Appendix

QUESTIONNAIRE

Name: ……………………………………………………………………
Telephone No: - …………………………………
Address: …………………………………………………………………

Q.1.Which type of shop is yours?

Exclusive outlet Multi Brand outlet

Q.2. Which type of customers you deal in with?

Industrial Buyers Household Consumers
Retailers Others

Q.3.Which types of sheet does customer usually goes for?

GP Sheet Color Coated O other

Q.4. Which company’s product are sold more than Tata Kosh?
Jindal Bhushan Steel SAIL
Hi-Tech None

Q.5.Which brand is mostly preferred by the Customers for GP sheets?

Jindal steels Bhushan Steels
SAIL Hi-Tech

Q.6.On which basis the customer goes for purchase?

On Quality On Price
Q.7.Most of the sales of these sheets falls in which region?
Rural Urban
Q.8.Which thickness’ sheet is sold more?
.2mm .3mm .4mm .5mm
.6mm .7mm .8mm
Q.9.What is the Monthly sales (in tonnes) of Tata Shaktee GP Sheets
based on thickness?
.3mm .35mm .4mm .45mm .5mm
.6mm .7mm .8mm

Q.10.What is the Monthly sales (in tonnes) of GC Sheets of other

companies based on thickness?

Thickness Tata Sail Jindal Asian Essar Other

.2mm
.25mm
.3mm
.35mm
.4mm
.45mm
.5mm
.6mm
.7mm
.8mm

Q.11.In which period the sales of GP sheets are on their peak?

□Jan – Mar □Apr – June □Jul – Sep
□Oct – Dec
Q.12. If Tata Kosh comes out with a GC sheet of .2mm and below, will
it be accepted in the market?
□ Yes □ No
Q.13. Whether the launch of Tata Kosh will have any impact on TATA’s
brand image and why?
Ans:………………………………………………………………………
…………………………………………………………………

Q.14.What are the others products you deal with?

□Rod □Asbestos □Cement □Other
Hardware items.

Q.15.What type of offerings given by Tata Steel to attract customers?

Ans:………………………………………………………………………
…………………………………………………………………
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Q.16.What type of offerings given by other companies to attract

customers?
Ans:………………………………………………………………………
…………………………………………………………………
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Q.17.What are the other activities done by Tata to promote their products?
Ans:………………………………………………………………………
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Q.18.What are the other activities done by competitors of Tata to promote

their products?
Ans:………………………………………………………………………
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