Hate Advertisements? – Reasons not to do it anymore.

India versus Pakistan, The decider match, India on strike. India needs 6 runs from 2
balls. Oh, a wicket! Tension grips everyone. Suddenly TV changes the scene. Drama,
music... NO India hasn’t won yet. It is just a TV commercial. In this situation
nobody enjoys ads. In fact, the hatred or indifference people show to TV
Advertisements is evident from the fact that most hands would move towards the
remote! Are advertisements that bad? A Big No!

We see advertisements every day, what happens if we had no advertisements? You

would be required to spend a huge amount of money for newspapers and TV
channels. Not only that, The Great Indian Modelling Industry and millions behind
the screen would lose their livelihoods.

Advertisements are created so that you and I could now the brand it campaigns for
and they are not made to compelling the audience to buy those products. The main
an objective of ad films is to make us know that a brand A exists and it sell product X
or offers service Y. How do they do that? Here mere telling would not help. The key
here is creativity.

Advertisements have a limited time frame. Nevertheless, they have put forth great
philosophies, mirrors the reality in our relationships and portray life in a unique way.
It shows emotion, ambition, passion, compassion, etc, Forget the boring and the
deafening ones. Each advertisement is a testimony to the aeipathy or the enduring
passion of its creator and the hard work of the team behind it.

India has seen advertisements that move the audience to tears within a few seconds!
From the ad featuring a single parent with a boy diagnosed with autism, his struggles
and his unconditional love for his child, his ray of hope in the form of insurance
company, it campaigns for, to the recent Samsung advertisement that features a
visually challenged girl, living in a hostel for visually challenged people could move
even the most stone hearted person in the world.

Lenovo has designed a sleek laptop, so what? Other competitors too have done that.
But what makes it stand out is its TV commercial. A man, most probably a big shot in
business is amidst some special children, he pleases them saying that what he holds
is not a laptop but a plane, a ‘birde’, a tent and a shark. The happiness his face
radiates when he decides to spend time with them rather than with his colleague is
overwhelming.
Often people hate advertisements featuring fairness creams and hair oils for they
affect the self-esteem of people by projecting only people with certain features like
fair skin, long hair can be confident. But the advertisement of a leading hair oil
features a cancer survivor and drives home the point “Some women don’t need hair
to be beautiful”. Doesn’t a great change?

The famous Google advertisement featuring two old men separated from each other
because of the Partition and the efforts of their grandchildren in uniting them, with
the help of certain clues and Google deserves a salute.

It is a universally acknowledged fact that there are more products that target women
than target men. Feminism is the latest trend in ads these days. The questions that
cross the mind of working women finds a platform in the new Tanishq mia ad. Why
are men and women judged by different standards? Is it right for men to marry just
because he needs hot food?

One can see the effort taken by some brilliant advertisements to answer these
questions. Also, there are ad films that break the stereotypes of the society and drives
home the point that remarriage of a woman isn’t a taboo anymore.

Can one expect humour only in movies? Advertisements have them too. HARI SADU,
H for Hitler, R for Rascal.., come on can you recall the 2006 Nakuri ad featuring two
employees of a ruthless boss. Darwin proposed that man evolved from a monkey. He
would not have expected that his theory would be used to endorse Mentos.

Who said only Books can teach and motivate? Advertisements too can do that. The
recent Times of India ads that call for a change will definitely inspire you to change
your attitude towards your society. The Coca-Cola advertisement in 2011 when a
section of people believe that the earth is at the brink of its end attempts to instil
hope through facts.

So friend to wrap it all up, advertisements are not just marketing tools. They can
serve many purposes. Let’s start enjoying advertisements and appreciate the
innovation of its creators.