Pratyush Jaiswal

19IB336

pratyush.jaiswal21@bimtech.ac.in

Customer Satisfaction towards Patanjali Products

1. INTRODUCTION:
Patanjali Ayurved Ltd was established by Parma Pujiya Swami Ramdev Ji Maharaj and Acharya
Balakrishna Ji Maharaj. In 2006, with a resolute goal and vision of bringing Ayurveda to the entire
globe in a scientifically certified form by combining science with ancient Ayurvedic sagacity. It
involves an examination of the traditional Indian scientific texts, choosing and researching compelling,
genuine herbs and wellness tests to make safe and powerful new products. Metals are the reference
points for the preparatory work of herbominerals called Bhasmas and Rasa. Bhasmas are metals that
pass through a cleaning process that transforms them into ash powder, while Rasas is herbomineral
material that undergoes numerous conventional purification and detox processes and becomes the active
therapeutic material. The Journal of the American Medical Association (JAMA) records on heavy metal
usage in Ayurvedic Medicines, as well as Canada prohibiting the importation of herbomineral products,
giving the sector restless nights.

Patanjali Ayurved Ltd. The main work of the company is researching nature. The company is committed
to the manufacturing of high-quality herbal natural products & herbal mineral medicines that require
the rigorous as well as through process for organic, processing and final drug production. Although
heavy metals & the Bhasmas are an integral part of the Ayurvedic medicine system, the quantity of
metal permitted in herbomineral preparations is limited. The company is dedicated to meet the
guidelines of international and domestic regulatory authorities and decides to come out with a mission
to manufacture the drugs for the four heavy metals within permitted limits. Companies final
formulations ought to be checked for four metals in compliance with the prescription. The company has
a "need-based" way to deal with medical plant science, including plant screening for biological activity.

Indian customer market is largely divided between rural & urban markets and attracts multinational
buyers & marketers. Companies around the world see India as being one of the core markets from which
potential growth is likely to arise. Millennium consumers are becoming more worried about their health
as well as life and are also keen to improve the quality of life that is expressed in the favourable
utilization & consumption of those goods that safeguard the decent state of their health and provide full
gratification. The consumer will buy a commodity through a phase of purchasing behaviour. The
consumer's preference and use of specific brand overtime are influenced by the brand's benefits &
attributes, particularly when it comes to the cosmetic & eatable brand. The objective of this research is
to identify consumer satisfaction with Patanjali's current and anticipated products.
2. RESEARCH METHODOLOGY:
RESEARCH PROBLEM

The research is based on the interview process. The research covers "Customer Satisfaction on
Patanjali product"

Objective of the Study

 To understand and study the respondents ' profile

 To study and understand the customer's brand perception of "PATANJALI."
 To understand & study the gratification level of the customer after using ‘PATANJALI”
products

Data collection

Data will be collected through primary and secondary research.

Primary Data: The data will be collected through personal interview & survey via questionnaire from
30-60 customers using the products.

Secondary Data: Data was collected from journals, books, and magazine

3. TOOLS
Statistical tools that will be used:-

 Reliability and Validity study

 Chi-square test
 factor analysis
 Descriptive statistics
 Charts and graphs

4. LITERATURE REVIEW
A novel Pharmacogenomic way in Herbomineral Drug Research :-Tyangi N, (2016, May 24), Baba
Ramdev’s Patanjali far behind Darfur and Zandu in reach, economic times .com, Metals are the
reference points for the preparatory work of herbominerals called Bhasmas and Rasa..l. Mercer (2006)
Stated that the bigger challenge before Patanjali product was marketing through the demand for
Patanjali product was increasing – there are major obstacles to the development of the Patanjali market
which needed to be removed. Roshan (2010) Stated that the problem encountered in the marketing of
Patanjali product has also hindered its growth in the country.

Country of origin, brand image perception, and brand image structure Yamen Koubaa:- The
mutual effect of brand name and COO information on consumer perception had been well studied
(D’Astous and Ahmad, 1999; Hsieh et al., 2004; Kotler and Gertner, 2002; Nebenzahl et al., 2003;
Papadopoulos, 1993). Many studies & researches have shown a significant impact on customer
perception of COO knowledge and/or brand name. A big influence of country image on the perception
of brand image was very well endorsed (D’Astous and Ahmad, 1999; Hsieh et al., 2004; Hsieh and
Lindridge, 2005; Cervino et al., 2005; Kotler and Gertner, 2002; Stennkamp et al., 2003). I expect COO
knowledge will have a significant impact on the understanding of the brand image in line with these
researches.
Maggi ban and simultaneous launch of Patanjali Atta noodles: - This research focuses on
examining Patanjali Atta noodles ' development and researching customer perception of these noodles
following the 2015 wide Maggi ban. This paper further reflects the initiative ' Make in India ' in the
food manufacturing industry that describes how swadeshi noodles are introduced in India. Research of
Binoo Gupta was published in ‘The International Journal of Business & Management ‘which can be
found on http://www.theijbm.com

Consumer Perception of Patanjali Products: -This research aims to examine the customer perception
of the Patanjali brand by considering competitive pricing, quality of the product and better
communication strategies as the main reasons for Patanjali goods ' appeal. Further study revealed the
following factors as being the most significant to influence the decision to buy Patanjali products among
its customers: communication strategy, quality of products, competitive pricing, Baba Ramdev's brand
image and consumer awareness.

Customer preferences towards Patanjali products:-This analysis is conducted to learn why Patanjali
goods are liked by consumers. Patanjali Ayurveda home-grown business in companies like food,
healthcare & consumer packaged goods.

Demystifying the Brand Patanjali - A Case on growth strategies of Patanjali Ayurved Ltd: -This
case study concerns Patanjali Ayurved Ltd., also known as PAL, an Indian FMCG that has registered
phenomenal growth over the past five years. The case tracks the different approaches that succeeded in
the super competitive Indian FMCG market for Patanjali Ayurved Ltd (PAL).

Disruptive Marketing and Brand Building–A Case Study of Patanjali, Ayurveda Limited:-
Many businesses often follow a traditional marketing strategy that is perfect for existing markets, but
the advent of new markets cannot be anticipated. Marketers must learn how to create markets where
there is no market

5. BOOKS, SITES, JOURNALS, MAGAZINES REFERRED:

Online Resources:

A study on Maggi ban and simultaneous launch of Patanjali Atta noodles Ayushi Jain Student- (jain,
2016) http://tmimtjournal.org/Pdf/Vol2Issue2/(13)%20%20Ayushi%20Jain.pdf

A novel Pharmacogenomic way in Herbomineral Drug Research, Roshan (2016)

http://patanjaliayurved.blogspot.com/

Consumer Perception of Patanjali Products: An Analytical Study Ruchi Jaggi and Munmun
Ghosh(2016) http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=0c250eac-eda9-
478e-b054-f18fe67b6961%40sessionmgr103

Customer preferences towards patanjali products: A study on consumers with reference to Warangal
district 1 G Satheesh Raju, 2 R Rahul(2016) https://test.purestudy.com/action_script/syllabus/2-9-62-
805(1).pdf

Demystifying the Brand Patanjali - A Case on growth strategies of Patanjali Ayurved Ltd. Prof.
Brijesh Singh & Dr. R.K. Gopal (2016)
https://search.proquest.com/openview/2548e547c5acc96c4521ad9a0218e5ab/1?cbl=2046316&pq-
origsite=gscholar
Disruptive Marketing and Brand Building–A Case Study of Patanjali, Ayurveda Limited Ranjita
Gupta(2016)
https://www.krishisanskriti.org/vol_image/08Jun201610060713%20%20%20%20%20%20%20%20R
anjita%20Gupta%20%20%20%20%20%20%20%20%20%20225-231.pdf

Country of origin, brand image perception, and brand image structure Yamen Koubaa