187500592065, 187500592066, 187500592083, 187500592094, 187500592120

Multidisciplinary Action Project Report
On
“A project on Awareness Building and Customer Response towards Nature
Nation in Surat city”
At
Naturina Foods, Surat
Submitted to
Institute Code: 750
Institute Name: S.R. Luthra Institute of Management, Surat
Under the Guidance of

Dr. Jayshree Siddhpuria
(Assistant Professor)
In partial Fulfilment of the Requirement of the award of the degree of

Master of Business Administration (MBA)
Offered By
Gujarat Technological University
Ahmedabad
Prepared by:
Ms. Anushka B. Nandwani 187500592065
Ms. Honey A. Nayak 187500592066
Ms. Priyali B. Kanani 187500592083
Mr. Aashish M. Shah 187500592094
Ms. Wahbiz F. Mogal 187500592120
MBA (Semester - III)

Month & Year:
NOVEMBER 2019
STUDENT’S DECLARATION
I hereby declare that the Multidisciplinary Action Project titled “A project on
Awareness Building and Customer Response towards Nature Nation in Surat city”
undertaken at Naturina Foods is a result of our own work and our indebtedness to other
work publications, references, if any, have been duly acknowledged. If we are found
guilty of copying from any other report or published information and showing as our
original work, or extending plagiarism limit, we understand that we shall be liable and
punishable by the university, which may include being declared ‘Fail’ in the MAP
examination or any other punishment which the university may decide.
Enrolment No. Names Signature

187500592065 Anushka B. Nandwani
187500592066 Honey A. Nayak
187500592083 Priyali B. Kanani
187500592094 Aashish M. Shah
187500592120 Wahbiz F. Mogal
Place: Date:
ACKNOWLEDGEMENT
It gives us immense pleasure to acknowledge the valuable assistance and co-operation

we received from the people around us for the successful completion of our project.
We are thankful to Gujarat Technological University who gave us a chance to

undertake this research as part of our curriculum of Master degree in Business
Administration. We are also thankful to S. R. Luthra Institute of Management to give
us this opportunity. We deeply acknowledge the support of the respected Dr. Jimmy
M. Kapadia, Director, S. R. Luthra Institute of Management. We would like to
thank Dr. Jayshree Siddhpuria, Assistant Professor, S. R. Luthra Institute of
Management, who helped and guided us throughout the development of the project.
Her support and full-fledged guidance, encouragement, and valuable suggestions were
instrumental in making this project.
For completion of the project, we would like to express our gratitude to the Naturina
Foods for giving us the opportunity to work. We earnestly express our gratitude to Mr.
Vikas Shah (Founder), Mr. Vipul Shah (Sales Head) and other staff members of
the Naturina Foods (Surat) of our project by giving their precious time and
information about their organization.
We are obliged for their guidance and consultant supervision as well as for providing
necessary information regarding the conducted project and also for their support for the
completion of the project.
At last we would like to thank everyone who directly or indirectly supported in

completion of our research.
EXECUTIVE SUMMARY
The study entitled " A project on Awareness Building and Customer Response towards
Nature Nation in Surat city". Research always begins with a question with a question
or any problem and discover answers of problem by using qualitative method.
The study begins with an introduction of various concepts such as awareness and
customer response towards FMCG sector. It is followed by an overview of FMCG
industry which includes global, national and state scenario. External environment of an
industry was also carried out using PESTEL analysis. Information regarding current
trends and major market players is also taken into consideration. Further the report
describe Naturina Foods, its SWOT and 7Ps.
In sequence to this research methodology used and research objective are stated.
Further report describes the most vital element of the study i.e. various phase of
problems. Five problems were diagnosed for which we collected information and facts
to verify the actual problem. For that various solutions were suggested and some of
them were implemented which leads to positive results.
The study concludes with benefits to Naturina Foods and to customers along with
recommendations.
Index
Chapter No. Title Page No.
1 Introduction of Topic 1-2
2 Industry Profile 3-17
2.1 Evolution of FMCG 3
2.2 Segments of FMCG 5
2.3 Global scenario 7
2.4 National scenario 9
2.5 State scenario 10
2.6 PESTLE analysis 11
2.7 Current trends 13
2.8 Major players 16
3 Company profile 18-32
3.1 Vision 19
3.2 Mission 19
3.3 Future goals 19
3.4 Functional department 19
3.5 SWOT analysis 20
3.6 7Ps 21
4 Methodology 33
5 Diagnosis, Design & Implementation Phase 34-43
Problem 1 34
Problem 2 36
Problem 3 39
Problem 4 41
Problem 5 43
6 Benefits & Recommendations 44
7 References 46
Annexure
List of Figures
Figure No. Title Page No.
1 FMCG Industry 3
2 Growth of FMCG 4
3 Segments of FMCG of industry 5
4 Global FMCG market by Type 7
5 Global FMCG market by Distribution Channel 8
6 Global FMCG market by Region 8
7 Growth Drivers 15
8 Company Logo 18
9 Company Symbol 18
10 Functional Department 19
11-20 Different types of Pulses 21-22
21 Retailers 24
22 Product Packaging 25
23 Cartoon of Nature Nation 26
24 Business Card of Nature Nation 26
25 T Shirt of Nature Nation 26
26 Brochure of Nature Nation 27
27 Facebook profile 28
28 Instagram Profile 28
29 Website of Nature Nation 29
30 Process 30
31 Customers 31
32 Promotion Pictures 35
33 Promotion at Store 35
34 Rack Position at Different Stores 37
35 Toor Dal Packaging 40
36 Customer Pitching 42
List of Tables
Table No. Title Page No.
1 PESTLE 11
2 Company Profile 18
3 SWOT Analysis 20
4 Price List 23
Chapter. 1
Introduction. of. Topic
1.. Introduction. of. Topic
Consumer. goods. are. products. purchased. for. consumption. by. the. regular.
consumer.. They. are. divided. into. three. unique. categories:. durable,. nondurable.
goods,. and. services.. Durable. goods. have. a. shelf. life. equal. to. three. years. or.
more. while. nondurable. goods. have. a. shelf. life. of. less. than. one. year.. Fast-
moving. consumer. goods. are. the. highest. segment. of. consumer. goods.. They. are.
into. the. nondurable. category,. as. they. are. consumed. immediately. and. have. a.
short. shelf. life.. Fast-moving. consumer. goods. are. products. that. sell. quickly. at.
relatively. low. cost.. These. goods. are. also. called. consumer. packaged. goods..
FMCGs. account. for. more. than. half. of. all. consumer. spending,. although. they.
tend. to. be. low-involvement. purchases.. Because. fast-moving. consumer. goods.
have. such. a. high. turnover. rate,. the. market. is. not. only. very. large,. it. is. also.
very. competitive.. Companies. require. to. focus. their. efforts. on. marketing. fast-
moving. consumer. goods. to. entice. and. attract. consumers. to. buy. their. products..
That's. why. packaging. is. a. very. important. factor. in. the. production. process..
FMCGs. can. be. divided. into. several. different. groups. including:
Processed. foods
Prepared. meals
Beverages
Baked. goods
Fresh,. frozen. foods,. and. dry. goods
Medicines
Cleaning. products
Cosmetics. and. toiletries
Office. supplies
Awareness. is. the. skill. to. directly. know. and. perceive,. to. feel,. or. to. be. cognizant.
of. events.. More. broadly,. it. is. the. state. of. being. conscious. about. something..
Products. and. services. that. preserve. a. high. level. of. brand. awareness. are. likely.
to. generate. more. sales.. Consumers. confronted. with. choices. are. simply. more.
likely. to. buy. a. name. brand. product. than. an. unfamiliar. one.. End. consumers.
should. be. aware. concerning. any. brand. and. its. product. because. they. only. can.
make. a. brand. valuable. by. repeating. purchase.. At. the. same. time,. it. is. equally.
important. to. make. intermediaries. aware. about. the. product. company. is. offering.
so. they. can. think. of. product. and. purchase. and. make. it. available. for. customers.
as. well. as. consumers.. Through. many. ways’. companies. can. build. awareness.
such. as. print. media,. advertising,. sponsoring.. As. of. 2019,. internet. users. spent.
approximately. 43. minutes. per. day. on. Facebook,. 28. minutes. on. Snapchat,. and.
27. minutes. on. Instagram.. Not. surprisingly,. companies. are. now. spending. huge.
deal. of. energy. promoting. brand. awareness. on. these. platforms.. This. has. led. to.
new. forms. of. promotion. in. which. consumers. themselves. generate. discussions.
about. products. and. services. that. they. use. and. like.
A. customer. is. an. individual. or. business. that. purchases. another. company's. goods.
or. services.. In. other. words,. a. customer. is. a. person. or. company. that. gets,.
consumes. or. buys. a. product. or. service. and. can. choose. among. different.
suppliers. and. goods.. Customers. are. human. beings,. companies,. or. entities. that.
purchase. goods. and. services.. As. soon. as. customers. consume. what. they.
purchased,. they. are. also. consumers.. In. our. study. we. have. considered. the.
customers. who. are. retailers. as. well. the. end. consumer. for. making. them. aware.
about. the. brand.. At. awareness. stage. company. may. face. many. hurdles. from.
customers. and. there. can. be. many. changes. that. companies. need. to. make. in. their.
values. which. can. be. understood. by. getting. response. from. the. customers.
.
Chapter. 2
Industry. Profile
2.. Industry. Profile
Figure. 1:. FMCG. Industry
2.1. Evolution. of. FMCG. in. India

FMCG. is. the. fourth. largest. sector. in. the. Indian. economy.. India’s. household. and.
personal. care. is. the. important. segment,. accounting. for. 50. per. cent. of. the.
overall. market,. healthcare. (31. per. cent). and. food. and. beverages. (19. per. cent).
comes. next. in. terms. of. market. share.. . Increasing. awareness,. easier. access. and.
changing. lifestyles. have. been. the. significant. growth. drivers. for. the. sector.. . The.
number. of. online. users. in. India. is. likely. to. cross. 850. million. by. 2025.. . FMCG.
industry. expected. to. grow. 12-13. per. cent. in. fourth. quarter. FY19.. . Retail.
market. in. India. is. projected. to. reach. US$. 1.1. trillion. by. 2020,. with. modern.
trade. expected. to. grow. at. 20. per. cent. -. 25. per. cent. per. annum,. which. is. likely.
to. lift. revenues. of. FMCG. companies.. In. 2018,. e-commerce. segment. contribution.
is. projected. to. be. around. 1.3. per. cent. of. the. overall. branded. packaged. FMCG.
sales.. . People. are. gracefully. accepting. Ayurveda. products,. which. has. resulted.
in. Patanjali. being. ranked. as. the. most. trusted. FMCG. brand. in. India.
Figure. 2:. Growth. of. FMCG
2.2. Segments. of. FMCG. industry
Figure. 3:. Segments. of. FMCG. industry
Healthcare.
Healthcare. has. become. one. of. India's. largest. sectors. -. both. in. terms. of. income.
and. employment. and. represents. 31%. of. FMCG. industry.. The. Indian. healthcare.
sector. is. developing. at. a. brisk. pace. due. to. its. firming. coverage,. services. and.
increasing. expenditure. by. the. public. as. well. as. private. players.. This. segment.
includes. OTC. products. and. moral.. The. pharma. companies. that. used. to. sell.
OTC. syrups,. vitamin. tablets,. and. pain. reliever. balms. have. forayed. into. the.
personal. care. space.. And. FMCG. companies. have. moved. aboard. the. OTC.
bandwagon. and. are. selling. products. with. medicinal. properties. to. end. users..
OTC. market. is. under-penetrated. today.. As. consumers. become. more. health.
conscious,. demand. for. such. products. is. increasing..
Household. &. Personal. Care.

It. is. the. significant. segment. and. accounts. for. 50. of. the. overall. market. shares..
Hair. care. accounting. to. 23. percent. comes. next. in. terms. of. market. share..
Personal. hygiene. products,. hair. care,. skin. care,. beauty. products,. perfumes. are.
the. key. segments. of. the. personal. care. market.. Each. of. these. segments. possess.
their. unique. trends. and. development. . patterns.. Active. ingredients. and. personal.
care. products. experience. high. demand. due. to. favourable. demographic. factors.
and. increasing. concern. among. the. population.. Rising. incomes. gives. boost. to.
this. segment.. As. of. FY17,. the. contribution. of. herbal. products. to. the. overall.
personal. care. products. market. in. India. stood. at. 6-7. percent. and. is. estimated. to.
grow. to. 10. percent. by. FY20..
Food. &. Beverages.
Food. &. Beverages. segment. accounts. for. 19%. in. Indian. FMCG’s. market.. This.
segment. includes. beverage,. staples/. cereals,. bakery. products,. snacks,. supplying.
raw. chocolates,. ice. cream,. tea/coffee/soft. drinks,. processed. fruits,. vegetables,.
dairy. products,. and. branded. flour. etc.. Some. common. trends. which. are. being.
witnessed. in. this. segment. are. growing. affordability. among. higher. income.
groups. in. urban. India,. increased. . consumer. acceptability. of. newer. products. due.
to. factors. such. as. fresher. population,. urbanization,. more. working. women,. easier.
availability. due. to. better. distribution. by. FMCG. players. coupled. with. growth. in.
organized. marketing. and. creating. product. understanding. amongst. customers.
.
2.3. Global. Scenario
The. global. FMCG. market. is. segmented. on. the. basis. of. product. type,.
distribution. channel,. and. region.. Based. on. product. type. it. is. divided. as. food.
and. beverages,. personal. care. (skincare,. cosmetics,. hair. care,. others),. healthcare.
care. (over-the-counter. drugs,. vitamins. as. well. as. dietary. supplements,. oral. care,.
feminine. care,. others),. and. home. care.. The. distribution. channel. sector. consist.
of. supermarkets. and. hypermarkets,. grocery. stores,. specialty. stores,. specialty.
stores,. e. commerce. and. others.. By. region,. it. is. determined. through. North.
America,. Europe,. Asia-Pacific,. and. LAMEA.
Figure. 4:. Global. FMCG. Market. by. Type
In. 2018,. the. food. &. beverage. segment. held. mainstream. share. in. the. FMCG.
market. and. is. predicted. to. hold. a. significant. share. in. the. global. market.
throughout. the. forecast. period.. Customers. today. have. become. more.
knowledgeable. and. open. to. food. &. beverages. consumed. by. western. cultures..
They. are. driven. by. a. sense. of. exploration. and. are. in. search. for. new.
experience.. This. search. for. new. experience. has. pushed. the. food. &. beverage.
operators. to. maintain. high. and. best. quality. of. their. offerings.. The. trend. of.
healthy. eating. has. also. been. a. top. affecting. factor. affecting. the. growth. of. the.
food. &. beverage. market.. Consumers. have. become. increasingly. health. conscious.
and. a. large. number. of. people. have. begun. to. follow. superior. diets. and. want. to.
enjoy. these. healthier. choices. both. at. home. and. when. they. are. eating.
Figure. 5:. Global. FMCG. Market. by.
Distribution. Channel.
Figure. 6:. Global. FMCG. Market. by.

Region
In. 2018,. the. supermarkets. and. hypermarkets. distribution. channel. segment.

dominated. the. FMCG. market.. The. growth. of. this. segment. is. driven. by. rise. in.
disposable. income. and. increase. in. demand. for. a. one-stop. solution. for. all.
shopping. needs.. Moreover,. the. augmented. experience. provided. by. these. retail.
formats. increases. its. attractiveness. to. customers.. This. in. turn. drives. the. growth.
of. the. supermarkets. and. hypermarkets. distribution. channel. segment. of. the.
FMCG. market.
In. 2018,. in. terms. of. regions,. North. America. is. expected. to. remain. dominant.
and. grow. at. a. steady. pace. in. the. FMCG. market.. However,. Asia-Pacific. is.
expected. to. grow. at. the. highest. CAGR. of. 8.0%. owing. to. changes. in. lifestyles,.
which. is. led. by. globalization. and. increase. in. working. population.. The. rise. in.
the. affluent. population. and. increased. penetration. of. internet. and. social. media.
has. increased. the. consumption. of. processed. and. packaged. food,. which. makes.
way. for. the. growth. of. the. FMCG. market. in. the. region.. Furthermore,.
innovations. in. current. products. and. introduction. of. new. products. with. attractive.
pricing. is. expected. to. provide. growth. opportunities. for. the. FMCG. market. in.
future.
2.4. National. Scenario

One. of. the. largest. sectors. of. the. Indian. economy. is. the. FMCG. sector..
According. to. an. overview,. revenues. of. FMCG. sector. had. reached. $. 52.75. bn.
in. FY18,. and. has. been. estimated. to. reach. $. 103.7. bn. by. the. year. 2020.. Since.
consumption. in. India. continues. to. grow. at. an. unprecedented. rate,. the. FMCG.
industry. serves. as. a. vital. sector. for. investors.. Concerning. the. trends. in. the.
FMCG. industry. profile,. the. GOI. has. undertaken. various. initiatives. to. promote.
this. sector.
100%. FDI. is. permitted. in. SBRT. and. cash-and-carry. models. of. retail,. and. the.
minimum. capitalisation. for. foreign. FMCG. companies. for. investment. in. India. is.
$. 100. mn.
The. implementation. of. GST. in. India. has. had. huge. consequences. for. this. sector,.
as. the. highest. selling. FMCG. products. such. as. soap,. toothpaste. and. hair. oil. now.
come. under. the. 18%. tax. bracket. (as. opposed. to. the. previous. 24%)
The. FMCG. industry. in. India. is. divided. into. rural. and. urban. India,. where. the.
urban. contributing. 60%. of. the. consumption. revenue. of. the. FMCG. market. in.
India.. In. 2017,. FMCG. sector. recorded. a. market. size. of. $. 29.4. bn.. While. urban.
areas. have. boosted. the. growth. of. the. FMCG. industry. in. India,. semi-urban. and.
rural. segments. on. the. other. hand. are. growing. at. a. tremendous. rate.. Semi-urban.
and. rural. segments. contribute. above. 40%. of. the. overall. revenues. of. the. FMCG.
sector. in. India.. FMCG. companies. in. India. have. witnessed. greater. growth. in.
rural. areas. in. comparison. to. urban. areas.. As. 12.2%. of. the. world’s. population.
lives. in. the. villages. of. India,. the. Indian. rural. FMCG. market. cannot. have. the.
investors. turn. their. eyes. away. from. it.. Dabur,. being. one. of. the. top. FMCG.
companies. in. India,. earns. over. 45%. of. its. domestic. revenue. through. the. sale.
of. packed. consumer. goods. in. the. rural. sector. of. India.. Hindustan. Unilever.
again. generates. over. 35%. of. its. revenue. from. rural. areas.. Rural. India. accounts.
for. over. 40%. of. consumption. in. major. FMCG. categories. which. includes.
personal. care,. fabric. care,. and. hot. beverages.. In. urban. areas,. home. and. personal.
care. category. such. as. skin. care,. household. care,. and. feminine. hygiene-. will.
continue. to. grow. at. good. rates.. It. is. estimated. within. the. food. segments. that.
processed. foods,. bakery,. and. dairy. are. long-term. growth. categories. in. both. rural.
and. urban. markets. of. India.
An. FMCG. industry. overview. showed. that. India’s. demographic. profile. plays. a.
major. role. in. the. growth. of. this. sector.. India’s. youth. segment. is. also.
characterised. by. increased. urbanisation. and. higher. expenditure.. Urban.
development. initiatives. taken. by. the. government. of. India,. as. well. as. the.
increasing. middle. class. of. India,. has. led. to. an. increase. in. the. number. of.
attractive. markets. in. the. country.. According. to. the. Ernst. &. Young’s. research.
on. the. cities. of. India,. the. emergence. of. 30. ‘new. wave’. cities,. like. Jaipur,. Surat.
etc.,. the. consumption. in. these. cities. is. growing. at. a. speedy. rate. than. metro.
cities.. India’s. young. population. is. also. known. to. have. a. high. degree. of.
technological. awareness.. With. the. growth. of. smartphone’s. penetration. in. the.
market. and. better. internet. connectivity,. India. has. led. to. a. flourishing. E-
Commerce. sector,. which. in. turn. helped. to. formalise. large. sections. of. the.
unorganised. retail. sector.. The. E-Commerce. segment. is. estimated. to. contribute.
11%. of. overall. Indian. FMCG. companies’. sales. by. 2030.. The. online. sector. of.
FMCG. market. is. projected. to. reach. $. 45. bn. in. 2020.. This. has. been. a. major.
catalyst. in. the. development. of. the. FMCG. sector. for. the. rural. Indian. market.
2.5. State. Scenario

The. state. has. a. rich. history. of. successful. business. men. in. India. having. one. of.
the. highest. per. capita. income. in. India.. Due. to. industrialization,. there. is. a.
general. rise. in. income. and. therefore. consumers. are. spending. more. on. FMCG.
based. goods.. Cities. like. Gandhinagar,. Ahmedabad,. Vadodara,. etc. prove. to. be.
some. of. the. most. important. cities. in. Gujarat.. These. urbanized. cities. in. Gujarat.
have. facilitated. the. rise. of. FMCG. consumerism. here.. FMCG. products. in.
Gujarat. are. offered. through. organized. retailing. smaller. retail. shops.
2.6. PESTLE. Analysis
Table. 1:. PESTLE. Analysis. . . . . . .
P-Political E-. Economical

. The. government. and. the. Reserve.
Tax. exemption. in. sales. and. excise. Bank. of. India. both. are. trying. to.
duty. for. small. scale. industries. control. the. inflation. rate. with. the. help.
Transportation. and. infrastructure. of. different. measures..
development. in. rural. areas. helps. in. Indian. FMCG. sector. recorded. 16%.
distribution. network. sales. growth. in. the. last. fiscal. year.
and. it. is. expected. it. would. further.
improve. in. the. forthcoming. year.
The. FMCG. sector. is. the. 4th. largest.
sector. in. Indian. Economy. with. market.
size. of. more. than. 60,000. crores.
S-. Social T-. Technological

. Foreign. players. help. in. high.
The. Indian. culture,. social. and. technological. development.. With.
lifestyles. are. changing. drastically. research. and. development. facilities.
Changing. consumer. attitudes. move. new. technologies. are. developed. alone.
towards. healthier. products. in. line. or. with. the. help. of. foreign. players.
with. government. incentives. Rise. of. social. media,. consumers.
Need. to. be. adopt. different. cultural. interacting. with. firms. and. being. able.
settings. example:. language,. religious. to. so. across. the. range. of. platform.
beliefs. and. family. settings. Innovation. fuelled. by. technological.
development.
E-. Environmental L-. Legal
. .
Increased. attention. directed. towards. Employment. Law. provides. equal.
corporate. social. responsibility. opportunities. to. every. citizen. to. work.
Environmental. concerns. from. and. earn. his. livelihood..
consumers. including. concerns. over. Consumer. protection. law. helps. to.
packaging/. recycling.. protect. the. rights. of. consumers. and.
he. can. file. a. case. against. if. he. finds.
that. he. is. cheated.
2.7. Current. Trends
Growth. of. e-commerce
By. 2020,. e-commerce. revenues. are. expected. to. be. above. USD. 4. trillion.
Digitally. savvy. consumers. will. spend. increased. time. online.
Messaging. apps. will. also. be. used. increasingly. within. the. context. of. sales. and.
marketing.
E-commerce. is. seen. growing. four-times. faster. than. traditinal. sales,. with. global.
online. sales. predicted. to. double. within. the. next. five. years.
FMCG. e-commerce. estimated. to. make. up. around. ten. to. twelve. percent. of.
global. FMCG. sales,. creating. a. USD. 400. billion. opportunity. by. 2022.
As. e-commerce. penetrates. into. FMCG,. competition. intensifies,. and. the.
importance. of. clicks. and. bricks. means. that. FMCG. businesses. will. need. to. adopt.
an. omni. channel. approach.
Consumers. demand. product. convenience

With. more. consumers. leading. an. on-the-go. lifestyle,. the. demand. for.
convenience. is. greater. in. 2019.. A. greater. appetite. for. convenience. in. food. and.
drinks. that. are. ready-to-consume. and. a. desire. for. restaurant-quality. food. at.
home. serves. as. a. drive. for. growth. in. this. sector.
The. rising. culture. of. delivery. apps. is. the. reason. for. most. of. the. expectation.
for. quality. and. convenience.
Consumers. are. increasingly. demanding. flexibility. in. how,. when. and. where. to.
shop. for. their. FMCG. products,. having. a. no-compromise. approach. for.
convenience. factor.. The. existing. trend. is. for. consumers. to. make. smaller. and.
more. frequent. purchases. with. a. growing. demand. for. fresh. and. convenient. foods.
to. fit. this. lifestyle. dynamic.
Greater. focus. on. healthier. products

The. existing. trend. for. ‘clean’. foods. continues,. motivated. by. greater. awareness,.
interest. and. understanding. of. wellbeing..
There. has. been. greater. emphasis. on. health. and. wellness. products,. many. of.
which. have. combined. research. on. nutrition. and. longevity. with. traditional,.
ancient. therapies..
Sales. of. snack. food. in. Asia-Pacific. had. increased. in. 2017. and. 2018.. Snackers.
are. looking. for. ‘clean’. food. snacks. and. are. more. concerned. of. what. they. are.
eating.
Greater. disposable. income. and. more. consumers. in. Asia

GDP. rises. and. disposable. income. hikes,. which. will. undoubtedly. impact. FMCG.
markets. in. 2019.
Emerging. economies,. in. countries. such. as. Vietnam. and. Indonesia,. and. countries.
with. a. growing. middle-class,. such. as. Thailand,. are. resulting. in. more. consumers,.
having. higher. purchasing. power.. Findings. from. the. Organization. for. Economic.
Cooperation. and. Development. (OECD). suggested. that. this. will. lead. to. a. billion.
new. consumers. by. 2020. spending. between. USD. 10-100. each. day.
Countries. such. as. Thailand,. Vietnam. and. the. Philippines. are. experiencing. a.
rapid. explosion. of. consumers. with. more. disposable. income. than. before.
By. 2030,. estimates. say. that. over. two-thirds. of. the. world’s. middle-classes. will.
live. in. Asia.
Vietnam. being. one. of. the. fastest-growing. FMCG. markets,. household. wages.
have. been. raised. close. to. 40. percent. since. 2012,. with. GDP. rising. fast.. FMCG.
in. emerging. markets. is. growing. two. to. four. times. more. comparative. to.
developed. markets.
Millennial. to. become. big. FMCG. influencers

Millennial. consumers. are. seeking. out. for. new. brands. that. they. perceive. as.
innovative. and. have. their. own. distinct. FMCG. demands.
They. prefer. researching. products. by. sharing. information. with. their. peers. online.
and. are. much. more. influenced. by. peers. than. a. mass-brand. channel. approach.
Not. only. do. these. under-35s. have. their. own. distinct. identity. but. they. also. have.
the. funds. too.
Along. with. the. popularity. of. e-commerce. amongst. millennials,. there. is. an.
increased. scope. for. smaller. brands. and. digital. challenger. brands. in. 2019. that.
reflect. the. millennial. consumers. online.
Newer. sustainability. consumer. mind-set

Consumers. are. becoming. more. aware. and. interested. in. how. sustainability. relates.
to. products. and. across. its. the. whole. supply. chain. i.e.. from. the. sourcing. of.
ingredients. to. their. packaging.
Consumers. are. influenced. by. the. ‘green-. eco-friendly’. trend,. environmental.
factors. as. well. as. the. concept. of. responsibility. and. accountability.
Air. pollution,. along. with. the. health. of. the. land. and. agricultural. regeneration. is.
in. the. spotlight.
Demand. driven. by. population. density

The. world. is. growing. up,. and. whilst. the. millennials. are. exerting. their. influence,.
the. population. landscape. is. being. dominated. by. after. retirement. FMCG.
shoppers.. This. is. particularly. evident. in. Asia,. e.g.. Japan. tops. the. tables. with.
predictions. that. the. over-60s. will. be. accounting. for. 37.3. percent. of. the.
population. by. 2030.. Other. rapidly. aging. populations. includes. Vietnam,. Thailand.
and. Sri. Lanka.
The. UN. estimates. that. on. a. global. scale,. the. next. couple. of. decades. will. see.
the. number. of. over-65s. double. to. around. the. billion. mark.. This. rising. tide. of.
silver. consumers. can. prove. to. be. a. golden. opportunity.
Figure. 7:. Growth. Drivers.

2.8. Major. Players
HUL
Hindustan. Unilever. Limited. is. the. leader. of. Indian. market. of. consumer.
products,. house. 35. famous. product. brands. in. 20. categories.. HUL. most. popular.
brands. in. India. are. Brooke. Bond. tea,. Surf. Excel. detergent,. Close. Up. toothpaste,.
Fair. &. Lovely,. Dove. Pears. soap,. Hair. Oil. and. Sun. silk. shampoo.
Colgate. Palmolive
Colgate. Palmolive. is. an. American. consumer. products. company,. also. has.
numerous. subsidiary. organizations.. The. most. popular. oral. hygiene. products. of.
the. company. are. Colgate. toothpaste,. mouthwash,. Cibaca. and. Palmolive. soap,.
and. shampoo. and. hair. conditioner.
ITC
ITC. Limited. Company. has. second. largest. annual. turnover. in. FMCG. companies.
of. India,. headquartered. in. Kolkata.. The. most. popular. products. and. brands. of.
ITC. are. major. cigarette. brands. of. India. such. as. Wills. Navy. Cut,. Gold. Flake,.
Bristol. and. food. brands. include. Aashirvaad. salt,. Yippee,. Sunfeast. biscuits. and.
personal. care. products. like. Savlon. Soap. and. Mangaldeep. brand. of. agarbattis.
Nestle
Nestle. is. the. largest. food. company. in. the. world. and. operates. in. list. of.
categories. in. consumer. products. as. well. as. packed. food.. The. food. and. beverage.
company. have. over. 2000. brands. including. coffee,. bottled. water,. KitKat,. soups,.
sauces. and. Maggi. noodles.
Parle. Agro
Parle. Agro. Private. Limited. is. an. Indian. FMCG. company,. split. into. three.
separate. companies. to. handle. Parle. Products,. Parle. Agro. and. Parle. Bisleri..
Frooti,. Appy. Fizz,. famous. biscuit. brand. Parle. G. and. Bisleri,. Bailley. mineral.
water.
Britannia. Industries. Limited
Britannia. Industries. Limited. is. one. of. the. oldest. existing. FMCG. companies. in.
India,. now. part. of. the. Wadia. Group.. Britannia. and. Tiger. brands. of. biscuits. are.
the. company. along. with. dairy. products. are. most. popular. in. India.
Marico
Marico. Limited. Company. operates. into. consumer. products. and. services,. the.
company. generated. one. of. the. highest. turnovers. in. India. with. popular. products.
brands. like. Parachute. hair. oil,. Nihar. and. Saffola.
P. &. G
Procter. &. Gamble. company. specializes. in. personal. care. range. of. products. and.
India. is. one. of. the. most. popular. selling. markets. for. P&G.. Gillette. brand. of.
razors,. Oral-B. toothpaste. and. tide. laundry. detergent. are. the. popular. consumer.
goods. of. the. company.
Godrej
Godrej. Group. owned. by. the. Godrej. family. and. the. consumer. products. limited.
deals. in. FMCG. product. categories.. Consumer. goods. of. Godrej. Group. are.
Cinthol,. Shikakai. soap,. liquid. detergent. brands. Ezee. and. shaving. cream. brands.
Amul
Amul. dairy. company. of. Gujarat. is. the. largest. producer. of. milk. and. milk.
products. in. India,. also. ventured. into. markets. overseas. with. list. of. products. such.
as. Cheese,. Masti. dahi. and. Ghee.. The. cooperative. brand. is. managed. by.
GCMMF,. the. largest. food. products. marketing. organisation. of. India..
(The. above. rankings. are. according. to. the. net. worth. of. the. companies. as. per.
july. 2019)
Chapter. 3
Company. Profile
COMPANY. PROFILE
Figure. 8:. Company. Logo
Figure. 9:. Company. Symbol
. Table. 2:. Company. Profile
Company. Name Naturina. Foods
Brand. Name Nature. Nation
Year. of. Establishment 2019
Founder Mr.. Vikas. Shah
Product Food. grains. and. pulses
Office. Address Kapodra,. Surat. -. Gujarat
Website http://naturenation.in
Contact. No. +91. 99792. 21000

3.1. Vision
Nourishing. and. forming. a. healthier. community. by. serving. sustainable. and.
healthy. food. to. people. around. the. globe.
3.2. Mission
Our. qualified. and. experienced. team. work. amicably. to. deliver. each. customers. a.
highly. qualitative. and. nourished. products.. With. state-of-the-art. technology,. each.
product. we. pack. are. manufactured,. threshed. and. winnowed. under. clean. and.
hygienic. background.. Realizing. the. importance. of. processing. methods,. we. have.
introduced. international. colour. sorting. machines. for. it. which. provides. the. best.
in. quality. pulses,. beans. and. grains. which. retains. the. natural. colour. and.
nutrition;. giving. the. best. quality. product. to. you.
3.3. Future. goals

To. capture. maximum. market. in. retail. pulses. sector.
Convert. traditional. buying. of. pulses. i.e.. loose. buying. to. packet. buying.
3.4. Functional. Department

Figure. 10:. Functional. Department
3.5. SWOT. Analysis
Strengths Weakness
25. years. of. experience. in. cereals. New. to. market.
and. pulses. Lack. of. production.
Deep. roots. in. the. local. market. High. promotion. cost.
Wide. network. of. suppliers. among.
country.
State. of. the. art. packaging.
technology.
Better. understanding. of. customer.
needs.
Opportunity Threats
High. consumer. goods. spending. Intense. and. increasing. competition. from.
Changing. lifestyle. &. rising. local. as. well. as. MNC. players.
income. level. The. standardization. of. packaging. norms.
Large. domestic. market-. a. that. are. likely. to. be. implemented. by. the.
population. of. over. one. billion. government. by. Jan. 2013. is. expected. to.
Large. untapped. market. available,. increase. the. cost. of. beverages,. cereals,.
especially. the. rural. areas. edible. oil,. detergent,. flour,. salt,. aerated.
Export. potential-. expansion. of. drinks. and. mineral. water.
horizons. towards. more. and. more. Steadily. rising. fuel. costs,. leading. to.
countries. increased. distribution. costs.
Opportunities. in. food. sector. The. declining. value. of. the. rupee. against.
other. currencies. may. reduce. margins. of.
many. companies,. as. Marico,. Godrej.
Consumer. Product,. Colgate,. Dabur. etc.
who. import. raw. materials.
Imports. from. China. at. lower. cost.
creating. difficulty.
Table. 3:. SWOT. Analysis
3.6. 7Ps. of. Naturina. Foods.

Product
Moong. Fada
The. split. green. gram. with. the. husk. on. it. also. called. as.
moong. chilka. or. fada. is. very. low. in. saturated. fat. and.
sodium.. The. split. dal. is. very. mild. in. flavor. and. absorbs.
the. taste. of. various. spices. and. vegetables. added. to. it. while.
cooking.. The. lentil. is. easy. to. digest. and. is. an. integral. part.
of. every. Indian. kitchen.. From. this. split. green. grams. tasty.
khichadi,. dal. tadka. etc.. can. be. prepared
Urad. Dal
A. boon. for. vegetarians,. Urad. Dal. is. low. in. calories. and.
high. in. nutrition.. Mainly. used. in. the. South. Indian. cuisines,.
Urad. Dal. is. good. for. digestion,. heart. and. weight.
management.. As. it. is. rich. with. folic. acid. and. iron,. this. Dal.
is. considered. most. beneficial. for. women.
Chana. Dal
Nutritious,. delicious. and. easily. digested,. Chana. Dal. is. used.

in. the. different. cooking. style. in. the. Indian. kitchen.. With.
low-fat. content,. it. is. high. in. fibre. helping. to. lower. the.
cholesterol.
Moong
With. a. good. nutritional. balance. with. plenty. of. vitamins.

and. minerals,. Moong. is. an. excellent. source. of. proteins. for.
vegetarians.. One. cup. of. moong. gives. 28%. of. protein. for.
the. day.. For. those. who. desire. to. loose. weight,. moong. is.
the. best.
.
Toor. Dal
The. most. integrated. part. of. Indian. cuisine,. toor. dal. is. the.
best. source. of. protein. and. fibre. for. those. following. strict.
vegetarian. food. and. those. who. are. planning. for. a. weight.
reduction,. this. is. a. suitable. choice. for. them.
Moong. Dal
A. great. source. of. protein,. Moong. Dal. contains. both. soluble.

and. insoluble. proteins. and. has. beneficial. antioxidants. that.
add. its. nutritive. value.
Beans. &. Pulses
A. blend. of. healthy. elements,. Beans. and. Pulses. are. the. power. houses. of. nutrition..
It. is. the. most. convenient. way. to. add. protein,. iron,. fibre. and. vitamins. that. play. a.
key. role. in. making. the. body. healthy.. It. includes. Chickpeas,. Chana,. Toor,. Rajma.
.
.
.
Besan
From. making. the. delicious. pakodas. to. besan. ke. chile,. besan. (Gram. Flour). is. one.
of. the. known. names. in. Indian. kitchen.. With. high. unsaturated. fats. and. soluble.
fiber. content,. besan. helps. to. keep. away. cholesterol. and. other. heart. issues. away.
Figure. 11. to. 20:. Different. types. of. Pulses
Price
Table. 4:. Price. List
Sr.. no Products Packing. Packing. Date Rate Price
1 Moong. (1kg) 20. kg 16-10-2019 75 90
. Moong. (500. gm) 20. kg " 77 46
2 Moong. fada. (1kg) 20. kg " 75 90
. Moong. fada. (500gm) 20. kg " 77 46
3 Moong. dal. (1. kg) 20. kg " 85 102
. Moong. dal. (500gm) 20. kg " 87 52
4 Chana. dal. (1kg) 20. kg " 63 73
. Chana. dal. (500gm) 20. kg " 65 39
5 Kori. dal. (1kg) 20. kg " 90 108
. Kori. dal. (500gm) 20. kg " 92 55
6 Masoor. dal. (1kg) 20. kg " 60 72
. Masoor. dal. (500gm) 20. kg " 62 37
7 Urad. dal. (1kg) 20. kg " 75 90
. Urad. dal. (500gm) 20. kg " 77 46
8 Chana. (1kg) 20. kg " 58 70
. Chana. (500gm) 20. kg " 60 36
9 Kabuli. (1kg) 20. kg " 66 80
. Kabuli. (500gm) 20. kg " 68 41
10 Toor. (1kg) 20. kg " 70 84
. Toor. (500gm) 20. kg " 72 43
11 Rajma. (1kg) 20. kg " 92 110
. Rajma. (500gm) 20. kg " 94 56
12 Math. (1kg) 20. kg " 62 74
. Math. (500gm) 20. kg " 64 38
13 Gulabi. Chora. (1Kg) 20. kg " 65 78
Gulabi. Chora. (500. gm) 20. kg " 67 40
20. %. margin. for. retailers. calculated. on. rate.

Place
Figure. 21:. Retailers
Blue. labels. in. the. above. map. shows. the. retailers. in. different. areas. such. as.
Varachha,. Katargam,. Bardoli,. Kim. and. Bharuch. where. product. of. Nature.
Nation. are. available. for. end. consumers.. In. addition. to. this. Nature. Nation’s.
product. is. also. available. at. Dahanu. near. Maharashtra.
Promotion
Packaging
Figure. 22:. Product. Packaging
Different. colour. packets. were. used. to. attract. the. attention. of. consumers.. Logo.
of. Nature. Nation. is. specially. kept. in. red. colour. for. highlighting. the. brand.
name.. Symbol. of. company. that. is. two. farmers. were. used. to. denote. the.
originality. and. purity. of. pulses. and. beans.. .
Printing. Material:
Cartoon
. . . . . . . Figure. 23:. Cartoon. of. Nature. Nation
For. bulk. orders,. product. packets. were. distributed. in. this. big. cartoon. boxes.
Business. Card
Figure. 24:. Business. Card. of. Nature. Nation
These. cards. were. distributed. amongst. the. retailers. and. potential. business.
customers.
T. shirt
As. yellow. colour. is. prominent. amongst. everyone.
for. seeking. attention,. it. was. used. for. promotion.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Figure. 25:. T-
shirt. of. Nature. Nation
Brochure
Figure. 26:. Brochure. of. Nature. Nation
Brochures. were. used. for. detailed. description.. For. showing. authenticity. of. the.
brand. it. was. the. most. common. way. to. increase. brand. and. product. awareness.
Digital. Marketing
Social. Media. presence
Facebook
Facebook. is. a. wonderful. platform. for. business.
growth.. By. looking. at. the. current. scenario,. almost.
all. age. group. people. use. Facebook,. so. it. is. a. very.
good. opportunity. for. Nature. Nation. to. promote.
and. increase. sales.. .
Figure. 27:. Facebook. Profile
Instagram
For. having. top. of. mind. share. amongst. the. end.
consumers,. Instagram. is. one. of. the. best. social.
media,. as. it. is. very. frequently. used. and. by.
continuous. promotion. Nature. Nation. will. create.
their. presence. in. the. minds. of. consumers,. which.
will. lead. to. increase. in. demand. of. the. product.
..................
Figure. 28:. Instagram. Profile

Website
Figure. 29:. Website. of. Nature. Nation

For. giving. detailed. information. about. the. product,. website. presence. is. essential,.
some. consumers. and. retailers. are. choosy. before. selecting. the. product,. so. many.
customers. do. detailed. study. about. the. product. and. company. before. visiting. the.
shop.. Nature. Nation’s. website. provide. a. detailed. information. about. the. product.
and. its. packaging. and. quality.. Even. a. complete. set. of. information. about. the.
brand. is. available.. Website. is. customer. friendly. and. easily. accessible. by. the.
customers..
Process
The. process. consists. of. 7. stages. starting. from. procurement. to. dispatching. to.
retailers.
Procurement:. The. order. from. the. retailers. or. customers. is. taken. at. first.. The.
order. is. usually. taken. by. phone. calls. on. a. regular. basis.. Once. the. order. about.
the. quantity. and. the. type. of. food. grains. required. is. procured. further. processing.
of. food. grains. starts.
Sortex:. At. this. stage. the. ordered. food. grains. are. cleaned. and. handpicked.. This.
phase. provides. for. the. quality. check. measured. of. the. food. grains..
Storing:. Once. the. food. grain. is. handpicked. and. cleaned,. they. are. stored. into.
large. drums.
Stratification. and. Weighing:. The. stored. food. grains. are. then. separated. into.
smaller. units’. example. 500. gms. or. 1. kg. according. to. the. order.. The. process. of.
stratification. i.e.. dividing. into. smaller. units. and. weighing. the. number. of. units.
to. be. packed. is. done. simultaneously.
Packing. and. Sealing:. Immediately. after. segregating. into. smaller. units. the. food.
grains. are. packed. into. their. packages. accordingly.. These. packets. are. sealed.
through. the. sealing. machine. and. then. are. packed. into. master. cartoons.
Inventory. Store:. The. cartoons. are. then. kept. into. the. Storage. Area.. From. this.
region. cartoons. will. be. dispatched. according. to. the. placed. orders.
Dispatchment. to. Retailers:. The. orders. are. dispatched. to. the. respective. retailers.
on. a. daily. basis.. They. are. dispatched. via. trucks. and. tempos.
Figure. 30:. Process

People
It. includes. all. the. people. associated. with. Nature. Nation. directly. or. indirectly.
Starting. with. process. company. have. 5. ladies. for. doing. sortex. that. is. cleaning.
the. sortex. and. remove. any. particle. stone. or. any. other. dust. and. place. it. in. big.
drums.
On. cleaning. certain. amount. of. material. 2. out. of. 5. ladies. fill. the. material. in. 1.
kg. and. 500. gm. bag. and. weigh. the. same.
From. that. there. is. a. man. who. seal. the. packets. and. fill. it. in. master. cartoon. as.
per. box. size.
Same. person. arranges. the. finished. product. to. storage. section.
Then. as. per. order. goods. are. dispatched. which. are. delivered. by. tempo. to.
customers.
Figure. 31:. Customers

Physical. Evidence
Physical. evidence. includes. objects. that. are. used. in. business:.
Vendors. List
Office. Telephone
Storage. Racks
Plastic. Tarpaulin
Tamis
Drum
Crate
Measuring. cup. cereal. stock
Weighing. Machine
Weighing. Machine. Bowl
Plastic. Packets
Sealing. Machine
Carton. printed
Cellotape
Storage. Rack
Tempo/. trucks-. sales. receipts
Chapter. 4
Research. Methodology
Methodology
The. identification. of. problem. arises. out. of. discussion. with. the. owner,. the.
manager,. Staff. affiliates.. As. the. company. was. established. recently,. there. was.
no. awareness. in. local. end. consumers. of. areas. like. Katargam,. Kamrej. and.
Varachha.. It. was. found. that. awareness. has. to. be. created. by. doing. various. Sales.
Promotion. activities.. Such. activities. include. banner. promotion,. free. sampling,. t-
shirt. promotion,. digital. marketing.. The. further. report. elaborates. few. of. such.
activities. suggested. and. implemented. by. Nature. Nation.
The. further. report. will. include. the. chapter. which. will. have. the. Problems. which.
the. MAP. group. members. have. identified. and. each. problem. is. further. divided.
into. three. stages. viz.
1.. . . Diagnose. Phase
2.. . . Design. Phase
3.. . . Implementation. Phase
Objective. of. the. study

To. build. awareness. of. Nature. Nation. and. its. product.
To. identify. problems. that. Nature. Nation. face. in. introduction. stage.
To. study. the. customer. response. towards. Nature. Nation. and. its. product.
Chapter. 5
Diagnosis,. Design. &.
Implementation. Stage
Diagnosis,. Design. and. Implementation. Phase
Problem. 1:. Awareness. of. Nature. Nation

Diagnosis. Phase
Nature. nation. is. a. new. company. established. in. 2019,. Company. has. started. to.
deal. with. business. customers,. and. thus. awareness. is. the. major. issue.. .
There. was. a. huge. opportunity. to. grow. in. this. market,. as. there. were. fewer.
players. in. the. market. and. to. show. cast. the. best. quality. products. available.
Until. the. end. consumer. will. be. aware. about. the. product,. they. won’t. demand.
about. it,. so. it. was. equivalent. important. to. spread. awareness. amongst. the. end.
consumer.. .
Design. Phase
With. reference. to. the. above. problem,. discussion. was. done. with. the. company.
owner. and. it. was. found. that. due. to. lack. of. awareness,. there. was. no. sale.
There. was. an. opening. of. Pocket. Store. at. Kamrej,. Surat,. it. was. the. best. time.
to. spread. awareness,. as. huge. footfall. is. expected. on. the. initial. day.. Placing. our.
product. and. promoting. with. the. standee. outside. the. store. was. planned.
Through. observation. technique. it. was. found. that,. some. consumers. were.
grabbing. attention. towards. it,. by. the. attractive. colour. and. price. of. the. product.
Implementation. Phase
Many. suggestions. were. given. to. company. for. brand. and. product. awareness,.
they. were:
Cycle. Promotion
Pamphlets. and. stickers. distribution
LED. Screen. Promotion
T-shirt. Promotion
Company. Promoter
Standee. and. Brochure. Promotion
Free. Sampling
All. the. feasible. solutions. were. implemented. which. gave. maximum. advantage. in.
sales. and. awareness. was. spread. among. business. and. end. consumers.
Solutions. which. were. implemented. are:. . . . . . . . . . . . . . . . . . . . . . Figure. 32:.
Promotion. Pictures
T-shirt. Promotion. was. carried. out. by. us,.
we. wore. Nature. Nation’s. t-shirt,. while.
going. at. retailers. shop. for. pitching. the.
product.
Company. Promoters. were. appointed. for.
promoting. the. product. in. stores.
Standee. and. Brochure. Promotion. was. done. at. various. places. for. spreading.
brand. awareness.
Free. Samples. were. distributed. to. some. end. consumers. for. gaining. trust. over.
brand.. . . . . . . . .
.
Figure. 33:. Promotion. at. Store

Problem. 2:. Unorganised. positioning. of. product. on. retailers’. rack
Diagnosis. Phase.
While. spreading. awareness. at. different. stores. in. Surat,. we. noticed. that. a. retailer.
had. positioned. our. products. in. a. way. that. it. could. not. grab. customers. attention.
and. therefore. the. customers. would. move. further. to. the. competitor's. brand.
without. even. properly. noticing. Nature. Nation's. products.. It. was. noted. that. the.
customers. were. more. inclined. towards. purchasing. the. store’s. personal. brand. as.
it. was. more. easily. visible..
Design. Phase.
The. above. stated. problem. was. noted. amongst. several. customers.. Retailers.
placed. Nature. Nation’s. product. on. the. shelf. space. differently. compared. to. other.
competitive. brand's. product. (including. retailer’s. personal. brand).. Our. product.
was. placed. in. a. way. that. it. could. not. grab. customers. attention. and. therefore.
the. customers. would. move. further. to. the. competitor's. brand. without. even.
properly. noticing. Nature. Nation's. products.. In. some. stores. the. product. was.
placed. at. the. corner. of. the. whole. shelf. of. the. food. and. pulses. section.. This.
area. was. where. the. customers. would. move. from. one. section. to. another. section.
and. hence. the. products. kept. at. the. corner. of. the. rack. would. not. easily. catch.
the. customer's. eye.. This. proved. as. a. disadvantage. since. the. customer. would.
move. without. even. recognising. the. kept. product.. The. unorganised. positioning. at.
the. store. racks. was. therefore. failing. our. product. sales.. So,. comparing. Nature.
Nation’s. product. with. the. retailer’s. personal. brand. product. was. not. convenient..
The. pocket. store’s. own. product. was. highly. noticeable.
For. the. above. problem. of. product. positioning. on. rack. we. reorganised. the.
products. of. Nature. Nation. in. the. rack. in. a. way. that. they. were. easily. visible. to.
customers. eye.. The. products. which. were. fast. moving. like. 500-gram. packets.
were. kept. on. the. lowest. level. which. we. shifted. to. the. middle. rack. where. they.
were. easily. noticeable. by. the. customers.. Another. variation. we. made. was. that.
the. similar. products. of. both. the. brands. (Nature. nation. and. retailer’s. personal.
brand). were. kept. side. by. side. so. the. customers. could. compare. the. products.
easily.
Figure. 34:. Rack. Positions. at. Different. Stores
Kanahiya. Traders. (Ankleshwar). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jay. Ambe.
General. (Kosamba)
Pocket. Store. (Kamrej) Store. Placement. . . . . . . . . . . . . . . . . . . . .

Reshuffling. done. by. us
Arrangement. was. done. according. to. our.
special. demand. at. Kela. Mandli.
(Kamrej).
S.V.. Store. (Kamrej)

Problem. 3:. Problem. in. product. quality. and. assortment
Diagnosis. Phase. .
At. initial. stage. company. was. having. only. 8. products. in. their. sales. list.. So,.
when. we. were. promoting. our. brand. at. pocket. store. it. was. observed. that.
consumers. were. asking. for. other. products. too. that. were. not. available. with. us..
In. addition. to. that. they. were. also. demanding. change. in. size. of. Moong. as. ours.
was. a. little. bit. smaller. than. their. need.. It. was. also. observed. that. our. packaging.
of. oiled. Toor. dal. was. unattractive.
Design. Phase.
The. above. stated. problems. were. observed. from. several. consumers.. Many. were.
asking. for. product. variety. and. many. were. asking. for. another. quality. for. Moong..
But. it. was. difficult. to. change. product. quality. and. assortment. on. basis. of.
consumers. at. some. stores.. So,. to. verify. that. we. decided. to. take. reviews. from.
different. retailers.. We. visited. retailers. at. Katargam,. Kamrej. and. Parvat. Patiya..
Same. issue. was. found. while. pitching. retailers.. They. were. comparing. the. quality.
of. our. brand. with. that. of. loose. product.. In. that. also. retailers. were. seeing. for.
better. quality. in. Moong. and. they. were. avoiding. packet. of. oiled. Toor. Dal.. Also,.
they. were. seeking. for. more. products. in. packet. form. which. were. not. offered. by.
the. company..
Implementation. Phase.
For. the. problem. of. product. assortment,. we. suggested. company. to. introduce. all.
pulses. in. 500. gm. and. 1. Kg. packing. which. was. actually. future. plan. of.
company.. We. explained. that. 80. %. of. retailers. while. showing. them. products.
showed. desired. to. see. all. products. included. in. pulses.. So,. despite. being. future.
plan. of. company. they. added. products. and. increased. product. assortment.. Still.
some. products. as. flours. are. still. left. to. add. as. the. empty. packet. will. be.
prepared. in. the. next. order.
For. the. problem. in. quality. of. Moong. we. suggested. to. increase. the. size. of.
moong. as. it. was. majorly. asked. by. end. consumers. and. retailers. too.. Company.
had. promised. to. change. the. quality. after. month. August. ends. because. the. new.
quality. of. Moong. was. supposed. to. arrive. by. that. time.. As. promised. from.
September. new. packets. of. Moong. were. packed. with. quality. demanded. by.
retailers..
For. the. problem. of. unattractive. packet. of. oiled. Toor. Dal. we. suggested. either.
to. change. the. packaging. or. to. stop. providing. that. product.. So,. the. company.
decided. not. to. offer. oiled. Toor. dal. and. instead. started. offering. Kori. Dal. i.e..
dal. without. oil.
(Figure. 35:. Toor. Dal. Packaging)
Toor.
Dal.
without. Oil . Toor. Dal. with. Oil
Comparison. of. Toor. Dal. with. and. without. Oil

Problem. 4:. Convincing. the. retailer
Diagnosis. Phase. .
Nature. nation. is. a. new. company. so,. these. brands. is. not. well. known. among.
retailers. so. they. have. trust. issues. regarding. company,. its. owner,. product. quality.
and. packaging.. Also,. some. retailers. have. loose. products. and. some. have. their.
personal. brand. packing. which. was. giving. them. more. profit. margin. than. that. of.
ours..
Design. Phase.
The. above. stated. problems. were. observed. from. several. retailers.. The. company.
pitched. different. retailers. at. Katargam,. Parvat. Patiya. and. Kamrej.. Same. issue.
was. found. that. the. retailer. was. liking. the. packaging,. quantity. and. quality.
attractive.. But. retailers. were. asking. about. owner. information. of. the. company.
and. sources. of. product.. The. company. owner. told. us. not. to. join. a. new. company.
(Nature. Nation). with. existing. company. (Super. King).
Implementation. Phase.
For. trust. issue. we. suggested. company. to. take. cards. and. brochures. for.
information. regarding. companies. and. product. information.. In. addition. to. these.
we. recommended. owner. to. join. us. for. personal. selling.. For. problem. related. to.
profit. margin. we. suggested. company. to. increase. profit. margin. for. retailers.. First.
of. all,. company. gave. 10%. profit. margin. and. free. delivery.. As. we. suggested.
the. company. changed. profit. margin. to. 15%. and. recently. changed. to. 20%. with.
delivery. cost. bear. by. retailers.
We. suggested. an. additional. option. to. company. where. retailers. can. keep. our.
product. for. a. month. without. paying.. Retailers. need. to. pay. after. completion. of.
month. if. products. are. sold. and. if. not,. then. company. will. pick. up. the. stock..
But. this. option. was. not. felt. feasible.. So. these. option. was. not. implemented.. As.
a. result,. when. the. owner. personally. came. on. sales. the. issue. of. trust. was. almost.
nil. and. we. were. getting. good. orders.. As. the. owner. was. also. visiting. areas. such.
as. Dhanu. and. Palgarh. for. their. existing. business. he. also. pitched. them. for.
Nature. Nation’s. product.. Doing. this. positive. result. were. found. as. we. got. order.
and. re-order. from. them.
.............
Figure. 36:. Customer. pitching. . . . . . . . . .
......
.
S.V.. Store. (Kamrej)
Kela. Mandli. (Kamrej). . .

..
Problem. 5:. Packaging. Issue
Diagnosis. Phase
Final. product. packaging. was. found. inappropriate. as. end. consumers. were. not.
able. to. notice. the. product.. The. packaging. did. not. clearly. display. the. field. beans.
and. pulses. in. it.. The. products. clear. visibility. hindered. its. awareness;. hence. it.
was. one. of. the. major. issues. recognised.. . Since. it. was. realised. at. an. early. stage,.
it. was. an. amazing. opportunity. for. Nature. Nation. to. change. its. packaging. and.
grow. in. FMCG. industry.
Design. Phase
Through. observation. of. consumers. at. different. stores. of. Katargam,. it. was. found.
that. consumers. need. to. double. verify. the. product. before. purchasing. it. because.
of. its. packaging.. Further,. opinion. was. also. taken. from. business. customers.
which. held. a. negative. response. for. the. products. packaging. and. recommend.
change..
We. had. suggested. the. company. to. change. the. packaging,. by. enlarging. the.
window. size. (transparent. area. of. the. packages). from. where. the. pulses. and. beans.
were. visible.. Material. used. for. the. packet. was. quite. soft. but. strong. and. it. was.
a. packet. which. should. be. handled. with. care.. But,. due. to. the. huge. amount. of.
production. of. empty. packets,. it. was. not. possible. for. the. company. to.
immediately. change. the. packet. design,. as. it. demanded. huge. cost.. However,. they.
assure. to. change. the. packaging. after. the. current. produced. packets. are. utilized.. .
Chapter. 6
Benefits. &.
Recommendations
Benefits. to. the. Company:
As. there. was. huge. customer. demand. of. Moong. quality. in. bigger. size. which.
company. changed. as. we. suggested. and. it. led. to. acceptance. from. retailers. and.
customers.. Also,. the. portfolio. of. company. increased. by. adding. all. products. in.
their. offerings.
As. there. was. a. high. promotion. done. through. company. promoter,. t-shirt.
promotion. and. digital. presence,. there. was. a. tint. of. awareness. in. customers
Product. was. available. at. almost. every. store. of. Katargam,. Varachha. and. Kamrej.
as. retailers. got. convinced. for. keeping. the. product. in. their. retail. store.
Due. to. reshuffling. of. product. placement. done. by. us. in. various. stores,. product.
was. noticed. by. many. end. consumers,. which. showed. their. attention. towards. the.
product.. .
Benefits. to. the. Customer:

Main. objective. of. company. is. to. provide. best. products. to. customers. where. they.
do. not. need. to. worry. regarding. quality.. Some. benefits. of. purchasing. Nature.
Nation’s. product. are. as
Getting. best. quality. of. pulses. compared. to. loose. pulses,. because. customers. can’t.
know. where. the. loose. product. is. placed. and. in. which. condition..
They. do. not. need. to. do. additional. efforts. of. cleaning. pulses.
They. will. get. packed. pulses. of. Nature. Nation. in. almost. similar. price. as. they.
are. getting. loose. product.
For. millennials. it. is. more. beneficial. as. they. will. not. follow. the. old. tradition. of.
filling. the. stock. of. such. things. and. they. will. purchase. on. base. of. their.
consumption. and. repeat. the. same.
Recommendation
The. company. should. start. promoting. through. cycle. promotion. as. to. target.
segment. of. customers. in. locality.
In. order. to. expand. the. sales,. the. company. should. enlarge. its. distribution. area.
in. Vesu,. Adajan,. Piplod. where. quality. customers. are. available.
The. company. should. focus. more. on. local. superstores. like. Dhiraj. Sons,. A.V..
Sons,. D-mart. where. the. customers. expect. better. quality. products. at. reasonable.
prices.
The. company. should. make. its. packaging. such. that. the. product. quality. is. clearly.
visible.
Chapter. 7
References
Bibliography
https://www.statista.com/statistics/649371/market-leaders-fmcg-categories-india/
https://www.ibef.org/industry/urban-market-india.aspx
https://www.moneycontrol.com/news/business/companies/indian-fmcg-sector-
gaining-momentum-with-changing-lifestyles-industry-experts-3294511.html
https://inc42.com/buzz/sanjiv-goenka-to-invest-in-fmcg-startups-sets-up-14-74-mn-
fund/
https://www.equitymaster.com/research-it/sector-info/consprds/Consumer-Products-
Sector-Analysis-Report.asp
https://bestmediainfo.com/2018/01/patanjali-eyes-bigger-international-footprint-ties-
up-with-e-tailers/
https://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-to-invest-
rs-250-300-crore-in-capacity-expansion-in-fy19/articleshow/64244839.cms
https://www.hemsecurities.com/upload/docs/indian-fmcg-sector-
reportpdf_489712.pdf
https://www.mbarendezvous.com/case-studies/fast-moving-consumer-goods/
Current. Trends
https://www.dksh.com/hk-en/insights/seven-fmcg-trends-to-watch-out-for-2019
Major. Players
https://nextwhatbusiness.com/top-fmcg-companies/
Annexure
NATURINA FOODS
1ST FLOOR,PART-1,SUPER PALACE, NR.ALANKAR
COMPLEX,B/H.KAPODAR SURAT
SALES (GST) * FROM 01-04-2019 TO 31-03-2020 P.No.: 1
--------------------------------------------------------------------------------
Date Inv No. A C C O U N T Amount Item/Qly. 12,6 Quantity Rate
--------------------------------------------------------------------------------
25-07-19 1 AMARDEEP MART-KATARGAM SURAT-1 1440.00 RS
MOONG (NATUR 1 20.00 7200.00
25-07-19 2 SUPERBIZ RETAIL LLP-KAMREJ SURAT-1 12475.00 RS
MOONG (NATUR 1 20.00 7200.00
MOONG FADA ( 1 20.00 7500.00
MOONG MOGAR 1 20.00 8500.00
URAD MOGAR ( 1 20.00 6950.00
TOOR DAL (NA 1 20.00 8500.00
CHANA DAL (N 1 20.00 6250.00
KABULI CHANA 1 20.00 6550.00
MASOOR DAL ( 1 20.00 5425.00
CHANA (NATUR 1 20.00 5500.00
25-07-19 3 SUPERBIZ RETAIL LLP-KAMREJ SURAT-1 13005.00 RS
MOONG (NATUR 1 20.00 7450.00
MOONG FADA ( 1 20.00 7800.00
MOONG MOGAR 1 20.00 8800.00
URAD MOGAR ( 1 20.00 7250.00
TOOR DAL (NA 1 20.00 8800.00
CHANA DAL (N 1 20.00 6550.00
KABULI CHANA 1 20.00 6850.00
MASOOR DAL ( 1 20.00 5825.00
CHANA (NATUR 1 20.00 5700.00
--------------------------------------------------------------------------------
Jul 2019 26920.00
--------------------------------------------------------------------------------
13-08-19 4 MAHADEV TRADERS - PUNAGAM SURAT-1 26140.00 RS
CHANA DAL (N 5 20.00 6250.00
MASOOR DAL ( 2 20.00 5425.00
KORI DAL (NA 2 20.00 9300.00
MOONG FADA ( 2 20.00 7500.00
MOONG MOGAR 2 20.00 8500.00
URAD MOGAR ( 2 20.00 6950.00
KABULI CHANA 2 20.00 6550.00
CHANA (NATUR 2 20.00 5500.00
CHANA DAL (N 5 20.00 6550.00
MASOOR DAL ( 2 20.00 5825.00
KORI DAL (NA 2 20.00 9600.00
MOONG FADA ( 2 20.00 7800.00
MOONG MOGAR 2 20.00 8800.00
URAD MOGAR ( 2 20.00 7250.00
KABULI CHANA 2 20.00 6850.00
CHANA (NATUR 2 20.00 5750.00
29-08-19 6 NAVINCHAND OTARMAL - DAHANU SURAT-1 33380.00 RS
MOONG (NATUR 1 20.00 8300.00
MOONG FADA ( 2 20.00 8500.00
MOONG MOGAR 2 20.00 9500.00
CHANA DAL (N 2 20.00 7100.00
KORI DAL (NA 2 20.00 10400.00
MASOOR DAL ( 2 20.00 6500.00
URAD MOGAR ( 2 20.00 7600.00
CHANA (NATUR 2 20.00 6300.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
KABULI CHANA 2 20.00 7400.00
TOOR (NATURE 2 20.00 8000.00
MOOTH (NATUR 2 20.00 8000.00
MOONG (NATUR 1 20.00 8600.00
MOONG FADA ( 1 20.00 8800.00
MOONG MOGAR 1 20.00 9800.00
CHANA DAL (N 1 20.00 7200.00
KORI DAL (NA 1 20.00 10600.00
MASOOR DAL ( 1 20.00 6800.00
URAD MOGAR ( 1 20.00 7800.00
CHANA (NATUR 1 20.00 6600.00
KABULI CHANA 1 20.00 7800.00
TOOR (NATURE 1 20.00 8200.00
RAJMA (NATUR 1 20.00 9800.00
MOOTH (NATUR 1 20.00 8400.00
--------------------------------------------------------------------------------
Aug 2019 106900.00
--------------------------------------------------------------------------------
02-09-19 8 S.V.FOODS - KAMREJ SURAT-1 18360.00 RS
MOONG FADA ( 1 20.00 8800.00
MOONG MOGAR 1 20.00 9800.00
CHANA DAL (N 1 20.00 7200.00
KORI DAL (NA 1 20.00 10600.00
MASOOR DAL ( 1 20.00 6800.00
URAD MOGAR ( 1 20.00 7800.00
CHANA (NATUR 1 20.00 6600.00
KABULI CHANA 1 20.00 7800.00
TOOR (NATURE 1 20.00 8200.00
RAJMA (NATUR 1 20.00 9800.00
MOOTH (NATUR 1 20.00 8400.00
MOONG (NATUR 1 20.00 8300.00
MOONG FADA ( 1 20.00 8500.00
MOONG MOGAR 1 20.00 9500.00
CHANA DAL (N 1 20.00 7100.00
KORI DAL (NA 1 20.00 10400.00
MASOOR DAL ( 1 20.00 6500.00
URAD MOGAR ( 1 20.00 7600.00
CHANA (NATUR 1 20.00 6300.00
KABULI CHANA 1 20.00 7400.00
TOOR (NATURE 1 20.00 8000.00
MOOTH (NATUR 1 20.00 8000.00
03-09-19 10 SHAH CHHAGANLAL RAKABCHAND - M SURAT-1 17780.00 RS
MOONG FADA ( 1 20.00 8500.00
MOONG MOGAR 1 20.00 9500.00
CHANA DAL (N 1 20.00 7100.00
KORI DAL (NA 1 20.00 10400.00
MASOOR DAL ( 1 20.00 6500.00
URAD MOGAR ( 1 20.00 7600.00
CHANA (NATUR 1 20.00 6300.00
KABULI CHANA 1 20.00 7400.00
NATURINA FOODS
--------------------------------------------------------------------------------
Date Inv No. A C C O U N T Amount
Item/Qly. 12,6 Quantity Rate
--------------------------------------------------------------------------------
TOOR (NATURE 1 20.00 8000.00
MOOTH (NATUR 1 20.00 8000.00
RAJMA (NATUR 1 20.00 9600.00
MOONG FADA ( 1 20.00 8800.00
MOONG MOGAR 1 20.00 9800.00
CHANA DAL (N 1 20.00 7200.00
KORI DAL (NA 1 20.00 10600.00
MASOOR DAL ( 1 20.00 6800.00
URAD MOGAR ( 1 20.00 7800.00
CHANA (NATUR 1 20.00 6600.00
KABULI CHANA 1 20.00 7800.00
TOOR (NATURE 1 20.00 8200.00
MOOTH (NATUR 1 20.00 8400.00
RAJMA (NATUR 1 20.00 9800.00
06-09-19 12 SHREE KHAND UDHYOG STAFF CO.OP SURAT-1 44660.00 RS
MOONG FADA ( 2 20.00 8500.00
MOONG MOGAR 5 20.00 9500.00
CHANA DAL (N 2 20.00 7100.00
KORI DAL (NA 2 20.00 10400.00
MASOOR DAL ( 2 20.00 6500.00
URAD MOGAR ( 4 20.00 7600.00
CHANA (NATUR 4 20.00 6300.00
KABULI CHANA 4 20.00 7400.00
TOOR (NATURE 2 20.00 8000.00
RAJMA (NATUR 1 20.00 9600.00
MOONG FADA ( 1 20.00 8800.00
MOONG MOGAR 3 20.00 9800.00
CHANA DAL (N 2 20.00 7200.00
KORI DAL (NA 2 20.00 10600.00
MASOOR DAL ( 1 20.00 6800.00
URAD MOGAR ( 2 20.00 7800.00
CHANA (NATUR 2 20.00 6600.00
KABULI CHANA 2 20.00 7800.00
TOOR (NATURE 1 20.00 8200.00
MOOTH (NATUR 1 20.00 8400.00
RAJMA (NATUR 1 20.00 9800.00
06-09-19 14 SHREE MAHALAXMI KARIYANA - SHA SURAT-1 17780.00 RS
MOONG FADA ( 1 20.00 8500.00
MOONG MOGAR 1 20.00 9500.00
CHANA DAL (N 1 20.00 7100.00
KORI DAL (NA 1 20.00 10400.00
MASOOR DAL ( 1 20.00 6500.00
URAD MOGAR ( 1 20.00 7600.00
CHANA (NATUR 1 20.00 6300.00
KABULI CHANA 1 20.00 7400.00
TOOR (NATURE 1 20.00 8000.00
MOOTH (NATUR 1 20.00 8000.00
RAJMA (NATUR 1 20.00 9600.00
MOONG FADA ( 1 20.00 8800.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
MOONG MOGAR 1 20.00 9800.00
CHANA DAL (N 1 20.00 7200.00
KORI DAL (NA 1 20.00 10600.00
MASOOR DAL ( 1 20.00 6800.00
URAD MOGAR ( 1 20.00 7800.00
CHANA (NATUR 1 20.00 6600.00
KABULI CHANA 1 20.00 7800.00
TOOR (NATURE 1 20.00 8200.00
MOOTH (NATUR 1 20.00 8400.00
RAJMA (NATUR 1 20.00 9800.00
KORI DAL (NA 3 20.00 10400.00
MOONG MOGAR 3 20.00 9500.00
URAD MOGAR ( 2 20.00 7600.00
CHANA (NATUR 2 20.00 6300.00
CHANA DAL (N 2 20.00 7100.00
KORI DAL (NA 3 20.00 10600.00
MOONG MOGAR 3 20.00 9800.00
URAD MOGAR ( 2 20.00 7800.00
CHANA (NATUR 2 20.00 6600.00
CHANA DAL (N 2 20.00 7200.00
08-09-19 18 ANKUR SALES - KIM SURAT-1 38880.00 RS
MOONG (NATUR 2 20.00 8300.00
MOONG MOGAR 2 20.00 9500.00
MOONG FADA ( 2 20.00 8500.00
URAD MOGAR ( 2 20.00 7600.00
KABULI CHANA 2 20.00 7400.00
KORI DAL (NA 2 20.00 10400.00
MASOOR DAL ( 2 20.00 6500.00
CHANA (NATUR 2 20.00 6300.00
MOOTH (NATUR 2 20.00 8000.00
RAJMA (NATUR 2 20.00 9600.00
CHANA DAL (N 2 20.00 7100.00
TOOR (NATURE 2 20.00 8000.00
MOONG (NATUR 2 20.00 8600.00
MOONG MOGAR 2 20.00 9800.00
MOONG FADA ( 2 20.00 8800.00
URAD MOGAR ( 2 20.00 7800.00
KABULI CHANA 2 20.00 7800.00
KORI DAL (NA 2 20.00 10600.00
MASOOR DAL ( 2 20.00 6800.00
CHANA (NATUR 2 20.00 6600.00
MOOTH (NATUR 2 20.00 8400.00
RAJMA (NATUR 2 20.00 9800.00
CHANA DAL (N 2 20.00 7200.00
TOOR (NATURE 2 20.00 8200.00
08-09-19 20 JALARAM GENERAL STORE & MASALA SURAT-1 19440.00 RS
MOONG (NATUR 1 20.00 8300.00
MOONG MOGAR 1 20.00 9500.00
MOONG FADA ( 1 20.00 8500.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
URAD MOGAR ( 1 20.00 7600.00
KABULI CHANA 1 20.00 7400.00
KORI DAL (NA 1 20.00 10400.00
MASOOR DAL ( 1 20.00 6500.00
CHANA (NATUR 1 20.00 6300.00
MOOTH (NATUR 1 20.00 8000.00
RAJMA (NATUR 1 20.00 9600.00
CHANA DAL (N 1 20.00 7100.00
TOOR (NATURE 1 20.00 8000.00
MOONG (NATUR 1 20.00 8600.00
MOONG MOGAR 1 20.00 9800.00
MOONG FADA ( 1 20.00 8800.00
URAD MOGAR ( 1 20.00 7800.00
KABULI CHANA 1 20.00 7800.00
KORI DAL (NA 1 20.00 10600.00
MASOOR DAL ( 1 20.00 6800.00
CHANA (NATUR 1 20.00 6600.00
MOOTH (NATUR 1 20.00 8400.00
RAJMA (NATUR 1 20.00 9800.00
CHANA DAL (N 1 20.00 7200.00
TOOR (NATURE 1 20.00 8200.00
08-09-19 22 KAMREJ VIBHAG CO.OP.FRUITS AND SURAT-1 19440.00 RS
MOONG (NATUR 1 20.00 8300.00
MOONG MOGAR 1 20.00 9500.00
MOONG FADA ( 1 20.00 8500.00
URAD MOGAR ( 1 20.00 7600.00
KABULI CHANA 1 20.00 7400.00
KORI DAL (NA 1 20.00 10400.00
MASOOR DAL ( 1 20.00 6500.00
CHANA (NATUR 1 20.00 6300.00
MOOTH (NATUR 1 20.00 8000.00
RAJMA (NATUR 1 20.00 9600.00
CHANA DAL (N 1 20.00 7100.00
TOOR (NATURE 1 20.00 8000.00
MOONG (NATUR 1 20.00 8600.00
MOONG MOGAR 1 20.00 9800.00
MOONG FADA ( 1 20.00 8800.00
URAD MOGAR ( 1 20.00 7800.00
KABULI CHANA 1 20.00 7800.00
KORI DAL (NA 1 20.00 10600.00
MASOOR DAL ( 1 20.00 6800.00
CHANA (NATUR 1 20.00 6600.00
MOOTH (NATUR 1 20.00 8400.00
RAJMA (NATUR 1 20.00 9800.00
CHANA DAL (N 1 20.00 7200.00
TOOR (NATURE 1 20.00 8200.00
MOONG (NATUR 5 20.00 8300.00
MOONG (NATUR 3 20.00 8600.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
MOONG (NATUR 1 20.00 8300.00
MOONG (NATUR 1 20.00 8600.00
MOONG MOGAR 5 20.00 9500.00
MOONG FADA ( 5 20.00 8500.00
URAD MOGAR ( 5 20.00 7600.00
KABULI CHANA 5 20.00 7400.00
KORI DAL (NA 5 20.00 10400.00
MASOOR DAL ( 5 20.00 6500.00
MOOTH (NATUR 5 20.00 8000.00
CHANA DAL (N 5 20.00 7100.00
TOOR (NATURE 5 20.00 8000.00
CHANA (NATUR 5 20.00 6300.00
MOONG (NATUR 5 20.00 8300.00
MOONG MOGAR 5 20.00 9800.00
MOONG FADA ( 5 20.00 8800.00
URAD MOGAR ( 5 20.00 7800.00
KABULI CHANA 5 20.00 7800.00
KORI DAL (NA 5 20.00 10600.00
MASOOR DAL ( 5 20.00 6800.00
MOOTH (NATUR 5 20.00 8400.00
RAJMA (NATUR 5 20.00 9800.00
CHANA DAL (N 5 20.00 7200.00
TOOR (NATURE 5 20.00 8200.00
CHANA (NATUR 5 20.00 6600.00
MOONG (NATUR 5 20.00 8600.00
16-09-19 28 DIPAK DRYFRUIT & MASALA - BARD SURAT-1 70000.00 RS
MOONG MOGAR 5 20.00 8700.00
MOONG FADA ( 5 20.00 7400.00
URAD MOGAR ( 5 20.00 6800.00
KABULI CHANA 5 20.00 6600.00
KORI DAL (NA 5 20.00 9100.00
MASOOR DAL ( 5 20.00 5900.00
MOOTH (NATUR 5 20.00 6200.00
CHANA DAL (N 5 20.00 6200.00
CHANA (NATUR 5 20.00 5800.00
MOONG (NATUR 5 20.00 7300.00
MOONG MOGAR 5 20.00 8900.00
MOONG FADA ( 5 20.00 7600.00
URAD MOGAR ( 5 20.00 7000.00
KABULI CHANA 5 20.00 6800.00
KORI DAL (NA 5 20.00 9300.00
MASOOR DAL ( 5 20.00 6100.00
MOOTH (NATUR 5 20.00 6400.00
RAJMA (NATUR 5 20.00 8900.00
CHANA DAL (N 5 20.00 6400.00
TOOR (NATURE 5 20.00 7200.00
CHANA (NATUR 5 20.00 6000.00
MOONG (NATUR 5 20.00 7500.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
MOONG MOGAR 3 20.00 8700.00
MOONG (NATUR 3 20.00 7300.00
CHANA DAL (N 5 20.00 6200.00
MOOTH (NATUR 1 20.00 6200.00
TOOR (NATURE 1 20.00 7000.00
MOONG FADA ( 1 20.00 7400.00
MOONG MOGAR 2 20.00 8900.00
MOONG (NATUR 2 20.00 7500.00
CHANA DAL (N 3 20.00 6400.00
URAD MOGAR ( 2 20.00 7000.00
CHANA (NATUR 3 20.00 6000.00
MOOTH (NATUR 2 20.00 6400.00
KABULI CHANA 2 20.00 6800.00
TOOR (NATURE 1 20.00 7200.00
MOONG FADA ( 1 20.00 7600.00
MOONG FADA ( 1 20.00 7400.00
MOONG MOGAR 4 20.00 8700.00
MOONG (NATUR 2 20.00 7300.00
CHANA DAL (N 5 20.00 6200.00
MOONG FADA ( 2 20.00 7600.00
MOONG MOGAR 3 20.00 8900.00
MOONG (NATUR 2 20.00 7500.00
CHANA DAL (N 3 20.00 6400.00
KORI DAL (NA 5 20.00 9100.00
CHANA DAL (N 3 20.00 6200.00
MOONG MOGAR 3 20.00 8700.00
MOONG (NATUR 2 20.00 7300.00
KABULI CHANA 1 20.00 6600.00
KORI DAL (NA 2 20.00 9300.00
CHANA DAL (N 2 20.00 6400.00
MOONG MOGAR 2 20.00 8900.00
MOONG (NATUR 2 20.00 7500.00
KABULI CHANA 1 20.00 6800.00
MOONG MOGAR 5 20.00 8700.00
CHANA (NATUR 12 20.00 5800.00
MOONG (NATUR 5 20.00 7300.00
CHANA DAL (N 5 20.00 6200.00
MOOTH (NATUR 5 20.00 6200.00
KABULI CHANA 5 20.00 6600.00
TOOR (NATURE 5 20.00 7000.00
MASOOR DAL ( 5 20.00 5900.00
MOONG FADA ( 2 20.00 7400.00
URAD MOGAR ( 5 20.00 6800.00
KORI DAL (NA 5 20.00 9100.00
MOONG MOGAR 5 20.00 8900.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CHANA (NATUR 5 20.00 6000.00
MOONG (NATUR 5 20.00 7500.00
CHANA DAL (N 5 20.00 6400.00
MOOTH (NATUR 5 20.00 6400.00
KABULI CHANA 5 20.00 6800.00
TOOR (NATURE 5 20.00 7200.00
MASOOR DAL ( 5 20.00 6100.00
MOONG FADA ( 5 20.00 7600.00
URAD MOGAR ( 5 20.00 7000.00
KORI DAL (NA 5 20.00 9300.00
MOONG (NATUR 2 20.00 7300.00
MOONG MOGAR 2 20.00 8700.00
CHANA (NATUR 2 20.00 5800.00
MOONG (NATUR 5 20.00 7300.00
MOONG MOGAR 5 20.00 8700.00
KORI DAL (NA 1 20.00 9100.00
CHANA DAL (N 5 20.00 6200.00
CHANA (NATUR 1 20.00 5800.00
MOONG (NATUR 5 20.00 7500.00
GULABI CHORA 1 20.00 6200.00
MOONG MOGAR 5 20.00 8900.00
KORI DAL (NA 2 20.00 9300.00
CHANA DAL (N 5 20.00 6400.00
KABULI CHANA 2 20.00 6800.00
CHANA (NATUR 1 20.00 6000.00
GULABI CHORA 3 20.00 6000.00
GULABI CHORA 3 20.00 6200.00
CHANA DAL (N 5 20.00 6200.00
KORI DAL (NA 5 20.00 9100.00
MOONG (NATUR 5 20.00 7300.00
MOONG FADA ( 5 20.00 7400.00
MOONG MOGAR 5 20.00 8700.00
CHANA (NATUR 5 20.00 5800.00
URAD MOGAR ( 5 20.00 6800.00
MASOOR DAL ( 5 20.00 5900.00
MOOTH (NATUR 2 20.00 6200.00
CHANA DAL (N 5 20.00 6400.00
KORI DAL (NA 5 20.00 9300.00
MOONG (NATUR 5 20.00 7500.00
MOONG FADA ( 5 20.00 7600.00
MOONG MOGAR 5 20.00 8900.00
CHANA (NATUR 5 20.00 6000.00
URAD MOGAR ( 5 20.00 7000.00
MASOOR DAL ( 5 20.00 6100.00
MOOTH (NATUR 2 20.00 6400.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
KORI DAL (NA 10 20.00 9100.00
MOONG (NATUR 5 20.00 7300.00
CHANA DAL (N 5 20.00 6200.00
MOONG FADA ( 2 20.00 7400.00
KABULI CHANA 3 20.00 6600.00
CHANA (NATUR 5 20.00 5800.00
GULABI CHORA 1 20.00 6000.00
KORI DAL (NA 10 20.00 9300.00
MOONG (NATUR 3 20.00 7500.00
CHANA DAL (N 3 20.00 6400.00
MOONG FADA ( 2 20.00 7600.00
KABULI CHANA 3 20.00 6800.00
CHANA (NATUR 3 20.00 6000.00
GULABI CHORA 1 20.00 6200.00
CHANA DAL (N 5 20.00 6200.00
MOONG (NATUR 3 20.00 7300.00
CHANA DAL (N 1 20.00 6400.00
MOONG (NATUR 1 20.00 7500.00
30-09-19 50 KANAIYA TRADERS - VALIYA CHOKD SURAT-1 78680.00 RS
MOONG MOGAR 5 20.00 8700.00
CHANA (NATUR 5 20.00 5800.00
MOONG (NATUR 5 20.00 7300.00
CHANA DAL (N 5 20.00 6200.00
MOOTH (NATUR 5 20.00 6200.00
KABULI CHANA 5 20.00 6600.00
TOOR (NATURE 2 20.00 7000.00
MASOOR DAL ( 5 20.00 5900.00
MOONG FADA ( 5 20.00 7400.00
URAD MOGAR ( 5 20.00 6800.00
KORI DAL (NA 5 20.00 9100.00
RAJMA (NATUR 2 20.00 8700.00
GULABI CHORA 2 20.00 6000.00
30-09-19 51 KANAIYA TRADERS - VALIYA CHOKD SURAT-1 80920.00 RS
MOONG MOGAR 5 20.00 8900.00
CHANA (NATUR 5 20.00 6000.00
MOONG (NATUR 5 20.00 7500.00
CHANA DAL (N 5 20.00 6400.00
MOOTH (NATUR 5 20.00 6400.00
KABULI CHANA 5 20.00 6800.00
TOOR (NATURE 2 20.00 7200.00
MASOOR DAL ( 5 20.00 6100.00
MOONG FADA ( 5 20.00 7600.00
URAD MOGAR ( 5 20.00 7000.00
KORI DAL (NA 5 20.00 9300.00
RAJMA (NATUR 2 20.00 8900.00
GULABI CHORA 2 20.00 6200.00
MOONG FADA ( 2 20.00 7400.00
MOONG (NATUR 2 20.00 7300.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
MOOTH (NATUR 2 20.00 6200.00
KABULI CHANA 2 20.00 6600.00
MOONG MOGAR 2 20.00 8700.00
CHANA (NATUR 1 20.00 5800.00
CHANA DAL (N 2 20.00 6200.00
URAD MOGAR ( 2 20.00 6800.00
GULABI CHORA 1 20.00 6000.00
KORI DAL (NA 2 20.00 9100.00
MOONG FADA ( 2 20.00 7600.00
MOONG (NATUR 2 20.00 7500.00
MOOTH (NATUR 2 20.00 6400.00
KABULI CHANA 2 20.00 6800.00
MOONG MOGAR 2 20.00 8900.00
CHANA (NATUR 1 20.00 6000.00
CHANA DAL (N 2 20.00 6400.00
URAD MOGAR ( 2 20.00 7000.00
GULABI CHORA 1 20.00 6200.00
KORI DAL (NA 2 20.00 9300.00
30-09-19 54 HARMONY MULTIMEDIA PVT LTD SURAT-1 6400.00 RS
CHANA DAL (N 5 20.00 6400.00
MOONG MOGAR 5 20.00 8700.00
URAD MOGAR ( 3 20.00 7500.00
KORI DAL (NA 5 20.00 9100.00
MASOOR DAL ( 2 20.00 5900.00
KABULI CHANA 2 20.00 6600.00
CHANA DAL (N 5 20.00 6200.00
MOONG (NATUR 2 20.00 7300.00
CHANA (NATUR 2 20.00 5800.00
MOONG MOGAR 5 20.00 8900.00
KORI DAL (NA 5 20.00 9300.00
URAD MOGAR ( 3 20.00 7700.00
MOONG FADA ( 2 20.00 7600.00
KABULI CHANA 2 20.00 6800.00
MASOOR DAL ( 2 20.00 6100.00
CHANA DAL (N 5 20.00 6400.00
MOONG (NATUR 2 20.00 7500.00
MOOTH (NATUR 2 20.00 6400.00
CHANA (NATUR 2 20.00 6000.00
MOONG FADA ( 1 20.00 7600.00
MASOOR DAL ( 1 20.00 6100.00
URAD MOGAR ( 1 20.00 7700.00
MOOTH (NATUR 1 20.00 6400.00
TOOR (NATURE 1 20.00 7200.00
KORI DAL (NA 1 20.00 9300.00
GULABI CHORA 1 20.00 6100.00
MOONG FADA ( 1 20.00 7400.00
MASOOR DAL ( 1 20.00 5900.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
URAD MOGAR ( 1 20.00 7500.00
MOOTH (NATUR 1 20.00 6200.00
TOOR (NATURE 1 20.00 7000.00
GULABI CHORA 1 20.00 5900.00
KORI DAL (NA 2 20.00 9100.00
MOONG FADA ( 1 20.00 7600.00
MASOOR DAL ( 1 20.00 6100.00
URAD MOGAR ( 1 20.00 7700.00
MOOTH (NATUR 1 20.00 6400.00
KORI DAL (NA 1 20.00 9300.00
GULABI CHORA 1 20.00 6100.00
TOOR (NATURE 1 20.00 7200.00
--------------------------------------------------------------------------------
Sep 2019 1647820.00
--------------------------------------------------------------------------------
MOONG MOGAR 10 20.00 8700.00
CHANA DAL (N 10 20.00 6200.00
CHANA (NATUR 5 20.00 5800.00
GULABI CHORA 1 20.00 5900.00
GULABI CHORA 1 20.00 6100.00
MOONG (NATUR 1 20.00 7300.00
MOONG (NATUR 1 20.00 7500.00
MOONG FADA ( 1 20.00 7400.00
MOONG FADA ( 1 20.00 7600.00
CHANA (NATUR 1 20.00 5800.00
CHANA (NATUR 1 20.00 6000.00
KABULI CHANA 1 20.00 6600.00
MOOTH (NATUR 1 20.00 6200.00
MOOTH (NATUR 1 20.00 6400.00
GULABI CHORA 1 20.00 5900.00
GULABI CHORA 1 20.00 6100.00
TOOR (NATURE 1 20.00 7000.00
MOONG MOGAR 1 20.00 8700.00
MOONG MOGAR 1 20.00 8900.00
CHANA DAL (N 1 20.00 6200.00
CHANA DAL (N 1 20.00 6400.00
MOOTH (NATUR 1 20.00 6400.00
URAD MOGAR ( 5 20.00 7500.00
URAD MOGAR ( 10 20.00 7700.00
11-10-19 64 GAYATRI TRADERS - BHARUCH SURAT-1 82260.00 RS
MOOTH (NATUR 2 20.00 6400.00
GULABI CHORA 2 20.00 6100.00
RAJMA (NATUR 2 20.00 9400.00
MOONG (NATUR 5 20.00 7500.00
MOONG FADA ( 5 20.00 7600.00
MOONG MOGAR 5 20.00 8900.00
URAD MOGAR ( 5 20.00 7700.00
NATURINA FOODS
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
CHANA (NATUR 5 20.00 6000.00
MASOOR DAL ( 5 20.00 6100.00
KABULI CHANA 5 20.00 6800.00
KORI DAL (NA 5 20.00 9300.00
TOOR (NATURE 5 20.00 7200.00
CHANA DAL (N 5 20.00 6400.00
11-10-19 65 GAYATRI TRADERS - BHARUCH SURAT-1 80020.00 RS
MOOTH (NATUR 2 20.00 6200.00
GULABI CHORA 2 20.00 5900.00
RAJMA (NATUR 2 20.00 9200.00
MOONG (NATUR 5 20.00 7300.00
MOONG FADA ( 5 20.00 7400.00
MOONG MOGAR 5 20.00 8700.00
URAD MOGAR ( 5 20.00 7500.00
CHANA (NATUR 5 20.00 5800.00
MASOOR DAL ( 5 20.00 5900.00
KABULI CHANA 5 20.00 6600.00
KORI DAL (NA 5 20.00 9100.00
TOOR (NATURE 5 20.00 7000.00
CHANA DAL (N 5 20.00 6200.00
CHANA (NATUR 5 20.00 5800.00
CHANA (NATUR 5 20.00 6000.00
KORI DAL (NA 5 20.00 9100.00
KABULI CHANA 3 20.00 6600.00
KABULI CHANA 1 20.00 6800.00
MOONG FADA ( 1 20.00 7400.00
MOOTH (NATUR 4 20.00 6200.00
MOOTH (NATUR 1 20.00 6400.00
MOONG (NATUR 3 20.00 7300.00
MOONG (NATUR 2 20.00 7500.00
URAD MOGAR ( 5 20.00 7500.00
URAD MOGAR ( 5 20.00 7500.00
URAD MOGAR ( 5 20.00 7700.00
CHANA DAL (N 3 20.00 6200.00
CHANA DAL (N 1 20.00 6400.00
MOONG (NATUR 2 20.00 7300.00
URAD MOGAR ( 10 20.00 7500.00
URAD MOGAR ( 5 20.00 7700.00
MOONG MOGAR 10 20.00 8500.00
MOONG MOGAR 5 20.00 8700.00
MOONG (NATUR 5 20.00 7500.00
MOONG (NATUR 5 20.00 7700.00
KABULI CHANA 2 20.00 6600.00
KABULI CHANA 2 20.00 6800.00
MOONG MOGAR 1 20.00 8700.00
MOONG MOGAR 2 20.00 8900.00
--------------------------------------------------------------------------------
Oct 2019 392915.00
---------------------------------------------------------------------------
NATURINA FOODS
-----------------------------------------------------------------
---------------
Date Inv No. A C C O U N T Amount Item/Qly. 12,6
Quantity Rate
-----------------------------------------------------------------
---------------
Particulars Rs. Total

--------------------------------------
SALES 2174555.00 2174555.00
--------------------------------------
Total : 2174555.00 2174555.00
--------------------------------------
-----------------------------------------------------------------
---------------
QcCode Description Pcs Kgs
Mts Amount
-----------------------------------------------------------------
---------------
CHAN(A CHANA (NATURE NATION 77 1540.000 500.00 91140.00
CHAN(E CHANA (NATURE NATION 61 1220.000 480.00 75080.00
CHANAE CHANA DAL (NATURE NA 98 1960.000 560.00 124820.00
CHAND5 CHANA DAL (NATURE NA 79 1580.000 560.00 104020.00
GULACO GULABI CHORA (NATURE 14 280.000 200.00 17240.00
GULACR GULABI CHORA (NATURE 12 240.000 160.00 14300.00
KABUC( KABULI CHANA (NATURE 53 1060.000 460.00 75110.00
KABUHN KABULI CHANA (NATURE 55 1100.000 440.00 75450.00
KORIDL KORI DAL (NATURE NAT 76 1520.000 460.00 143340.00
KORIDU KORI DAL (NATURE NAT 68 1360.000 460.00 131280.00
MASOAI MASOOR DAL (NATURE N 46 920.000 380.00 57915.00
MASOAN MASOOR DAL (NATURE N 47 940.000 360.00 57095.00
MOONF0 MOONG FADA (NATURE N 54 1080.000 480.00 85560.00
MOONFG MOONG FADA (NATURE N 50 1000.000 460.00 77580.00
MOONM0 MOONG MOGAR (NATURE 74 1480.000 520.00 134880.00
MOONNA MOONG (NATURE NATION 81 1620.000 560.00 121820.00
MOONNN MOONG (NATURE NATION 67 1340.000 480.00 103770.00
MOONO( MOONG MOGAR (NATURE 96 1920.000 560.00 170040.00
MOOT(N MOOTH (NATURE NATION 42 840.000 360.00 57120.00
MOOT(T MOOTH (NATURE NATION 44 880.000 440.00 61920.00
RAJM(A RAJMA (NATURE NATION 11 220.000 160.00 20600.00
RAJM(N RAJMA (NATURE NATION 23 460.000 240.00 43660.00
TOOR(N TOOR (NATURE NATION 31 620.000 300.00 46600.00
TOORD( TOOR DAL (NATURE NAT 1 20.000 20.00 1700.00
TOORDA TOOR DAL (NATURE NAT 1 20.000 20.00 1760.00
TOORNA TOOR (NATURE NATION 34 680.000 320.00 51760.00
URADM5 URAD MOGAR (NATURE N 72 1440.000 480.00 107870.00
URADMG URAD MOGAR (NATURE N 81 1620.000 500.00 118290.00
---------- ------------ ------------ -------------
1448 28960.000 10920.00 2171720.00
+ FREIGHT 2835.00
-------------
Rs. 2174555.00
-------------
Total Rs. 2174555.00

187500592065, 187500592066, 187500592083, 187500592094, 187500592120

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

187500592065, 187500592066, 187500592083, 187500592094, 187500592120

Uploaded by

Copyright:

Available Formats

Multidisciplinary Action Project Report

Under the Guidance of

In partial Fulfilment of the Requirement of the award of the degree of

MBA (Semester - III)

Enrolment No. Names Signature

It gives us immense pleasure to acknowledge the valuable assistance and co-operation

We are thankful to Gujarat Technological University who gave us a chance to

At last we would like to thank everyone who directly or indirectly supported in

Chapter No. Title Page No.

1 Introduction of Topic 1-2

2 Industry Profile 3-17

2.1 Evolution of FMCG 3

2.2 Segments of FMCG 5

2.3 Global scenario 7

2.4 National scenario 9

2.5 State scenario 10

2.6 PESTLE analysis 11

2.7 Current trends 13

2.8 Major players 16

3 Company profile 18-32

3.3 Future goals 19

3.4 Functional department 19

3.5 SWOT analysis 20

5 Diagnosis, Design & Implementation Phase 34-43

6 Benefits & Recommendations 44

Figure No. Title Page No.

3 Segments of FMCG of industry 5

4 Global FMCG market by Type 7

5 Global FMCG market by Distribution Channel 8

6 Global FMCG market by Region 8

11-20 Different types of Pulses 21-22

23 Cartoon of Nature Nation 26

24 Business Card of Nature Nation 26

25 T Shirt of Nature Nation 26

26 Brochure of Nature Nation 27

34 Rack Position at Different Stores 37

35 Toor Dal Packaging 40

Table No. Title Page No.

FMCGs. can. be. divided. into. several. different. groups. including:

Figure. 1:. FMCG. Industry

2.1. Evolution. of. FMCG. in. India

Household. &. Personal. Care.

Figure. 4:. Global. FMCG. Market. by. Type

Figure. 6:. Global. FMCG. Market. by.

In. 2018,. the. supermarkets. and. hypermarkets. distribution. channel. segment.

2.4. National. Scenario

2.5. State. Scenario

P-Political E-. Economical

S-. Social T-. Technological

Consumers. demand. product. convenience

Greater. focus. on. healthier. products

Greater. disposable. income. and. more. consumers. in. Asia

Millennial. to. become. big. FMCG. influencers

Newer. sustainability. consumer. mind-set

Demand. driven. by. population. density

Figure. 7:. Growth. Drivers.

Figure. 9:. Company. Symbol

. Table. 2:. Company. Profile

Company. Name Naturina. Foods

Brand. Name Nature. Nation

Year. of. Establishment 2019

Founder Mr.. Vikas. Shah

Product Food. grains. and. pulses

Office. Address Kapodra,. Surat. -. Gujarat