LBS — PGPM PROGRAM TECH CLASS OF 2019 frtier 6S END SEMESTER EXAMINATION aos Prom POS oP Campus MUMBAI || semester | I | Course Business Communication ae | StMssor To be filled by the candidate ENROLLMENT NO. CANDIDATE CAN RETAIN THE QUESTION BOOKLET AFTER THE EXAMINATION IS OVER This question booklet comprises of Part A, Part B & Part C. Panta i. Part A consists of 6 short note questions. The time alloted to complete Part A is 30 minutes. Pate |i. Part B consists of 4-6 questions including testing your understanding of basic concepts, conceptual understanding, analytical ability and situational analysis but not limited to this order ii, Time allotted to complete Part B is 90 minutes Parte: i Part C consists of 1-2 case lets to test analytical ability, situational analysis and application of concepts. Vi Time alloted to complete Part C is 60 minutes. Vi: Total duration of me 1 2 3 4 5 6 7. 's 3 hours. INSTRUCTIONS TO CANDIDATES Answer Part A Part B & Part C in SINGLE ANSWER BOOKLET. ‘Write your enrollment number on the first page of the answer book at the space provided only. All rough work may be done on any blank page in the answer book. Pencil should not be used for answering. ‘The unused portion of the answer book must be boldly crossed prior to submitting Attempt all questions Marks are indicated against each questionPART- A Short note questions on basic concepts and application of concepts Total Marks: 30 Maximum Time: 30 Minutes Q. 1 Whatis the difference between an Abstract and an Executive Summary in a formal report? (5 Marks) Q.2 Outline the format of a Memorandum? How should the tone of a memo be? (5 Marks) Q.3 What is the difference between a solicited proposal and an unsolicited proposal? (5 Marks) Q.4 Suggest short, simple words or phrases to replace each of the following (5 Marks) (@) Utilise (b) Assistance (©) Procure (@) Attached herewith (©) We request that you send us Q.5 Rewrite the sentences below to remove the gender and racial bias (5 Marks) a) Mary Smith, a Lady Doctor and Radiologist has just joined Hiranandani Hospital. b) Chinua Achebe, the tall black male athlete. won the race. Q6 The following letter was written by a customer about a delivery of a washing machine by a dealer. Point out what is wrong with the lene (5 Marks) Dear Washing Machine Dealer, We are disappointed with the way you are giving a late delivery of the product. I have been very | atient, but it is unfortunate that you cannot even help a customer with a simple washing machine. Please say sorry immediately: otherwise I will be forced to send you to the Consumer Court. Also, please refund my money immediately because I have decided to return back your machine. Please reply back. | Warm Re (Customer ardsBasic concepts, conceptual understanding, Analytical ability and situational analysis Total Marks: 40 Maximum Time: 90 Minutes Q.7 You are the GM-Customer Support of ABC Airlines. You have received a Claim letter from a customer who travelled from Chennai to Coimbatore on August 13, 2017. On reaching Coimbatore, he discovered that his baggage has been stolen. He had important items in the bag like travel documents and identification cards. While he is unhappy that he has lost his baggage, he is also aggrieved that the airline authorities did not provide much help in the matter. In his letter, he has asked for full compensation for his baggage. Write a response letter to the aggrieved customer agreeing to compensate him for the troubles faced by him and also promising to look into the matter on priority. (10 Marks) Q.8 State the principles of Business Writing with an example for each. (10 Marks) Q.9 You are the Head of an NGO ‘Surbala’ which works towards protecting and empowering the girl child. Your organization is initiating a project wherein a Residential School is being built near Pune, exclusively for girls from economically weaker sections of our society. Draft an email which would urge people to come forward and join hands in this noble cause. Your email should have the required elements of emotional appeal and persuasion. (10 Marks) Q.10 You are the Cultural Secretary of the Residents’ Association of your colony and it is your responsibility to plan the various cultural activities and festivities for the next quarter. You need to call a meeting of the Core Committee of this Association to discuss this. Prepare the agenda for the meeting and prepare the format for the minutes of the meeting, (10 Marks) PARTC Case Analysis/ease —lets/Applications of concepts Total Marks: 30 Maximum Time: 60Minutes Q.11 You are the head of a corporate fitness solutions company providing comprehensive and customized wellness and fitness solutions for companies across different sectors. Your company has also distinguished itself as an award -winning industry leader. You are interested in tying up with a reputed IT company to provide fitness and wellness solutions for the employees of the company Write a Cover Letter AND a Business Proposal to the HR Manager of the company highlighting why you are interested in tying up with them and the benefits that the IT Company would get as a result. (10+20 =30 Marks ) ENo OF THE QUESTION PAPER