A Questionnaire on the Relationship of Food Preferences and Health Awareness

Good day! We are 2nd year XU MBA students taking up Business Research for this semester. Our research aims to understand
the relationship between Food Preferences and Health Awareness. We would appreciate if you spend a few moments to
complete this survey. Your answers will be treated confidentially. This questionnaire will only take you 5 minutes to answer.
Thank you for your time.

Demographic:

Name: _______________________________________ Sex: _______________________________________

Course and Year: ______________________________ Work Position: _______________________________
Age: ________________________________________ No. of Years Working: _________________________

Question Proper:

Part 1

Directions: Put a tick in the box that best reflects your feelings. Remember, there are no right or wrong answers

It is important to me that the food I eat on a Very Moderately A Little Not

typical day: Important Important Important Important
at all

Health Benefit (Health Awareness)

1. contains a lot of vitamins and minerals

2. keeps me healthy

3. is nutritious

4. is high in protein

5. is high in fiber

Weight Control (Health Awareness)

6. is low in calories

7. helps me control my weight

8. is low in fat

Convenience (Food Price)

9. is easy to prepare

10. can be cooked very simply

11. takes no time to prepare

12. can be bought in shops close to where I live or work

13. is easily available in shops and supermarkets

It is important to me that the food I eat on a Very Moderately A Little Not

typical day: Important Important Important Important
at all

14. is expensive

15. is cheap

16. is good value for money

Sensory Appeal (Food Preference)

15. smells nice

16. looks nice

17. has a pleasant texture

18. tastes good

19. contains natural ingredients

20. contains no artificial ingredients

Mood (Food Preference)

21. helps me cope with stress

23. helps me relax

 24. keeps me awake/alert

25. cheers me up

Part 2

Directions: Indicate the frequency with which you engage in each behavior by ticking the box that corresponds to your
answer.

Lifestyle Behavior Routinely Often Sometimes Never

27. Exercise Regularly

28. Cut back on snacks and treats

29. Rest and sleep enough

30. Reduce stress and anxiety

31. Maintain work-and-life balance

32. Restrict Alcohol Consumption

- End of Survey Questionnaire -

A Questionnaire on the Relationship of Food Preferences and Health Awareness

Good day! We are 2nd year XU MBA students taking up Business Research for this semester. Our research aims to understand
the relationship between Food Preferences and Health Awareness. We would appreciate if you spend a few moments to
complete this survey. Your answers will be treated confidentially. This questionnaire will only take you 5 minutes to answer.
Thank you for your time.

Demographic:

Name: _______________________________________ Sex: _______________________________________

Course and Year: ______________________________ Work Position: _______________________________
Age: ________________________________________ No. of Years Working: _________________________

Question Proper:

Part 1

Directions: Put a tick in the box that best reflects your feelings. Remember, there are no right or wrong answers
It is important to me that the food I eat on a Very Moderately A Little Not
typical day: Important Important Important Important
at all

1. contains a lot of vitamins and minerals

2. keeps me healthy

3. is nutritious

4. is high in protein

5. is high in fiber

6. is low in calories

7. helps me control my weight

8. is low in fat

9. is easy to prepare

10. can be cooked very simply

11. takes no time to prepare

12. can be bought in shops close to where I live or work

13. is easily available in shops and supermarkets

14. is expensive

15. is cheap

16. is good value for money

It is important to me that the food I eat on a Very Moderately A Little Not

typical day: Important Important Important Important
at all
 17. smells nice

18. looks nice

19. has a pleasant texture

20. tastes good

21. contains natural ingredients

22. contains no artificial ingredients

23. helps me cope with stress

24. helps me relax

25. keeps me awake/alert

26. cheers me up

Part 2

Directions: Indicate the frequency with which you engage in each behavior by ticking the box that corresponds to your
answer.

Lifestyle Behavior Routinely Often Sometimes Never

27. Exercise Regularly

28. Cut back on snacks and treats

29. Rest and sleep enough

30. Reduce stress and anxiety

31. Maintain work-and-life balance

32. Restrict Alcohol Consumption

- End of Survey Questionnaire -