been recognized globally at Nestle. His one point agenda at Marketelligent is to
drive business sense into analytics. Roy holds an MBA from IIM Ahmedabad and a BTech from
College of Engineering, Trivandrum.

Anunay Gupta

Anunay has over 18 years of industry experience, with a significant portion focused on Analytics
in Consumer Finance. He was a core member of the Risk Management team of American
Express based in New York City, and headed the off-shore Advanced Analytical Solutions for the
US Cards portfolio of Citigroup. He drives the technical rigour into all the analytics we do at
Marketelligent. Anunay holds an MBA from NYU Stern School of Business, a BTech from IIT
Delhi and a PhD from Penn State.

Marketelligent Niche Analytics Companies A report by Jigsaw Academy | pg14

 How it all began?

Essentially they saw the opportunity to help companies monetize their Technology investments.
Over the past 15-20 years, billions have been spent in putting together technical infrastructure to
capture and store various types and forms of data. Roy and Anunay felt that the time was ripe to
help businesses start leveraging these assets to improve business performance. Also, there was a
strong desire to create something tangible from scratch – that was of value to customers, associates
and society at large…..something that every entrepreneur desires of achieving. Though they could
have done this in their corporate careers; the satisfaction of doing it on their own was what spurred
them to start Marketelligent.

Recent innovation in the company

Marketelligent has built a few cool tools and products that have delighted both themselves and their
clients. Some of them have been instrumental in helping open doors to new businesses also.

One such tool has been Mosaic, an interactive online dashboard which facilitates strategic decisions
through data visualization. It links statistics with graphics, making information accessible in ways a
spread sheet never could. It is capable of supplying real-time insights to help business decision-
makers arrive quickly at complex decisions and optimizations.

The road ahead

Marketelligent envisions being in the analytics services area for many years to come. The opportunity
is large and given that they are in the infancy of the data revolution, they are seeking to excel in this
area. However, they also realize the importance of technology and see themselves building a
capability around this in the near future.

Advice for future analysts

Analytics will continue to gain importance over the next 10 years or so; and though the industry is in its
nascent stages Marketelligent forsees a great future ahead. Businesses will continue to invest in data
assets and data discovery. Analysts should spend at least two years learning the fundamentals of
analytics, be very hands-on and understand the business that they are working with.

Marketelligent Niche Analytics Companies A report by Jigsaw Academy | pg15

 A note from Annunay Gupta

What analytics means to us?

We use analytics essentially to solve business problems. We work

with clients across the globe and across functions and industries.
From that perspective, we are truly a global firm. We help clients in
3 key areas – strategic reporting and visualization, business analysis
and predictive analytics. We are today essentially a
services/consulting firm. However, we see opportunities in
expanding into the technology area; especially given the power of
big data and machine learning.

“
We use analytics essentially to solve business
problems.

Marketelligent Niche Analytics Companies A report by Jigsaw Academy | pg16

 How Marketelligent Hires?

Hiring Process

Interviews
Stringent hiring process; typically only 1 in 50 gets an offer

Requirements for Ideal Candidate

Good grasp of technical fundamentals, Relates to the business problem being solved from a
technical perspective, Who can communicate clearly and cut through the haze.

Sources Talents From

Primarily through referrals from current and past associates, Direct applications. Campus
placements, Agencies, Jigsaw Academy

30+ Salary 2014

Analytics talent hired by Industry Standard / Company plans for expansion
company in 2013 Depends on person and the value in 2014
they bring

Marketelligent Niche Analytics Companies A report by Jigsaw Academy | pg17

 An Interview with Eliza Matthen
Data analyst, Marketelligent

“Analysis is very important for any business today and in the future we
will see more companies demanding information in real time.”
 Tell us a little about yourself, your academic background?

I did my schooling from The Lawrence School, Lovedale, OOTY. For 12th I
took Science with Biology. I joined St.Xaviers, Mumbai for BSc. Mathematics
being my favorite subject I took a combination of Mathematics, Statistics and
Economics. I found statistics interesting and I finally did BSc Statistics with
Computer Applications. After finishing my degree in 2012 I joined
Marketelligent as an intern for 6 months after which I am continuing as a
consultant. I also like playing badminton , listening to music and watching
movies etc.

What got you interested in analytics?

An analytic company came to St.Xaviers for placement and spoke about their
work which I found very exciting and I thought it is the right platform where I
could put to good use my subject knowledge and skills.

When did you join Marketelligent, and what is your job profile?

I joined in June, 2012.

I am a Business Analyst and I handle the data download,

processing/cleaning, I analyze the data and come up with actionable insights.
The data is then represented in a dashboard format. I also interact with
clients.

What is your potential career path? Where do you see

yourself 5 years from now?

I would like to gain few year’s experience and then do my Masters in

Business Analytics. I hope to make a career in this field and excel in what I do
5 years from now .

Marketelligent Niche Analytics Companies A report by Jigsaw Academy | pg19

 Take us through a typical day in your life.

On a normal day I come to office around 10am, I download the required data
and process the data in the required format for which I use SAS or SQL. Then
I create reports using Xcelsius or PowerPoint to make it visually appealing
and also provide insights/summary on the reports. This normally ends
around 6.30 pm.

It all really depends on our client needs. Some days it might go on a little
longer as we have calls with our US based clients. We also have team
meeting on some days where each team gives updates about their projects.
There are also training/knowledge transfer that happens simultaneously with
our usual work.

Most exciting thing about your job.

I am exposed to a lot of modelling techniques, variety of analytical tools, and

the most exciting thing is to be able to implement all that into my work.

Which kind of projects do you like working on most?

I like being part of projects that involve forecasting / predicting and also
working on-site.

Any advice for others interested in becoming data scientists?

Having basic knowledge about SAS, SQL and Excel would help you a lot to
catch up in the field. Do expect yourself to stretch more than the usual
working hours as you might be working with overseas clients.

What are your predictions for analytics in India?

Analysis is very important in for any business today and in the future we will
see more companies demanding information in real time. This will give them
an edge and help in improving, monitoring and conducting their business, as
well as identifying further opportunities.

Marketelligent Niche Analytics Companies A report by Jigsaw Academy | pg20

 About Jigsaw Academy

“
Jigsaw academy is the brainchild of Gaurav Vohra and Sarita Digumarti who
together have over 20 years of experience in the analytics industry. Realizing
the great potential of analytics and the boom that is still in a nascent stage,
they founded Jigsaw Academy with the aim of playing a crucial role in the
identifying and nurturing of analytic talent in India and abroad.

Jigsaw Academy provides training to professionals and students on the

latest tools and techniques in the field of analytics. Their unique online
platform provides the best learning experience through a combination of
virtual classroom and labs. The trainers are industry experts who have
applied analytics to solve a variety of business problems in diverse domains
and who bring a wealth of practical experience into the classroom.

Students can opt for live (virtual) classroom training or self-paced video
based courses.

www.jigsawacademy.com

www.analyticstraining.com

www.jigsawacademy.com/faqs

info@jigsawacademy.com

+91 98805 44099, 90080 17000

About Jigsaw Academy Niche Analytics Companies A report by Jigsaw Academy | pg21
 Niche Analytic Companies in India

We have compiled the following list of niche analytics companies in India based on internet research and interviews with industry
professionals. If we have missed any, please do let us know, so we can update the list in future.

 AbsolutData (consumer behaviour analytics) – www.absolutdata.com

 Activecubes (sales, marketing, supply chain, operations) – www.activecubes.com/analytics.php
 Aegis Global (general – focuses on broad areas) –
www.aegisglobal.com/section_level3.aspx?cont_id=eLxpcOMCwVY=
 Affine Analytics (marketing analytics) – www.affineanalytics.com
 Bridge i2i Analytics (behavioural modeling & resource planning) – www.bridgei2i.com
 Capillary Technologies (retail analytics) – www.capillarytech.com
 Cross Tab Analyticshttp (survey analytics, data mining, big data) - www.cross-tab.com/analytics.php
 Cytel (clinical & pharma Analytics) – www.cytel.co.in/index.shtml
 Data Monitor (general – serves broad areas) – www.datamonitor.com
 Datamatics (financial, insurance) – www.datamatics.com/services/information-management/business-
intelligence-analytics
 Decidyn(marketing, risk and fraud analytics) - www.decidyn.com/marketing_analytics.php
 DecisionCraft(revenue management) - www.decisioncraft.com/data_analtytics.htm
 Denuosource (big data management, advanced analytics) - www.denuosource.com
 Dexterity (CMI, CRM analytics) - www.dexterity.in/Marketing_&_Customer_Intelligence/Analytics.htm
 Dunhumby (retail analytics) – www.dunnhumby.com/in
 EVALUESERVE (financial, life sciences analytics) – www.evalueserve.com
 EXL Services (acquired Inductis) (general – focuses on broad areas) – www.exlservice.com
 Fractal Analytics (customer loyalty, operations) – www.fractalanalytics.com
 Gramener (visualization, data analysis) - www.gramener.com
 Global Analytics (credit risk, financial, lending) - www.global-analytics.com
 Hansa Cequity (data management, customer analytics - www.hansacequity.com
 ICRA Technology Services (general – serves broad areas) – www.icteas.com/business_analytics.php
 iCreate (banking analytics) – www.icreate.in
 Indix (product intelligence) - www.indix.com
 Inductis (operations, risk, marketing analytics) - www.exlservice.com/analytics.html
 inTouch analytics (customer, talent analytics) - www.be-in-touch.com
 Ipsos (marketing analytics) – www.ipsosasiapacific.com
 Kiesquare Analytics (marketing, customer, risk analytics) - www.kiesquare.com
 Latentview Analytics (marketing, risk analytics) - www.latentview.com
 Manhattan Systems (retail analytics) - www.manthansystems.com

Annexure - List of analytic companies in India Niche Analytics Companies A report by Jigsaw Academy | pg22
 Niche Analytic Companies in India

 Marketelligent (CPG, Finance, Telecom Analytics) – www.marketelligent.com/home

 Meritus (marketing, customer analytics) – www.meritusglobal.com
 Modelytics (financial, lending, collections, recovery, retail banking) –
www.modelytics.com/integrated/index.htm
 Mu-Sigma (BFSI, retail, healthcare) - www.mu-sigma.com
 Nabler (online retail analytics) – www.nabler.com
 NettPositive Analytics (marketing, credit risk analytics) – www.nettpositive.com
 Neural Techsoft (financial & risk analytics) – www.neuraltechsoft.com
 Opera Solutions (general – serves broad areas) – www.operasolutions.com
 SilverPush (advertising and mobile analytics) - www.silvrpush.com
 SmartAnalyst (life science, healthcare analytics) - www.smartanalyst.com
 TNS Global (marketing analytics) - www.tnsglobal.com
 Transunion (financial, healthcare analytics) - www.transunion.com/corporate/business/business.page
 Vehere Interactive (telecom, financial) – www.vehereinteractive.com
 White Capers (risk and fraud) - www.whitecapers.com
 WNS Analytics (acquired Marketics) (marketing, consumer behaviour analytics) –
www.wns.com/Services/Cross-Industry-Solutions/Research-and-Analytics.aspx
 GMID Associates (finance, risk, marketing) - www.thegmid.com
 Market Equations (Finance, marketing) - www.marketequations.com

Annexure - List of analytic companies in India Niche Analytics Companies A report by Jigsaw Academy | pg23