A STUDY ON PURCHASING BEHAVIOUR OF FEMALE CUSTOMER TOWARDS

FASHION APPARELS IN ERODE DISTRICT

OBJECTIVES

1. To study the socio-economic profile of the respondents and their awareness

level on fashion apparel Products in Erode City.
2. To assess major factors that influences the purchase behaviour of the
respondents towards fashion apparel Products in Erode City.
3. To examine the decision making behaviour of the customers in purchase of
fashion apparel Products in Erode city.
4. To find out the problems faced by the respondents towards using fashion apparel
Products in Erode city.
5. To suggest better ways and means for increasing the satisfaction of the
customers in utilizing fashion apparel Products in Erode city.