Professional Documents
Culture Documents
If you’ve consumed liberal media at any point over the last two decades
or so, you’re likely aware of the growing attention to (and outrage over)
the lack of racial diversity in: Hollywood movies, tech, journalism,
Washington, Young Adult books, modeling, college course syllabi,
Forbes’s annual list of billionaires, socialist organizations, museum
curators, museum exhibitions, the faces on U.S. currency, podcasts,
Trump’s Cabinet, luxury brands, the cannabis industry, and so on. In a
multiracial America that’s forecast to become majority minority in a few
decades, critics have pointed out, it’s shameful that so many business
sectors and cultural venues—and in particular, the most prestigious of
them—remain disproportionately white.
Growing public outcry over the whiteness of these fields and others has
pushed university deans, studio executives, and corporate boards to
adopt a battery of diversity initiatives, inflating a cottage industry that—
between anti-bias and cultural competency educators, consultants,
workshops, and trainings sold to companies, schools, and other
institutions—is today worth close to $8 billion. Diversity training is
currently mandated at most Fortune 500 companies and about half of all
midsize firms in the United States. In addition, nearly two-thirds of
colleges and universities use diversity trainings, and about 30 percent
require their faculty to attend them. And, of course, in the wake of race-
related public relations disasters, it’s now standard practice for
corporations to conduct nationwide company sensitivity trainings, like the
ones hastily rolled out by Sephora and Starbucks after instances of racial
profiling at their stores.
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Why Diversity Training Isn’t Enough | The New Republic 09/01/2020, 02:43
How, exactly, should we reconcile the vast sum of money and energy
poured into diversity training with its lackluster results? Two recent books
argue that a more thoroughgoing accounting of racism is needed to
correct our society’s deficiencies. In Diversity, Inc: The Failed Promise of
a Billion-Dollar Business, NYU journalism Professor Pamela Newkirk
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Why Diversity Training Isn’t Enough | The New Republic 09/01/2020, 02:43
Must-reads.
5 days a week.
Newkirk proposes that diversity initiatives have met so little success in
these areas because they diverge in ideology and intent from civil rights–
era programs that sought to put the nation on a track to racial equality.
Rather than agitating for social reform, today’s massive diversity industry
functions instead to shield institutions from discrimination litigation and
public scrutiny. Diversity training might be expensive, Newkirk notes, but
requiring employees to take an hour-long online anti-bias course or even
hiring trainers to conduct in-person seminars still costs significantly less
time and money than a discrimination lawsuit, like the one that cost
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Why Diversity Training Isn’t Enough | The New Republic 09/01/2020, 02:43
Texaco $176 million in 1996 or the one that cost Coca-Cola $192.5 million
in 2000.
By contrast, she argues, Great Society programs such as the Civil Rights
Act and Higher Education Act led to significantly increased numbers of
African Americans in many public schools that had once been almost
exclusively white, as well as within colleges and universities. Though
that’s true enough, it’s also here that her diagnosis of the diversity
industry’s deficiencies falters. Simply put, while Lyndon Johnson and
other architects of Great Society reforms may have sought to create a
“racially just and inclusive nation,” as Newkirk puts it, the actual
measurable successes of those programs weren’t the result of a “moral
imperative” so much as they were the result of public policy. And the
former without the latter, which is essentially what Newkirk offers, poses
little threat to today’s ineffective diversity industry. In fact, the work of
facilitating the broad “paradigm shift” Newkirk wants to see in lieu of the
diversity industry’s empty “pledges, slogans, or well-compensated czars”
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Why Diversity Training Isn’t Enough | The New Republic 09/01/2020, 02:43
few years—as the “gold standard” for corporations, while CEO James
Quincey earns nearly $17 million annually, or over 1,000 times what the
average employee makes. It’s what allows Coca-Cola to proudly advertise
its strides in “representation” while also backing Trump’s 2017 tax cuts,
including publishing an interview in which chief financial officer Kathy
Waller (an African American woman) praised the bill’s “potential to
reinvigorate job growth and help U.S. companies be more competitive.”
Even more insidiously, the vocabulary of inclusion has lately been wielded
to undermine or dismiss broad-based universal policies that would,
ironically, disproportionately help people who aren’t white. “If we broke
up the big banks tomorrow,” Hillary Clinton asked on her doomed
campaign trail, “would that end racism? Would that end sexism? Would
that end discrimination against the LGBT community?” Strictly speaking,
probably not. But as Michaels has written, “A serious and entirely race-
blind transfer of wealth to poor people (even just the $15 dollar an hour
minimum wage and even though the majority of people working for
minimum wage are white) would do more to benefit poor black people
than would the most rigorous and effective enactment and enforcement
of every possible antidiscrimination law.”
The question, then, is whether you believe that people’s attitudes can be
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