If you menion about the brand of shampoo, the sunlower pharmaceuical is

therepresentaive product of Vietnam that should be menioned here. This is the productthat uses
ingredients that only Vietnam has used since ime immemorial, which makesthe product diferent from
most brands present in the market. Let's ind out, with thisdiference, the markeing strategy of Thai
Duong pharmaceuicals can be as successfulas it wants

Preliminary on Thai Duong MedicineSao Thai Duong Joint Stock Company, formerly known as
Thai Duong factory, wasoriginally formed with a very modest capital that has grown with products
that havebecome famous brands of the company in the market as :Thai Duong turmericSen SenThai
Duong medicinal shampoo ...In 2002, Sao Thai Duong Joint Stock Company was established under the
leadership ofpharmacist Nguyen Thi Huong Lien, along with young pharmacists who created
theleading products in the ield of Pharmacy - Cosmeics in Vietnam. Overcoming manydiiculies since the
irst day of establishment, Thai Duong Star Company has become afamiliar name for Vietnamese
consumers. In addiion, Thai Duong Medicinal Shampoo isa prominent product on the market now
available in many countries around the worldsuch as France, Germany, Australia, America .... It
is these points that make themarkeing strategy of Thai Duong medicine have many points worth
learning, and is therepresentaive representaive of Vietnam "coping" with other global brands in the
ieldof shampoo

Markeing strategy of Thai Duong medicine - Success from market brandingUnderstand product
atributesIt can be said that the markeing strategy success of Thai Duong is due to the fact thatthe
company has researched the products as well as the usage trend of customers. Ifother brands such as
Sunsilk, Dove, Pantene, Rejoice ... use the same materials, ThaiDuong chose for themselves the
medicinal ingredients that the Vietnamese people arefamiliar with. It is because of understanding the
nature of products, familiarity withVietnamese people, so Thai Duong medicine has made a diference
and located in theheart of customers a hair care product from "pure Vietnamese ingredients"

Markeing strategy of Thai Duong Vietnam pharmaceuicals thanks to the atribute ofsuccess is Thai
Duong 3 and Thai Duong 7 shampoo of Thai Duong Star Joint StockCompany. Non-dandruf properies,
not itchy, this is a very strong atribute that helpsThai Duong be diferent from compeitors, and
also helps Paciic succeed whencompeing directly with big men like Unilever, P & G ...
Before a shampoo marketdiverse, elusive and highly compeiive by foreign "big men",
Vietnamese shampoobrands are sill born and constantly integrated with naional pride, tradiion, energy
andlexibility. in acquiring new technologies. In paricular, it is worth menioning that thebrand of X-Men
shampoo for men and Thai Duong 3 and Thai Duong 7 medicinalshampoo products
specialize in treaing dandruf for women.Intelligence in market access

Is the product ater paricipaing in the shampoo market in Vietnam. Before thecompeiion of
many products already on the market such as: Dove, Pantene, Sunsilk ...These are evaluated as strong
products of famous corporaions in the world FMCG. It isthis strategy that Thai Duong has decided to
enter the niche market that the marketwants to aim to gain market share from long-term compeitors in
Vietnam. While inother markets where other brands are familiar, Thai Duong has chosen a
diferentapproach to atract customers whose brands have not yet targeted.Thai Duong is an herbal
shampoo, an extract of agarwood, betel nut grass and otheringredients. Today, life is more and more
modern, people are becoming more and moreinterested in healthy products, based on this point, Thai
Duong has penetrated into themarket which has posiioned itself as a completely new product. , taking
the lead in anew ield in the shampoo market in Vietnam. Thai Duong medicinal shampoo
hasreceived the acceptance of consumers with an average age of 30 years or older, becauseat this age
customers are interested in natural factors, no chemicals .... More thananyone, Thai Duong
understands that the niche market is a place to atract consumers,and the fact that the company has
succeeded and achieved a certain market share whenchoosing smart targets to reach customers

Shining with the desire to reach out to the worldIf X-Men has ever created a successful
Vietnamese brand and has a high outwardidenity, Thai Duong medicinal shampoo shines from the
reinement of the naional elitein hair and scalp care methods of shareholders, from there to
constantly create,breakthrough in quality and increase product range to the world.Although not really
occupying a large market share as foreign brands, Thai Duong 3 andThai Duong 7 shampoo sill have a
irm foothold in the minds of many Vietnamese

people. Evidence is that the set of products is widely sold in supermarket channels,retail stores,
pharmacies and is recommended by many dermatologists to treat diseasesof hair loss, dandruf, fungi,
skin itching. Head safely and efecively. And ater a longime with ireless eforts, up to now, Thai Duong
medicinal shampoo products haverisen to stand in the top 10 most popular shampoo brands in Vietnam
market and are"loving". Vietnamese brand ”leads the domesic shampoo market. Not only
sustainabledevelopment on "home" but also Thai Duong medicinal shampoo is proud to be
Vietshampoo brand which is exported to many countries around the world