MARKETING PLAN:

LAKE DILALAM
Department of Hospitality and Tourism Management
College of Home and Science Industry
Central Luzon State University
Science City of Munoz, Nueva Ecija

LAKE DILALAM

Names:
Sab, Krisha
Dacillo, Macky
Saturno, Margarette
Cellona, Donna Rhose
Marzan, Cindy
Rivera, Jerny
Balen, Alliah

BSTM 2-1

November 2019
 Table of Contents
Page

Introduction 1

Background of the plan 4

• Strengths 5

• Weaknesses 6

• Opportunities 7

• Threats 8

• Problems Encountered 8

• Market Positioning 8

• Objectives 10

• Target Market 11

• Marketing Strategies 12

• Product 12

• Price 20

• Promotion 20

• Place 23

Timetable 27

Budgetary Requirement 28

Conclusion 30

Recommendation 30
 List of Figures
Page

Figure 1. Area Layout of Lake Dilalam 13

Figure 2. Layout Logo of Lake Dilalam 21

 List of Tables
Page

Table 1. Timetable 27

Table 2. Budgetary Plan 28

 List of Pictures
Page

Picture no. 1 balsa 12

Picture no. 2 boat 12

Picture no. 4 forest landscaping 14

Picture no. 5 fishing zone 15

Picture no. 6 bridge 16

Picture no. 7 zipline 17

Picture no. 8 hotel 18

Picture no. 9 floating restaurants 19

Picture no. 10 marketing flyers 21

Picture no. 11 marketing tarpaulin 22

Picture no. 12 marketing website 22

Picture no. 13 lake dilalam 31

Picture no. 14 marketers 31

Picture no. 15 marketers and the interview person 31