Feb 14. 1

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Vision
The company will effectively influence and propel teenagers to eat

nutritious meals through chickees rolls. Also, the company will not only
earn thousands of profits but also thousands of good and loving
feedbacks.
Mission
To produce healthy meals and to give good lifestyle to customers,

also to have a good and strong relationship that can boost the company
to do more.
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Executive Summary
A. Market Research
1. Research Methods
a) Survey: 287 respondents from Xavier University composed of

students, faculties and staffs.
b) Observation:
i. Magis Fried Chicken - Magis Canteen, Xavier University
ii. Jigsys Chicken Gravy - Magis Canteen, Xavier University
iii. Bon Appetit Cordon Bleu - Student Entrepreneurship Center

Mall, Xavier University
c.) Focus Group Interview: Xavier University Campus
2. Demand Analysis
a) Total Monthly Demand of Competitors: 167 Units
b) Market Share: 20%
c) Total Units to Produce per Day: 34 Units
d) Per Capita Consumption: P42.00
B. Market Mix
1. Name of Product and Company: Chickees Roll, AfforDaBest Company
2. Price per Unit; P39.00
3. Distribution Channel: Student Entrepreneurship Center Mall, Xavier

University
4. Promotion: AfforDaBest Company will utilize different kinds of

promotions, such as free tasting, social media, discounts, prizes and other
activities.
C. Production Plan
1. Production Schedule: Everyday except Sundays and Holidays
2. Total Duration Per Production: 4 minutes and 30 seconds
3. Total Number of Units per Production: 2 units per production

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D. Financial Plan
1. Break-even Point in Volume and Sales:
i. BEP Units= 852.98 units
ii. BEP Sales= 33 266.22
2. Total Number of Units Sold in 9 months: 9,941 units
3. Total Net Income in 9 Months: P110,987.0
E. Organizational Plan
1. Types of Business: Sole Proprietorship
2. Initial Investment: P42,000.00

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MARKETING PLAN
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A. Product Description
Chickees Roll is made up of commercialize flatten chicken breast rolled

with a unique content inside and coated with a flour and bread crumbs. Inside
the roll, you can see and taste two kinds of vegetable which are the carrots and
cabbage and a tasteful melted cheese that would surely complete the overall
taste.
Since our product has vegetables which is carrot and cabbage, carrots has
high source of antioxidants that is good for the skin, vitamin A for the eye health
and helps lungs, kidney and heart to work properly. 1 gram of carrots has 167.1
IU of vitamin A. One serving of chickees roll has a content of 5 grams, in every
serving of chickees roll it has 835.5 IU of vitamin A. Cabbage is also found in
our product, cabbage has a high content of vitamin E that keep our eyes, skin
and hair healthy. It is also used in treatment of neural disorders such as
Alzheimer’s disease. It also contains protein, vitamin k, vitamin C, vitamin b6,
calcium, potassium and fiber. For the breast fillet, it contains vitamins B, B6,
B12, C, D, E and rich in protein. Since the breast part that we use is boneless it
only contains small amount of fat and least amount of calories. Our chickees roll
has no artificial preservatives added. The oil that we use is vegetable oil, the
health benefits of palm oil include its ability to improve energy levels and
visions. It also prevents cancer, premature aging and boost immunity.
The uniqueness of chickees roll would surely capture the eyes and taste
buds of our target market that would also keep them coming back for more. The
following are the physical attributes of our chickees roll:
● Shelf-life: Needs to be consumed 4-5 hours

after preparation; however the taste and appearance may differ. It
is preferably consumed right after its cooked
● Size: 5x5 inches
● Shape: Square
● Length: 5 inch
● Width: 5 inch
● Base: 4 inch square base
● Weight: 400g
● Color: Golden brown
● Texture: It is slightly crisp,the chicken is
perfectly moist, and the filling is cheesy with crunchy vegetables
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B. Target Market
1. Geographic
Chickees roll will be sold inside the Xavier University particularly in the
SEC mall or the Student Entrepreneurship Center. It is located fronting the
Divisoria Plaza. The specific stall will be placed at the center isle of the mall to
catch the attention of the passersby.
2. Demographic
Chickees primary target market are the students of Xavier University

who are in Senior High and College students. They are chosen to be the
primary target market because their age is ranging from 16 years old and
above, both male and female and the company did a research and that age
rage seems to have the biggest market if the product is foods and beverages.
Secondary target market is the Faculty and Staff of Xavier University. In

this, the company would like to entice not only the students in it but as well as
the teachers in it. Chickees roll would fill their tummy by grabbing Chickees rice
meal in the middle of rushing time.
3. Behavioral
Chickees roll will be served to customers who are looking for quality food
taste, price and convenience that would satisfy their taste standards. The target
market will mostly be the millennials that ages between 16-22 years old, both
male and female. They are also dependent on social media in which the
company will use these social media to reach them.
4. Psychographic
As observed through the target market’s behavioral pattern, our target

market are almost into new stuffs, what’s hot in the market, and they are curious
about the new products to be sold and advertise in social media.
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C. Demand and Supply Analysis.
1. Survey Result
● The pie shows that among all our respondents there are more
FEMALE than MALE. Female has 68% while 32% are male.
● The pie above shows that there are 62% has 100 above allowance
in the campus and that is a good thing for the company because
there are a lot of people that can surely buy its products. The
remaining 38% of the respondents has below 100 allowance.
● 2 to 3 times has won this data because among all respondents it has
69% of vote. While the once a week has 24%. This result may give
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the company a hint that CHICKEES will be loved by the market

because most of the market loves to eat chicken meals.
● In this data, buffalo sauce has the highest choice (26%) , next is
Barbeque, Sweet & Sour, Hot Chili, the least is mayo which has 12%
vote.
● This pie tells that the market would still want to purchase the product
when sauce is injected. This also shows that they are interested of
the idea of injecting sauce.
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● The pie above shows that there are 66% of the respondents that is
okay with the idea of putting vegetables inside chicken roll. They still
do want to purchase even it has vegetables.
How do you want our CHICKEES ROLL to be served?
● There are 21 percent of the respondents saying that they want it solo
(Snack) but there are more people on selling it with rice (79%).
● The respondents want to buy it at the price ranging 31-40 pesos.
● This data states that a lot of the respondents (70%) are using social
media and are active to it and will be enticed by our product through
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advertising in Social Medias. The company will rely on this result and
will actively market in social media especially Facebook.
● The respondents want to have something that souvenirs their

experience with the company’s service; freebies for example.
● The market (59%) is asking for a free delivery service and the least is
Online Ordering.
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2. Observation Result
2.1 Competitor Analysis
I. Daily Demand and Market Share Competitor

Mon Tue Wed Thu Fri Sat Total Market Share
Competitors In Unit
MagisFried 98 67 54 90 88 43 440 44%

Chicken
Bon Appetit 54 53 33 51 49 30 270 27%
Cordon Bleu
Jigsys Chicken 55 57 35 58 53 32 290 29%

Gravy
Total 207 177 122 199 190 105 1000 100%
II. Demand Per Day of Competitors

=1000/6 days
=166.66 units or 167 units
III. Demand Per Day of Products
= Assumption of 20% Market Share
=167 x 20%
=34
IV. Per Capita Consumption
Competitor Weekly Price Total Sales
Purchases
Magis Fried Chicken 440 Php 47 Php 20,680
Bon Appetit 270 Php 39 Php 9,126
Jigsys Chicken Gravy 290 Php 42 Php 12,180
Total 1000 Php 41,986
PCC = Total Sales/ Purchases

=Php 41,986/1000
=Php 41.98
=Php 42
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2.2 Practices of Competitors
I. Magis (Canteen) Fried Chicken

The product fried chicken of magis is delicious in taste but
its appearance is oily. For the pricing it worth 47 pesos for a
medium size fried chicken with rice. The location of the business
is at the school canteen and it is easily purchased by the staff and
students because of its location. For the promotion they don’t
have any promotional activities about their products. For the
people or the management they have given the service that every
customer deserves. And lastly, the customer has fulfilled their
satisfaction in purchasing their product.
II. Bon Appetit Cordon Bleu

The Bon Appetit cordon bleu is a dish of chicken meat
wrapped around a slice of ham and cheese. With the price of 39
pesos it is served in cups with rice. They are located at the
Student Entrepreneurship Center or SEC mall. For their
promotions they use posters as promotional tool. The people
behind the bon appetit they served or give the customers the
service they deserve. As we observed the customers seems
satisfied with the taste of their product.
III. Jigsys Chicken Gravy

Jigsys Chicken Gravy is rice topping with chicken strips
and gravy at the top of the rice. These strips of meat are located
on either side of the breastbone, under the breast meat. You can
enjoy the chicken gravy for only 42 pesos. They are spotted at the
magis right corner side. They don’t do much promotional
activities. The person inside the business gives service that every
customer deserves. The customers happily consume their 42
pesos with a delicious chicken strip.
3.Focus Group Interview Results
The Focus Group Interview was conducted inside Xavier University

Campus, last January 8 to January 10, 2018 around 3:00 in the afternoon. The
AfforDaBest company interviewed (15) respondents; 15 are students, while 5
are faculty and another 5 staff of the university. Most of our respondents were
randomly chosen.
The aim of the FGI was to grade our product if it’s good or bad. And also,
the most important thing is that to improve taste and texture of the product
through listening to the respondents’ comments and suggestions. The process
conducted were the following: (1) We asked if what is there preferable sauce;
Mayo, Bbq, Sweet and Sour, Gravy, (2) We asked about the taste of our
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chicken, (3) We asked our respondents of how the chicken looks and what to
improve
The overall FGI lasted for about an hour. The overall impression has
impacted us to improve a lot in our product because most of the comments
were negative and AfforDabest company will make a big effort on improving its
product for the satisfactions of individual.
3.1 Names of Respondents
NAME PHOTO COURSE & YEAR AGE

OF PROFESSION
FACULTY AND STAFFS
1) Sir Yu SBM department 42
2) Maam
Maria
Science Department
Lachica
3) Sir Dialogo
SBM Instructor 29
4) Maam
Emata
SBM Department 31
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5) Maam
Rose
SBM Department 28
6) Magis Staff
Magis Staff 24
7) Xavier
Guard
Xavier Guard 25
8) Campus
Guard
Xavier Guard 35
9) Campus
Guard
Xavier Guard 30
10) Magis Staff
Magis Staff 32
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Senior High School Students

11) Senior High
School
Students
STEM 17
College Students
12) Alfred
Nalaza
BSBA 3
13) Vernie
Rose
Salucot
BSBA 3 18
14) XU student
3rd year
19
15) XU student
3rd year
19
16
16) XU
Student
3rd year 19
17) Jet Li
3rd year
19
18) XU Student 3rd year
19
19) XU 3rd year

student
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`
20) XU student
3rd year
19
21) XU student
3rd year
19
17
22) Aubre
Barangot
3rd year
18
23) Ocampo
3rd year
19
24) Raymund
Sacay
3rd year
20
25) 3rd year 19

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3.2 Feedback / Comments
i. We asked if what is there preferable sauce; Mayo, Gravy, Sweet &

Sour
Two (2) respondents like CHICKEES to be pared by gravy because
the gravy really suits the taste of the chicken and the coating while
twenty three (23) of the respondents said that CHICKEES is best
served by paring it to mayo because it has the “not so sweet but
sweet” taste and it really helps the product not only look good but to
taste best.
ii. We asked about the taste of our chicken
Over twenty five(25) respondents, only 4 respondents answered it
tastes best and others say that it really needs improvement and
AfforDaBest company would like take an action of that. This result
is a big issue for the company.
iii. We asked our respondents of how the chicken looks and what to
improve
There are three main things to improve that are suggested by the
faculty mostly and these are:
➢ Appearance- The faculty said it looks blackish and said that
it’s not sellable if that so. The product should look fresh and
not dumpy.
➢ Size- It has no exact size. Some are large, some are not.
➢ Taste- All of the respondents said that the product really
needs improvement especially in taste because it has an
ordinary taste. It doesn’t have an y “new” in the product.
One(1) respondent say that “mura ra syag bola2” and that
saddened the company.
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D. Sales Projection
MONTH NO. OF UNITS TO BE MONTHLY PROJECTED

SELLING SOLD PER VOLUME TO MONTHLY
DAYS DAY BE SALES
PRODUCED
JUNE 16 34 544 Php 21,216
JULY 25 39 975 Php 38,025
AUGUST 18 45 810 Php 31,590
SEPTEMBER 25 52 1,300 Php 50,700
OCTOBER 6 60 360 Php 14,040
*NOVEMBER 22 66 1,452 Php 56,628
*DECEMBER 18 73 1,314 Php 51,246
*JANUARY 16 81 1,296 Php 50,544
*FEBRUARY 21 90 1,890 Php 73,710
TOTAL: 167 540 9,941 Php 387,699
selling price at P39.00
On the first semester months ( June, July, August, September, and October)
the unit to be sold is increased by 15% while on the second semester months
are increased by 10%.
E. Marketing Mix
1. Product
Branding – The Chickees brand is mainly taken from the product itself which is
chicken with cheese in it and combined its name to be simplified.
Chickees as a finger food and a rice meal is what we are blending
in with the AfforDaBest Company for the advantage of our
market’s impression about the affordability of our product that
they may be able to adapt immediately not just the product name
but also to what the company is all about. By the time comes
when our prospective customers will eventually purchase our
product, they can easily remember the product’s brand in a way
of how we reflect and improve our product’s quality with our
customer’s better preferences. They can also refer directly their
friends to us once they really like Chickees since they can already
easily remember the product’s name or our branding.
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Positioning – When it comes with our product positioning, we have given so

much attention about our customer’s health. Chickees in not just
merely an ordinary chicken that we can usually see or taste from
other food businesses, but it is also much more on reminding
everyone not to forget to eat vegetables since nowadays some
people including students in Xavier University are very busy and
would immediately prefer fast food chains for them not to
consume more of their time.
Packaging – Our packaging for Chickees is only disposable paper boxes

for meals. Using this type of packaging has also certain
advantages according from some research that it is a great step
towards preventing food-borne disease when it comes to
sanitation and health advantage, as they are used only once thus
these products significantly lowers the food contamination and
spread of diseases. It could also help us save time and energy
since we want a faster service in processing our customer’s
orders. Also, disposable food packaging is insulated which helps
in keeping the food hot for a long period of time.
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Product Design:
Photo Product
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Company Logo
Company Uniform
Rice meal cups, sporks containers

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2 Price
Php 39.00
3. Place
Store Location
Store/ Stall Design

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Store Layout
4 . Promotions
Month Marketing Strategy Description
June Soon to Open Poster This poster is used to

announce to the people
that Afford Da Best is
soon to open a business
inside the campus
particularly at the
Student
Entrepreneurship Center
(SEC) mall
It will be posted 1 week
before the opening. It is
2:3 feet tarpaulin. (check
the appendices below
for the layout)
Instead of giving it
randomly on the first
day, the company
decided to give free
tasting to the one who
helped us with this
Free Tasting
project which is the one
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who answered our

survey questions. The
objective of it is to catch
the attention and to let
them taste our delicious
chickees for our
opening.
The mechanics of the
free tasting will only be
at 10am-11am.The
respondents with the
detached coupon from
the questionnaire will
only receive the free
taste.
Note: The sizes of the
free tasting is not by
meal, it is only bite sizes.
Introducing to our
customers our Chickees
product in the market
through Instagram Story.
Mechanics:
The passersby may post
Social Media a picture with the
background of the stall
and the company logo
on their IG story a day
before the opening and
should mention or at
least tag the company’s
instagram account to be
noticed and with the
hashtag
#HolaFromChickees .
The company will reply
as soon as Afford Da
Best chose the winner.
The prize is 1 free meal
for the winner and is only
be claimed on the first
day 12-1 pm.
Freebies 3 Ball pen, 3 flexible
fans, 3 mini notebooks,
and 3 key chain.The
objective for this is to
give every student a
piece of school supplies
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since the month of June

is the start of class
Mechanics: purchase
minimum of three orders
to pick any of the
freebies through draw
lots. This marketing
strategy will be close as
soon as the freebies are
not available.
Free Tasting Poster Pin the printed poster
size 1 long bond paper,
colored, outside the
store. This is to be
posted before the first
day and to be unpinned
after the first day. The
objective of it is to let the
customers know that
there will be a free
tasting at chickees at
limited time.
Selfie Poster This poster is used in the
Social Media Through
Instagram Story
marketing strategy. the
company will be posting
poster, long sized,
colored, outside the
store. This is to be
noticed that the
company has this kind of
strategy. The objective
of it is to let the
customers to know that
there is a challenge of
selfie at chickees.
Freebies Poster To announce our
freebies strategy, the
company decided to
post it through printing
colored material. This
will be posted on the
beginning of the
implementation. Its
objective is to give
freebies to the loyal
customers a reward for
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their loyalty.
July - The first customer who
Bring 6 Friends, Take 1 will bring 6 of his/her
Meal friends will have 1 free
meal. This will happen
only every Friday of the
month.
Mechanics: 1 person
should bring 6 of his/her
friends, each of its friend
should purchase a meal
to get free meal.
This is to happen every
Friday of the month and
the first squad to come
will be the winner. The
squad that wins the prize
every Friday will get 1
free meal.
Its objective is to give 1
free meal for those who
grab their squad to
purchase a meal from
chickees.
Loyola Selfie A selfie with St. Ignatius
de Loyola with our
product will do.
Objective for this is to
participate for the Feast
of St. Ignatius de Loyola.
Mechanics:
The customer should
first purchase our
product and then
proceed to Champion
Hall to take a selfie with
St. Ignatius. The
customer should upload
it on Instagram Story
with the hashtag
#HappyFiestaFromChic
kees #WinAMeal and at
least tag the company’s
instagram account.
The winner will have a 1
free meal treat. This is to
happen on July 30,
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2018.
Promotional Video The AfforDaBest
Company staffs will
conduct a maximum of
2-minute short film and
will post it in Facebook
for company exposure in
social media.
Mechanics: AfforDaBest
Company staffs will
shoot films (on our
choice of genre) for 2
minutes not more than 3
minutes.The staffs will
use their own resources
such as cameras and
other no cost props they
can use for the video.
This is for social media
exposure through
posting it in Facebook
based on the number of
Facebook users that will
view the video, without
spending any cost aside
from the transportation
depending on where or
what place they are
going to shoot the short
film. The objective of this
promotional video is to
increase brand
awareness and increase
online engagement.
Collaboration with JMA In this month, Junior
Marketing Association
will conduct General
Assembly and the
company is somehow
connected to the
organization. The
company would like to
take it as an opportunity
to market the product.
Mechanics:
The JMA will have to
purchase minimum of 50
meals and will have 5
30
meals for free.

In this kind of marketing
strategy, this will not only
on this month but also
for the next events of
Junior Marketing
Association.
Every event, they will
have at least 10%
discount with a minimum
of 50 orders.
if JMA will purchase 50
orders, they will get 10%
discount, if 100 orders,
they will get 15%
discount.
August Product Innovation Innovating product by
adding sauce every
month. The company
decided to make it as an
opportunity to innovate
and improve product
quality.
Using this kind of
strategy may entice the
market because it is
something new in the
firm.
The company chose to
put this starting on the
month of August for the
reason that on June and
July, those months will
be the observation time
on what to choose on
what kind of sauce to
be used.
Every month, there will
be different sauces. For
example, September will
be chili barbecue sauce,
the next month will be
garlic sour cream.
August colors is about
collecting colorful papers
and win prizes.
August Colors
Mechanics: Colored
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papers are cutted into

1x1 inch size with
different colors and there
will be 10 different
colors. The first 2
customers who will
complete the 10 different
colors (1 color of choice
is equivalent to 1 meal of
purchase) and will be
able to present it all to
the company, will win 1
free meal.
The objective of it is to
know who are the
potential customers or
who are loyal buyers of a
meal at chickees.
Kagay-an Trivia This promotional activity
Questions is about the upcoming
Kagay-anon fiesta. The
company will be giving
trivia questions about
the city of golden
friendship, Cagayan de
Oro City, and this will
be rendered one day
before the fiesta to
participate with the
Cagayan de Oro’s
annual fiesta celebration
and at the same time the
customer will have meal
discounts.
Mechanics: Every meal
of purchase has a trivia
question inside the meal
packaging about the
histories, updates and
other informations about
CDO. When customers
receive their order, they
are asked to open the
packaging and answer
the trivia question for 30
seconds that is pinned in
the rice using a toothpick
with a small paper
attached with a question.
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(See appendices for the

marketing material)
The customer who can
get the correct answer
of his/ her trivia
question can avail 5%
off discount
September Color of the Hour The Color of the Hour
promotional strategy is a
1-hour color coding of
dress with a specified
color which AfforDaBest
Company staffs pick
their color of choice on a
specific hour during
Wednesday's for the
whole month of
September.
Mechanics: AfforDaBest
Company staffs will post
a whole bond paper with
a specified color of the
hour starting
10am-11am in the
morning, another color
during 2pm-3pm and
another different color
again during 3pm-4pm in
the afternoon. Those
customers who matched
their dress color with the
assigned color on that
given hour will have
20% off discount for the
meal.
Product Innovation Innovating product by

adding sauce every
month. The company
and improve product
quality.
Using this kind of
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firm.
The company will have
another kind of sauce
that is different from the
August’s sauce.
Intramurals meal This month is the most
collaboration awaited time of the
Xavier University’s
Athletes, the Xavier
Intramurals. As students
of School of Business
and Management,
Chickees is willing to
support the SBM
athletes through
collaborating with the
head of the SBM
Student Council that is in
charge in handling the
SBM athletes of course
particularly with their
meals.
Mechanics: Two of the
AfforDaBest Company
Staffs are members of
the SBM athletes. They
will have at least 10%
discount with a minimum
of 50 orders.
if JMA will purchase 50
orders, they will get 10%
discount, if 100 orders,
they will get 15%
discount.
Free Delivery The company only apply
this starting on October,
which is the end of the
first semester because
on the second semester,
the staffs will have wide
vacant range of time.
This means that there is
a bigger chance that
every hour there are two
staffs present in the stall.
The one will cook, the
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other one will deliver.

Mechanics: The
customer should reach
the company’s contact
number and/or social
media accounts. This is
to reach customers
wherever in the campus
they are at.
Minimum purchase of 3,
if below 3 the company
will refuse to
accommodate.
Only at the exact time,
on (2-4pm)
October Product Innovation Innovating product by
adding sauce every
month. The company
and improve product
quality.
Using this kind of
firm.
The company will serve
another kind of sauce
and this will be the last
month to have this kind
of strategy.
Motivation or This month is a struggle
Chocolates? for the students because
of Finals week. For that,
the company will use it
as a opportunity to
market and entice them
to buy our product.
Mechanics:
The company will post
(check appendices for
the marketing material)
something on the front
desk.
The customer should
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purchase 1 meal to get

the chance, win
chocolates like snickers,
toblerone, goya, and
kitkat through draw lots.
In a punch bowl, there
are 50 rolled small
papers. Four of the
mixed rolled papers they
can luckily get are
composed of those
prizes and the other
papers only have
motivational quotes on it.
For every purchase of
meal, there is only one
chance to pick in the
punch bowl. If the
customer picked
motivation quote, then
he/she needs to
purchase again to have
another chance to win a
chocolate.
Chocolate has the
vitamins that boost a
person’s intellectual.
Motivation quotes has a
chance to brighten our
customer’s perspective
in the midst of struggles
in school. This will help
them focus on studying
for finals with a customer
care they can remember
from Chickees. Also, the
company would like to
make them feel
motivated and never
lose hope.
November The company will

decorate the store with a
Halloween theme for the
Costumes and November feels.
Decorations Designs like printed
paper pumpkins and
bats.
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Trick or Treat Every purchase has a

corresponding riddle
Mechanics: The
customer will be given a
riddle that they should
answer. If they can, they
will choose between trick
or treat. If they can’t,
they need to purchase
another chickees for
another riddle. This will
happen on the first week
of November only in time
range of 12-1pm.Its
objective is to
communicate with the
customers through
having a trick or treat
concept since the month
of November is a
Halloween month.
December Christmas is Giving On December 16, 2018
Chickees will be giving
gifts to street children.
Conduct small party in
our own simple meal and
give them free rice
meals. Our store will
also open for donations
of our kind customers.
The company will be
accepting stuffs
donation.
Mechanics: Starting
December 1 chickees
will accept every stuffs
donation for the street
childrens. Then for the
December 16 chickees
will give free meals to
the children outside the
campus as a we all know
that the month of
December is month to
share your blessings to
those in needs.
January We will conduct a spicy
chickees challenge.
37
Prizes Mechanics: The

challenger will be given
a specified time to finish
a bowl of spicy
chickees.If the
challenger can finish
before his/ her time limit
(30 seconds) ends, he/
she may not pay for the
spicy bowl but if not, they
will have to pay for it.
This will only happen
every Friday 3-4pm.
Only 1 winner per day.
The objective of it is to
welcome the new year
with the spicy
challenge to let the
customers mark a smile
in their faces for the first
month of the year.
Ticket Mechanics: First the
customer must purchase
at least 1 meal at
chickees to have 1
chance to pick how
many can he/she pick.
He/She must keep the
tickets. If he/she
collected 100 tickets at
the end of the month
he/she will get free meal,
if he/she gets 50 tickets
they will pay 50% of the
meal and lastly if they
gathered 20 tickets they
will have a discount of
5 pesos. Its objective is
to give discounts to the
customers that purchase
our product repeatedly
for the month of January.
Note: 100 tickets and
avail 50% discount only
one can avail while the 5
peso less discount, 5
can avail.
38
February February is the month of

Couple Meal love and lots of couple
are being together and
finding a affordable food.
Mechanics: On February
14th, Chickees will be
with the couples and will
treat the couple, buy 1
and take 1 for 75 pesos.
Only the first 15 couples
will be able to avail this
couple meal. Its
objective is to enhance
relationship with the
customers through
giving discounts and
freebies.
39
F. Marketing Expense
Month Marketing Materials/ Unit Quantity Cost Total Cost Total Monthly Expenses
Strategy Equipment/
Labor
Soon to open tarpaulin piece 1 50 50
June poster 1 050
Free Tasting Chickees Rolls Cut of 20 20 400
chickees
Toothpick Box 1 25 25
Juice pack 2 50 100
Packaging of juice bundle 5 35 175
Bond paper piece 1 5 5
Social Media Multimedia Photo 1 No No Cost
Cost
Meal discount Cup of Meal 1 39 39
Freebies Ballpen piece 3 7 21
Keychain piece 3 30 90
40
Flexible Fan piece 3 35 105
Mini Notebook Piece 3 10 30
July Discount Free Meal Cup of meal 4 39 156

Loyola Selfie Free Meal Cup of meal 1 39 39 400
Collaboration discount (10%) piece 50 4 200

with JMA
August August Colors Colored Papers pack 1 20 20
Meal Chickees 2 39 78 438
Meal
Kagay’an toothpick box 1 55 55
Facts Bond paper piece 3 5 15
discount (5%) meal 45 2 90
Product Sauce serving 90 2 180
Innovation
September Color of the discount (20%) piece 12 8 96 2 896
hour
41
Collaboration discount (10%) piece 50 4 200

with
intramurals
Product Sauce serving 1 300 2 2 600
innovation
free delivery paper bag piece 15 2 30 989.45
October
Motivation or
Chocolates Kitkat piece 3 12.45 37.35
Goya piece 3 8.45 25.35
Toblerone piece 2 38.75 77.5
Snickers piece 3 24.75 74.25
Product Sauce serving 620 2 720

Innovation
November Costumes and Decorations Decors 1 500 500 633
Decors
Trick or Treat Treats like pack 5 25 125
candies
December Christmas Gifts Meal 50 39 1 950 1 950
42
Giving
January Spicy Free Meal Cup of meal 4 39 156 375

Challenge
Tickets Oslo paper pack 1 28 28
bond paper piece 1 2 2
discount (50%) meal 1 19 19
discount (less 5) meal 5 34 170
February Couple Meal Meal Cup of meal 30 3 90 90
Total Marketing Expenses: PHP 8 821.45
43
PRODUCTION PLAN
44
A. Production/ Operation Process.

1.1 Production/ Operation Process. (During Selling)
Procedure Ingredients/ Equipment/ Labor Duration
Materials Utensils/
Tools
1. Preheat the fryer to Oil Fryer Cook 1 minute
no lower than 350°F.
2. Prepare the coated None Plastic Cook 10
chicken roll out of the Container seconds
chiller.
3. Fry chicken rolls. None Fryer, Clipper Cook 3 minutes
4. Measure rice in a Rice Rice Cooker, General 10
cup. cup Assistant seconds
5. Put 2 rolls in the None Scissors , Slicer 10
packaging, cut it into Cups for seconds
half, provide spork, serving, Spork
and then the meal is
ready to serve.
TOTAL DURATION: 4 minutes
& 30
seconds
1.2 Production/ Operating Process. (Before Selling)
Production Preparation
1. Slice the Chicken Chopping Slicer 10 minutes
breast breast Board, Knife
parts into
equal
sizes.
2. Slice the Carrots, Chopping Slicer 10 minutes
chicken Cabbage, Board, Knife
roll fillings. Cheese
3. Roll the Chicken Plates Mixer
chicken breast,
breast with Carrots,
its filling. Cabbage, 40 minutes
Cheese
4. Dip Chicken roll, Bowls, Mixer
chicken Egg, Tasty Container
roll in a Boy breading
stirred raw mix, bread
egg, Tasty crumbs
45
Boy
breading
mix, and
bread
crumbs.
Stall Opening Preparation
1. Personal None Hair net, Assigned 20 seconds
Preparatio Apron Member
n
2. Cook Rice, Water Rice Cooker, General 30 minutes
Rice measuring Assistant
cup
3. Coat Tasty boy, Containers Assigned 20 minutes
breading bread member
crumbs, egg
4. Prepare Oil Disposable General 2 minutes
things for boxes , Assistant
frying and Sporks,
serving. Clipper,
Plastic gloves
TOTAL DURATION: 2 hr and 12
min
B. Production Schedule
MONTH NO. OF SELLING UNITS TO BE MONTHLY

DAYS SOLD PER DAY VOLUME TO BE
PRODUCED
JUNE 16 34 544
JULY 25 39 975
AUGUST 18 45 810
SEPTEMBER 25 52 1,300
OCTOBER 6 60 360
*NOVEMBER 22 66 1,452
*DECEMBER 18 73 1,314
*JANUARY 16 81 1,296
*FEBRUARY 21 90 1,890
TOTAL UNITS TO BE PRODUCED 9,941
46
47
C. Labor Requirements.
Designation Responsibilities Qualification

1. Cook The one who cooks and in Must be good in
charge of checking the cooking, must know
product before cooking it. how to cook using fryer,
Cleans the area. good in cleaning.
2. General Assistant Helps in preparing Good in time
everything needed. management, willing to
work different tasks
given and flexible.
3. Mixer In charge of mixing all the Good in time
raw ingredients until the management, fast
product is ready to cook and learner and must know
checking the inventory. how to report inventory
information.
4. Slicer/ Packer Slices all the ingredients Good at knife handling,
that are necessary to be must quick in serving
sliced. orders.
D. Machinery / Equipment Requirement
EQUIPMENT/UTENSILS/TO
OLS USES DESCRIPTION
1.Rice Cooker Used for cooking rice Kyowa 8liters
2.Fryer Used to fry Breast fillet Hamilton Beach 12cup
oil
3.Mini Refrigerator Used to store marinated
Breast Fillet Panasonic 50l
capacity
E. Raw Materials Requirements
Ingredients Uses Description

1. Chicken Breast Used as the main 1 kg Chicken Breast
ingredient of chicken roll.
2. Carrots Used as one of the fillings .170 kg. Fresh Carrots from
of chicken roll. the market.
3. Cabbage Used as one of the fillings ¼ kg. Fresh Cabbage from
of chicken roll. the market.
4. Cheese Used as one of the fillings half a box of Eden easy
of chicken roll. melt Cheese.
48
5. Tasty Boy Used for the improvement 3 packs of 67g that cover 2
of the chicken roll’s crisp kg. of meat.
and taste.
6. Egg Used before covering the 4 pcs. of stirred raw eggs.
chicken roll with Tasty
Boy.
7. Bread Crumbs Used as the final 2 packs of Good Life Bread
ingredient before frying Crumbs.
the chicken roll.
8. Oil Used for frying the chicken 1 kl. Dragon Vegetable Oil
roll.
9. Rice Used to turn chicken rolls 3kg. of a 40 peso rice per
into rice meals. kilo.
F. Plant / Factory Location
Our production site and selling area is located at SEC Mall(73 Corrales
Ave, Cagayan de Oro). Our production area and selling area is rented Php
3,000 including the electricity and water. Purchasing of our raw material is
advantageous since our stall is located near the supermarkets and cost friendly
malls.
49
G. Plant Layout
H. Waste Disposal
Aside from the best taste we serve, we value our consumers’ safety. As we
make our product, many trashes are being compiled and we want that away
from mixing it with the ingredients. To make it happen, the company made a
decision to separate the peeling of cellophanes and vegetables, opening cans,
and other wasteful activities to our cooking area. Thus, that layout may result to
clean and safe CHICKEES.
As a company that still has the heart for our environment, we will follow the
segregation process of waste management not only for the good of the staffs
but also for the common good. We will separate biodegradable,
non-biodegradable, and recyclable. Non-biodegradable like plastics can be
sold at the junk shops and may somehow help us save more money, plastic
bottles can also be placed in the recyclable bin and the company may use it as
decorations and other things.
50
I. Quality Control
PROCEDURE ACCEPT REJECT
Gather all ingredient Complete Incomplete
Mixing the marinating Balanced taste and Unbalanced taste and

spices and sauce consistency consistency
Slicing vegetables Thin sliced Too thick sliced
Coating Chicken Fair and balanced texture Unfair and

unbalanced texture
Frying chicken rolls Golden Brown Dark brown and ugly
Cooking the rice Cooked and soft Uncooked and too

hard
Chicken Balanced size Unbalanced size
Mixing sauce Fair and balanced Unbalanced

consistency consistency
J. Production Cost
Direct Materials:
Quantity Units Price Unit Unit

Produced Cost
Chicken 190/kl 1.25 kg 237.5 34 6.985
Cabbage 25/kl 170 g 4.25 34 0.125
Carrots 25/kl 170 g 4.25 34 0.125
Cheese 117.75 ½ box 58.875 34 1.732
Tasty 9.25/pack 2 pack 18.5 34 0.544

boy
Egg 60/dozen 3 pc 15 34 0.441
Bread 24/pack 2 pack 48 34 1.411

crumbs
Oil 52/kl 1 kl 52 34 1.16

51
Rice 2000/sack 3 kl 120 34 3.53
Total 16.053
Direct Labor:
338/8 hrs
42.25/ hr
0.70/ min.
4 min and 30 seconds= 3.15
Factory Overhead:
Equipme Useful Units Depreciatio Unit Cost

nt life n
Deep 3000 9 months 2 333.33 0.30
Fryer
Refrigerat 6000 9 months 1 666.67 0.60
or
Rice 900 9 months 1 100 0.09
Cooker
Total 0.99
Indirect Materials:
Quantity Unit Price Unit Unit

Produced Cost
Packaging 3 34 pc 102 34 3
Sfork 16 3 Pack 48 34 1.411
Total: 4.411
Direct Materials 16.053

Direct Labor 3.15
Factory Overhead 0.99
Indirect Materials 4.411
Product Cost 24.604
Mark Up (%) 14.76 (60%)
Selling Price 39
52
ORGANIZATIONAL PLAN
53
A. Legal Form of Business

Our business will be registered as a Sole Proprietorship Business under the name of our General Manager, Claire L. Ganas. The
nature of our business is manufacturing or producing food for the potential customers.
B. Organizational Structure
54
C. List of Officers
POSITION RESPONSIBILITIES QUALIFICATIONS

1. General Manager ● In charge of ● Must have a
overseeing all knowledge, skills
administrative and power in
functions of the doing the overall
company. operations.
● Watch the overall
performance of the
company or
progress of the
company.
2. Finance Manager ● In charge of doing ● Must have a

financial reports, background or
monitoring accounts had taken and
and analyzes the pass the Basic
financial statements Finance subject.
of the company.
● Budgets the
company’s fund to
maximize the
income.
3. Operational ● In charge of ● Must have

Manager monitoring day by knowledge about
day production and handling
coordinating organizational
organizational matters (From
structures. personnel’s to
operations)
4. Marketing Manager ● In charge of the ● Must have be a

marketing strategy critical thinker in
for the company making an
● In charge of making effective strategy
campaigns with the in marketing the
purpose of product.
improving the
sales of the
company
55
5. Sales Manager ● In charge of ● Must be excellent

achieving growth in communicating
and hitting sales with customers in
targets. order to increase
sales.
6. Cash Custodian ● In charge of keeping ● Must have the

Manager and handling the total honesty and
money. committed to the
● In charge of company.
recording the daily
transactions of the
company.
D. Office Equipment/ Materials/ Tools
Equipment/ USES DESCRIPTION

Materials/ Tools
Chair Used for sitting Plastic
Ballpen Used to write. Uni, Black pen
Used to record attendance, on
Record Book Blue (500 pages)
and off duty
Scotch Tape Used to attach materials ¾” x 72 yds
Scissors Used to cut. High quality of scissors
Stapler Used to staple papers, High quality of stapler
Staple wires Used to refill the stapler. No.35(26/6)
Dust pan Used for cleaning stall. Plastic
Rug Used for cleaning. High quality rug
Used for cleaning and wiping the
Cleaning Cloth mess during and after the High quality cleaning cloth
operating hours
Broom Used for cleaning. High quality broom
Trash can Used for the garbage. three plastic container
Used to lock the store for safety of
Padlock Regular size padlocks
the equipment.
Used inside the stall for the
Fan Electric fan (small)
customers.
Tissue Used for wiping White tissue paper, 1 ply,
56
700 sheets
Plastic Gloves Used during cooking and serving 100 pieces clear gloves
Dish Washing Used to wash the dishes Smart dishwashing

Scotch brite sponge,
Sponge Used to wipe the dishes
medium size
Used to pack take out orders or
Paper Bag medium sizes
many orders
Plastic Used for placing the marinated
Medium sizes
Containers and coated chicken rolls
Extension Wire Used for plugging equipment 4 meters
Used for calculations in the
Calculator High quality
business and financial plan.
Used to place/remove chicken roll
Clipper High quality clipper
in the fryer
Knife Used to slice ingredients High quality knife
Used to place ingredients for
Chopping Board High quality chopping board
slicing
Used to cover clothing to avoid
Apron High quality apron cloth
dirt
Used to cover the hair to avoid
Hairnet Black
falling hair
Container/organi
Used to place in utensils High quality materials
zer
Used to place for the stirred raw
Bowl eggs, breading mix, bread High quality, medium size
crumbs
Alcohol Used for sanitation Green cross, 250 ml
57
E. Administrative Expense
Month Materials/Equi Unit Quantity Cost Total Cost Total

pment/Labor Monthly
Expense
JUNE 7,407. 35
Transportation 72 72
Chair Piece 2 650 1,300
Ballpen Piece 2 5 10
Record Book Piece 1 70 70
Scotch Tape Piece 1 20 20
Scissors Piece 1 43 43
Stapler Piece 1 108 108
Staple wires Box 1 38 38
Dust pan Piece 1 52 52
Rug Piece 2 25 50
Broom Piece 1 70 70
Trash can Piece 2 35 70
Padlock Piece 3 75 225
Fan Piece 1 500 500
Cleaning cloth Piece 3 15 45
Tissue Pack 1 38.35 38.35
Plastic Gloves Box 1 65 65
Dish washing Piece 1 17.50 17.50
Sponge Piece 1 18 18
Paper bag Pack 1 30 30
Plastic
Piece 5 25 125
container
Extension wire Piece 1 380 380
Calculator Piece 1 150 150
Clipper Piece 1 100 100
Knife Piece 1 100 100
Chopping
Piece 1 100 100
board
Apron Piece 3 75 225
Hairnet Piece 6 8 48
58
Container/orga
Piece 1 150 150
nizer
Bowl Piece 3 50 150
Alcohol Piece 1 37.50 37.50
JULY Rent 3,000 3,000 3,216
Plastic gloves Box 1 65 65
AUGUST Rent 3,000 3,000 3,252.85
SEPTEMB Rent 3,000 3,000 3,234
ER Transportation 96 96
OCTOBER Rent 3,000 3,000 3,222.85
NOVEMBE Rent 3,000 3,000 3,254
R Transportation 96 96
Staple wire Box 1 38 38
59

DECEMBE Rent 3,000 3,000 3,232.50
R Transportation 72 72
JANUARY Rent 3,000 3,000 3,222
FEBRUAR Rent 3,000 3,000 3,138.50
Y Transportation 96 96
Ballpen Piece 1 5 5
TOTAL MONTHLY EXPENSES 33,180.05
60
F. Company Policies
● The staffs should have respect in each member of the family.

Every idea should be respected and appreciated. Anyone who
disagree has the right to consult with the General Manager and
should do it privately to lessen conflicts of thoughts.
● Big decisions deserve big meeting. Every decision making of the

company should be done with the attendance of all the members.
If unable to be present on a meeting , should pay 100 pesos each
absence. This money is added in the capital. For excuse, a
member should at least present valid evidence.
● What are our Valid Evidences? Every evidence should have at

least one signature of an authorized person or professional.
Medical Certificate, Death Certificate if loss of relatives, If
absence is due to make-up class should present a letter from the
instructor that hosts that make-up class. Trivial excuses is not
allowed.
Penalties are:
Tardiness 50
Absenteeism 100
● The Operating Manager has the responsibility of assigning at

least two staffs to purchase ingredients in the market. One should
lead where to go and the other one will assist. The buying of
ingredients should be done not more than two hours (this
includes traffic, transportation, falling in line at the counter, and
many more)
● Every member should attend their respective duties on time.

These are the penalties if unable to do so:
Late 50
Absent 100
Valid reasons and proofs should be presented as an
excuse and will suffice.
● Operating Manager should monitor the absenteeism of its
colleagues. The General Manager will also monitor the attendance of
the Operating Manager. The Operating Manager also checks the
equipment if there is any problem before the operation will begin.
● For the operation, the one who is assign as cashier will not do
anything on preparing the food or help the one who is assign to the
preparation of food to avoid contamination on food and to serve
61
clean and delicious food. For the personnel who is task to prepare or
to serve foods must wash hands before cooking.
● Everyone should wear their uniform every Wednesday. If unable to
do so, punishment will be:
Not able to wear uniform 50
● Contingency money will only be spent on important materials and

expenses. This should have all member’s agreements.
● No one in the company is allowed to withdraw money inside the
company’s bank account without the permission of the General
Manager and Financial Manager.
● The company is not responsible for any penalty an employee made.
62
FINANCIAL PLAN
63
A. Pre-operating expense
Expense Amount
Business Permit 3, 500
Sanitary Permit 1, 500
Stall Renovation 1, 000
Stall 1, 500
Uniform 2, 000
Total: 9, 500
Expense Amount
Equipment 9, 900
Marketing Expense 8, 821.45
Production Expense 200, 738.62
Administrative Expense 33, 180.05
TOTAL 252, 640.12
TOTAL PROJECT COST for ONE 262, 140.12

YEAR
B. Personal Contribution
Each member will contribute 7 000 for the capital
Alamban 7, 000
Amarga 7, 000
Cuasito 7, 000
Cloma 7, 000
Ganas 7, 000
Henoguin 7, 000
42, 00
64
C. Projected Financial Statements

1. Projected Cash Flow Statement
AFFOR DA BEST COMPANY
CASH SLOW STATEMENT
FOR THE YEAR ENDED 2018
CASH
INFLOWS JUN JUL AUG SEPT OCT NOV DEC JAN FEB
Investment ₱42,000.00 ₱- ₱- ₱- ₱- ₱- ₱- ₱- ₱-
Cash Sales ₱21,216.00 ₱38,025.00 ₱31,590.00 ₱50,700.00 ₱14,040.00 ₱56,628.00 ₱51,246.00 ₱50,544.00 ₱73,710.00
Total Cash
Inflows ₱63,216.00 ₱38,025.00 ₱31,590.00 ₱50,700.00 ₱14,040.00 ₱56,628.00 ₱51,246.00 ₱50,544.00 ₱73,710.00
65
CASH
OUTFLOWS
Production
Expense ₱10,984.99 ₱19,688.18 ₱16,356.33 ₱26,250.90 ₱7,269.48 ₱29,320.24 ₱26,533.60 ₱26,170.13 ₱38,164.77
Equipment ₱9,900.00
Uniform ₱2,000.00
Stall ₱1,500.00
Permits &
Licenses ₱5,000.00
Rent Expense ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00
Renovation ₱1,000.00 - - - - - - - -
Marketing
Expense ₱1,050.00 ₱400.00 ₱438.00 ₱289.00 ₱989.45 ₱633.00 ₱1,950.00 ₱375.00 ₱90.00
66
Admin
Expense ₱4,407.35 ₱216.00 ₱252.85 ₱234.00 ₱222.85 ₱254.00 ₱232.50 ₱222.00 ₱138.50
Total Cash
Outflows ₱38,842.34 ₱23,304.18 ₱20,047.18 ₱29,773.90 ₱11,481.78 ₱33,207.24 ₱31,716.10 ₱29,767.13 ₱41,393.27
NET CASH
FLOW ₱24,373.66 ₱14,720.83 ₱11,542.82 ₱20,926.10 ₱2,558.22 ₱23,420.76 ₱19,529.90 ₱20,776.87 ₱32,316.73
CASH, ₱117,072.2 ₱137,849.1

BEGINNING ₱- ₱24,373.66 ₱39,094.48 ₱50,637.30 ₱71,563.40 ₱74,121.62 ₱97,542.39 9 6
₱117,072.2 ₱137,849.1 ₱170,165.8

CASH, END ₱24,373.66 ₱39,094.48 ₱50,637.30 ₱71,563.40 ₱74,121.62 ₱97,542.39 9 6 9
67
2. Projected Income Statement

INCOME STATEMENT
JUN JUL AUG SEPT OCT NOV DEC JAN FEB
₱73,710.
Sales ₱21,216.00 ₱38,025.00 ₱31,590.00 ₱50,700.00 ₱14,040.00 ₱56,628.00 ₱51,246.00 ₱50,544.00 00
Direct ₱30,340.
Materials ₱8,732.83 ₱15,651.68 ₱13,002.93 ₱20,868.90 ₱5,779.08 ₱23,308.96 ₱21,093.64 ₱20,804.69 17
₱5,953.5
Direct Labor ₱1,713.60 ₱3,071.25 ₱2,551.50 ₱4,095.00 ₱1,134.00 ₱4,573.80 ₱4,139.10 ₱4,082.40 0
68
Factory ₱1,871.1
Overhead ₱538.56 ₱965.25 ₱801.90 ₱1,287.00 ₱356.40 ₱1,437.48 ₱1,300.86 ₱1,283.04 0
₱35,545.
Gross Profit ₱10,231.01 ₱18,336.83 ₱15,233.67 ₱24,449.10 ₱6,770.52 ₱27,307.76 ₱24,712.40 ₱24,373.87 23
less:
Operating Exp
₱3,000.0
Rent Expense ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 ₱3,000.00 0
Utilities
Expense - - - - - - - - -
Admin
Expense ₱4,407.35 ₱216.00 ₱252.85 ₱234.00 ₱222.85 ₱254.00 ₱232.50 ₱222.00 ₱138.50
Pre-operating
Exp ₱9,500.00
69
₱1,100.0
Dep. Expense ₱1,100.00 ₱1,100.00 ₱1,100.00 ₱1,100.00 ₱1,100.00 ₱1,100.00 ₱1,100.00 ₱1,100.00 0
Marketing
Expense ₱1,050.00 ₱400.00 ₱438.00 ₱289.00 ₱989.45 ₱633.00 ₱1,950.00 ₱375.00 ₱90.00
Total
Operating ₱4,328.5
Exp ₱19,057.35 ₱4,716.00 ₱4,790.85 ₱4,623.00 ₱5,312.30 ₱4,987.00 ₱6,282.50 ₱4,697.00 0
NET INCOME ₱31,216.

(LOSS) ₱(8,826.34) ₱13,620.83 ₱10,442.82 ₱19,826.10 ₱1,458.22 ₱22,320.76 ₱18,429.90 ₱19,676.87 73
70
3. Projected Balance Sheet

BALANCE SHEET
ASSETS
CURRENT
ASSETS
₱117,072.2 ₱137,849.1 ₱170,165.

Cash ₱24,373.66 ₱39,094.48 ₱50,637.30 ₱71,563.40 ₱74,121.62 ₱97,542.39 9 6 89
NON-CURREN
T ASSETS
Equipment ₱8,800.00 ₱7,700.00 ₱6,600.00 ₱5,500.00 ₱4,400.00 ₱3,300.00 ₱2,200.00 ₱1,100.00 ₱-
- - - - - - - - - ₱-
71
- - - - - - - - ₱-
TOTAL ₱100,842.3 ₱119,272.2 ₱138,949.1 ₱170,165.

ASSETS ₱33,173.66 ₱46,794.48 ₱57,237.30 ₱77,063.40 ₱78,521.62 9 9 6 89
LIABILITIES
OWNER'S
EQUITY
₱100,842.3 ₱119,272.2 ₱138,949.

CAPITAL ₱42,000.00 ₱33,173.66 ₱46,794.48 ₱57,237.30 ₱77,063.40 ₱78,521.62 9 9 16
NET INCOME ₱31,216.7

(LOSS) ₱(8,826.34) ₱13,620.83 ₱10,442.82 ₱19,826.10 ₱1,458.22 ₱22,320.76 ₱18,429.90 ₱19,676.87 3
TOTAL ₱78,521.62
LIABILITIES & ₱100,842.3 ₱119,272.2 ₱138,949.1 ₱170,165.
72
OWNER'S ₱33,173.66 ₱46,794.48 ₱57,237.30 ₱77,063.40 9 9 6 89

EQUITY
73
D. Profitability Indices
1. Return on Investment
ROI = (Net Income / Capital)*100

₱ ₱ ₱ ₱ ₱ ₱ ₱
10,384. 7,698.3 15,311. ₱ 17,593. 13,935. 15,648. 24,294.
Net Income ₱ (8,539.88) 00 0 00 727.30 96 22 08 70
₱ ₱ ₱ ₱ ₱ ₱ ₱
42,000. 42,000. 42,000. ₱ 42,000. 42,000. 42,000. 42,000.
Capital ₱ 42,000.00 00 00 00 42,000.00 00 00 00 00
Monthly
ROI -20% 25% 18% 36% 2% 42% 33% 37% 58%
Return on
Investment 231%
74
2. Break-even Point in Sales and Volume
BEP in UNITS BEP in SALES
June 52.28 2 038.92
July 38.38 1 496.82
August 61.51 2 398.89
September 51.17 1 995.63
October 246.04 9 595.56
November 73.81 2 878.59
December 99.78 3 891.42
January 124.56 4 857.84
February 105.45 4 112.55
TOTAL 852.98 units 33 266.22

75
E. List of Assumptions
Financial Assumptions
1. All sales and purchases of the business are on cash basis.

2. The Business days operations are from Mondays to Fridays
(8:00 AM – 5 PM) and on Saturdays (8:00 AM to 12:00 PM)
3. Each member of the business shall contribute PHP8, 000 for a total of
PHP48, 000.00 as an initial capital investment.
4. The Rent Expense is at fixed rate of 3,000 per month.
5. The market share of the company is 20%.
6. The selling price is Php39.00.
Equipments of the business consists of 1 rice cooker, 1 big fryer, and 1
mini ref.
7. Direct Materials, Direct Labor and Factory overhead are all expenses
outright and the Tools and Supplies as well.
8. Purchases for all the supplies will differ on the production of the
business.
The Company’s projected sales vary from the projected market share of the
product in the market, the demand of the product depending on the season and
lastly the number of the production days for every month
76
F. Schedules/ Notes of financial statement
1. Projected Cost of Goods Sold (DM DL FOH)
June July August September October November December January February

Cost Of 12, 22, 932.00 19, 051.2 30, 576 8, 463.2 34, 151.04 30, 905.28 30, 44, 452.8
Goods 794.88 481.92
Sold
Total: 233,808.05
2. Depreciation Schedule
Equipment Remaining Balance Per Month

June July August September October November December January February
Fryer 333.36 666.72 1,000.0 1,333.44 1,666.8 2,000.16 2,333.52 2,666.88 3,000.
8
Ref 666.67 1,333.34 2,000.0 2,666.68 3,333.35 4,000.02 4,666.69 5,333.36 6,000
1
Rice 100 200 300 400 500 600 700 800 900
Cooker
77
APPENDICIES
78
A. Resume
ALAMBAN, ANGELICA D.
20
December 20, 1997
067, San Roque Lapasan, Cagayan de Oro City
Angelica_alamban14@yahoo.com
09051832088
Educational Attainment:
Bachelor of Science in Business Administration
Major in Marketing Management
Xavier University
Corrales Avenue, Cagayan de Oro City
SY 2015-2019
Skills:
● Responsible
● Critical thinker
● Has a pleasing personality
● Able to work with other people
● Committed
● Able to do multi-tasking
● Self-motivation
● Responsible
● Able to build relationship
● Motivated
● Flexible
Awards:
● High School Diploma principal 2014-2015

● SAP software Mrs. Victoria Babaran 2016-2017
Organizations:
Member JMA 2017-2018

79
JOB NATHAN J. AMARGA

Address:Ventura, Phase 5, Xavier Estates,
Cagayan De Oro City
E-mail: jobamarga_0148@yahoo.com
Contact No.: 09169882514
Course: Bachelors of Science in Business

Administration
Major: Marketing Management
School Name: Xavier University – Ateneo de Cagayan
School Address: 73 Corrales Ave, Cagayan de Oro, 9000 Misamis Oriental.
School Year Graduated: S.Y. 2015-2019
Professional Strengths And Skills:
● Good written and communication skills.

● Effective interpersonal and leadership skills.
● Able to operate effectively in a team.
● Time management skills.
● Graphic designing skills.
● Promotional skills.
● Creative
● Multi-tasking skills
● Cooking skills
● Organizing skills
Related Experience/S:
Position Company Name Company Address Inclusive Dates

Service Crew Binx Cake Pops #53 Dolores-Tiano 2011-2012
Cafe St. CDO
Marketing Graphic Binx Cake Pops Phase 1, NHA 2013-2018
Designer Kauswagan, CDO
Cash Custodian Binx Cake Pops Phase 1, NHA 2017=2018
Kausawagan, CDO
80
Award:
Name/Type of Award Award-Giving Body Date Awarded

Marketing Research Forum Xavier University-College of October 4, 2017
Representative 2017 School of Business and
Management
Organization:
Position Name of Organization Inclusive Dates

Human Resource Staff Xavier University-Junior 2017-2019
Marketing Association
Seminars Attended:
Title of Seminar Sponsor Inclusive Dates

Vision Expedition C-One Trading Founder November 22, 2017
Feasibility Study Xavier Univerity-College of November, 22, 2017
School of Business and
Management
81
RAUL THOMAS C. CLOMA

Justo Ramonal, Cagayan de Oro City, 9000
raulthomascloma@gmail.com
09161043905
Education:
Marketing Management
Xavier University – Ateneo de Cagayan
73 Corrales Ave, Cagayan de Oro, Misamis Oriental
School Year 2018-2019
Skills
● Can handle and communicate people way
● Values continuous learning and discipline
● Willing to learn that can enhance my skills
● Possesses good listening, comprehension and written English
communication skills
● Hardworking, dedicated and diligent
● Ability to work under pressure
● Time management
● Adaptability
● Self- motivation
● Creativity
● Graphic design
Awards
● High School Diploma Mrs. Emma B. Bacuahon SY 2014-2015

● SAP Software Mrs. Victoria Babaran SY 2016-2017
Organization
● Member CFC- Youth for Christ SY 2015-2018

● Member Japan Karate Association SY 2017-2018
● Member Junior Marketing Association SY 2017-2018
82
MARY GRACE M. CUASITO
19
June 15, 1998
Home Address: Aguinaldo St., Poblacion, Don Carlos,
Bukidnon
City Address: Dolores Apartment, Dolores-Fernandez St.,
Cagayan de Oro City
Gracecuasit@yahoo.com
O9150476224

Xavier University
SY 2015-2019
Skills:
● Leadership skills
● Communication skills
● Organizing skills
● Cooking skills
● Multi- tasking skills
● Creative
● Committed
● Responsible
● Flexible
Awards:
● Marketing Research Forum Representative 2017
October 4, 2017
Organization:
● Junior Marketing Association (JMA)
Budget and Finance Department Staff
2017-2018
83
CLAIRE GANAS
San Juan Uno, Lapasan
Cagayan De Oro City
Klarisaganas141498@yahoo.com
0997-319-8310
Summary: Trained and filled with a character
competence, conscience, and commitment. Experienced
leadership seminars, attended and was part of some
academic club from elementary to college. Trained by the programs and
seminars that I’ve been to be confident to things instead of being shy, to be
energetic and able to entertain people, and lastly to be honest and loyal of
whatever job given.
Highlights/Awards:
● Works well under pressure

● SAP trained
● Was part of Euclidian Society Math Club
● One of the winners of Linggo ng Talumpatian
● NC2 of Information and Communication Technologies
● Awarded several times by being good at class
● Able to solve situational problems on the spot
● Master of Sales Techniques
● Highly responsible and reliable
● Friendly, Upbeat, and Positive
● Doesn’t know how to be shy
● FG leadership program
Education:
Xavier University-Ateneo De Cagayan University
Bachelor of Science in Business Administration Major in
Marketing, 2016
Additional Skills:
Proficient in Microsoft Office, Adobe Photoshop, Movie Making
Can speak English, Bisaya, Tagalog, and a little of Spanish
84
Jolina H. Henoguin
Zone 1 Sto. Nino Bayabas Cagayan de Oro City
jolinahenoguin@gmail.com
09565342420
Xavier University
SY 2018-2019
Skills:
● Time management
● Ability to work under pressure
● Leadership
● Communication
● Decision making
● Teamwork
● Self-motivation
● Responsible
● Able to build relationship
● Detail-oriented
● Flexible
Awards:
● High School Diploma principal 2014-2015

● SAP software Mrs. Victoria Babaran 2016-2017
Organizations:
● Member JFINEX 2017-2018

● Color Officer BSP 2014-2015
85
B. Marketing Materials
86
C. Marketing Research Exhibits
Congratulations!Because of your precious time, you just WON a delicious chickees

and a juice.
Just present this slip on our Grand Opening soon @SEC Mall
Hello there! I am CHICKEES. My staffs would like to hear your

thoughts and opinion on how we will serve you better on our FS
Implementation. I assure you that your answers will stay only between
you and me. I’m so glad and happy to be with you for a while and thank
you for your time. Enjoy Answering and see you soon! ☺
_ Male _ Female
How much is your allowance?
_ 50 below _50-100
_100-15
How much do you spend for Food?
__ Php 25 – 35 __ Php 40 – 50
__Php 50 above
How often do you buy chicken for meal?

_ once a week _2-3 times
_everyday _none
Which is your preferable sauce?

(Number your choice from 1-5)
_Sweet and Sour _Barbeque
_Buffalo _Mayo
_Hot Chili Others: ________
When we talk about sauce, which do you prefer?

_Coated sauce _Injected sauce
_Brushed
If we inject the sauce inside the chicken roll, would you still purchase it?
_Yes _No
Would you like us to put vegetables inside chicken roll?
_ Yes _No
Have it with rice or just snack?
_with rice _Just snack
How much would you be willing to pay for a set of chicken roll with rice?
_P30-35 _36-40
_41-45 _46-50
Omg! We need your suggestion about our advertising. How will we do it?
_Social Media _Tarpaulin
_Flyers others:_______
Would you be willing to avail of we propose discounts or give you additional freebies?
87
_Yes _No
How would you want us to deliver greater customer satisfaction/ convenience?

_Birthday Jingles _Remarkable Greetings
_Free Delivery _Online Order
88
D. Memorandum of Agreement
I. Roles and Responsibilities Of Member

Claire L. Ganas as the General Manager is tasked to supervise the entirety of
the company, and also responsible for effective planning, delegating,
coordinating, staffing, organizing and decision making. All legal matters as well
as the weekly and monthly reports and delegate tasks to the other members of
the company and she is to be held responsible to the work and actions of the
company’s members.
Mary Grace M. Cuasito as the Operation Manager is in charge in monitoring the

daily operations of the company and ensures the availability of each inventory
needed for operations. She should also monitor the production of goods and
provisions of services and also serves as secretary during meetings and to
keep records of the company’s affairs and decisions.
Jolina H. Henoguin as the Financial Manager is in charge of doing financial

reports, monitoring accounts and analyzes the financial statement of the
company to ensure that they are precise and accurate in order to guarantee the
stability of the company’s finances. She should able to foresee any possible
financial problems.
Angelica D. Alamban as the Marketing Manager is in charge of the marketing

strategy for the company and also in charge of making campaigns with the
purpose of improving the sales of the company. She also in charge of
developing the marketing strategy for the company in line with company
objectives.
Raul Thomas C. Cloma as the Sales Manager is in charge of achieving growth

and hitting sales targets. He is also in charge of designing and implementing a
strategic sales plan that expands company’s customer base and ensure its
strong presence.
Job Nathan J. Amarga as the Cash Custodian Manager is tasked to keep

receipts and handles the money of the company. He is also in charge of
recording the daily transactions of the company. He is responsible that the cash
are physically secured or attended by an authorize person at all times.
II. Basis for Decision Making

The members of the organization have agreed that before making any
decision, the organization has to identify exactly what the problem. The head of
the company should evaluate the issue with all employees so everyone knows
about it, and then gather different point of views from other members. The
majority will pick the best decision process that is right for solving the issue.
After the decision is made, the head should follow up on it to make sure it was
implemented correctly and should get feedback from those who are directly
89
affected by the decision. By doing so, the organization can know whether the
decision was the right one. This helps in evaluating on how to make future
important decisions within the organization.
III. Conflict Resolution
The members of the company have agreed that if there are conflicts that
will happen within the members of the organization, everyone will be gathered
and equal voices will be heard regardless of positions. Humility must be the
center among the issues and unresolved conflicts within a day are given
punishments such as extensions of duty hours, given additional tasks together
and other punishments that will lead or push them to forgive and understand
each other’s problems.
IV. Schedule Of Company Meetings

Daily Updates would be raised anytime of the day ,if needed, but it is
most preferable at the end of the operation where everything is settled down. It
comprises a short and brief summary of how the operation worked during the
day, and what would be the next plan for the following day. Officers are
prompted to do the summary of the day. Also, daily updates will only cater less
than 15 minutes. Weekly meetings are to be held during Wednesdays. During
the weekly meetings,each and everyone should update and discussed the
operations throughout the week, any issues/problems encountered will also be
raised throughout the whole duration of the meeting to respond and resolve the
issues/problems as soon as possible. The weekly meeting would last one or
less than an hour. Monthly reports would be held every first Saturday of the
month. All officer will have allotted time to present their monthly reports. After
everyone had reported, plans, solutions/response, and evaluation follows.
Attendance shall be recorded daily in hourly segments. The General Manager,
as the head supervisor, must see to it that the attendance is not manipulated by
any and must be executed properly. If such illicit event happens in the future, it
shall be properly sanctioned through the disciplinary action guide. Penalties are
to be collected by the company cash custodian or company treasurer, Job
Nathan Amarga and to be checked by our financial manager, Jolina Henoguin.
V. General Rules and Standards

● The staffs should have respect in each member of the family.
Every idea should be respected and appreciated. Anyone who
disagree has the right to consult with the General Manager and
should do it privately to lessen conflicts of thoughts.
● Big decisions deserve big meeting. Every decision making of the

company should be done with the attendance of all the members.
If unable to be present on a meeting , should pay 100 pesos each
90
absence. This money is added in the capital. For excuse, a

member should at least present valid evidence.
● What are our Valid Evidences? Every evidence should have at

least one signature of an authorized person or professional.
Medical Certificate, Death Certificate if loss of relatives, If
absence is due to make-up class should present a letter from the
instructor that hosts that make-up class. Trivial excuses is not
allowed.
Penalties are:
Tardiness 50
Absenteeism 100
● The Operating Manager has the responsibility of assigning at

least two staffs to purchase ingredients in the market. One should
lead where to go and the other one will assist. The buying of
ingredients should be done not more than two hours (this
includes traffic, transportation, falling in line at the counter, and
many more)
● Every member should attend their respective duties on time.

These are the penalties if unable to do so:
Late 50
Absent 100
Valid reasons and proofs should be presented as an
excuse and will suffice.
● Operating Manager should monitor the absenteeism of its
colleagues. The General Manager will also monitor the attendance of
the Operating Manager. The Operating Manager also checks the
equipment if there is any problem before the operation will begin.
● For the operation, the one who is assign as cashier will not do
anything on preparing the food or help the one who is assign to the
preparation of food to avoid contamination on food and to serve
clean and delicious food. For the personnel who is task to prepare or
to serve foods must wash hands before cooking.
● Everyone should wear their uniform every Wednesday. If unable to
do so, punishment will be:
Not able to wear uniform 50
● Contingency money will only be spent on important materials and

expenses. This should have all member’s agreements.
91
● No one in the company is allowed to withdraw money inside the

company’s bank account without the permission of the General
Manager and Financial Manager.
● The company is not responsible for any penalty an employee made.

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The company will effectively influence and propel teenagers to eat

To produce healthy meals and to give good lifestyle to customers,

a) Survey: 287 respondents from Xavier University composed of

i. Magis Fried Chicken - Magis Canteen, Xavier University

ii. Jigsys Chicken Gravy - Magis Canteen, Xavier University

iii. Bon Appetit Cordon Bleu - Student Entrepreneurship Center

c.) Focus Group Interview: Xavier University Campus

a) Total Monthly Demand of Competitors: 167 Units

b) Market Share: 20%

c) Total Units to Produce per Day: 34 Units

d) Per Capita Consumption: P42.00

1. Name of Product and Company: Chickees Roll, AfforDaBest Company

2. Price per Unit; P39.00

3. Distribution Channel: Student Entrepreneurship Center Mall, Xavier

4. Promotion: AfforDaBest Company will utilize different kinds of

1. Production Schedule: Everyday except Sundays and Holidays

2. Total Duration Per Production: 4 minutes and 30 seconds

3. Total Number of Units per Production: 2 units per production

1. Break-even Point in Volume and Sales:

i. BEP Units= 852.98 units

ii. BEP Sales= 33 266.22

2. Total Number of Units Sold in 9 months: 9,941 units

3. Total Net Income in 9 Months: P110,987.0

1. Types of Business: Sole Proprietorship

2. Initial Investment: P42,000.00

Chickees Roll is made up of commercialize flatten chicken breast rolled

● Shelf-life: Needs to be consumed 4-5 hours

Chickees primary target market are the students of Xavier University

Secondary target market is the Faculty and Staff of Xavier University. In

As observed through the target market’s behavioral pattern, our target

C. Demand and Supply Analysis.

the company a hint that CHICKEES will be loved by the market

How do you want our CHICKEES ROLL to be served?

● The respondents want to buy it at the price ranging 31-40 pesos.

● The respondents want to have something that souvenirs their

2.1 Competitor Analysis

I. Daily Demand and Market Share Competitor

MagisFried 98 67 54 90 88 43 440 44%

Jigsys Chicken 55 57 35 58 53 32 290 29%

Total 207 177 122 199 190 105 1000 100%

II. Demand Per Day of Competitors

Magis Fried Chicken 440 Php 47 Php 20,680

Bon Appetit 270 Php 39 Php 9,126

Jigsys Chicken Gravy 290 Php 42 Php 12,180

Total 1000 Php 41,986

PCC = Total Sales/ Purchases

2.2 Practices of Competitors

I. Magis (Canteen) Fried Chicken

II. Bon Appetit Cordon Bleu

III. Jigsys Chicken Gravy

3.Focus Group Interview Results

The Focus Group Interview was conducted inside Xavier University

3.1 Names of Respondents

NAME PHOTO COURSE & YEAR AGE

10) Magis Staff

Senior High School Students

18) XU Student 3rd year

19) XU 3rd year

25) 3rd year 19

3.2 Feedback / Comments

i. We asked if what is there preferable sauce; Mayo, Gravy, Sweet &

MONTH NO. OF UNITS TO BE MONTHLY PROJECTED