Starbucks

SLIDE 1 + 2
Hello, today I’m going to talk about Starbucks.
I will present you a few things about the history, then about the human resources - more
exactly how they manage to retain the employees.
The next thing I’ll share with you is the turnover of the company, the products, the presence
in various countries and the competition.
SLIDE 3 + 4 → History
 The first Starbucks opened in Seattle, Washington, 1971, by three partners who met
while they were students at the University of San Francisco: English teacher Jerry
Baldwin, history teacher Zev Siegl, and writer Gordon Bowker.
 The company took the name of the chief mate in the book Moby-Dick: Starbuck.
They thought words beginning with "st" were powerful.
 In 1982, Howard Schultz joins Starbucks as director of retail operations and
marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.
 In 1983, Schultz travels to Italy, where he’s impressed with the popularity of
espresso bars in Milan. He sees the potential to develop a similar coffeehouse
culture in Seattle.
 In 1984, Schultz convinces the founders of Starbucks to test the coffeehouse concept
in downtown Seattle, where the first Starbucks Caffè Latte is served.
 By the end of year 1992, Starbucks had grown to 165 outlets.
 In 1996, Starbucks entered the international market by opening stores in Japan,
Hawaii and Singapore in joint venture with Sazaby Incwhich. By the end of year 2000
Starbucks had ventured into countries from England to china to Australia with over
3300 stores and by the last quarter of 2008 the total international stores reached
5113 and 11567 stores in the United States.
SLIDE 5 + 6 → Human resources – retention
 Taking care of them
Howard Schultz didn’t grow up wealthy. He saw the trials and tribulations of the
working class, and one problem that made an impression on him was lack of health
insurance. Therefore, when he started his Starbucks franchises, he made a commitment to
give his employees health insurance. He wanted to help satisfy these basic needs and make
them feel safe, valued, and appreciated.
 Making them Coffee Experts
Knowledge of all the coffee and beverages is very important, not just for those on
the front lines, but for everyone in the establishment. Therefore, Starbucks is very serious
about their training. Recently, it set up an elaborate online portal offering a thorough and
holistic instruction program.
 Treating them with respect
Schultz wanted to create a full experience for customers, which requires outstanding
customer service. Schultz understood that he couldn’t expect his employees to be kind and
generous to customers if upper management wasn’t kind and generous to them.
SLIDE 7 → TURNOVER
This statistic shows the revenue of Starbucks worldwide from 2003 to 2019. In 2019,
Starbucks' revenue amounted to approximately 26.51 billion U.S. dollars.
SLIDE 8 → PRODUCTS
 Starbucks locations serve hot and cold drinks, whole-bean coffee, microground
instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including
Teavana tea products,[9] Evolution Fresh juices, Frappuccino beverages, La Boulange
pastries, and snacks including items such as chips and crackers; some offerings
(including their annual fall launch of the Pumpkin Spice Latte) are seasonal or specific
to the locality of the store. Many stores sell pre-packaged food items, hot and cold
sandwiches, and drinkware including mugs and tumblers; select "Starbucks
Evenings" locations offer beer, wine, and appetizers. Starbucks-brand coffee, ice
cream, and bottled cold coffee drinks are also sold at grocery stores.
SLIDE 9 → Presence in various countries
 As of April 2019, Starbucks is present on 6 continents and in 78 countries and
territories, with around 27,340 locations.