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1. Introduction
This chapter uncovers three layers: research strategies, research choices and time horizons.
These three layer can be thought of as focusing on the process of research design, that is,
turning your research question into a research project.
Research design will be the general plan of how you will go about answering your research
questions.
It contains clear objectives, derived from research questions, specifies the sources from
which you intend to collect data, and considers the constraints (access to data, time,
location and money) as well as discussing ethical issues.
Design and tactics are distinct. Design is concerned with the overall plan for research.
Tactics is about the finer detail of data collection and analysis, the center of the research
onion.
Tactics will involve the clear about the different quantitative and qualitative data collection
techniques and subsequent quantitive and qualitative data analysis procedures.
In this chapter:
The purpose of research (5.2)
Research strategies (5.3)
Multiple research choices (5.4)
Time horizon (5.5)
Research credibility (5.6)