Market Trends

An integral part of human consumption is the stationery products. The global market for
paperwork products is segregated based on the channel of product and distribution. The global market
for stationery items was divided on the basis of commodities into printing materials, mailing supplies,
labeling tools, paper-based stationery products, filling products, party goods, writing and marking
instruments and so on. Ink & toners, inked ribbons and carbon & stencil paper are further subdivided
into printing supplies. In contrast, postal materials were divided into sealing papers, paper-based
envelopes, padded envelopes and others.In addition, marking devices are divided into stencils and hand
stamps. Printing / writing / copying paper, writing pads, scrap books, organizers, notebooks, message
notes, exercise books, business forms & books and others are further divided into paper-based
stationery products. Instruments of writing and tagging include markers / pens, stencils, paper stickers,
artwork and pencils. Paper-based stationery goods had the largest share of all categories in the industry
in 2016. This is due to its diverse applications as well as college materials in multiple industries Printing
supplies is anticipated to witness the fastest growth rate during the forecast period owing to increasing
demand for printing supplies by consumers for personal use in homes. Increasing demand for printers
has fuelled the demand for printing supplies significantly.

The paper mill is one of the specialty sectors. There is a vertical competition with the paper industry
with the introduction of electronic media, as both of them are two different fields of communication.
Stationery is a private form of communication synonymous with paper and the written word. To order to
make the final material unique, the methods used in the paper industry include embossing,
thermographic printing, letterpress printing, and gravure. Regarding structured activity specific invites,
special occasions services or workplace stationery, the stationery industry is mostly used.

This latest report provides a deep insight into the Expression Stationery Store supplies
market covering all its essential aspects. This ranges from macro overview of the market to
micro details of the industry performance, recent trends, key market drivers and challenges,
SWOT analysis, Porter's five forces analysis, value chain analysis, etc.

Factors such as increasing brand consciousness of the consumers and availability

of a wide variety of customizing options are among the key drivers for the growth of the global
school stationery supplies market. Strong marketing and brand building campaigns such as
licensed collaborations with various children television channels that enable the manufacturers
to print popular cartoon characters on the stationery products are also expected to catalyze the
growth of the market.

Additionally, the key players are increasingly emphasizing on developing innovative products
to gain a competitive advantage in the market. For instance, they are introducing sustainable
and eco-friendly variants of oil paints, crayons, sketch pens, watercolors, and paint-brushes.
Some of the other factors that are expected to drive the market include increasing global literacy
rates, rising educational spending capacity, aggressive promotional activities, design
innovations, etc.

In regards with these factors there are some strategies they will pursue. The paper-based
products are still dominantly used by various organizations and educational institutions. The
market has been seeing an increased demand for paper-based products from offices in the US
over the years. For instance, the invitation cards sent by companies to their clients, during any
occasion, are now presented in a customized manner by the vendors. Other stationery for wall
and desk, such as diaries and calendars, are used consistently across organizations and
institutes. Leather diaries, multi-functional paper, and inkjet paper with improved paper quality
are attracting the attention of customers. Another one is the personalized stationery that
advances in printing technologies, developments in software, and an increase in the demand
from consumers are providing new opportunities for personalization of products, boosting value
for consumers. Manufacturers have improvised on the traditional stationery items, in terms of
design, to meet the consumers' desire for stylish alternatives.

The increasing demands for paper products and other office and school supplies help the
Expression Stationery Store to continually expand their stores. Across global revolution of
modernization, Expression Stationery Store provides advanced paper products that trends
among youth and offers other supplies that catch the artistic side of the people.

Market Growth

In 1984, Sterling's first retail store was set up selling greeting cards, later developed to sell
school and office supplies, and later called Expressions. Expressions Stationery Shop,
Incorporated, diversified and expanded into the department store business in 1999, which gave
birth to the Mart One Department Store with the goal of supplying neighbourhoods with an
urbanized shopping experience. Further expansion was achieved with the creation of another
department store concept to serve the young market.
 Over the years, by providing affordable basic school & office supplies plus a wide range of
arts & crafts and novelty items, Expressions continues to be a competitive player in the retail
industry. Expressions is the first in this market model to offer franchise.

M1 Mall was established in Santiago, Isabela in 2013 to reinforce the brand's presence in
North Luzon. An authentic and modern Chinese cuisine restaurant has been developed and
named Golden Bamboo Restaurant to provide a complete shopping experience. Further
development was rendered with the formation of another model for the department store to suit
the young consumer. Hence the launch of the department store's first location in North EDSA.

On February 24, 2018, we reached the Guinness World Record for the largest art lesson in
the historic Quezon City Memorial Circle, which consisted of 16,692.

Over the years, Expression continue to expand its store to provide the demand of its market.
The number of young market increased its volume because of the need to use of school
supplies, more students visit the store to seek their specific needs. Major factors driving the
global market for paperwork goods include raising education across the globe. The demand for
stationery products is growing substantially, increasing the number of people receiving
education and more youth going to school. As a global status symbol, demand for premium
brand pens and labeling devices is also growing. This is driving global demand for paper
products. Increasing numbers of start-ups and institutions are also driving demand for stationery
goods, which also fuels the stationery products industry. Rise in number of schools and other
educational institutions is also fuelling market demand for stationery products. Government initiative
towards educational programs is also driving the market positively.

(https://www.businesswire.com/news/home/20160606005579/en/Increasing-Demand-
Personalized-Stationery-Boost-Stationery-Cards last retrieved November 28,2019 9:29 pm.)

(https://www.globenewswire.com/Index last retrieved November 28, 2019 9:07 pm.)

(http://expressions.com.ph/ last retrieved November 28, 2019 10;03 pm.)

(https://www.marketresearchreports.com/stationery last retrieved November 28,2019 11:53 pm)