Hanif Jewellery

Company Profile

Hanif Jewellery & Watches is a jewelry brand that is embellishing its clientele since 1978 with

the finest collection of gold and diamond jewellery. Endowed with rendering the valuable

products passed on from one generation to another is a conviction of continuous outgrowth.

Since last four decades the company stands out in the industry through its impeccable approach

towards the collection, marketing and services to its clientele. The company is well known for

keeping the uniquely crafted pieces of jewelry and best quality diamonds. The company has

categorized its collections as Classic, Fine, High-end and Exclusive jewellery. Hanif the largest

store advancing the luxury retail segment in Pakistan and following the principles of authenticity

and trust since 1978. Moreover, enhancing the reputation of Pakistan around the world through

its representation in diamonds, gold jewelry and watches industry.

1.1 SWOT Analysis

1.2.3 Strength

 Hanif jewellers has their own production unit that gives them competitor edge.

 The clientele of the brand is very strong due to its legacy.

 High loyal customer

 Strong brand image and name

 Offer high quality and innovative products

 Hanif creates an environment for the employees that cater to respect, fairness and

opportunities for personal and professional growth.

  Official representatives of FOREVERMARK Diamonds and Farah Khan Fine

Jewellery in Pakistan.

 In the age of hyper consumerism and marketing, hanif jewellers keeps its legacy by

focusing on retail service and quality.

 The company has key elements to make it distinct from its competitors, they may

be due to its well-known customer service, unique designs and respectable quality.

 Exclusive distributors of Bovet, Franck Muller, Louis Moinet, Graham, Carl F.

Bucherer, Cuervo y Sobrinos, Chronoswiss, Artya, Louis Erard, Armand Nicolet,

EPOS and Swiss Military etc.

1.3.2 Weakness

 Only cater a niche target market

 Pure jewelry is becoming unaffordable as inflation increases.

 Focused more on traditional designs.

 Highly priced

 More focused on traditional promotional tools

1.3.3 Opportunities

 They target a niche right now, however targeting a mass market would result in

greater profits.

 There have four outlets of Hanif Jewellery & Watches, an exclusive retail chain.

Two are situated at the prime locations in Lahore city and two are situated in

Islamabad city.

 They can experiment with their products as the production is in house.

  A wide market gap yet exist of a brand that provides semi precious jewelry.

1.2.3 Threats

 Buying behaviour is decreasing as inflation is increasing.

 Globalization making international competitor brands easy to purchase.

 Prices need to be competitor in nature thus quality may be compromised.