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Running head: MINORITY OFFICER RECRUITMENT AND RETENTION i

Minority Reserve Officer Training Corps

Officer Candidate Recruitment and Retention: A Gap Analysis

Matthew W. Weaver

University of Southern California

A Dissertation Proposal Presented to the


FACULTY OF THE USC ROSSIER SCHOOL OF EDUCATION
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF EDUCATION

July 2016

Copyright 2015 Matthew W. Weaver






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MINORITY OFFICER RECRUITMENT AND RETENTION

Acknowledgements

I’d like to start off by just taking a moment to publicly thank God. While I recognize that

for most, religion is a private matter, without Him I would not have been able to complete this

journey. When I prayed about what to do with my new-found passion for education the first

thing I heard God say was, “preparation time is never lost time.” These past two years have been

a crucible of preparation and I want to thank you for seeing me through it all.

Thank you to my dissertation chair and fellow Wolverine, Dr. Cathy Krop. Your ability

to teach, advise, mentor, instruct, guide, push and motivate was exactly what I needed to get me

through this process. I appreciate the way you helped me to maintain focus on what was

important in my dissertation and more importantly, in life. You kicked me in the butt when I

needed it but you also gave me room to breathe. I truly hope this is just the first of many

journey’s that we will take together. It has been an honor and pleasure working with you.

To the USC Rossier Global Ed.D. program faculty and staff, thank you for making me

feel and eventually believe that I belonged at Rossier. As the student with perhaps the most

“non-traditional” professional background, you always challenged and encouraged me to bring

my perspective, and for that I appreciate you. Thank you for the unparalleled logistical support,

intentional program design, flexibility to change things (for the better) on the fly and an undying

pursuit of excellence. I am confident that this program will be one of the most elite programs of

its kind in a very short time. I am proud to say that I am a USC and Rossier alumni. Fight On!

To my classmates, all I can say is you guys are amazing! Each of you have in one way or

another had a long-lasting effect on my life professional and personally. During the past two

years I have had to lean on several of you… a lot. With the birth of our twins and an unexpected

deployment, things could have been extremely difficult, but you guys never let me skip a beat.
MINORITY OFFICER RECRUITMENT AND RETENTION

Thank you for praying for me, checking on me and in many cases making sure I didn’t fall off

pace. “Thank you,” seems to be an inadequate offering for all that you have done, but in the

absence of a more fitting phrase… Thank you all!

To my father and mother, thank you for instilling in a burning desire for knowledge. Papa

you always say that children should be better than their parents. Thank you for teaching me that

and I hope to one day see that in my children. I appreciate your example of consistency, never

wavering in the face of the hard things and attacking life with a spirit of excellence. Mom, thank

you for your unconditional love and sacrifice. I know that you never got the chance to finish your

doctorate because motherhood and its responsibilities took precedence. However, this

dissertation and ultimately this degree is something that WE did. Without you all, and your love,

encouragement and sacrifice I would not be standing here today. I honor you mom and dad.

To my children Ava, Noah and Eli, if any of you for some reason find yourself reading

my dissertation at any point in your life, know that I did it with you in mind and in my heart. I

wanted to intentionally set the bar high. Not because I want you earn a doctorate degree but to

show you that when you are obedient to God’s word and follow His purpose for your life that He

will do exceedingly, abundantly above all that you can ask or think.

Finally, to my wife, my friend, my support and my help-meet Malaika. You are my

GOOD thing. Thank you for giving me space, love, encouragement to chase my dream. Thank

you for listening me when I wanted to “nerd out,” thank you for lifting me when I felt

discouraged. Thank you for pushing me when I didn’t want to go on. Thank you for focusing me

when life got crazy. You are the best wife on the face of the planet and I am a better man, father,

husband, brother, officer and now Doctor because of you!


MINORITY OFFICER RECRUITMENT AND RETENTION

Table of Contents
LIST OF TABLES ....................................................................................................................... vi
LIST OF FIGURES .................................................................................................................... vii
CHAPTER ONE: INTRODUCTION ......................................................................................... 1
Introduction of the Problem of Practice ............................................................................................... 1
Organizational Context and Mission .................................................................................................... 3
Organizational Performance Status of AFROTC at USC .................................................................. 5
Related Literature .................................................................................................................................. 7
Importance of the Problem .................................................................................................................. 10
Organizational Performance Goal ...................................................................................................... 10
Organizational Stakeholders and Stakeholders’ Performance Goals ............................................. 11
Stakeholder for the Study .................................................................................................................... 13
Purpose of the Project and Questions ................................................................................................. 14
Methodological Framework................................................................................................................. 14
Definitions ............................................................................................................................................. 15
Organization of the Study .................................................................................................................... 16
CHAPTER TWO: REVIEW OF THE LITERATURE .......................................................... 17
Diversity in the Air Force .................................................................................................................... 17
Historical Perspective ......................................................................................................................... 17
Catalyst of Change in the Diversity Climate ...................................................................................... 20
Current Diversity Goals ..................................................................................................................... 20
Air Force Diversity Recruitment and Retention Programs and Initiatives .................................... 22
Air Force Mentoring Program ............................................................................................................ 23
Air Force Diversity Committee (AFDC)............................................................................................ 24
AFROTC Specific Recruiting and Retention Efforts ......................................................................... 24
USAFA Recruitment and Retention Programs .................................................................................. 27
Recruitment and Retention in Post-Secondary Education.................................................................. 29
History and Trends of Retention in Post-Secondary Education ......................................................... 30
Models of Student Recruitment and Retention .................................................................................. 32
Current Retention Program Model at an Institution of Higher Education ......................................... 35
Knowledge, Motivation and Organizational Issues Related to Recruitment and Retention in Post-
Secondary Education............................................................................................................................ 38
Socio-demographic/Economic Issues................................................................................................. 38
Student Knowledge Issues ................................................................................................................. 39
Student Motivation Issues .................................................................................................................. 40
Organization and Institutional Culture Issues .................................................................................... 41
Conclusion ............................................................................................................................................. 42
CHAPTER THREE: METHODOLOGY ................................................................................ 43
Purpose of the Project and Questions ................................................................................................. 43
Methodological Framework................................................................................................................. 44
Assumed Performance Causes............................................................................................................. 45
Preliminary Scanning Data................................................................................................................. 46
Learning and Motivation Theory ........................................................................................................ 48
Summary ............................................................................................................................................... 52
Data Collection...................................................................................................................................... 54
Surveys ............................................................................................................................................... 55
Interviews ........................................................................................................................................... 56
MINORITY OFFICER RECRUITMENT AND RETENTION

Document Analysis ............................................................................................................................ 56


Validation of the Performance Issues ................................................................................................. 57
Data Analysis......................................................................................................................................... 59
Trustworthiness of Data ....................................................................................................................... 59
Role of Investigator .............................................................................................................................. 60
Limitations and Delimitations ............................................................................................................. 61
Limitations ......................................................................................................................................... 61
CHAPTER 4: RESULTS AND FINDINGS ............................................................................. 63
Results and Findings for Knowledge Causes ..................................................................................... 63
Basic Knowledge and Understanding of Benchmarks and Critical Milestones ................................. 64
Cadets Knowledge or Skills to Navigate Multiple Demands ............................................................. 68
Synthesis of Results and Findings for Knowledge Causes ................................................................ 70
Results and Findings for Motivation Causes...................................................................................... 70
Cadets’ Understanding/Recognition of USAF Graduation/Commission Value ................................ 74
Active Choice to Stay Actively Involved Due to Lack of Individual Valuation ................................ 75
Lack of Motivation to Strengthen Decision Making Abilities and Persistence ................................. 77
Synthesis of Results and Findings for Motivation Causes ................................................................. 81
Results and Findings for Organizational Causes ............................................................................... 81
No Formal Mentorship/Retention Program(s) ................................................................................... 82
Detachment Environment Viewed as “Too Competitive” by Cadets................................................. 85
Low Representation of Ethnically Similar Role Models for Cadets .................................................. 86
Lack of Organizational Value on Cultural Settings ........................................................................... 88
Synthesis of Results and Findings for Organization Causes .............................................................. 92
CHAPTER FIVE: SOLUTIONS, IMPLEMENTATION AND EVALUATION ................. 93
Validated Needs Selection and Rationale ........................................................................................... 94
Solutions ................................................................................................................................................ 95
Solution 1: Capitalize on Established AF Accessions Recruitment and Retention Programs ....... 96
USAFA Falcon Visit Program (FVP) ................................................................................................ 97
Gold Bar Recruiting Program ............................................................................................................ 98
Solution 2: Provide Recruitment and Retention Training for Cadre ............................................ 100
Solution 3: Develop a “Cadet/Active Duty/Student Veteran” Mentorship Program…………... 102
Implementation Plan .......................................................................................................................... 104
Organizational Features Relevant to Implementation ...................................................................... 104
Key Implementation Action Steps ................................................................................................... 106
Human Resource Needs for Implementation ................................................................................... 106
Implementation Strategy .................................................................................................................. 107
Evaluation Plan ................................................................................................................................... 109
Level 1: Reactions ............................................................................................................................ 110
Level 2: Learning ............................................................................................................................. 111
Level 4: Results and Impact ............................................................................................................. 113
Limitations .......................................................................................................................................... 113
Future Research ................................................................................................................................ 114
Conclusion ........................................................................................................................................... 115
References ........................................................................................................................................... 117
APPENDIX A – Survey Questions .................................................................................................... 128
APPENDIX B - Interview Questions ................................................................................................ 131
MINORITY OFFICER RECRUITMENT AND RETENTION

LIST OF TABLES

Table 1: 2014 Ethnic Demographic Data for United States (USAF, AFROTC) 1

Table 2: AFROTC Enrolled and Commissioned, 2014 6

Table 3: AFROTC Mission, Goal of Case Study and Stakeholders 13

Table 4: Summary of Assumed Causes for Knowledge, Motivation and 52


Organizational Issues

Table 5: Methods for Validation of Assumed Causes 58

Table 6: Assumed Knowledge Causes Validated and Not Validated 64

Table 7: Assumed Motivational Causes Validated and Not Validated 73

Table 8: Assumed Organizational Causes Validated and Not Validated 82

Table 9: Summary of Validated Assumed Knowledge, Motivation, and 94


Organizational Causes

Table 10: Proposed Implementation Strategy for Solutions #1 and #2 107

Table 11: Proposed Implementation Strategy for Solution #3 108


MINORITY OFFICER RECRUITMENT AND RETENTION

LIST OF FIGURES

Figure 1: Tinto’s Conceptual Schema for Departure from College (Tinto, 1975) 33

Figure 2: Cadet Programmatic Knowledge 65

Figure 3: Knowledge and skills to navigate multiple demands. 68

Figure 4: Chart of responses to choices from the survey for interviewee


decision to join AFROTC. 71

Figure 5: Confidence in time management skills. 79

Figure 6: Confidence in study habits to graduation. 80

Figure 7: Formal mentorship to meet the needs of cadets. 83

Figure 6: Ethnically similar role models in detachment. 87

Figure 9: Organization ethnicity valuation. 88

Figure 10: Organization individual ethnicity valuation 89

Figure 11: Ethnic distribution of Det. 60 from survey 91

Figure 12: Overlay of Tinto’s Model of Student Departure and gap analysis framework 95
MINORITY OFFICER RECRUITMENT AND RETENTION
MINORITY OFFICER RECRUITMENT AND RETENTION

Abstract

This case study examined the knowledge, motivation and organizational factors that contribute to

the low recruitment and retention of minority Air Force Reserve Officer Training Corps cadets in

Detachment 60 at the University of Southern California, using Clark and Estes (2008) gap

analysis framework. Assumed causes were developed through both literature review and

personal experience. Through the implementation of surveys and interviews data was collected

to ascertain the specific factors that contribute to the identified gap. Six of the ten assumed

causes were validated by the study. Chapter 5 presents comprehensive strategies and

implementation plans for addressing the evidenced knowledge, motivation and organization

needs. More specifically, the three suggested solutions are: 1) Capitalize on established Air

Force accessions recruitment and retention programs 2) Provide recruitment a retention training

for all cadre 3) Develop and establish a “cadet/Active Duty/student-veteran” mentorship

program. The paper concludes with a detailed framework for evaluation to continuously

ascertain the progress and overall impact of the solutions that were proposed.
MINORITY OFFICER RECRUITMENT AND RETENTION 1

CHAPTER ONE: INTRODUCTION

Introduction of the Problem of Practice

The report “United States National Military Strategy” makes this statement about the

demographic make-up of the U.S. military, "An all-volunteer force must represent the country it

defends. We will strengthen our commitment to the values of diversity and inclusivity...” (United

States Department of Defense, 2011, p. 17). Despite commitments from military leadership that

reach even the Commander-In-Chief, the U.S. Air Force has not reached the stated diversity goal

of ethnic parity. This is evidenced by the comparison of ethnic demographic data reported by

U.S. Census Bureau (2013), United States Air Force (USAF) Personnel Center (2014), Air Force

Reserve Officer Training Corps (AFROTC) Headquarters (2014), and University of Southern

California (USC) AFROTC Detachment 60 (2014).

Table 1: Ethnic Demographic Data for United States, United States Air Force, Air Force
Reserve Officer Training Corps and Univ. of Southern California AFROTC Det. 60, 2014
Org Total Caucasian African- Hispanic Asian Nat. Native Other
American Amer Hawi/OPI
US (2014) 316M 62.6% 13.2% 17.1% 1.2% 1.2% 0.2% 2.4%
Active 65021 82% 6% 3% 4% 0.4% 0.4% 4.2%
Duty AF
Officers
AFROTC 14,419 69.3% 9.5% 11.5% 7.9% 0.9% 0.9 5.4%
USC 42 31% 4.8% 16.6% 31% N/A N/A 16.6%
AFROTC
Sources: US Census Bureau (2013), USAF Personnel Center (2014), AFROTC HQ (2014),
USCAFROTC (2014)

The U.S. Air Force’s representation of ethnic minorities, including African-Americans,

Hispanics and Native Americans, within the active duty officer ranks is lower than the U.S.

general population. Although current representation of different ethnicities enrolled in all of the

nation’s Air Force Reserve Officer Training Corps (AFROTC), and more specifically in the
MINORITY OFFICER RECRUITMENT AND RETENTION 2

University of Southern California (USC) AFROTC Detachment 60 (Det. 60), is not as low as the

representation in the active duty officer ranks of the Air Force, there remains a significant gap

between the current representation for ethnic minorities versus that of the U.S. general

population.

The low retention rate of minority officer candidates in AFROTC contributes to the

larger problem of the military not reaching the stated organizational performance goal of

maintaining a military that reflects the racial make-up of the country. This area of performance

can also be closely correlated to other significant organizational issues, such as retention of

minorities in all military commissioning sources as well as retention of minority students in

higher education. In 2012, the U.S. Department of Education’s “National Center for Education

Statistics” published a report titled, “The Condition of Education”, documenting the number of

degrees conferred to U.S. residents by degree-granting institutions by race and ethnicity:

Caucasian 72.9%, African-American 10.3%, Hispanic 8.8%, Asian-Pacific Islander 7.3%, and

American-Indian/Alaskan Native 0.8% (National Center for Education Statistics, 2012). Failure

to achieve the stated diversity goal has a significant impact on not only the USC AFROTC

program, one of the approximately 1,100 AFROTC programs or “Detachments” in colleges and

universities across the country, but also the Air Force as a whole. Educational research shows

that environments with unevenly skewed distributions of students have a substantial effect on

social interactions. Campuses with large numbers of white students give few chances for

interaction across race/ethnicity hurdles and decrease student learning opportunities with socio-

culturally diverse groups (Hurtado, Milem, Clayton-Pedersen, & Allen, 1998). The same

phenomenon can happen when extrapolated into the AFROTC cadet environment, which is a

subset of the larger college student demographic. Furthermore, this failure will only continue to
MINORITY OFFICER RECRUITMENT AND RETENTION 3

produce an ethnically monolithic leadership ultimately responsible for the defense of the United

States on a world stage that is becoming more and more culturally diverse.

Organizational Context and Mission

The United States Air Force (USAF) was founded on September 14, 1947 with the

mission, “to fly, fight and win … in air, space and cyberspace” (United States Air Force, para 1).

Headquartered in Washington, D.C, the USAF consists of three separate components: Active

Duty, the Air Force Reserves, and the Air National Guard. Currently, there are approximately

320,000 active duty members spanning the globe. Of those, approximately 60,477 or

approximately 19.9% are officers. The three different paths to becoming an officer in the United

States Air Force are graduation and commission from: a) the United States Air Force Academy;

b) an AFROTC program at a civilian college or university; and c) the Officer Training Program.

The common path for these commissioning sources is a candidate must first earn a bachelor’s

degree, and then complete all commissioning requirements.

Of the three commissioning paths, AFROTC is the most popular. Commissioning over

42%, AFROTC produces the largest number of commissioned officers each year (United States

Air Force Personnel Center, 2014). The University of Southern California AFROTC Det. 60

specifically will serve as the research base for this dissertation given the author’s prior

experience as an AFROTC instructor and current proximity to the University of Southern

California.

Captain Aldridge Partridge, a West Point graduate, developed a system of education that

combined civilian and military studies with the goal of producing enlightened citizen-soldiers

(United States Army Cadet Command, 2014). The “Morrill Act”, also commonly known as the

Land-Grant Act of 1862, actually marked the unofficial beginning of ROTC as we know it today,
MINORITY OFFICER RECRUITMENT AND RETENTION 4

and provided free land from the U.S. Government in exchange for an agreement from civilian

colleges to offer military instruction to their students (Bruck, 1968). In 1916, President Woodrow

Wilson signed the “National Defense Act” that officially recognized the Army Reserve Officer

Training Corps.

Three decades later in 1948, ROTC experienced a large influx of cadets after the

“Selective Service Act” was enacted. With the hopes of serving their nation and steering their

futures, thousands of draft eligible young men voluntarily signed up for ROTC programs at their

respective colleges. While these were two significant milestones in the history of ROTC, one of

the most important moments in ROTC’s history came in 1964 with the “Vitalization Act”. This

act established Junior ROTC units at high schools around the United States and allocated federal

funding in the form of scholarships to attract highly qualified men and women to ROTC (United

States Army Cadet Command, 2014).

Today, approximately 14,000 cadets are enrolled in AFROTC at over 1,100 colleges and

universities across the U.S. The mission of AFROTC is to “develop quality leaders for the Air

Force” (United States Air Force Reserve Officer Training Corps, 2014). The current ethnic

composition of AFROTC nationwide is as follows: 69.3% Caucasian, 9.5% African-American,

11.5% Hispanic, and 7.9% Asian. Comparatively the current ethnic make-up of the AFROTC

cadet corps at the University of Southern California is as follows: 31% Caucasian, 4.8% African-

American, 16.61% Hispanic, 31% Asian and then 1% for both Native Americans and Native

Hawaiians respectively. While USC is more diverse than most AFROTC programs, gaps in

diversity remain. Historically the Air Force, AFROTC, and the individual AFROTC Detachment

at any college or university have demonstrated a very rich and diverse history; nevertheless, none

has truly reflected the ethnic demographics that are comparable to population of the United
MINORITY OFFICER RECRUITMENT AND RETENTION 5

States ethnic demographics. If this issue is not addressed, AFROTC Detachment 60 at USC, as

well as the Air Force and AFROTC more generally, will remain ethnically undiversified, which

has existed for years.

Organizational Performance Status of AFROTC at USC

The organizational performance problem for this study is a lack of effective recruitment

and retention of minority AFROTC officer candidates at The University of Southern California,

AFROTC Detachment 60. This gap in the recruitment and retention of minority officer

candidates directly affects the number of minority candidates who successfully earn a

commission to the active duty USAF. Furthermore, it also directly affects the stated National

Defense Strategy goal of maintaining a military that is reflective of the ethnic demographic of

the nation at large.

In order to reach the goal of a military that is ethnically reflective of the country it serves,

the Department of Defense (DoD) and more specifically the Air Force will have to significantly

improve and increase both its recruiting and retention efforts as it relates to ethnic minorities. For

example, as shown in Table 2, in 2014, AFROTC did not recruit or retain (as evidenced by

commissioning percentages) a cadet force that represented the ethnic demographics of the

country.

One specific example of the ethnicity gap that exists is that between the percentage of

African-Americans in the U.S. population as compared to African-Americans represented in

AFROTC and more specifically Det. 60. While African-Americans represented 13.2% of the

U.S. population in 2014, they represented only 9.5% of AFROTC. Moreover, AFROTC’s ethnic

demographic trends have held almost steady over the past six years and show no significant signs

of improvement (United States Air Force Personnel Center, 2014). Amongst African-Americans
MINORITY OFFICER RECRUITMENT AND RETENTION 6

(and a few other demographics) this trend continues, as can be seen in Table 2, Det. 60’s is only

comprised of 2.8% African-Americans resulting in zero commissioned officers.

Table 2: AFROTC Enrolled and Commissioned, 2014

African- Native Native Other


Category Total Caucasian Hispanic Asian
American Amer Hawi/OPI or N/A
2014 US 316M 62.60% 13.30% 17.10% 1.20% 1.20% 0.20% 2.40%
Population
2014 AFROTC 14,41
69.30% 9.50% 11.50% 7.90% 0.90% 0.90% 5.40%
Enrolled 9
2014 AFROTC
1340 78.1% 5.1% 7.4% 5.5% 0.4% 0.97% 3.1%
Commissioned *
2016 USC 35 25.70% 2.80% 17.10% 40% N/A N/A 14.50%
AFROTC
Enrolled
2016 USC
AFROTC 9 44.40% 0 11.10% 22.20% N/A N/A 22/2%
Commissioned

Sources: US Census Bureau (2013), USAF Personnel Center (2014, 2016), AFROTC/HQ
(2014), USC AFROTC (2014). (Note: 89 people declined to answer the demographic question(s)
on the 2014 AFROTC Commissioned officer census)

Again, the focus of this case study will be ascertaining the reasons why there currently

exists disproportionately low number of minority (non-White) officer candidates who start in the

USC AFROTC versus those who finish the program as compared to non-minorities (Whites).

Nationally AFROTC commissions 42.7% of all new Air Force officers each year (United States

Air Force Personnel Center, 2014). Comparatively, the next closest source, the Air Force

Academy, which produces about 22.8% per year, is about half the rate of the AFROTC. While

USC AFROTCs ethnic representation is not as poor as AFROTC at-large, there are still

significant gaps.

Failure of the AFROTC at USC to recruit and retain minority officer candidates will

result in a significant contribution to the United States Air Force’s continued low representation
MINORITY OFFICER RECRUITMENT AND RETENTION 7

of minority officers. More importantly, this trend has the insidious potential of producing a

homogenized leadership structure and organizational culture in a world that is becoming

increasingly diverse.

Related Literature

Statistics show that over the past five years the rates of ethnic minorities commissioning

into the Air Force as active duty officers has remained consistent (United States Air Force

Personnel Center, 2014). Several other studies have also suggested that there is still an

overwhelming need to increase the retention rates of minority cadets in AFROTC and the Air

Force as a whole:

The Armed Forces have not yet succeeded in developing a continuing stream of

leaders who are as diverse as the Nation they serve. Racial/ethnic minorities and

women still lag behind non-Hispanic white men in terms of representative

percentage of military leadership positions held (Military Leadership Diversity

Commission, 2011, vii).

This problem is directly related to the larger problem of minority student participation in post-

secondary education. Collegiate graduation rates among most minority demographic groups,

especially when compared to white students, are low (Carey, 2008). In 2012, the National Center

for Education Statistics reported the distribution of bachelor’s degrees earned from degree

granting institutions in 2010 to be as follows: Whites, 72.9% African-Americans 10.3%,

Hispanics 8.8%, Asian/Pacific Islander 7.3% and American Indian/Alaskan Native 0.8%

(National Center for Education Statistics website, 2012). Again, compared to the ethic

construction of the United States, all minority ethnicities are underrepresented when it comes to

degree confirmation. To effectively address the issue of minority cadet retention, the problem
MINORITY OFFICER RECRUITMENT AND RETENTION 8

cannot be decoupled from the larger problem of minorities’ representation and retention at the

collegiate level.

The minority retention problem is complex. Research shows that there are a number of

factors that play a significant role in collegiate student success and retention. Among those

factors are personal attributes (motivation, prior achievement, and intellectual acumen),

demographic attributes, socio-cultural attributes (socio-economic status and ethnic background),

institutional attributes (campus logistics, regional location, selectivity, control, curriculum, and

enrollment), and, institutional climate (student-faculty interaction, student activities, commuter

or residential campus) (Zamani, 2000; Tinto, 1987, 2006; Hurtado, 1994; Hurtado & Carter,

1996; Rendón, Jalomo, & Nora, 2000). Furthermore, Heisserer and Parette (2002) analyzed

research related to college student success and retention noting that “retention and matriculation

are positively impacted by substantial contact with a person of significance within an institution

of higher education and that it is a critical component in a student’s the decision to stay in

school” (p. 69). Thus, to close the long-standing gap between minority and non-minority

retention in institutions of higher education there needs to be a multi-dimensional approach.

The 2009 Rand Corporation study discussed the specifics of minority AFROTC cadet

retention. It found that in order to increase representation in higher officer ranks in the future,

AFROTC should take two proactive steps:

1. Seek to bring the quality (qualifications of individuals) of minority accessions up to

parity with majority accessions.

2. Encourage minorities to enter operational career fields in much higher proportions

(Lim, Marquis, Curry Hall, Schulker, & Zhuo, 2009).


MINORITY OFFICER RECRUITMENT AND RETENTION 9

These findings suggest possible courses of action related to student support and mentorship to

address minority AFROTC cadet retention.

In 2011 there was a study commissioned by the United States Air Force and conducted

by the Rand Corporation titled, “Air Force Diversity at the Cadet Level.” In this study

researchers found that the female gender and racially ethnic minority cadet experience is

negatively affected if the individual is one of a few similar cadets (Cox, Gonzalez, Johnson,

Hanser, & Mariano, 2011). The study recommended that the USAF should focus their efforts

towards the improvement of both minority and female cadet retention; however, they did not

include in the recommendations ways to accomplish this goal.

In order to effectively combat low retention rates among minorities in AFROTC and at

the greater collegiate level, research suggests that several strategic and targeted intervention

strategies are needed. Braxton et al. (2013), along with other literature to be presented later in

chapter two, addressed the issue of retention in great depth asserting that there are three key steps

higher education institutions need to take to improve retention within ethnic minority

communities: a) maintain “critical mass” enrollment; b) consciously create an environment for

diverse students via programs, events and other visible efforts; and c) ensure the institution

adopts a culture of student affirmation and incorporation. These steps incorporate Tierney’s

(1997) intervention model for at-risk students that, “emphasizes affirming students’ identities

and feeling incorporated (not assimilated) into their college environments” (Braxton et al., 2013).

This holistic approach is applicable to retaining both minority cadets and minority

students at large. Monolithic approaches, such as individualized programs, annual symposiums

or creation of ad-hoc committees may produce short-term benefits, but will not resolve the

underlying problem of low retention rates of minority candidates. Successful retention programs
MINORITY OFFICER RECRUITMENT AND RETENTION 10

require supportive institutional leadership, an openness to be a change agent on campus, and a

thoughtful planning effort. Swail (2003) found in his study of minority students in higher

education, if any of these facets is missing from retention programs, chances for success are

greatly reduced.

Importance of the Problem

The problem of minority cadet retention in USC’s AFROTC is important to solve for a variety of

reasons. First, it negatively affects the ability of the United States military to meet the stated goal

of maintaining a military that reflects the racial and ethnic diversity of the nation, a quality that it

deems a “military necessity” (Air Force Instruction [AFI] 36-7001, 2012). Second, this lack of

retention leads to lower percentages of minority officers in senior leadership positions in the

United States military. Lastly, it parallels the larger problem of retention of minorities in post-

secondary education as a whole. If AFROTC and the military do not make deliberate and

systematic changes to retain minority cadets and officers, the status quo will remain.

Organizational Performance Goal

The organizational performance goal for diversity, set by the National Military Strategy

and signed by President Barak Obama, is that "an all-volunteer force must represent the country

it defends. We will strengthen our commitment to the values of diversity and inclusivity...” (The

National Military Strategy of the United States of America, 2011, p. 17). More explicitly, the

overarching goal is to have a military that mirrors the racial and ethnic composition of the United

States. This distribution has been a goal of the U.S. military since 2011. The organizational

performance goal for USC’s AFROTC Det. 60 is to raise the recruitment and retention rates of

minority cadets such that they graduate and commission within 4-5 years of entering at the same

rate as non-minority students by May 2021.


MINORITY OFFICER RECRUITMENT AND RETENTION 11

Organizational Stakeholders and Stakeholders’ Performance Goals

The stakeholders in AFROTC at USC include the cadets, the cadre (administrators,

instructors and detachment commanders) and AFROTC Headquarters who serve as the policy

makers. Each stakeholder serves a unique and significant role in the lifecycle of a cadet and their

matriculation through the AFROTC program.

Among the stakeholders, the cadet plays a significant role. A cadet is a young man or

woman (usually 18-24 years old) seeking to complete the AFROTC program and earn a

commission as an officer in the United States Air Force upon graduation. A commission is

attained through successful completion of all AFROTC program requirements including passing:

fitness tests, health screenings, aptitude batteries, field training, and academic institutional

requirements to earn a bachelor’s degree from an accredited four-year college or university.

There are several significant responsibilities that a cadet has during their career. They are

expected to meet with the assigned cadre member on a regular basis (at least once each semester)

to ensure graduation and earning a commission. In addition, the assigned institutional academic

advisor monitors through regular meetings the academic progress according to the academic plan

as prescribed by the cadre member. There are mandatory cadet-related events including

AFROTC classes, leadership laboratories, as well as, traditional academic classes. The demands

placed on an AFROTC cadet are high due to the nature of the profession when compared to the

traditional student.

The detachment administrators are seasoned, enlisted, active duty Air Force members

who assist and guide the cadets through all administrative processes including things like

program registration, uniform distribution and administrative actions. Due to their wealth of

knowledge about the active duty Air Force, the administrators are an excellent resource for the
MINORITY OFFICER RECRUITMENT AND RETENTION 12

cadets throughout their cadet life and in some cases they even serve as advisors and mentors well

after a cadet has commissioned.

The detachment instructors play an integral role within the AFROTC program. While

they serve in several capacities within the detachment and the institutions at which they serve,

their primary responsibility is military instruction within the program. Over the four years it

takes to complete the AFROTC program, instructors will teach their cadets military concepts not

provided in the traditional academic setting such as military structure, drill and ceremonies,

military history, principles in leadership, issue surrounding regional military affairs, effective

decision making and conflict management. More than any other stakeholder, the cadre spends

the most time with the cadets.

The detachment commander provides the vision for the detachment, is directly

responsible for every cadet with the ultimate goal of getting that cadet to meet all standards to

earn a commission in the U.S. Air Force as an officer. The detachment commander provides

guidance on all official orders, correspondence from AFROTC Headquarters and approves all

significant actions during a cadet’s tenure in order to fulfill their mission of developing quality

leaders for the Air Force.

Finally, AFROTC Headquarters (HQ) serves as governing body of the AFROTC

program. Guided by the operational needs of the Air Force, AFROTC develops strategic and

organizational plans, drafts organizational policy and liaises with both Air Force Officer

Accessions and the greater Air Force at-large. With the primary goal of producing officers and

leaders for the Air Force, AFROTC sets the operational tempo at which all regions and

detachments work. While the commander of each detachment wields a significant amount of

influence in the life of a cadet and in the detachment they command, this is subject to the
MINORITY OFFICER RECRUITMENT AND RETENTION 13

scrutiny and direction of AFROTC HQ. A description of the basic tenants of AFROTC is

depicted in Table 3, including the AFROTC mission, the organizational goal established for this

study, as well as the stakeholder goals to meet that larger organizational goal.

Table 3: Air Force ROTC Mission, Goal of Case Study and Stakeholders

AFROTC Mission

The mission of AFROTC is to develop quality leaders for the Air Force

Organizational Goal
By May 2021 USC’s AFROTC will have retention rates of minority students such that they
graduate and commission within 4-5 years of entering at the same rate as non-minority
students.

Cadets Cadre AFROTC HQ

By May 2020, all Air Force By January 2017, instructors By January 2019, Air Force
minority ROTC students at at Detachment 60 will ROTC leadership will enact
USC will be on track to institute a cadet-mentor policies that directly address
complete all tasks necessary relationship between all the retention of minority
to successfully graduate and minority cadets and either students in all of its
commission based on a five active duty members or commissioning sources.
year academic plan. Student-Veterans at USC.

Stakeholder for the Study

The minority cadets at USC in Det. 60 are the stakeholders that will be the primary focus

of this study. The dissertation will focus on the knowledge, motivation and organizational

(KMO) causes that are barriers to retention and recruitment of minority cadets in AFROTC at

USC. The cadets have been chosen as the central focus of this dissertation because it is important

to assess the barriers and needs that minority students have in completing AFROTC so that both

USC and AFROTC leadership can be made aware of these challenges and address them.

As mentioned earlier, AFROTC is just one of three pathways to earning a commission as

an officer in the USAF. Given the fact that AFROTC is the largest commissioning source, it is
MINORITY OFFICER RECRUITMENT AND RETENTION 14

vitally important that AFROTC take greater strides to recruit and retain greater percentages of

minority cadets. Currently, 42% of USC’s minority AFROTC cadets graduate and commission

within five years of entering, as compared with 80% of non-minority AFROTC cadets. The

performance gap, therefore, is 38%.

Purpose of the Project and Questions

The purpose of this project is to conduct a gap analysis to examine the causes of the low

retention rate of minority cadets in AFROTC at USC by focusing on causes of low retention due

to assumed gaps in the areas of knowledge and skill, motivation, and organizational issues of the

minority cadets. After constructing a comprehensive list of assumed causes, the analysis will

examine the results to systematically identify the causes that prove to be substantiated and

validated from the gap analysis. While a complete analysis would focus on all stakeholders, this

analysis will focus on the AFROTC cadets at USC as stakeholders. The questions for the gap

analysis are:

1. What are the knowledge, motivation, and organizational issues preventing AFROTC

minority cadets at USC to be eligible to graduate and commission within 4 - 5 years of

entering the Detachment 60?

2. What are the recommended knowledge, motivation, and organizational solutions to

address these causes?

Methodological Framework

A mixed method approach will be utilized to gather and analyze data related to the study

of minority AFROTC cadets at USC. The primary focus of the approach will be to ascertain their

related knowledge, motivation, and organizational influences as it relates to their retention in the

program. The cadets will be studied using interviews, surveys, and descriptive statistics.
MINORITY OFFICER RECRUITMENT AND RETENTION 15

Definitions

AFROTC: Air Force Reserve Officer Training Corps. AFROTC is a 4 to 5-year program (based

on academic major) designed to prepare young men and women to become officers in the United

States Air Force. The program sets standards that, when met, will qualify a cadet to become a

commissioned officer in the United States Air Force.

Cadet: a student who is enrolled in the AFROTC program at a college or university and actively

pursuing a commission in the United States Air Force upon successful completion of all

necessary requirements. (Note: A student can be enrolled in AFROTC classes and not hold the

classification of cadet. These are usually students who are simply taking the course(s) for

academic credit as a traditional student.)

Cadre: The collective group of officers and enlisted members who work in a detachment. They

serve in roles such as Commander, administrators, instructors, curriculum/academic advisors,

guidance counselors, career counselors and student auxiliary group advisors.

Commission: An order signed by the Commander-in-Chief appointing a man or woman, in this

case a cadet, to a particular office. For the purposes of this dissertation cadets seek to earn a

commission as a 2nd Lieutenant upon graduation and completion of all AFROTC requirements

Detachment: Nomenclature that refers to the collective group of cadets and cadre at a specific

institution

Enlistment: the period of time for which one is committed to military service. Officers have

indefinite enlistment periods whereas the standard enlistment period for a Non-commissioned

officer (enlisted member) is four or six year period which can be renewed
MINORITY OFFICER RECRUITMENT AND RETENTION 16

Officer: An officer the United States armed services whose rank is confirmed by a government

document (a commission). Commissioned officers Unites States Air Force are those of the rank

of Second Lieutenant and above

Minority: non-white, of an ethnicity other than Caucasian.

Organization of the Study

Five chapters are used to organize this study. Chapter One provides the key concepts and

terminology commonly found in a discussion about minority cadet retention in AFROTC, while

identifying the need for improvement in the area of retention as it relates to meeting the overall

stated goal as outlined in the National Defense Strategy. In addition, the missions of both the

USAF and AFROTC, and their interdependent relationship, along with the specific stakeholders

of Det. 60 at USC who have an invested interest in the fulfillment of those missions, are

described. Chapter Two provides a review of current literature related to the scope of the study.

Topics of diversity in the US Air Force, Air Force and AFROTC diversity recruitment and

retention programs and efforts, general recruitment and retention of minorities in higher

education, as well as, successful recruitment and retention strategies will be discussed. Chapter

Three details the assumed causes for this study, as well as, methodology as it relates to choice of

participants, data collection and analysis. In Chapter Four, the data and results are assessed and

analyzed. Chapter Five provides solutions based on data and literature, recommendations for

improvement and implementation, as well as, an evaluation plan.


MINORITY OFFICER RECRUITMENT AND RETENTION 17

CHAPTER TWO: REVIEW OF THE LITERATURE

Diversity in the Air Force

Compared to the stated goal of the U.S. Air Force of equitable representation of the U. S.

population, diversity among the officer ranks in the Air Force falls notably short. Officers who

identify themselves as “White” make up the largest percentage of Active Duty Officers (82%).

Comparatively, officers who report themselves as Black or African-American make up 6%,

Hispanic or Latino 3%, followed by Asian, American Indian or Alaska Native, and Native

Hawaiian or Pacific Islander who make up 4%, 0.4%, and 0.4% respectively (U.S. Department of

Defense, 2014). This deviates significantly from the last U.S. Census data that reports the

following demographic figures for the U.S. population: 62.6% White, 13.2 % African-American;

17.7% Hispanic or Latino; 1.2% Asian; and 1.2% American Indian/Alaskan Native (United

States Census Bureau, 2013).

Historical Perspective

To fully comprehend the seriousness of the minority recruitment and retention gap

present in AFROTC today, having proper historical context is critical. Today’s armed forces, and

more specifically the USAF, is extremely vocal about the premium it places on diversity and

purposed diversity inclusion. Nevertheless, the road to equitable diversity has been a long one

and the Air Force has yet to reach its stated goals.

During the late 1930’s and early1940’s, the Army and Army Air Forces (AAF, precursor

to the Air Force) severely limited or in many cases fully excluded active duty service by

minorities, especially African-American (Osur, 1981).

The rationale for those policies that supported this type of exclusion has been consistent

throughout the U.S. military. In short, racial prejudice and the military’s concept of efficiency
MINORITY OFFICER RECRUITMENT AND RETENTION 18

were inextricably tied. In a 1940 letter to Senator Henry Cabot Lodge, Jr., Army Chief of Staff

General George C. Marshall conveyed his belief that societal conditions made it necessary for

the War Department to uphold a policy of segregation, and that the military should continue with

the status quo without offering Blacks any concessions beyond those they had in civilian life.

Furthermore, he avowed that any change would have a damaging effect on military efficiency, as

the military was not the “proper vehicle for critical social experiments.” Finally, in later

correspondence he continued to maintain, "Experiments within the Army in the solution of social

problems are fraught with danger to efficiency, discipline, or morale" (Ousr, 1981).

One salient and tangible example of this pervasive segregation was in the Army. In the

late 1930’s, in response to heavy political pressure from Congress, the Army finally permitted

four Black regiments to serve in the active force. This token force amounted to 3,640 men of a

total Army strength of 189,839, which represented 2%. During a time when officers made up

approximately 10% of the total force across all services, there were only five Black officers in

the entire military; three were chaplains and two were father and son, then Colonel Benjamin O.

Davis, Sr., and Lieutenant Benjamin O. Davis, Jr. (Foner, 1974, p. 131). Comparatively, the

Army Air Forces’ (AAF) record was even poorer than that of the general Army. The policies of

the Marine Corps followed suit with those of the AAF, and of the Navy’s 19,477 commissioned

and warrant officers in the Navy in the mid 1940’s, none were Black (Osur, 1981).

In 1947, the United States Air Force became its own independent military branch,

breaking away from the Army Air Forces. However, it still faced the same diversity challenges.

In 1948, in response to the delegates at the Democratic National Convention calling for civil

rights initiatives that included desegregation of the armed forces, President Truman acted and

issued Executive Order No. 9981 on July 26. With that order, Truman abolished racial
MINORITY OFFICER RECRUITMENT AND RETENTION 19

discrimination in the United States Armed Forces (Truman, 1947). The order affirmed, "It is

hereby declared to be the policy of the President that there shall be equality of treatment and

opportunity for all persons in the armed services without regard to race, color, religion, or

national origin" (Truman, 1947). In addition, the order also established the President's

Committee on Equality of Treatment and opportunity in the Armed Services.

Despite this order to integrate the services, the military as a whole did not fully comply

until about the time of the Korean War. Due to extraordinary personnel demands of the war and

the consummate performance of Blacks in newly integrated units, misperceptions were

identified and by1956 the remnants of the overt “Jim Crow” segregation had effectively

disappeared from the U.S. military (Marsh, 2009). However, institutional discrimination

continued to be pervasive. By 1964, Black enlisted personnel had grown to 10%, but the

population of Black officers only increased to 1.5% (Bowman et. al, 1986, p. 75).

The issue of racial inequality and lack of diversity inclusion has not affected only Blacks,

but all minorities in the military, and more specifically the Air Force. Recognizing this fact, and

in an effort to better understand and solve the issue, in 1971 Pentagon officials commissioned the

“Inter-service Task Force on Education in Race Relations”, also known as the “Theus

Committee”, led by then Major General Lucius Theus, USAF (Stewart, 2002, p.2). The Theus

Committee was responsible for the recommendation that ultimately established the “Defense

Race Relations Institute”, which ultimately settled on Defense Equal Opportunity Management

Institute (DEOMI) as its official title. Today, DEOMI is responsible for establishing Equal

Opportunity (EO) Offices that report directly to installation commanders. Mandatory

multicultural training for all commanders, investigating off-base agencies accused of

discriminating against military personnel, and closely monitoring the promotion evaluation
MINORITY OFFICER RECRUITMENT AND RETENTION 20

system changes to ensure that bias is mitigated are some of its responsibilities (Marsh, 2009 p.

4). These initiatives were and continue to be critical in safeguarding diversity inclusion and

remains a priority amongst all services. Furthermore, formalizing efforts to ensure that the

Officer Development and Retention model stays intact is integral to maintaining the type of

diversity targeted by the nation’s National Defense Strategy.

Catalyst of Change in the Diversity Climate

In a recent email correspondence to all Airmen, Secretary of the Air Force (SECAF)

Deborah Lee James addressed the issues of diversity and inclusion in the Air Force. In her letter,

she openly spoke about the effects that issues of diversity and inclusion have in the United States

and the USAF. She wrote, “The challenges we face today are far too serious, and the

implications of failure are far too great, for our Air Force to do less than, fully, and inclusively,

leverage our Nation’s greatest strength: its remarkably diverse people” (James, 2015). While

there have been several diversity-based initiatives in the history of the Air Force, this particular

stance made by the SECAF addresses the crux of the diversity issue and ultimately the impetus

behind current changes related to diversity in the United States Air Force.

In the same correspondence, the SECAF went on to speak about a future organizational

best-practices assessment that would study current Air Force initiatives used to attract, recruit,

develop and retain Airmen. This message speaks directly to all Airmen. Furthermore, it sets a

proverbial benchmark to be met and surpassed.

Current Diversity Goals

The diversity goals of the Air Force are outlined by the “United States Air Force

Diversity Strategic Roadmap.” This document outlines roles, responsibilities and priorities based

on level of value to the overall Air Force mission, which is defined as “enable the Air Force to
MINORITY OFFICER RECRUITMENT AND RETENTION 21

attract, recruit, develop and retain a high-quality, diverse total force” (United States Air Force,

2013, p. 2). Before the details of the specific actions being taken to accomplish the mission are

analyzed, it is helpful to understand the definition of diversity by the Air Force, “incorporates but

is not restricted to: personal life experiences, geographic socioeconomic, educational and work

backgrounds cultural knowledge, language and physical capabilities, philosophical and spiritual

perspectives, age, race, ethnicity, and gender. Moreover, diversity is also further subdivided into

demographic, cognitive, behavioral, organizational/structural and global diversity” (United

States Air Force, 2013, p. 5). While the Air Force is ultimately interested in multiple aspects of

diversity, the focus of this particular study will be on one aspect of that diversity, specifically

racial and ethnic diversity.

The construction of the “Air Force Diversity Strategic Roadmap” document leads to a

clear understanding of the Air Force’s diversity vision. It outlines the priorities that are to be met,

the specific goals that will fulfill those priorities, the incremental actions that will fulfill the goals

and then the performance measures by which all of the above will be analyzed. The following

are a few excerpts from the 2013 “Air Force Diversity Strategic Roadmap”:

I) Priority: Institutionalize diversity as necessary to mission success

1. Goal: Develop and sustain policies and procedures to ensure diversity

and inclusion are and institutional priority

a. Action: Establish and/or leverage forums, i.e. the Air Force

Diversity Committee (AFDC) and Cross Functional Diversity Teams (CFDT’s) to

oversee and monitor key diversity and inclusion initiatives

II) Priority: Develop a high-quality, talented and diverse total force (active duty,

Guard, Reserve and civilians)


MINORITY OFFICER RECRUITMENT AND RETENTION 22

1. Goal: Promote diversity and inclusion through training, leadership

development, and employee engagement programs

a. Action: Review leadership development programs, determine

whether they draw from all segments of the total force, and develop strategies to

eliminate barrier to where they exist

Performance measure: Diversity and inclusion training blended

throughout the professional development and training continuum

While the excerpts are only representative of two of the five priorities and even fewer actions

and goals, they are certainly indicative of the tenor of the document and the goals for diversity

and inclusion of the Air Force.

National military strategy. The diversity goals of the United States Air Force are

directly in line with those stated in the 2011 National Military Strategy: "An all-volunteer force

must represent the country it defends. We will strengthen our commitment to the values of

diversity and inclusivity...” (United States Department of Defense, 2011, p. 17).

Related Air Force Instructions (AFIs). There are several Air Force Instructions that

directly address the issue of diversity in the United States Air Force. The foremost documents are

AFI 36-7001 titled “Diversity” and AFI 36-2624 titled “Air Force Mentoring Program.”

Collectively these documents established guidance and procedures for the administration and

management of all Air Force Diversity Initiatives (Department of the Air Force, 2012).

Air Force Diversity Recruitment and Retention Programs and Initiatives

To fully understand the following section there must be context given to the text. The Air

Force has a very rigid hierarchal structure. While policies and procedures can be created locally

(at respective Air Force Bases or Major Commands), most policies and all Air Force instructions
MINORITY OFFICER RECRUITMENT AND RETENTION 23

are created by Air Force Headquarters. In that same vein, all policies related to diversity

inclusion were authored at Air Force Headquarters. While the policies are digested and executed

in various fashions at the lower levels, the general intent is dictated by the Air Force at-large. Of

the diversity and inclusion initiatives that Secretary James mentioned in her March address to all

Airmen, there are several that pertain directly to or tangentially affect AFROTC cadets. They

include the Air Force Mentorship Program, establishment of the Air Force Diversity Committee

(AFDC), commitment to prominent national diversity outreach events, and ROTC Rated Height

Screening Initiative, and the Gold Bar Recruiting just to name a few.

Air Force Mentoring Program

Recognizing a need to formalize instructions on what mentorship should look like, the

Air Force drafted Air Force Instruction (AFI) 36-2643, titled “Air Force Mentoring Program”,

this document outlines how to “create an effectual mentoring program for Airmen at various

stages of their careers and is applicable to officers, enlisted, civilians, Air National Guardsmen,

Air Force Reservist” (Secretary of the Air Force, 2013, p. 1).

While the document addresses the entirety of the vision detailing the mentorship program

for the Air Force, there are two particular sections that address AFROTC. In short, these two

sections state, “major commands (MAJCOM in the case of AFROTC Air Education Training

Command or AETC) will offer ample mentorship opportunities to all Airmen (including cadets)”

(Secretary of the Air Force., 2013, p. 3). It also says the purpose of the program is in large part,

“to promote a climate of inclusion that ultimately assist in fostering diverse strengths,

perspectives and capabilities of Airmen” (Secretary of the Air Force., 2013, p. 3). Through the

lens of minority cadet recruitment and retention, the Air Force Mentorship program is not

meeting its original intent. While the policy clearly defines and details what the Air Force
MINORITY OFFICER RECRUITMENT AND RETENTION 24

Mentorship program should look like, many AFROTC programs do not have formal mentorship

programs in place or the way they are administered is not as prescribed by regulation. The Air

Force Mentoring Program “is an essential ingredient in developing well-rounded, professional,

and competent future leaders. The overall goal of mentoring is to help Airmen (civilian, enlisted,

and officer) reach their full potential, thereby enhancing the professionalism of the Air Force”

(Secretary of the Air Force, 2013, p. 4).

Air Force Diversity Committee (AFDC)

The Air Force Diversity Committee is described in Air Force policy as a group that “will

provide recommendations on major diversity policy issues and long-term strategic oversight and

perspectives.” In addition, their specific focus pertains to policy, strategic planning, diversity

leadership and initiatives, conference/summits, performance measures (including analyses and

assessments), and outreach. The committee is co-chaired by the assistant Secretary of the Air

Force (Manpower and Reserve Affairs) who is only subordinate to the SECAF and Deputy Chief

of Staff, Manpower, Personnel and Services. In addition, the committee is staffed by other

significant, high-ranking Air Force Officials. The composition of this committee signifies a

significant investment by the Air Force and its leaders.

AFROTC Specific Recruiting and Retention Efforts

Given the hierarchal structure of the United States Air Force all Major Commands or

MAJCOM’s are subordinate to Air Force Headquarters. While they have the autonomy to

develop their own Air Force Instructions (AFIs) to govern their day-to-day execution of mission,

policy flows from AF headquarters. With that, all policies concerning Air Force diversity,

diversity inclusion, recruitment and retention of Airmen is developed at Headquarters and

disseminated through the MAJCOM’s to the rest of the Air Force. Air Education Training
MINORITY OFFICER RECRUITMENT AND RETENTION 25

Command (AETC) is the MAJCOM that governs USAFA, AFROTC and OTS (Officer Training

School). Thus, all diversity policy for these three accessions organizations is in actuality, dictated

by Air Force Headquarters. The Air Force’s targets for diversity of Air Force ebbs and flows

with the current needs of the Air Force. As diversity declines in the Air Force, efforts to recruit

future officers with diverse ethnicities increase. As diversity of new accessions increases,

recruiting efforts targeted at ethnic minorities either stay steady or decrease. This correlation

must be recognized to understand the complexity of potential desired change.

Similar to Air Force at-large, AFROTC also reaps the benefits of the aforementioned

policies, initiatives and programs. Supplementing those efforts are two additional AFROTC-

specific initiatives, ROTC Rated Height Screening Initiative and Gold Bar Recruiting Program,

that are purposed to directly address the minority recruitment and retention gap.

ROTC Rated Height Screening Initiative. This initiative was a result of extensive

research done at both the United States Air Force Academy (USAFA) and in AFROTC. That

research found there was a significant cross-section of highly talented officer candidates -

predominantly female - who did not know about, understand, or have access to the standard rated

height waiver process. In turn that process was eliminating more than one-third of female cadet

applicants and a good number of male applicants (James & Welsh, 2015a). While not directly

linked to racial and ethnic diversity, this initiative shows the ROTC’s priority and focus on

increasing multiple aspects of diversity. By implementing the “ROTC Rated Height Screening

Initiative”, the aim is to remove the unnecessary elimination of otherwise qualified cadets, create

additional opportunities, and hopefully, bolster both recruitment and retention. In the future, the

process will be centralized at AFROTC Field Training for two specific purposes: to ensure the

greatest standardization possible and to reach the greatest number of cadets possible.
MINORITY OFFICER RECRUITMENT AND RETENTION 26

Gold Bar Recruiting (GBR) Program. The “Gold Bar Recruiting Program” is perhaps

one of the most visible and tangible expressions of the commitment by the Air Force to diversity

inclusion; and simply stated, the purpose of the GBR program is to increase the diversity of the

Air Force.

The program began in 1991 and was summarily cancelled in 2001. The reason for this

cancellation was twofold: the composition of the recruiters became primarily non-minority and

the purpose of the program shifted from targeted recruiting to general recruiting (Millier, 2014).

The program was reinstituted in 2009 and has continued until today with only a brief hiatus in

2013 due to sequestration.

Former Commander of the Janine M. Holm Center (the higher headquarters for

AFROTC) was quoted in saying, "Through the Gold Bar Recruiting program, we have the

opportunity to recruit and grow a more diverse Air Force. A diverse Air Force ensures diversity

of thought. Diversity of thought leads to many operational courses of action versus 'groupthink.'

It all starts with ROTC” (Casserly, 2009). While the focus of the program is to attract and recruit

more minorities, that is not the only goal of the program. The Gold Bar recruiters are there to

help all those interested, regardless of ethnic background, through every step of the application

process. The purpose of the GBR program is to serve as the focal point for diversity recruiting in

high schools, colleges, and major minority markets (Aaron, 2014).

Recognizing previous shortcoming of some of the programs and to ensure the staffing of

the program is as effective as possible, leadership within Air Force accessions programs have

taken grass roots and modeling approach. Air Force accessions leadership targets minority

officers to fill the GBR positions. In many instances those officers hail from the very

communities the GBR program aims to meet. By doing this, the hope is to engender a sense of
MINORITY OFFICER RECRUITMENT AND RETENTION 27

connection and familiarity with potential recruits. In 2011 the following was the demographic

composition of the Gold Bar Lieutenants: 20 total officers, 55% minority background with 5%

African-American, 25% Hispanic, 20% Asian, 5% Native American (Aaron, 2014). The

recruiters were all thoroughly trained to meet all recruiting needs of the Air Force; their

specialization is the recruitment of highly qualified, diversified talent into the force.

USAFA Recruitment and Retention Programs

Similar to the AFROTC, the USAFA is another route by which a young man or woman

can earn a commission to the United States Air Force. While the nuances and logistics of a

cadet’s career at USAFA are not exactly the same as those of a traditional AFROTC cadet, there

are indeed many parallels that can be drawn. Some of those parallels are the recruitment and

retention challenges that face minorities in both environments.

In addition to all of the Air Force diversity policies, initiatives and efforts USAFA has

two additional programs: The Tri-City Outreach Program and the Diversity Visitation Program.

As detailed in personal correspondence with Colonel Carolyn Benyshek, Director of Admissions

at USAFA, these two programs have yielded increasingly significant results and have become

tools to close the recruitment and retention gap that exists amongst minority cadets (personal

communication, March 15, 2015).

The Tri-Cities Outreach Program. The Tri-Cities Outreach Program is designed for the

USAFA admissions team to target congressional districts that are underrepresented in the cadet

population at USAFA. According to Title X Ch. 903 section 9342 (4), “five cadets from each

congressional district, will nominated (each academic year) to attend USAFA by the

Representative from the district.” Thus, the Tri-Cities Outreach Program targets the currently 59

underrepresented congressional districts; and, those 59 congressional districts are areas with
MINORITY OFFICER RECRUITMENT AND RETENTION 28

large concentrations of minority residents (C. Benyshek, personal communication, March 15,

2015). Targeting those areas is essentially diversity recruiting.

Outlined in the yearly “Strategic Cities Plan” produced by USAFA admissions, the

program targets cities like Miami, Philadelphia, Kansas City, Chicago, and Los Angeles.

Outreach to those areas happens in a myriad of ways. According to the USAFA Director of

Admissions, the most important method is forging and then the continuous development of

relationships between the USAFA admissions team and local community influencers. By

definition, local community influencers are those individuals who are well connected to the

community and exert a positive and healthy influence. Oftentimes these influencers are

principals, counselors, coaches, pastors and mentors in the target schools and communities. By

developing and maintaining relationships with these individuals, the Academy Admissions team

creates an enrollment pipeline so that the qualified and talented minority students can have

access to all the resources needed on the journey to becoming a cadet at USAFA. Furthermore,

that pipeline also serves as a generational connection, linking those who ultimately made the

decision to become a cadet at the Academy to those who are going through the decision process

(C. Benyshek, personal communication, March 15, 2015).

Logistically, the way the Tri-Cities Outreach Program works is the USAFA Admissions

Team selects a particular city their “Strategic Cities Plan”. They contact and personally visit the

city to meet with potential candidates face to face. After meeting with the candidates in school

assemblies, small groups or even individually, those that show any amount of interest will be

asked to fill out an application and then paired with one of the 15 Lieutenants on the Admissions

team. That Lieutenant will then serve a personal guide to the applicant, assisting them with

navigating the congressional letter of recommendation process, physical fitness requirements as


MINORITY OFFICER RECRUITMENT AND RETENTION 29

well as any other outstanding things the admissions process necessitates. In short, the admissions

representative serves as a “cradle-to-grave” resource for the potential cadet. This approach not

only ensures that the highest numbers of interested students apply; it also equips the potential

cadet with the tools necessary to navigate the arduous process. If AFROTC cadets had similar

program that would provide this level exposure to information and follow-up support it is

possible that their diversity of cadets would also increase.

Diversity Visitation Program (DVP). Like the Tri-City Outreach Program, the DVP is

designed to target highly qualified, minority students who have shown interest in the Air Force

Academy. Each year, the Falcon Foundation, which serves as the endowment agency of USAFA,

funds approximately 100 - 125 students about 75% of the cost to take a four or five-day visit to

the Air Force Academy. During that visit the prospective cadets are allowed a behind-the-scenes

view of Air Force Academy life. They have the opportunity to be partnered with cadets, go to

classes, live in the dorms, visit the USAFA Preparatory School, have meals in the chow hall and

much more. According to Col. Benyshek, “100% of the students who visit apply for the academy

and 75 to 80 of those cadets are accepted to either USAFA, USAFA prep or The Civilian Prep

School”. With such a high return on investment and its relative ease of execution, it serves as an

example for AFROTC to consider implementing at target colleges and universities across

America.

Recruitment and Retention in Post-Secondary Education

The issues of minority retention in AF and AFROTC are similar to those in post-

secondary institutions across the U.S. While there are some nuances that differ between the two

groups, many of the major challenges are similar and provide a lens in order to better understand

minority retention and recruitment in AFROTC. Understanding, addressing and ultimately


MINORITY OFFICER RECRUITMENT AND RETENTION 30

solving recruitment and retention issues for minority students in post-secondary education offers

significant insights on recruitment and retention of minority cadets in AFROTC across the

country.

History and Trends of Retention in Post-Secondary Education

From the advent of colleges and universities in the early 1600’s, and for some 200 years

thereafter, institutions of higher learning targeted a demographic of select populations

(Demetriou & Schmitz-Sciborski, 2011). Typically, those populations were the affluent

individuals of society who were almost always White males. Significant change was made to the

state of institutions of higher learning with the Morrill Land Grant Act of 1862 that provided

grants of land to states to finance the establishment of colleges specializing in “agriculture and

the mechanic arts” (Demetriou & Schmitz-Sciborski, 2011). This allowed institutions to focus

less on existence and more on educational acumen.

Although the Morrill Act of 1862 changed the landscape of education in the United

States, the recipients of education were still predominantly of the White majority (Department of

Education, 1993). Thus, one could conclude that the myriad of issues dealing with minority

recruitment and retention are historically engrained into the fabric of the educational history for

the United States. Nevertheless, a keen understanding of the historical progression of recruitment

and retention of minority students in post-secondary education is essential to developing

solutions.

In a report titled “120 Years of Education: A Statistical Portrait” published by the

Department of Education in 1993, a plethora of statistics about education in the United States

were given. Of those, there are several that offer an even more succinct, statistical roadmap of

progression for minority students. In 1940, more than half of the U.S. population had completed
MINORITY OFFICER RECRUITMENT AND RETENTION 31

no more than an eighth grade education ((Department of Education, 1993, p. 7). That number for

Blacks during the same time period stood at 12.3% (United States Census Bureau, 2010).

Interestingly, it was not until 1940 that the U.S. Census Bureau began to record educational

background by race; but, the caveat is that the only races recorded were White and Black. It was

not until 1974 that Asians and Hispanics were tracked as their own respective group, and even

later for other ethnicities that are tracked by the U.S. Census Bureau today. It is important to

highlight this detail because it supports the argument that educational disparities for minorities in

higher education have always existed; however, it was not until about 40 years ago that data

were available to clearly document and support these disparities.

Using NCES data from 20 - 30 years to further contextualize the discussion, it can be

seen that the overall percentages of minority students enrolled in institutions of higher learning

increased from 1976 to 2008; African-Americans 10% to 13.9%, Hispanic 3.8% to 12.9%,

Asian/Pacific Islander 1.8% to 6.8%, and American Indian/Alaskan Native 0.7% to 1.1%

(National Center for Education Statistics, 2010, p. 125). With the end-state of educational

equitability amongst ethnicities in mind, this increase is noteworthy However, it must be

recognized that the high school to college transition and college persistence are still significant

challenges for students of color. Numerous studies (Ishitani, 2006; Tinto, 1996; Tinto & Pusser,

2006) demonstrate that for a variety of reasons (preparedness, finances etc.) minority students

face a far more difficult transition from high school to college than their White peers. Research

also shows that minority students discontinue college early at rates that are disproportionately

higher than the student body in general (Swali, 2003). It is this understanding of both historical

context as well as current cultural challenges that frame the issue of recruitment and retention of

minority cadets in AFROTC.


MINORITY OFFICER RECRUITMENT AND RETENTION 32

As literature about recruitment and retention is further explored, it can be seen that

minority students persist and graduate from college at significantly lower rates than their White

counterparts. For the cohorts who entered college between 1996 to 2007, the within 6 year

graduation rates for Whites was 61% whereas Hispanics and Pacific Islanders were 49%, Blacks

were 40%, American Indian/ Alaskan Natives were 39.% (National Center for Education

Statistics, 2014). A likely contributing factor to lower retention rates for minorities is that not

until 1995 was it a legal requirement for universities (specifically those receiving Title IX

funding) to calculate and report student graduation rates by race. Former New Jersey Senator,

Rhodes Scholar and member of the Basketball Hall of Famer, Bill Bradley, pushed the “Student

Right to Know Act” through Congress in 1990 because of his strong concern for the egregiously

low graduation rates of collegiate student-athletes (Carey, 2008). With the data gathered from

those institutions who voluntarily reported before 1995, and all institutions thereafter, it can be

seen that the persistence rate of minority students is significantly lower than that of their white

counterparts.

Models of Student Recruitment and Retention

Recognizing that recruitment and retention of minority students in post-secondary

education is vital to an institution’s existence, many have studied the potential contributing

factors, barriers, and possible solutions to the problem. One of the foremost researchers in this

field is Dr. Vincent Tinto. His theory of persistence suggests that students (regardless of race) are

more likely to persist when they are integrated into the system(s) of the institution (Tinto, 1975).

In the context of an institution of higher learning, Tinto (1975) suggests that there are two

separate and distinct systems: an academic system and a social system. The level of integration

by students into those systems is directly influenced by several factors, such as family
MINORITY OFFICER RECRUITMENT AND RETENTION 33

background, individual attributes of educational expectations, and college preparedness. Those

factors lead to either academic integration though goal commitment and/or social integration

through institutional commitment. Both of these types of commitment are either developed or

degraded through academic performance, intellectual development, peer-group interaction, and

faculty interaction. The level of development that a student does or does not have in these

particular areas during their tenure at a given institution ultimately dictates their current level of

academic and/or social integration which also directly influences their level of persistence.

Figure 1: Tinto’s conceptual schema for departure from college (Tinto, 1975)

Over the past 40 years Tinto’s (1975) model has been discussed, debated, and modified

by administrators, counselors, educators and even behavioral psychologists. To build on the

model, Dr. John P. Bean (2005) of Indiana University suggests that retention can be studied from

at least four perspectives; theoretical, policy, institutional and individual. While other

perspectives can be relevant in the case of student persistence, Bean (2005) uses these four in

particular to introduce and address nine themes of student retention; intentions, institutional fit

and institutional commitment (loyalty), psychological processes and key attitudes, academics,
MINORITY OFFICER RECRUITMENT AND RETENTION 34

social factors, bureaucratic factors, the external environment, the student’s background and

finally money and finance.

Scaffolding on the research by Bean (2005), Habley, Bloom, and Robbins (2012) also

present conceptual perspectives; however, their research attempts to comprehensively explain

how college student persistence is achieved using perspectives that are economic, organizational,

psychological, and sociological. Their research suggests the following: a) Economic: student

persistence is more likely to occur if a student believes that benefits of attendance outweigh the

costs (Braxton, 2003); b) Organization: the behavior/actions of administrators, faculty and staff

can influence student persistence decisions (Tinto, 1986); c) Psychological: a student’s academic

aptitude, skills, motivation, personality traits, and progression of development influence their

level of desire to persist; d) Sociological: a student’s peers, family socioeconomic status, and

support of significant others constitute important social forces that influence college student

persistence. It is possible from the research that the more that these categories are fulfilled, the

greater the possibility for student persistence.

It is important to understand that the models addressed thus far are mostly dependent

upon Tinto’s (1975) Model of Student Departure and are interactional. Tinto (1993) views

student departure, or student persistence, as a longitudinal process that involves meanings the

individual student places on their interactions with formal and informal dimensions of a given

college or university (Braxton, Sullivan and Johnson 1997; Tinto, 1986, 1993). What it does not

fully consider is the causal relationship behind the longitudinal process. There are, however, a

few models that scaffold Tinto’s (1975) original model with causal relationships and measure

their influence on the longitudinal process (Bean, 1980). Based on information provided in other

studies, especially when referencing minority students, using both longitudinal models and
MINORITY OFFICER RECRUITMENT AND RETENTION 35

causal models simultaneously is particularly appropriate. This affords researchers the

opportunity to consider and evaluate important variables that may vary widely between different

ethnic groups. This includes background variables, such as college readiness, logistical issues, as

well as, organizational determinants, such as institutional quality, choice of major, and job

opportunities (Bean, 1980).

Current Retention Program Model at an Institution of Higher Education

As mentioned earlier, there are several widely regarded theories on college persistence. In

addition, several critical areas need to be successfully addressed in order to yield higher retention

rates, whether in AFROTC or in higher education institutions more generally. According to

Chickering and Gamson (1987), seven specific practices are needed by institutions of higher

education for programs targeting higher retention rates. Programs should:

1. Encourage contacts between students and faculty

2. Develop reciprocity and cooperation among students

3. Use active learning techniques

4. Give prompt feedback

5. Emphasizes time on task

6. Communicate high expectations

7. Respect diverse talents and ways of learning (p. 2).

These seven principles are critical to the vitality and success of any higher educational institution

or program that desires to maintain or even increase the persistence level amongst its students,

especially those of diverse background.

Center for Academic Retention and Enhancement (CARE). One program being

instituted to address student retention is the Center for Academic Retention and Enhancement
MINORITY OFFICER RECRUITMENT AND RETENTION 36

(CARE) at Florida State University (FSU). Established in 1968 the CARE program was

established to, “contribute to the successful retention and graduation of undergraduate students

who have been disadvantaged by virtue of economic or educational circumstances (Florida State

University, 2015). Through several comprehensive pre-college and college programs CARE’s

vision is to, “motivate and prepare targeted middle/high school students to pursue higher

education. Recruit, prepare, and support targeted first generation college students for successful

adaptation and academic success at the undergraduate level” (Florida State University, 2015).

CARE programs. The specific method by which CARE addresses the recruitment and

retention gap in postsecondary education, and specifically at FSU, is through its comprehensive

pre-college and college programs, as well as, its connections to and relationships with student

recourses. Those programs are the College Reach-Out Program (CROP), Upward Bound,

Summer Bridge Program, Unconquered Scholars Program, CARE Academic Advising, CARE

Financial Aid, and CARE Life Coaching (Florida State University, 2015).

College Out-Reach Program (CROP). Beginning in 1992 in response to a state-wide

initiative, CROP was established as an educational and motivational program designed to aid

students preparing for a successful postsecondary career. Prospective students must be in grades

6-12 and meet certain educational and economic criteria as set forth by the State of Florida.

Upward Bound. Divided into academic year and Summer Residential Program, FSU’s

Upward Bound program was established in 1989 and partners with East Gadsden High School in

Gadsden County, FL. The program is constructed to bolster academic and eventual

postsecondary success of typically underrepresented students.

Summer Bridge Program. This provides an all-inclusive program of orientation and

academic support in order to ease the transition from high school to college, while
MINORITY OFFICER RECRUITMENT AND RETENTION 37

simultaneously building a solid academic foundation. The Summer Bridge Program stipulates

that selected applicants be first-generation college students from socio-economically

disadvantaged backgrounds who have exhibited a strong desire to succeed.

Unconquered Scholars Program. The Unconquered Scholars Program offers a myriad of

support services promoting holistic achievement to those who experienced foster care,

homelessness, relative care, or ward of the State status.

POSSE Foundation, Inc. Unlike the CARE program, POSSE is not sponsored by and

therefore not beholden to any particular institutions; rather, POSSE is an independent

organization with the same focus as the other programs in the recruitment and retention of

minority student in postsecondary education.

In order to reach the stated diversity goal, recruitment and retention of minority students

in AFROTC is vitally important. It is informed by the larger body of research on recruitment and

retention of minority student in institutions of higher education. In order to increase student

retention, research has demonstrated that economic, organizational, psychological, and

sociological barriers must be decreased or even eliminated (Habley, Bloom, & Robbins 2012;

Tinto, 1986; Bean, 1980). Recruitment and retention programs that focus on minority students

with the intent of removing these barriers have been successful because they directly and

systematically address the issues and challenges of their target population of prospective

students. With proper resourcing, adequate training and active, consistent institutional

involvement, there exists the potential that other organizations – in this case Det. 60 – can find

similar success.
MINORITY OFFICER RECRUITMENT AND RETENTION 38

Knowledge, Motivation and Organizational Issues Related to Recruitment and Retention in

Post-Secondary Education

Socio-demographic/Economic Issues

“Every college freshman whether rich or poor, white or minority, first-generation or

legacy experiences academic setbacks and awkward moments when they feel they don’t belong.

But white students, wealthy students, and students with college graduate parents tend not to take

those moments too seriously or too personally” (Tough, 2014). In order to fully understand and

grasp the importance of minority student retention, one must understand the implications of the

at-risk student, which usually refers to those who are identified as one or more of the following:

a) ethnic minorities; b) academically disadvantaged; c) disabled; d) of low socioeconomic status;

and 5) probationary students (Heisserer & Parette, 2002). Keeping this definition in mind, the

“minority” quickly becomes the majority on campuses across the United States; thus, it should

be recognized that at-risk student retention and successful matriculation has a profound effect on

institutions and society as a collective whole. Looking at the issue holistically, retention

influences areas such as funding patterns, facilities planning, and academic curricula offered

(Jones & Watson, 1990). Retention also has a profound effect on the future labor market due to

its workforce and vocational aptitude implications.

To further comprehend the socio-demographic implications of minority student

recruitment and retention, a base understanding of students in the at-risk category needs to be in

place.

Low-income, underrepresented ethnic minority and first-generation students often

originate from schools with fewer academic resources, less academic preparation,

and may have lower expectations. In Jonathan Kozol’s view, the variance in the
MINORITY OFFICER RECRUITMENT AND RETENTION 39

resources accessible to rich and poor school districts have fashioned “savage

inequalities” in the education their students receive. Unless higher education

institutions work with low-wealth schools and communities to champion

increased resources and improve students’ college readiness, U.S. society will

lose the talents of a growing segment of the population. (Zusman, 2005)

In addition, with the continually increasing cost of college tuition, college choice is just

as much a financial decision as anything else. The socio-economic status of a student is a

substantial indicator of the type of higher education institution a student can attend (Pascarella,

Smart, & Smylie, 1992). An important factor to be cognizant of is that the economic

consideration is just as important to recruitment (college entrance) as it is to retention

(persistence). In other words, there is a critical interconnection between an individual student’s

financial reasons to begin attending a college or university and their consequent retention

behavior.

Considering the aforementioned socio-demographic and economic factors, a more salient

picture of the challenges they present to minority student retention crystalizes. The sections

below discuss particular student knowledge, motivation and organizational issues as they pertain

to minority retention.

Student Knowledge Issues

Compounded with the socio-economic issues, oftentimes minority students also have to

overcome the hurdle of a knowledge gap. The largest contributor to that knowledge gap is the

minimum basic skill-set needed to graduate from high school and enter college. Over 50% of the

students who graduate from high school do not graduate with the minimal requirements needed

to apply to a four-year college or university (Greene & Foster, 2003). As with graduation itself,
MINORITY OFFICER RECRUITMENT AND RETENTION 40

Black and Hispanic students are disproportionately unlikely to be college ready because only

51% of all African-American students and 52% of all Hispanic students graduate from high

school, and of that group, only 20% of all African-American students and 16% of all Hispanic

students leave high school college ready (Greene & Foster, 2003). Furthermore, where ethnic

differences in long-term educational attainment have been researched, the findings suggest that

minority students exhibited less academic success during their respective educational careers and

were far more likely than whites to exit postsecondary education without a degree (Lavin &

Crook, 1990). This lack of preparation results in a degraded ability to overcome existing socio-

economic disparities and the knowledge gap that affects their persistence in higher education.

Student Motivation Issues

Motives of students to attend college are shaped by their cultural values (Phinney,

Dennis, & Osorio, 2016). Markus and Kitayama (1991) suggest that individuals with

collectivistic orientations are motivated to achieve in order to meet external demands and

expectations, particularly family members, whereas those with an individualistic orientation are

more likely to be motivated for personal reasons. Nevertheless, motivation to start attending and

persist with higher education can be both collectivist and individualistic in nature. The

motivation to attend college can be related to both individual and collective concerns.

“Individual motivations are based on personal interest, intellectual curiosity, and the desire to

attain a rewarding career. Collectivist motivations include going to college in order to meet the

expectations of the family” (Cote and Levine, 1997). This research suggests that student

motivation issues are connected, at least in part, to cultural associations. For example, a Native-

American student may be motivated more by a sense of collective responsibility (due to a

culturally collectivist view) than individual achievement. Conversely, an ethnic minority student
MINORITY OFFICER RECRUITMENT AND RETENTION 41

who may have been from an orphan background may adopt a more individualistic approach due

to their cultural experience; thus, motivation issues are strongly influenced by a student’s cultural

identity.

After student cultural identity, self-efficacy and goal orientation are the pillars of student

motivation. Bandura (1997) defines self-efficacy as a person’s judgment of their capabilities to

organize and successfully complete a task. Goal orientation is defined as the motive that

individuals have for completing their academic tasks (Ames, 1992; Dweck, 1986). In a particular

study, Sullivan and Guerra (2007) showed that “self-efficacy and mastery goals are positively

correlated with academic standing. Furthermore, students in good academic standing reported

having higher self-efficacy and adopted significantly more mastery goals toward learning than

students on academic probation.”

These results and literature from other research shows that students with higher self-

efficacy are inclined to contribute more readily, work more diligently, pursue challenging goals,

expend greater effort toward fulfilling identified goals, and persist longer when faced with

difficulty (Bandura, 1997; Pajares, 2003; Schunk, 1991). Therefore, all attempts to improve

recruitment and retention of students in general and especially minority students must consider

the issue of motivation.

Organization and Institutional Culture Issues

An inclusive and welcoming institutional environment and the connection of students to

that environment have been linked to persistence. Hurtado, Milem, Clayton-Pederson, and Allen

(1998) found that the campus climate, or the institutional environment with respect to inclusion,

affects the retention of students. According to Kuh (1995), students’ connection to the campus
MINORITY OFFICER RECRUITMENT AND RETENTION 42

environment, often called student engagement, and student involvement are important factors in

retaining students.

Conclusion

Closing the recruitment and retention gap between for minority cadets at Det. 60 is

informed by several areas in the larger body of literature centered on recruitment and retention of

minority students in institutions of higher learning. In order to close this gap, the knowledge,

motivation and organizational factors that negatively affect student persistence must be

minimized or if possible, eliminated. These factors have been addressed at both the national and

institutional level through mentorship programs, diversity initiatives and one-on-one

interventions. Moreover, based on their initial success, some of the diversity based programs at

the US Air Force Academy could potential serve as models for Det. 60. The next chapter

discusses the methodology to better understand the knowledge, motivation and organizational

influences on minority recruitment and retention at USC AFROTC Det. 60.


MINORITY OFFICER RECRUITMENT AND RETENTION 43

CHAPTER THREE: METHODOLOGY

Purpose of the Project and Questions

The United States Air Force was founded on September 14, 1947. The mission is “to fly,

fight and win … in air, space and cyberspace” (United States Air Force, 2014). Headquartered in

Washington, D.C, the USAF consists of three separate components: Active Duty, the Air Force

Reserves, and the Air National Guard. Currently, there are approximately 310,000 active duty

members spanning the globe. Of those, approximately 61,000 or 20% are officers (Air Force

Personnel Center, 2014). There are three unique ways to become an officer in the United States

Air Force: a) graduation and commission from the United States Air Force Academy; b)

graduation and commission from an AFROTC program at a civilian college or university; c)

graduation and commission from the Officer Training Program. The commonality between all of

these commissioning sources is that cadets aspiring to earn a commission must first earn a

bachelor’s degree and then complete all requirements necessary to earn a commission. This study

examined the comparatively low rate that ethnic minorities graduate and earn commissions into

the Air Force, which is much lower than the stated goal in the National Defense Strategy.

The purpose of this project was to conduct a gap analysis to examine the causes of the

low retention rate of minority cadets in AFROTC at USC by focusing on causes of low retention

due to assumed gaps in the areas of knowledge and skill, motivation, and organizational issues of

the minority cadets. After constructing a comprehensive list of assumed causes, the analysis

examined the results to systematically identify the causes that prove to be substantiated and

validated from the gap analysis. While a complete analysis would focus on all stakeholders, this

analysis will focus on the AFROTC cadets at USC as stakeholders.


MINORITY OFFICER RECRUITMENT AND RETENTION 44

The questions for the analysis in the areas of knowledge and skills, motivation, and

organization causes are:

1. What are the knowledge, motivation, and organizational issues preventing minority

AFROTC cadets at USC to be eligible to graduate and commission within 4 - 5 years of

entering the detachment?

2. What are the recommended knowledge, motivation, and organizational solutions to

address these causes?

Methodological Framework

The methodological framework for this dissertation of practice was a gap analysis as

defined by Clark and Estes (2008). With a systematic approach, the purpose of this dissertation

was to accomplish three tasks:

1. Provide better clarity to the stated organizational goal(s).

2. Identify and articulate the gap(s) that exist between the current performance level and

the stated goal(s).

3. Effectively categorize the knowledge, motivation and organizational causes that

directly affect attainment of those goals.

Clark and Estes (2008) defined knowledge as the “how, along with the when, what, why,

where and who to attain their stated goals” (p. 44). Motivation is what "gets us going, keeps us

moving, and tells us how much effort to spend" (Clark & Estes, 2008, p. 81). Finally,

organizational performance is loosely defined as the barriers that are imposed by the greater

organizational structure. Organizational performance can be separated into three smaller

categories of work processes, material resources and value chains and streams (Clark & Estes,

2008, p. 104-105).
MINORITY OFFICER RECRUITMENT AND RETENTION 45

Using Clark and Estes' (2008) gap analysis, this dissertation provides measurable

organizational performance goals for diversity for the United States Air Force and more

specifically, the Air Force ROTC at USC. The documents for determining these goals included,

but are not limited to, the U.S. National Military Strategy, Air Force Instructions (rules and

regulations) and other U.S. military and Air Force specific doctrine documents. After the

organizational goals were clearly defined and measured, this dissertation identified and

articulated the performance gap(s) that exist between the stated diversity goals and the current

organizational performance. Assumed causes for those gaps were identified in relation to several

possible critical factors: the cadets' knowledge, skills, and motivation, along with the

organizational causes or barriers (Clark & Estes, 2008). Finally, validating and prioritizing

causes for the gaps in knowledge, skills, and motivation, along with organizational barriers was

determined. After the analysis and the validated causes were identified, this study developed

solutions to close the current gaps and evaluate outcomes to help the USAF to attain its stated

goal of minority retention.

Assumed Performance Causes

Organizational success is measured in a group’s ability to self-assess and correct

shortcomings or as Clark and Estes (2008) assert, “to close the performance gap” (p. 42). In an

effort to maintain a competitive edge, many organizations self-diagnose their perceived

performance gaps quickly, often assuming unproven conclusions in the hopes of solving their

issues, which address only the symptoms of probable issues.

The way to eliminate organizational gaps is a systematic, performance-based approach that

generates assumed causes for the organizational performance gap by informal interviews with

stakeholders, understanding learning, motivation, and organization/culture theories, and a review


MINORITY OFFICER RECRUITMENT AND RETENTION 46

of related literature. Assumed causes from related literature were discussed in Chapter Two and

included as a summary in Table 4. The following is a discussion of the assumed knowledge,

motivation and organizational barriers based on preliminary scanning data and learning and

motivation theory.

Preliminary Scanning Data

Knowledge and Skills. At USC, cadets in the Air Force ROTC program are well

informed about the general requirements for graduation and commission. However, preliminary

scanning data suggest minority cadets may lack the basic knowledge, skills or preparation to

actually reach those requirements. One noteworthy perspective that explains this possibly lack of

knowledge comes from Conely (2008), “understanding that the U.S. education system was

consciously constructed to not have strong correlation between high school and colleges is key to

understanding how and why discrepancies exist between what high schools equip students with

and what colleges expect them to be able to achieve” (p. xii). At a macro level, the cadets may

understand and recognize that to become commissioned officers in the USAF they must graduate

with a bachelor’s degree and fulfill all requirements necessary to earn a commission; however, at

a micro level, they may not know the interim steps necessary to reach those overarching goals.

According to psychologist Rueda (2011), “one way to concretize issues inclusive of learning and

teaching is to simply pose the question, what does one need to have knowledge of to achieve his

or her goals?” (p. 27). During a cadet’s tenure at Detachment 60, they will need to have a base

knowledge to successfully navigate several hurdles. Among them are declaration of a major,

earning an enrollment allocation (EA) to field training (also known as “boot camp), completion

of boot camp, and fulfillment of all requirements within their respective department to graduate.

This study seeks to determine whether the Det. 60 minority cadets have the knowledge and skills
MINORITY OFFICER RECRUITMENT AND RETENTION 47

to successfully navigate the hurdles and persist in the program through to commissioning as

officers.

Motivation. Based upon my four years as an AFROTC instructor at San Diego State

University and my involvement with AFROTC at USC, there are two major motivational factors

that may dramatically affect the persistence of minority AFROTC cadets. These are a lack of

financial support and ethnically similar role models. Financial support is an issue for many

undergraduates and is compounded given the extra requirements that AFROTC cadets must

fulfill. Many minority cadets are from lower family income levels than nonminority students. In

addition, because of the current lack of ethnic diversity among active duty Air Force officers,

there may be few role models for minority cadets to emulate and serve as mentors. The lack of

ethnically diverse role models could explain why some cadets do not persist, as well as,

perpetuate the cyclical nature of the problem (Hurtado, 1996; Smedley, Myers, & Harrell, 1993).

Organization. The AFROTC at USC may not have the cultural models and cultural

settings to increase retention of minorities. The lack of significant and sustained exposure to

successful, ethnically similar role models may limit minority AFROTC retention. In addition to a

lack of exposure to role models, another observation is that there do not appear to be formalized

organizational retention efforts for minority AFROTC cadets. Cadets enter the program, and

receive advising throughout; however, if a student has significant academic trouble, difficulties

with adjusting to a military lifestyle, financial challenges or any other significant issues that

would affect retention, there do not appear to be thresholds or programs offered by the

detachment to identify these at-risk cadets. According to a 2004 study published by the

American College Test (ACT) organization, “academic self-confidence, educational goals,

commitment from the institution, social support, selectivity of institution, financial aid and social
MINORITY OFFICER RECRUITMENT AND RETENTION 48

involvement all had a positive affiliation to retention” (Lotkowski, Robbins, & Noeth 2004, p.

vii). The contributors to the lack of retention of minority cadets may be the lack of role models,

social support, institutional investment, and an overall formalized retention effort or program.

This study will endeavor to ascertain to what extent these contributors exist and how they can

possibly be altered.

Learning and Motivation Theory

Learning theory provides a comprehensive lens through which organizations can be

viewed and assessed. The dynamics of an organization or entity can be assessed in order to make

evidence-based conclusions about the organization and how to improve the organization’s

processes. It is through the learning and motivation theory that USC AFROTC will be viewed

and assessed.

Knowledge and Skills. According to Anderson and Krathwohl (2001), knowledge can be

dissected into subheadings of factual, conceptual, procedural, and metacognitive. Factual

knowledge is the basic information within a discipline or necessary to solve issues. More

specifically, in the case of an ROTC cadet, basic factual knowledge includes the minimum

requirements to apply to the program, purpose for commissioning, and academic requirements

needed for graduation. Conceptual knowledge is the ability to link relationships, which is as

important as the factual knowledge. In the case of the cadet, a few examples of conceptual

knowledge are understanding punctuality, as well as, customs, courtesies and the rank structure.

A cadet can know what those things are; however, to show mastery the cadet must know how to

apply them. Procedural knowledge is simply defined as how to complete a task, such as drilling

and AFROTC requirements in academics and physical fitness. Finally, metacognitive knowledge

is awareness of one’s own cognitive processes, when an individual thinks about how they think
MINORITY OFFICER RECRUITMENT AND RETENTION 49

(Anderson & Krathwohl, 2001). They ask questions like, “how did I arrive at this conclusion?”

or “why did I think about it that way?” How to assess strengths and weaknesses as related to

leadership is one important metacognitive skill necessary for graduation and commissioning

from AFROTC.

There are several assumed knowledge causes that could potentially affect the recruitment

and retention of minority AFROTC cadets. The most salient could be that minority cadets lack

the basic understanding of processes and procedures to access and navigate student resources,

such as tutoring, counseling, financial aid, and career guidance in order to choose an effective

major. This could be attributed to a lack of knowledge that the resources exist and how to access

them due to poor exposure of the resources by the institution or AFROTC or to a lack of

initiative on the part of the cadet that could be the result of an overwhelming fear or shame

associated with getting help.

Paul Tough (2014) chronicled a University of Texas chemistry professor named Laude,

“In 1999 Laude analyzed the records of all students in his freshman chemistry courses and

identified approximately 50 who possessed at least two ‘adversity indicators’ common among

students who failed the course in the past: low SATs, low family income, and less-educated

parents.” Recognizing that many minority students possess one or multiple risk factors is critical

to understanding the complexity of the retention problem so that solutions may be found. A

student’s attributes directly and indirectly affect their performance in the post-secondary

educational environment. They must be identified while seeking solutions that will close the

performance gap of retaining minority cadets.

Motivation. This study employed the Clark & Estes (2008) gap analysis framework,

which identifies active choice, mental effort, and persistence as the three key components of
MINORITY OFFICER RECRUITMENT AND RETENTION 50

motivation. Active choice is when an individual chooses to consciously work towards a goal,

while persistence is the amount and rate working towards the goal, and an individual’s

confidence to complete a task is mental effort. By identifying the motivating factors of minority

cadets that contribute to successful matriculation and ultimately graduation and commissioning,

the purpose of the study was to find specific factors related to motivation that may contribute to

the performance gap. In order to close the performance gap as it relates to recruitment and

retention of minority cadets, the AFROTC cadets at USC will need to successfully master all

three of these motivation areas.

Currently, the assumed motivation causes for the retention gap are a) Cadets do not

understand or recognize the value of graduating and commissioning into the USAF; b) Cadets do

not want to make the active choice to become and stay actively involved in the AFROTC

program because they do not feel valued (as individuals) by the program; and c) Cadets lack the

motivation to obtain valuable skills and eventually strengthen their ability to make (wise)

choices, persist and continually apply adequate mental effort to graduate and commission.

These assumed motivational causes are supported by motivation theory and the literature.

According to a research conducted by Swali (2003) “there are several critical factors that directly

affect minority student retention; academic preparedness, campus climate, commitment to

educational goals and institution, social and academic integration and financial aid” (p. 9-10).

These factors have the potential to dramatically affect the retention rates of all students,

especially minorities.

Motivation is dramatically affected by a myriad of background attributes, which include

personal characteristics, family demographics and academic grounding, as well as, actual intent

to attend and graduate from the institution (Tinto, 1987). Minority cadets must be highly
MINORITY OFFICER RECRUITMENT AND RETENTION 51

motivated to persist through the rigors of their undergraduate course of study and the numerous

requirements of the AFROTC program with the ultimate goal of earning a commission as an

officer in the United States Air Force.

Organization. According to Clark and Estes (2008), organizational culture is defined as

the goals, beliefs and values of a particular group of individuals. Further dissected by

Goldenberg and Gallimore (2010), organizational culture can be broken down into two distinct

parts: cultural models and cultural settings. Models are, “shared mental outlines or normative

understandings of how an organization works” whereas settings are, “anytime two or more

individuals gather, over time, to achieve something” (Goldenberg & Gallimore, 2010). It is

through these concepts of organizational culture that this dissertation will approach the USC

AFROTC detachment and assumed organizational issues affecting recruitment and retention of

minority cadets.

Some of the assumed organizational causes that may affect minority recruitment and

retention are as follows: a) The AFROTC environment is too competitive and individualistic for

some cadets; b) The lack of representation or a low frequency of representation of ethnically

similar minorities is demotivating to cadets; and, c) AFROTC does not have a formalized

retention program.

Active participation in the cadet academic curriculum, leadership laboratories, successful

completion of field training, and immersion into the cadet leadership structure are just a few of

the cultural settings that serve as environments in which success can be fostered and the

performance gap closed. In order to recruit and retain minority cadets, adopting and embracing

the organizational culture of AFROTC are critical components.


MINORITY OFFICER RECRUITMENT AND RETENTION 52

Summary

A summary of all assumed issues, categorized by Knowledge, Motivation, and

Organization, is found in Table 4.

Table 4: Summary of Assumed Knowledge, Motivation, and Organizational Issues

Sources Knowledge Motivation Organization


Preliminary Cadets do not know the Cadets do not AFROTC at-large
Scanning Data benchmarks they must understand or and Detachment
(informal meet throughout their recognize the value 60 specifically do
knowledge about academic and cadet life of graduating and not offer a formal
the organization) to successfully graduate commissioning into mentorship /
and commission the USAF. retention program
for minority
Cadets do not have the cadets.
knowledge or skills to
navigate the multiple There exists a low
demands placed on them representation of
to graduate and ethnically similar
commission role models for
cadets to aspire to.
Learning & Cadets lack the basic Cadets do not want There is a lack of
Motivation knowledge and to make the active organizational
Theory understanding about choice to become value (through
critical milestones (the and stay actively tangible action) on
“how”) that must be met involved in the cultural settings.
in order to successfully AFROTC program There is also a lack
graduate and because they do not of inclusion of
commission. (e.g. feel valued (as positive minority
tutoring, counseling, individuals) by the role models in
financial aid, career program. continual
guidance to drive choice development of the
in major) Cadets lack the minority cadet.
motivation to obtain
valuable skills and The environment
eventually is too competitive
strengthen their and individualistic
ability to make for some cadets
(wise) choices,
persist and
continually apply
adequate mental
effort to graduate
MINORITY OFFICER RECRUITMENT AND RETENTION 53

and commission.

Related Cadets may possess Among other things How successful an


Literature what are considered to research finds that institution is at
be “adversity indicators” academic retaining minority
which are common preparedness, students is
among students who campus climate, correlated with
struggle in the college commitment to how students
environment. Those educational goals perceive that
indicators are low SATs, and the institution, environment.
low family income, less- social and academic Furthermore, the
educated parents (as integration and diversity of the
compared to the financial aid are all faculty/staff is a
“mainstream” student factors that effect a significant
body) student’s motivation indicator of the
institution’s
investment in
diversity.

Participating Stakeholders

The population for this study was comprised of the approximately 50 cadets that were in

the Air Force Reserve Officer Training Corps (AFROTC) Detachment 60 at the University of

Southern California (USC) in fall 2015. In the spring due to increased summer and fall recruiting

activity, the cadet population tends to be a bit higher; in the fall, the cadet population will yield a

rich yet manageable sample size. All 50 cadets that were in the AFROTC Detachment 60 at the

University of Southern California in fall 2015 were included in the study. In addition, a sample

of four minority cadets who had previously not persisted and dropped out of USC AFROTC

were included in the study.

Cadets were selected as subjects of focus of this study for several reasons, but the most

important was that they are part of the majority of new accessions. Of the three commissioning
MINORITY OFFICER RECRUITMENT AND RETENTION 54

sources, AFROTC annually produces the largest percentage of new commissioned officers each

year at 42.5% (Air Force Personnel Center, 2014). Thus, from the perspective of the minority

cadet and future Air Force officer, AFROTC minority cadets have the intrinsic ability to affect

direct change as it relates to retention of minority cadets and future minority officers in the

USAF. AFROTC at USC directly contributes to that demographic.

AFROTC minority cadets’ retention has remained low nationally due to barriers in

knowledge, motivation and organizational issues resulting in recognizably low commissioning.

A study of the factors that lead to low retention at USC for the minority cadets may reveal ways

to improve the success of minority cadets at USC AFROTC and in the organization as a whole.

Air Force instructors and policy makers are stakeholders that have an undeniable role to play in

the retention of minority cadets; however, the most immediate change will happen for the cadets.

The ethnic diversity of the cadet population at USC has historically been better balanced

than that of both the AFROTC nationally and the Air Force at-large, so the results of the surveys

and interviews provided valuable insights into the issues that limit their graduating and

commissioning.

Data Collection

A mixed method was utilized to gather and analyze data for the study of minority

AFROTC cadets at USC. The primary focus was to ascertain their knowledge, motivation, and

organizational influences to understand minority retention. The cadets were studied using

surveys, interviews, and document analysis. Including these three data collection tools ensured

triangulation of data for purposes of trustworthiness. Permission from University of Southern

California’s Institutional Review Board (IRB) was obtained to conduct the surveys and

interviews.
MINORITY OFFICER RECRUITMENT AND RETENTION 55

Surveys

After the approval from the IRB, an online survey was distributed to all currently

enrolled cadets as well as those former cadets who were interviewed. An online survey was used

to ensure maximum participation and was administered during AFROTC Leadership laboratory,

a mandatory weekly lab that is attended by all AFROTC cadets. While attendance to the actual

lab is mandatory, participation in the study was voluntary and cadets were not penalized for not

participating. The survey was delivered in English, as all cadets in the program are native

English speakers and consisted of several demographic questions to ascertain the ethnicity of the

cadet. In addition, a mix of Likert scale, binary and open-ended questions was utilized for the

purposes of exploring the knowledge, motivation and organizational influences that directly or

indirectly affect minority cadet recruitment and retention in the AFROTC program at USC. Due

to the small sample size surveys were given to all Det. 60 AFROTC students. In addition, the

results presented in the findings include all cadets. The primary focus of the interviews however,

were the minority cadets within the detachment. Responses were collected and kept anonymous

to all others for the purposes of confidentiality. Data were analyzed and then stored on a

password-protected laptop as well as in a cloud service with similar protection measures. Upon

completion of the data analysis, all copies of data and all related recordings were securely

maintained by the primary investigator and will be destroyed after a two-year storage period.

This destruction delay timeframe will serve as an insurance period in the unlikely event that the

data need to be referenced in the future. The survey instrument can be found in Appendix
MINORITY OFFICER RECRUITMENT AND RETENTION 56

A. Interviews

Interviews were conducted with eight minority (non-white) cadets. The eight included a

total of four students who have discontinued the program. Subjects were chosen at random after

expressing a desire to participate. One-on-one interviews were conducted with minority cadets,

which provided a protected environment for the interviewee, as well as, ensured their

confidentiality. The interviews were conducted both in-person and telephonically as well as on

and off-campus. The intent of variance in environment was to make it as convenient for the

interviewee as possible. The interviews lasted on average of 30-45 minutes with the express

purpose of gaining a more in-depth understanding of the knowledge, motivation and

organizational influences that directly or indirectly affect a cadet’s retention and completion of

AFROTC.

Most interviews were conducted on Friday afternoons, immediately following the

leadership laboratory or by appointment, and were conducted over a 30-day period to ensure an

adequate quantity of responses. Each interview followed a standard interview protocol that

included permission to record the interview for later transcription and coding. The interview

included approximately X questions and lasted about 45 minutes. Recordings were collected and

kept confidential. Data were analyzed and then stored on a password-protected laptop as well as

in a cloud service with similar protection measure. The interview protocol is included in

Appendix B.

Document Analysis

Demographic data released about cadets via the Freedom of Information Act requests

(demographic, class sizes by fiscal year, commissioning statistics, and graduation statistics etc.)
MINORITY OFFICER RECRUITMENT AND RETENTION 57

served as the primary source of document analysis for this dissertation. To the greatest extent

possible, they were reviewed, synthesized and included, when applicable with the survey and

interview tools.

Validation of the Performance Issues

A mixed methodology approach was utilized to validate the assumed knowledge,

motivation and organization issues of minority cadets at USC AFROTC that affect their

graduating and commissioning. This approach included surveys, interviews and document

review. The goal of the mixed methodology is to successfully determine the root causes of the

retention gap for minority students in AFROTC and help to generate solutions. A summary of

how each assumed cause was validated is shown in Table 5.


MINORITY OFFICER RECRUITMENT AND RETENTION 58

Table 5: Methods for Validation of Assumed Causes

Document
Assumed Causes Survey Interview
Review
Cadets do not know the benchmarks
they must meet throughout their
x
academic and cadet life to successfully
graduate and commission
Cadets lack the basic knowledge and
Knowledge

understanding about (the "how") critical


milestones that must be met in order to x
successfully graduate and commission.
Cadets do not have the knowledge or
skills to navigate the multiple demands
x x
placed on them to graduate and
commission
Cadets do not understand or recognize
the value of graduating and x x
commissioning into the USAF.
Cadets do not want to make the active
choice to become and stay actively
Motivation

involved in the AFROTC program x x


because they do not feel valued (as
individuals) by the program.
Cadets lack the motivation to obtain
valuable skills and eventually strengthen
their ability to make (wise) choices,
x x
persist and continually apply adequate
mental effort to graduate and
commission.
AFROTC at-large and Detachment 60
specifically do not offer a formal
x x
mentorship / retention program for
minority cadets.
The environment is viewed as “too
x
competitive” by the cadets
Organization

There exist a low representation of


ethnically similar role models for cadets x x
to aspire to.
There is a lack of organizational value
(through tangible action) on cultural
settings. There is also a lack of inclusion
x x
of positive minority role models in
continual development of the minority
cadet.
MINORITY OFFICER RECRUITMENT AND RETENTION 59

Data Analysis

A mixed method approach allowed for collection of both quantitative and qualitative data

from surveys, interviews and document analysis. Using Qualtrics and its analytical tools, survey

responses were grouped into three categories: knowledge, motivation and organizational issues.

During the coding process each category was dissected into further subheadings according to

knowledge (factual, procedural, conceptual, and metacognitive), motivation (active choice,

persistence, and mental effort), and organizational issues (cultural models, settings, and policies).

Interviewees were selected based on an expressed desire to participate after completing

the survey. Similar to the surveys, responses from interviewees was also coded in similar fashion

as to create correlation between answers and corresponding headings, as well as, surveys and

interviews. In addition, data obtained through several Freedom of Information Act (FOIA)

requests to Headquarters AFROTC were analyzed to triangulate survey and interview results,

and in-turn produce a comprehensive end product.

Trustworthiness of Data

Triangulation of data was accomplished through utilizing surveys, interviews and

document analysis to ensure that data were robust, comprehensive and well developed. In

addition, by using multiple means to assess the same issue, the goal of this study was to capture

multiple dimensions of the retention performance gap as described earlier. The survey

instruments were examined intensely from fellow peers and the dissertation committee, as well

as, the approval process from USC’s Institutional Review Board. Assurance of anonymity and

confidentiality was guaranteed through the proper electronic safeguarding and protection of all

acquired data (as described earlier in the chapter). Close observation of community accepted

standards and practices when conducting surveys and similar interviews was followed. Finally,
MINORITY OFFICER RECRUITMENT AND RETENTION 60

member checks were accomplished as the initial part of the survey and all pursuant accepted data

and future interviewees were selected based on pre-designated criteria.

Role of Investigator

I currently serve as a Captain in the United States Air Force and am stationed at Los

Angeles Air Force Base. Although I have intimate knowledge of the AFROTC program because

I was an instructor at San Diego State University from 2008 -2011, I am not acquainted with any

of the cadets at USC AFROTC, Detachment 60, nor am I in their chain-of-command. My

affiliation with the organization stems from my membership in the greater Air Force as an active

duty officer, as well as, my past experience as an AFROTC instructor as Stan Diego State

University. It is my earnest hope to obtain reliable responses from all subjects during the survey

and interview periods.

While the cadets technically play a subordinate role due to the Air Force/AFROTC rank

structure, cadets did not feel in any way obligated to participate in nor were they intimidated by

this study. To ensure this, during one of the fall Leadership Laboratory sessions, where all cadets

simultaneously gather, I introduced myself, the purpose of the study and assured all present that

a decision to participate would in no way affect their performance or standing. Cadets were also

made aware that I was conducting this project as a doctoral candidate and the findings would be

presented to both the Det. 60 AFROTC commander, as well as, to Headquarters Moreover, I

explained in detail to them all steps that will be taken to ensure and maintain the confidentiality

of their feedback. Finally, to engender support of those who were not comfortable with the

laboratory environment, I offered the option of taking the survey outside of class (but within the

survey period), as well as, conducting the interview as an individual student’s schedule

permitted.
MINORITY OFFICER RECRUITMENT AND RETENTION 61

Limitations and Delimitations

Limitations

There are several limitations that existed within this study. In the cultural context of the

military, the model is that a subordinate follows the directions of the leader. Based on the rank of

the researcher, which is a superior rank, the cadets of AFROTC at USC may have felt that they

were obligated to participate in the survey and interview. Because the AFROTC at USC is

comprised of students from approximately 40 schools across the southern California area, the

best time to ensure that the most students had the opportunity to participate in the survey was

during their Leadership Laboratory. This laboratory is a high-intensity training environment and

thus the results from surveys administered during this time are likely not optimal due to stress

factors from their training in the laboratory. This study focused on the knowledge, motivation

and organizational influences on minorities; therefore, cadets may not have chosen to identify

themselves as minorities, even though by the U.S. Census Bureau they may be classified as such

or they may not have wanted to be “singled out” because of their minority status, thus affecting

the sample. In addition, there are other representational issues, such as a large gender disparity,

that are beyond the scope of this study (but should be looked at in further research) that might

affect the outcome.

Delimitations. The purpose of this study was to ascertain the reasons that retention is

lower among minority cadets in the USC AFROTC program. Accurate retention data was not

gained directly from the subjects, but rather from historical documentation from the detachment

itself. It is possible that the reasons given by the current cadets for the gap in retention may not

accurately depict the reasons associated with those who did not persist, which could be the

primary delimitation. In addition, the USC detachment is just one of approximately 1100+ across
MINORITY OFFICER RECRUITMENT AND RETENTION 62

the United States, therefore extrapolating any causes should be, at best, done with extreme

caution.
MINORITY OFFICER RECRUITMENT AND RETENTION 63

CHAPTER 4: RESULTS AND FINDINGS

This study examined the knowledge, motivational and organizational barriers to effective

recruitment and retention of minority AFROTC officer candidates at The University of Southern

California, AFROTC Detachment 60. Using Clark and Estes’ (2008) gap analysis framework,

both surveys and interviews were conducted to validate or not validate the assumed causes

established in Chapter Three. The purpose of this systematic analytical approach was to identify

causes of the gap between the current performance level and the desired performance level.

This chapter will provide a comprehensive view of the findings from both the survey

results and interviews. The presentation of this chapter will explore the findings as related to

knowledge, motivation and organizational assumed causes. As will be discussed below, the data

suggest that cadets’ motivation was very high but there are several knowledge gaps and

organizational challenges that are significant barrier to effective recruitment and retention of

minority AFROTC cadets.

Results and Findings for Knowledge Causes

In this gap analysis, surveys and interviews were used to validate the assumed knowledge

causes. Utilizing the framework provided by Anderson and Krathwohl (2001), both interview

and survey questions related to knowledge were framed and categorized into four specific types;

factual, conceptual, procedural and metacognitive. While each specific category was not covered

by the survey and the interview, they were all addressed to some extent. Table 6 displays the

assumed knowledge causes that were validated and not validated through the data collection.
MINORITY OFFICER RECRUITMENT AND RETENTION 64

Table 6: Assumed Knowledge Causes Validated and Not Validated

Not
Assumed Causes Validated
Validated
Cadets do not know the benchmarks
they must meet throughout their
Factual

academic and cadet life to successfully x


graduate and commission

Cadets lack the basic knowledge


Conceptual
Knowledge

understanding about (the “how”)


critical milestones that must be met in x
order to successfully graduate and
commission.
Cadets do not have the knowledge or
Metacognitive

skills to navigate the multiple


demands placed on them to graduate
x
and commission

Basic Knowledge and Understanding of Benchmarks and Critical Milestones

One of the original assumed knowledge causes affecting retention of minority cadets was

that cadets would have strong, macro-level knowledge about the program but lack understanding

about the interim tasks needed to accomplish those larger goals. In simpler terms, cadets would

be able to effectively communicate most of the large/critical milestones they needed to reach to

ultimately graduate and commission; but, they would display a lack of factual knowledge about

benchmarks and understanding about how to actually reach those milestones. While these

matters are closely related, they are not identical. Again, for emphasis, one is factual knowledge

while the other is conceptual.

To provide more in-depth understanding the terms “critical milestone” and “benchmark”

must be understood. They refer to the individual/specific tasks, timelines or events a cadet must
MINORITY OFFICER RECRUITMENT AND RETENTION 65

accomplish in order to join, matriculate through and finish the program. Those milestones

include but are not limited to: successfully passing DOBMERB (Department of Defense Medical

Review Board aka an Air Force physical exam), fulfilling the minimum basic requirements to

join the program, GMC to POC transition (Field Training), meeting of academic requirements,

physical fitness standards, continuous display of good moral character, demonstrating great

leadership potential, and ultimately graduating and commissioning. In order to assess both

assumed causes, surveys and interviews were utilized. The interview responses to questions

strongly correlated to the survey responses.

Cadet Programmatic Knowledge N=40

I know the Air Force/Detachments requirements


for comissioning
Knowledge

I know my institutions academic requiremets for


graducation

I feel confident that I can list several academic


resources/organizations that are available at USC
to aid me in reaching graduation successfully

0 5 10 15 20 25 30

Strongly Agree Agree Disagree Strongly Disagree

Figure 2: Cadet programmatic knowledge.


MINORITY OFFICER RECRUITMENT AND RETENTION 66

As shown in Figure 1, the majority of all current cadets strongly agreed or agreed that

they knew the institution’s and Air Force/Detachment’s academic and commissioning

requirements. Similarly, when current and former cadets were asked in the interview if they

could list the academic requirements for graduation of both their respective institutions and

AFROTC, the majority of respondents were able to list several, and almost all of them recounted

the major requirements including but not limited to good academic standing, successful degree

completion, good moral character, and successful completion of Field Training. During an

interview, a former cadet said, “I think the school does a very good job providing us with a very

straightforward layout of what we need to do in order to obtain our degree” (Interviewee 7). The

survey and interviews did not validate the assumed cause that cadets do not know the

benchmarks they must meet throughout their academic and cadet life to successfully graduate

and commission.

As it relates to the “understanding” however, stakeholders responded less favorably on

the survey question about whether they feel confident they can list the academic resources

available to them with approximately 30% responding “disagree” or “strongly disagree”. The

interviews suggested further that current and former cadets lack a conceptual understanding

about critical milestones. In the interviews, when asked to list institutional and programmatic

aids available to them, respondents had little difficulty, listing tutoring resources, academic

counselors, libraries, cultural centers financial aid, and quality professors. However, the gap in

understanding became more evident when respondents began to discuss how they do, or in some

cases do not, utilize those resources. One such resource that cadets and former cadets named as

lacking was the availability and quality of student academic counselors. A current cadet said,
MINORITY OFFICER RECRUITMENT AND RETENTION 67

Day one coming into school, I really didn't understand anything, they toss all

these like graphs and charts at me, I was like, I don't really understand this.

Especially coming out of high school where you have counselors pretty much set

up your whole schedule and then coming to college, it's like, [dismissively] “Here

are all the courses you need to take.” (Interviewee 6)

When questioned about resource availability, a former cadet said, “They were just always

trying to teach us how to manage our time but I always felt like they wanted so much from us

and I thought it was really difficult to do it.” These statements provide a glimpse into how

important resources, such as counselors and utilizing effective time management, may be to both

recruitment and retention.

The survey and interviews suggest that while cadets have basic factual knowledge of the

benchmarks they need to meet, they do not thoroughly understand them or the resources

available to them to gain that understanding. The aforementioned disparities evidence a gap in

applicability showing that they do not understand how to fully exercise the resources available to

reach the critical milestones. The interviews and surveys suggested that cadets know that the

resources exist and are available to them; but, they do not display a good understanding how to

utilize the available resources to assist them to graduate and commission.

In conclusion, the majority of the stakeholders, both cadets and those who have left the

program, suggest through both interviews and surveys that there is not a factual knowledge gap;

however, from the findings a gap in understanding appears to exist in how to reach the critical

benchmarks for successful graduation and commission.


MINORITY OFFICER RECRUITMENT AND RETENTION 68

Cadets Knowledge or Skills to Navigate Multiple Demands

The findings illuminated that knowledge of a process and knowledge of how to execute

that process can be quite different. For instance, one may know that in order to be academically

successful, he or she must study; however, that does not necessarily mean that he or she knows

how to study. An additional assumed cause in this research was that cadets do not have the

knowledge or skills to navigate the multiple demands placed on them to graduate and

commission. When asked several survey questions that directly or indirectly related to a cadet’s

ability to successfully navigate multiple demands simultaneously, as shown in Figure 2, of the 39

respondents, the overwhelmingly majority responded rather favorably. They indicated in the

survey that they possessed the knowledge and skills necessary to successfully navigate those

demands.

Knowledge & Skills to


Navigate Multiple Demands

I feel confident in my time management skills


(ability to balance academic, AFROTC, social, etc.)

My current study habits will get me through to


graduation successfully

I know how to access & utilize student resources


(e.g. tutoring, counseling, career guidance).

I maintain a proper diet and exercise routine.

0 5 10 15 20 25 30

Strongly Agree Agree Disgree Strongly Disgree

Figure 3: Knowledge and skills to navigate multiple demands


MINORITY OFFICER RECRUITMENT AND RETENTION 69

However, one area where a notable disparity occurred was in response to the statement,

“I feel confident in my time management skills (ability to balance academic, AFROTC, social,

etc.)”; 29% of respondents replied negatively. This response suggests that there may be a

knowledge gap as it relates to the cadets’ knowledge or skills to navigate multiple demands on

them. Furthermore, this gap was more pronounced through interviews among those cadets who

are no longer in the program versus those who were retained, which was an important finding

suggesting an area of concern for retention efforts.

The same gap in knowledge is also suggested though multiple interview responses about

“ability to navigate multiple demands.” Even though expressed in a positive light, the demanding

nature of the program posed a significant time management challenge to several cadets in the

interview. Successfully juggling academic requirements, maintaining above average physical

fitness, participating in student organizations, and, in some cases, fulfilling an additional job can

be quite daunting. In some cases, the sheer time demand placed on cadets is what forced them to

make a decision to leave the detachment. As one former cadet stated,

What was difficult also was like for as far as this detachment you have to have a

certain amount hours and you have to have decent attempts, like put in so much

time per hour, per point (participation points to earn the distinction of “warrior”

flight). It was like a lot of consuming kind of stuff and I didn't know that part. I

didn't know it was going to be that much time you had to put in so that you can

look good. (Interviewee 8)

The responses to the surveys and interviews indicated that management of multiple

demands was an issue that could lead to leaving the program. As a result of the findings, it is

important that this issue be recognized and addressed if AFROTC hopes to improve its
MINORITY OFFICER RECRUITMENT AND RETENTION 70

recruitment and retention of minority cadets. While it is unlikely that AFROTC can change its

requirements, the multiple demands can be carefully considered and supported on a regular basis.

Synthesis of Results and Findings for Knowledge Causes

Of the assumed knowledge influences on minority retention, two of the three causes were

validated. The majority of respondents demonstrated that they had no knowledge gap as it relates

to the baseline requirements and expectations of the AFROTC program or their respective

institutions. In contrast, when queried about understanding of critical milestones and the

management of multiple demands, respondents suggested that there was a knowledge gap.

Overall, cadets displayed a strong baseline of programmatic and institutional

requirements and expectations of both AFROTC and their educational institutions. In contrast,

they did not show a mastery of knowledge as it relates to management of multiple demands. To

address the knowledge gap, several potential solutions will be offered in Chapter 5.

Results and Findings for Motivation Causes

Following the previous format and again using Anderson and Krathwohl’s (2001)

framework, the motivation inquiries also consisted of both interviews and surveys. The

motivational assumed causes are categorized in the following manner: task value, attributions,

goal orientation, goals and affect.

It is important to establish a baseline of understanding in order to gain insight as to the

cadets’ initial reason(s) for joining and to understand why an individual would be motivated to

graduation and commission, before the specific responses to motivation related questions are

discussed. The answer to those questions better informs the “why” related to both recruitment

and retention.
MINORITY OFFICER RECRUITMENT AND RETENTION 71

When asked “What influenced your initial decision to join AFROTC,” as shown in

Figure 3, individuals replied with various answers ranging from, for most, a “personal sense of

duty/service” to, for the fewest, interest in piloting or flight operations.

Influence to join AFROTC

Pilot or Flying Opps

Family (other members who have served)

Leadership Opps

Skills & Training

Potential Pay/Benefits

Scholarship/Educational Opps.

Personal Sense of Duty/Service

0 5 10 15 20 25 30 35

Figure 4: Chart of responses on decision to join AFROTC.

An interesting result from this particular question was that most respondents selected

choices that are not specifically related to the Air Force. The top responses in order were the

following:

1. A personal senses of duty/service

2. Leadership opportunities

3. Skills and training and potential pay and benefits


MINORITY OFFICER RECRUITMENT AND RETENTION 72

The interviews echoed the same sentiments; people join for a variety of reasons not

necessarily directly related to the Air Force in particular. Several interviewees recounted the

reasons they decided to join or stay in the program. As one AFROTC cadet stated,

I joined the reserves so I can do something different with my life. Eventually,

after I joined, I found out ways to advance myself and that was becoming an

officer. The other reason why is because since I have joined the military I've

gotten criticism from people in my (Muslim) community. They say you're in the

military, you're probably killing our own people and all that stuff…that's not true

at all. I think me being an officer in the military will help show the younger

generation in my community that they can consider a career in any branch of the

service as a viable career option. (Interviewee 1)

Another current cadet responded, “I wanted to do something extraordinary in my life, and

when I followed my dad's footsteps. He was enlisted in the Air Force. I figured I want to become

an Air Force officer instead” (Interviewee 4). Interestingly, the former students who were

interviewed who had left the program without graduating or commissioning responded in similar

fashion. As one stated,

The only reason why I joined the Air Force was because my cousin was a part of

it and I have a huge family hierarchy in the Air Force. Another thing that I saw, at

least in the ROTC and Officer Training Program was self-development. I felt like

it was going to be a good way to develop myself into a leader. I think part of that

comes with wanting to get into a career field that's going to be beneficial to me in

the long run.


MINORITY OFFICER RECRUITMENT AND RETENTION 73

The nuance of why an individual initially join the AFROTC program is important as it

relates to overall motivation for recruitment and retention. If the AFROTC program as a whole

can continue to maintain focus on the original “why” as a motivational tool, the path to both

successful recruitment and retention becomes clearer.

Table 7 displays the assumed causes, their associated motivational category, and whether

they were validated or not validated. One of the assumed motivation causes was validated. The

other two assumed causes were not validated based on interview and survey results.

Table 7: Assumed Motivational Causes Validated and Not Validated

Not
Assumed Causes Validated
Validated
Task Value (cost

Cadets do not understand or


Value)

recognize the value of graduating and x


commissioning into the USAF.

Cadets do not want to make the active


Motivation

choice to become and stay actively


Affect

involved in the AFROTC program x


because they do not feel valued (as
individuals) by the program.

Cadets lack the motivation to obtain


Orientation,
Goals, Goal

Attribution

valuable skills and eventually


strengthen their ability to make (wise)
x
choices, persist and continually apply
adequate mental effort to graduate
and commission.
MINORITY OFFICER RECRUITMENT AND RETENTION 74

Cadets’ Understanding/Recognition of USAF Graduation/Commission Value

The assumed cause was connected with the understanding that if cadets fully recognized

and valued graduation and earning a commission, their motivation to join and stay in the

program would be higher. It was assumed that cadets who discontinued the program may, at least

in part, not fully comprehend the value of graduation and/or commission. The results from both

the interviews and surveys suggested that cadets do understand and recognize the value of

graduating and commissioning. The survey showed that over 90% of respondents agreed that

they could list the benefits of finishing the AFROTC program and commissioning.

During the interviews, cadets and former cadets alike cited the benefits of a commission

as a source of motivation. As one current cadet stated,

There's more job security, there is job availability than there is outside. Definitely

we see a lot of people that are out there still looking for jobs, two or three years

later and I know coming out of it, I'm going to have a job. Other than that,

hopefully being able to go through a 20-year career, being able to retire at forty-

three, forty-four, something like that. Scholarship is another benefit, I won't have

these loans coming up that I have to keep paying for years and years. Everything

is going to be paid off by the time I get out of school. (Interviewee 3)

The financial benefit is one that cadets clearly recognize. The average per year cost of a

four-year college in the United States is $23,872 (NCES, 2015). Over four years, this number

balloons to approximately $95,000. With an AFROTC four-year scholarship, this amount is zero,

a factor that interviewees suggested increases motivation to join and matriculate through the

AFROTC program.
MINORITY OFFICER RECRUITMENT AND RETENTION 75

According to the respondents, the long-term benefits of graduation and commissioning

are not just financial. As one current/former cadet suggested,

This [AFROTC] will be the maximum amount of training that I could present

myself my future enlisted troops. I did do some training and I worked hard for it. I

did not just go to some six-week [reference to OTS] and then appear here in front

of you (enlisted member) with minimum knowledge. I did go to field training and

I really worked hard to be here. I want present myself the best officer I could be

when I join the military. (Interviewee 6)

According to this case study, the leadership opportunities along with the skills and

training a cadet receives while in the AFROTC program were the second and third most

important aspects of the program.

A personal sense of duty, leadership opportunities, and gaining a set of new skills were

important reasons why Detachment 60 cadets in this study suggested that they joined the

AFROTC. This case study additionally suggested that they understand and are taught the short

and long term program benefits. It was assumed that cadets who discontinued the program would

not fully comprehend the value of graduation and/or commission; however, from the results, it

can be concluded that an understanding of benefits related to graduation and commissioning into

the USAF was understood even by those who were not retained and was not a motivational

barrier.

Active Choice to Stay Actively Involved Due to Lack of Individual Valuation

Another assumed cause related to motivation was that cadets do not want to make the

choice to become and stay actively involved in the AFROTC program because they do not feel

valued (as individuals) by the program. This particular assumption also extends into the
MINORITY OFFICER RECRUITMENT AND RETENTION 76

“organizational influence” realm of this KMO study; however, for the purposes of discreet

categorization it will be classified under motivation here. According to Pekrun, Goetz, Titz, and

Perry (2002), “positive intrinsic emotions may be presumed to direct notice to the task, thus

directly enabling learning and performance.” Holistically, developing positive emotions and

decreasing negative emotions improves learning, motivation and performance.

The results from this research suggested that the overall individual cadet valuation

trended positively. However, while there were several cadets, and even former cadets, who spoke

highly of their valuation in the program, there were enough mixed and negative responses given

that they were taken into account when considering the individual and collective motivational

climate of AFROTC Det. 60. For instance, one current cadet responded to a line of questioning

related to motivation in this manner, “I have heard so many stories of really good cadets are not

getting commissioned because of the needs of the Air Force. There are cases where you can be

an outstanding cadet and [in a given year], that cadet might not make it. It’s not given that you'll

get a commission which I think is kind of unfortunate” (Interviewee 1). There were several

responses that echoed the same sentiments as it pertains specifically to individual valuation. As

another former cadet stated,

I remember being super upset at just the way our cadre handled it (an individual

situation). They were never open about what was going on with Holm Center

(AFROTC HQ). At the end of the day, I feel the college really even had no idea

what was going on. There was a lot of miscommunication, I think, and we really

were left in the blind and in the dark about a lot of the decisions that were being

made from above”. (Interviewee 5)


MINORITY OFFICER RECRUITMENT AND RETENTION 77

The responses from the cadet stakeholders as a group, however, did not indicate that an

individual communication issue was a pervasive one.

Another area of concern raised by respondents was the detachment’s lack of recognition

of individual time commitments and the level of demands placed on them by the program. A few

current and former cadets spoke about how in conjunction with the other activities a cadet might

be involved in, the program can be even more challenging. One interviewee who discontinued

several years ago said, “It was just the pressure of how stressful it was to do well. I pushed

myself, and I pushed myself I think a little too hard. I was the director of training, the GMC

director of training, and I was just putting in so much time, like actual time and effort”

(Interviewee 7). In another interview, when asked how cadets were treated in the program, one

respondent had this to say, “I think everyone is literally treated equally. The only thing that

someone wouldn't be treated [equally] is because of how much time they put into the program... I

think that's the only thing” (Interviewee 2). The perception appeared that cadets who spend more

time with the detachment are more dedicated or favored more than those who do not spend the

same amount of time, regardless of other commitments such as extra-circular activities,

employment, or logistical limitations. This perception can negatively affect the motivation of the

individual cadets as it relates to graduation and commissioning from the detachment.

Lack of Motivation to Strengthen Decision Making Abilities and Persistence

To fully analyze the last assumed motivation cause to relatively low AFROTC minority

recruitment and retention, its individual nuances must be understood in both isolation and

totality. As originally framed, the assumed motivation cause was, “Cadets lack the motivation to

obtain valuable skills and eventually strengthen their ability to make (wise) choices, persist and

continually apply adequate mental effort to graduate and commission.” Individually, the terms
MINORITY OFFICER RECRUITMENT AND RETENTION 78

“valuable skills,” “wise choice,” and “mental effort” need further clarification. Within the

context of this case study, “valuable skills” are attributes pertaining or related to tools that will

help a cadet graduate and commission. Some of those skills include, but are not limited to, good

study habits, communication skills, prioritization, good health (proper diet and exercise) and

effective time management. “Wise choice” is defined as a decision that will ultimately lead to

both graduation and commissioning. Finally, “mental effort” is defined as the number of non-

automatic elaborations applied to a unit of material to be learned, or simply stated, is the level of

energy related to a task to be mastered (Salomon, 1984, p. 648).

To assess survey respondents on this particular assumed cause, several Likert scale

statements were made, to which respondents replied on a scale ranging from “strongly disagree”

to “strongly agree.” These were as follows:

1. My current study habits will get me through to graduation successfully;

2. I feel confident in my time management skills (ability to balance academic, AFROTC,

social, etc.);

3. I feel confident in my ability to finish the AFROTC program; and

4. It is very important to me to finish the AFROTC program and earn a commission.

As evidenced in the answers to the previous questions (and especially highlighted by

Figures 3 and 4) the vast majority of respondents either agreed or strongly agreed to all four

survey questions. In response to the interview question, “Why is graduation/commissioning

important to you?” a cadet said, “In the beginning I was like, if I finish it, I finish. But now that

I've actually been in the program I feel so inspired…ROTC has made that much of an impact in

my life. Even if I feel like everything is falling apart ROTC feels like my one thing that is

leading me. My one goal…” (Interviewee 6). Comparably, a former cadet said if it were not for
MINORITY OFFICER RECRUITMENT AND RETENTION 79

her poor grades because of an inordinate employment commitment that she would have stayed in

the program. From a holistic perspective, cadets and non-cadets alike cited reasons related to

purpose, goal orientation, job security, and even being an example to their community as reasons

why graduation and earning a commitment are important. As the data produced from the

motivation questions of this research were further examined, answers to some of the questions

reveal some deeper complexities. The responses in two particular areas stand out: time

management and study skills.

I FEEL CONFIDENT IN MY TIME MANAGEMENT


SKILLS (ABILITY TO BALANCE ACADEMIC,
AFROTC, SOCIAL, ETC.)
Strongly Disagree Disagree Agree Strongly Agree

0% 8%

47%

45%

Figure 5: Confidence in time management skills.


MINORITY OFFICER RECRUITMENT AND RETENTION 80

MY CURRENT STUDY HABITS WILL GET ME


THROUGH TO GRADUATION SUCCESSFULLY.

0% 8%

Strongly Disagree
47% Disagree
Agree
Strongly Agree
45%

Figure 6: Confidence in study habits to graduation.

98% of the responses stated that graduating and earning a commission was extremely

important. This can be directly correlated to the 92% of respondents who indicated that they are

confident in their management skills and study habits. Furthermore, several interviewees stated

that both study habits and time management were substantial factors that affected their

motivation. While several interview responses could be interpreted as mildly contrary to the

results of the survey, the overall effects were not poignant enough to alter any of the

respondent’s decisions whether to continue or leave the program. One cadet who left the

program stated, “I guess just constantly pushing myself, I got to the point that I needed to chill

out for two seconds and get myself together, because I've been pushing myself twenty times and

I haven't stopped to breathe once” (Interviewee 7). Again, based upon the survey percentages and
MINORITY OFFICER RECRUITMENT AND RETENTION 81

the interview responses, the concern is not high enough for validate this assumed motivation

cause to minority cadet recruitment and retention.

Synthesis of Results and Findings for Motivation Causes

Of the three assumed causes related to motivation, one was validated and two were not

validated. The evidence suggested that the respondents, both current and former cadets,

recognized the value of graduation and commissioning. Their motivation to graduate and receive

a commission was relatively strong. The findings reflected their understanding that to achieve

this goal required continual improvement by obtaining valuable skills, strengthening their ability

to make wise choices, persisting, and applying adequate mental effort. However, their motivation

appeared to be negatively affected due to individual valuation by the program. Overall,

motivation does not seem to be a key factor causing the relatively low recruitment and retention

of minority cadets in AFROTC Detachment 60.

Results and Findings for Organizational Causes

The last general area of study was organizational barriers. Organization-related causes

may positively or negatively affect the stated organizational goal. As it relates to this case study,

organizational causes may affect recruitment and retention of minority cadets in AFROTC Det.

60. Similar to the knowledge and motivation sections of this chapter, the organizational issues

section used Anderson and Krathwohl’s (2001) framework. Using the methodology of a survey

and interviews, organizational assumed causes were explored in terms of “cultural models,” and

“cultural settings.” As demonstrated in Table 7, three of the four assumed causes were validated

and one new cause identified.


MINORITY OFFICER RECRUITMENT AND RETENTION 82

Table 7: Assumed Organizational Causes Validated and Not Validated

Not
Assumed Causes Validated
Validated

Cultural AFROTC at-large and Detachment 60


Model specifically do not offer a formal
x
mentorship / retention program for
minority cadets.
Cultural
Model

The environment is viewed as “too


x
competitive” by the cadets
Organization

Cultural
Settings

There exists a low representation of


ethnically similar role models for x
cadets to aspire to.

There is a lack of organizational value


(through tangible action) on cultural
Cultural
Settings

settings. There is also a lack of


x
inclusion of positive minority role
models in continual development of
the minority cadet.

No Formal Mentorship/Retention Program(s)

The findings gained during this case in relation to Det. 60 having a formal mentorship

program are informative. Using the Likert-scale, survey subjects were probed as to whether,

“The detachment offers a formal mentorship/retention program and it is adequate enough to meet

the needs cadets might have.” Figure 6 shows the responses:


MINORITY OFFICER RECRUITMENT AND RETENTION 83

The detachment offers a formal


mentorship/retention program and it is
adequate enough to meet the majority of
needs that cadets might have.
0%

8%

29%
Strongly Disagree
Disagree
Agree
Strongly Agree

63%

Figure 7: Formal mentorship to meet the needs of cadets

It was assumed prior to the research that the detachment did not have a formalized

mentorship program; however, based on the survey responses and after further investigation, it

was found that the detachment does offer a mentorship program, which is currently structured to

match new GMC (1st & 2nd year) cadets with seasoned POC (3rd and 4th year) cadets. By

definition, if a more experienced individual is intentionally paired with a less experienced

individual for the purpose of learning, it constitutes a mentor-mentee program. Nevertheless, in

this assumed cause, the word “mentor” was intended to refer to an active duty member or

veteran, not another cadet. While senior cadets can indeed mentor junior cadets in certain

instances, they cannot be reasonably expected to mentor them in issues related to active duty Air

Force life, future Air Force career choices, officership or any of the many capacities in which an

Air Force officer is expected to operate. While the survey responses suggested a mentorship
MINORITY OFFICER RECRUITMENT AND RETENTION 84

program exists, the scope of the program is limited according to the standards proposed in this

study and does not offer cadets the expected full range of organizational support to enhance

retention, thus validating the original assumed organizational cause.

Several responses about the actual state of the mentorship program at Det. 60 provide

further evidence that the program, as structured, does not meet all of the needs of cadets. In fact,

the majority of the interview responses about the program only speak to present cadet life, not

anything related to a future in the Air Force. One cadet responded, “He [unnamed POC cadet] is

the same cadet rank I am, he’s going rated for pilot, just kinda in the same situation I am, and

having him telling me what he did kind of got me ... I knew what I wanted to do, if I had any

questions on what he’s done I just go ask him” (Interviewee 3). Another cadet responded, “They

[the POC] try to have somebody that you can ask questions to. They say if you need to talk to me

about anything you know life, just cry, you can call me anytime. Call me, text me…or if you're

confused about anything and having a hard time in life or adjusting to ROTC life, they are very

much here for you” (Interviewee 6).

These and other responses suggested limitations with the mentorship program for Det. 60

that include, the current mentorship program is geared to assist junior cadets, the program may

be somewhat informal, and the current program may not have cadre oversight or an overarching

mission and vision. Moreover, the program may not actually be benefiting all cadets. As another

cadet stated, “The mentorship program is sometimes ineffective due to cadets with dissimilar

(academic) background being paired (Interviewee 2).” Recognizing that the current program as

designed was not directly addressing either recruitment nor retention goals, this assumed cause is

validated.
MINORITY OFFICER RECRUITMENT AND RETENTION 85

Detachment Environment Viewed as “Too Competitive” by Cadets

The environment within which one works is the cultural setting. The cultural setting must

be conducive in order for all stated goals of an organization to be met. If/when the cultural

setting is not nurturing all components that will contribute to the stated goals, it is coined an

“inhospitable environment.” Of all evidence presented from the surveys and interview questions

related to organizational barriers, the most poignant came by way of responses related to

organizational settings.

During the interview portion of the research for this cases study, several respondents

offered insights related to the cultural setting or environment of Det. 60. One former cadet said,

“Det. 60 really fostered a group of, not only hard-headed cadets, but very ‘in it for themselves’

cadets. I never felt like anybody supported one another, myself included. I felt like the Det. 60

created an environment where it was either you or it was nobody else” (Interviewee 5).

Another former cadet responded this way:

I felt like it was so many things being thrown at you. You have this Leadership

Lab to study for and if you failed to perform well there, then it looks badly on

you. Then of course you have personal struggles… That's what I mean by stretch

yourself thin because you're just dealing with so many different pressures from

various sides and we're human. We're not robots. We're not designed to take that

kind of pressure. You can take a really outstanding and distinguished candidate

and put them in a very bad situation like that and don't be surprised if they don't

work out, because it's only natural.

The climate of an organization’s cultural setting directly relates to its ability to meet

organizational goals. While the previous responses were from former cadets, there are reactions
MINORITY OFFICER RECRUITMENT AND RETENTION 86

from current cadets that echo the same sentiments. A current cadet stated, “It’s definitely a

competitive environment. They [the cadre] are always available but it’s always that little element

of us [need to be] being self-sufficient going out and looking for it [the answers].” Another third-

year cadet replied, “There's lots of stuff I have to put up with but I can do it. To me it's all in my

head than the end of the day, but I guess the only thing that's getting in the way is commander's

rating and AFOQT and all that stuff (Interviewee 3).” These two particular statements reflected

the very competitive nature of the detachment. The latter statement referenced the commander’s

rating which is a composite score and corresponding cadet ranking given to each cadet based

upon their performance. The score is partially objective and partially subjective. The former

statement addressed the high level of self-sufficiency that each cadet is expected to have.

Combined, a majority of the responses painted a picture of an organization that, perhaps, could

be having a negative impact on its recruitment and retention goals simply because of its cultural

setting.

Low Representation of Ethnically Similar Role Models for Cadets

One particular indicator of effective cultural role modeling is consistent organizational

role models that are utilized by the organization. To improve the recruitment and retention of

minority cadets, as a focus of this study, a detachment should consistently provide positive

cultural role models. When asked about the presence of ethnically similar role models in Det. 60,

approximately 75% of respondents “agreed” or “strongly agreed” with the statement, as shown in

Figure 7.
MINORITY OFFICER RECRUITMENT AND RETENTION 87

There are ethnically similar role models


(to me) in Detachment 60.

3%

31% 21%

Strongly Disagree
Disagree
Agree

45% Strongly Agree

Figure 8: Ethnically similar role models in detachment.

This response was also repeated in the observations as part of the study, as well as, a few

of the responses given by the cadets during the interviews. The diversity of the staff was one

apparent aspect of Det. 60, which could be unlike any other detachment because it includes all

ethnic minorities along with a dominance of women. In an interview one cadet said, “One big

thing that I feel that is really unique, that you don't always see, is that the cadre is (majority)

females and there are very few females in the detachment so they try to be very user-friendly

(Interviewee 6).”

Having a diverse cadre is the paragon of cultural modeling; moreover, it has the potential

to garner the desired improvements in recruitment and retention of minority cadets. The way Det.

60 was currently staffed as compared to AFROTC as a whole is an anomaly. However, if and

when it is capitalized upon, it could reap benefits by way of closing the existing recruitment and
MINORITY OFFICER RECRUITMENT AND RETENTION 88

retention gap. The assumed cause that there exists a low representation of ethnically similar role

models for whom cadets can aspire was not validated.

Lack of Organizational Value on Cultural Settings

Both cultural role models and organizational cultural settings are necessary and one

cannot be obtained without the other. Without a positive cultural setting, cultural role models

cannot thrive. Without positive cultural role models, a fruitful cultural setting cannot be obtained.

The results from this case study supported this. From the findings, there was a gap, whether real

or perceived, that exists between what Det. 60 says and what it does. That gap was demonstrated

in both the survey and interview results. Figure 8 presents the survey responses to a question

about the organization’s ethnicity valuation.

The Detachment participates in activities


(e.g. lectures, lessons, career days, provides
mentors) that show that they are actively
engaged in valuing ethnic diversity.
0%
16%
29%

Strongly Disagree
Disagree
Agree
55% Strongly Agree

Figure 9: Organization ethnicity valuation


MINORITY OFFICER RECRUITMENT AND RETENTION 89

The findings provided insight and understanding into cadets’ perceptions on how Det. 60

values diversity. While 92% of respondents agreed that Det. 60 values ethnic diversity within the

cadet corps, one in four respondents indicated that their ethnicity was not valued.

I feel that my ethnicity is valued


by the Detachment.
0%
16% 24%
Strongly Disagree
Disagree
Agree
60% Strongly Agree

Figure 10: Organization individual ethnicity valuation.

This trend is noteworthy because, if an organization has a goal of building or maintain a

positive cultural setting they must show it consistently. In response to interview questions about

the organization’s valuation of ethnic diversity, one current cadet said, "I don't think this

detachment is as diversified as I would hope it would be. I've seen most people here are

Caucasian, afterwards next would be Asian then Latinos. I think there's two African American

cadets here and I'm the only Middle Eastern cadet in this detachment. I think that says a lot about

diversity here (interviewee 1).” This statement demonstrated that there is room to grow.

Another aspect of cultural setting that should be observed is the cultural tone set by both

cadet and cadre leadership. By design, the AFROTC environment is stressful. The reason for this

design is to stretch and grow cadets by putting them in stressful but controlled situations to
MINORITY OFFICER RECRUITMENT AND RETENTION 90

improve their ability to become future Air Force officers. Nevertheless, that growth should not

come at the expense of devaluing (ethnically or otherwise) a particular cadet or group of cadets.

While discussing cultural models and settings, one former cadet who has since graduated said,

“He [former detachment commander] did see more potential from cadets who were actually at

the top. Whereas, in the middle or the bottom, there was barely paying attention to them… You

would want fair share, expectations from all cadets in the program, not just from a certain group

(interviewee 4).” Favoritism by leadership whether perceived or real can irreparably damage

organizational cultural settings.

At the same time, there are characteristics of Det. 60 that demonstrated positive strides

toward a healthy cultural setting. Det. 60 has a bevy of tools necessary to provide both a healthy

cultural setting and positive cultural models. First, the demographic makeup of their staff

includes three African-American women (the commander and two NCO’s), one Hispanic female,

one Pilipino male and one Caucasian male. Second, for particular ethnicities, there is a high

representation of ethnic minorities within the detachment, as shown in Figure 9.


MINORITY OFFICER RECRUITMENT AND RETENTION 91

Det 60 Ethnic Demographics


Native Hawaiian /
Other Pacific
Islands
5%
Black / Multiple Races
African- 13% caucasian
American 30%
0%

Asian/Pacific
Islander
30% Hispanic /
Latino
22%

Native American /
Native Alaskan N = 40
0%

Figure 11: Ethnic distribution of Det. 60 from survey

Nevertheless, again, the detachment still has room for significant growth. They currently have no

African-American or Native American/Native Alaskan cadets and their numbers of Native

Hawaiian/Pacific Islander representation is very low. In addition, the representation of female

cadets is not representative with the population the detachment serves. As one interviewed cadet

stated, “Right now, we have six females, five are GMCs one is POCs. Technically we have seven

but one went to study abroad. We originally started with three other females who were GMCs

and they kinda dropped (interviewee 6).” While the detachment shows promise in some areas,

they also exhibit significant gaps in others; therefore, the assumed cause of “lack of

organizational value on cultural settings” is validated.


MINORITY OFFICER RECRUITMENT AND RETENTION 92

Synthesis of Results and Findings for Organization Causes

Of the four assumed causes related to organization, three were validated and one was not

validated. The evidence presented from the surveys and interviews suggested four distinct

conclusions. First, while a formal mentorship program exists, it was not optimally structured to

obtain the goal of increased recruitment and retention of minority cadets. Second, while cadets

recognize the necessity of being in a strategically stressful training environment, they also

responded that the pressure can, at times, be too much to overcome. Additionally, that pressure

can in some cases be directly related to minority cadet recruitment and retention issues. Third,

the cadre is very diverse which provides good cultural models pertaining to ethnic diversity in

leadership for the detachment. Finally, while the detachment consists of a significant number of

minority cadets, growth in several ethnic demographics would provide optimum diversity for the

detachment. Overall, the organizational issues sector of this research presented the largest

contribution to the gap that exists in minority cadet recruitment and retention.
MINORITY OFFICER RECRUITMENT AND RETENTION 93

CHAPTER FIVE: SOLUTIONS, IMPLEMENTATION AND EVALUATION

The overarching deficit in this gap analysis study is the U.S. Air Force’s

underrepresentation of ethnic minorities, including African-Americans, Hispanics and Native

Americans, within the active duty officer ranks relative to the U.S. general population. The low

recruitment and retention rates of minority cadets in the AFROTC program at-large, which

serves as the largest commissioning path to becoming an officer in the USAF, contributes to this

underrepresentation. The organizational performance problem for this study is a lack of effective

recruitment and retention of minority AFROTC officer candidates at The University of Southern

California, AFROTC Detachment 60. The organizational improvement goal pursuant to this gap

analysis is that by May 2021 USC’s AFROTC will have retention rates of minority students such

that they graduate and commission within 4-5 years of entering at the same rate as non-minority

students.

During the research phase of this case study, Clark and Estes (2008) analysis framework

was used to identify assume knowledge, motivation and organizational issues (KMO)

contributing to the low recruitment and retention of minority cadets at USC’s AFROTC. Of the

ten assumed causes for low recruitment and retention of minority cadets at Det. 60, six were

validated and one new cause identified. The purpose of this chapter is to offer solutions to those

seven validated causes with the intent of reaching the aforementioned organizational goal.

While Clark and Estes (2008) clearly differentiate between the categories of knowledge,

motivation, and organizational issues, the validated causes in this case study are closely

interconnected and suggest the need for proposed alternatives that address each area

simultaneously. Coupling Clark and Estes (2008) analysis framework with Tinto’s (1975)
MINORITY OFFICER RECRUITMENT AND RETENTION 94

“Conceptual Schema for Departure”, this chapter will discuss proposed solutions,

implementation suggestions, and a prescribed evaluation plan.

Validated Needs Selection and Rationale

The original hypothesis guiding this case study was that the majority of the validations of

assumed causes would stem from the organizational category. While data proved that hypothesis

correct, it also showed that there are validated assumed causes in both the knowledge and

motivation categories. Based on these findings, three solutions will be offered. While all of the

proposed solutions are unique and can be implemented independent of one another, in concert

they have the potential to address all of the validated assumed causes in the categories of

knowledge, motivation and organization.

Table 9: Summary of Validated Assumed Knowledge, Motivation, and Organizational Causes

KNOWLEDGE
Cadets lack the basic knowledge understanding about critical milestones that must be met in order to successfully graduate and
commission.
Cadets do not have the knowledge or skills to navigate the multiple demands placed on them to graduate and commission

MOTIVATION
Cadets do not want to make the active choice to become and stay actively involved in the AFROTC program because they do not feel
valued (as individuals) by the program.

ORGANIZATION
AFROTC at-large and Detachment 60 specifically do not offer a formal mentorship / retention program for minority cadets.

There exist a low representation of ethnically similar role models for cadets to aspire to.

The environment is viewed as “too competitive” by the cadets


There is a lack of organizational value (through tangible action) on cultural settings. There is also a lack of inclusion of positive minority
role models in continual development of the minority cadet.
MINORITY OFFICER RECRUITMENT AND RETENTION 95

Solutions

In order to frame the suggested solutions, this chapter will reference two specific

models/frameworks. It is those frameworks that will underpin the proposed solutions. First,

Tinto’s (1975) model of “Student Departure” will be utilized to frame the solutions with an

educational institution perspective. Second, Clark and Estes’ (2008) gap analysis framework will

be overlaid to directly address the specific identified gaps. There are some logical intersections

across these two models. More specifically, specific domains of Tinto’s (1975) model can be

directly connected to one or more of the domains presented by Clark and Estes. Figure 10 is a

visual depiction of these intersections as evidenced by the results of this case study. Knowledge,

Motivation and Organization are represented by the colors blue, orange and green. Blends of

those colors represent their cross sections.

Tinto Model of Student Departure + Clark & Estes Gap Analysis Framework

Family Grade
Background Performance

Intellectual Academic
Goal Goal
Development Integration
Commitment Commitment
Individual
Attributes Dropout
Decisions
Institutional Social Institutional
Commitment Peer Group
Integration Commitment
Interaction

Pre-College Faculty
Schooling Interaction

Knowledge Motivation Organization

Figure 12: Overlay of Tinto’s Model of Student Departure and gap analysis framework.
MINORITY OFFICER RECRUITMENT AND RETENTION 96

Using the evidence from the case study and the framework of this combined overlay,

three suggested alternative solutions are proposed to address the validated knowledge,

motivation and organizational causes affecting minority recruitment and retention in USC’s

AFROTC Det. 60. These solutions are:

1. Capitalize on already established Air Force accessions recruitment and retention programs;

2. Develop a comprehensive recruiting and retention training program for all cadre members;

3. Develop and establish a “Cadet/Active Duty/Student Veteran” mentorship program.

Solution 1: Capitalize on Established AF Accessions Recruitment and Retention Programs

The results from surveys and interviews validated several gaps in the areas of knowledge,

motivation and organization (KMO). In the area of knowledge, cadets lacked basic conceptual

knowledge to successfully graduate and commission. From a metacognitive standpoint, cadets

also showed a deficit in basic knowledge and understanding about critical milestones that must

be met in order to successfully graduate and commission. Additionally, cadets’ motivation levels

suggested that they do not make the choice to become and stay actively involved in the AFROTC

program because they do not feel valued (as individuals) by the program. Finally, in the area of

organization issues, cadets’ responses suggested that there is a lack of organizational value

(through tangible action) on cultural settings evidenced through a lack of inclusion of positive

minority role models in continual development of minority cadets.

While there exists a myriad of programs and initiatives that have shown success in

recruiting and retaining minority students in higher education as a whole, several programs exist

in the USAF that could be uniquely suited to address the validated knowledge, motivation and

organizational gaps for USC’s AFROTC Det. 60. Two suggested programs are the “Falcon Visit
MINORITY OFFICER RECRUITMENT AND RETENTION 97

Program” (FVP) at the United States Air Force Academy and the AFROTC “Gold Bar

Recruiting” (GBR) program.

USAFA Falcon Visit Program (FVP)

Oftentimes organizations look for new and innovative ways to address challenges they

face; similarly, AFROTC Det. 60 can look to their sister commissioning source, the United

States Air Force Academy (USAF), for an effective minority recruitment and retention program.

To address the issue of poor recruitment and retention of minority cadets, in 2007, the Falcon

Foundation established the Falcon Visit Program (FVP). As one of the many outreach programs

sponsored by the Falcon Foundation, the FVP serves to aid the larger mission of, “Further[ing]

the ability of exceptional young men and women to attend the United States Air Force Academy

and pursue Air, Space, Cyber careers in the United States Air Force through awarding junior

college and preparatory school Falcon Foundation scholarships, providing ongoing support to US

Air Force Academy programs, and mentoring our Falcon scholars” (S. Hargett, personal

communication, May 11, 2016). According to Captain Saily Hargett of the Admissions and

Outreach Division of USAF, “the program specifically targets diverse students, especially those

who display diversity in the area of race, gender, 1st generation college students as well as those

with diverse socio-economic and geographical backgrounds” (personal communication, May 11,

2016). The FVP sponsors potential promising applicants to take a five-day trip to the Academy.

They are paired with a host student and are given the opportunity to experience cadet life for the

duration of the experience. The trip also includes meetings hosted by the Commandant of Cadets,

Dean of Students, Athletic Director as well as other senior staff members. The focus of the visit

is exposure to USAF life as well as hands-on assistance throughout the entire admissions

process. The effectiveness and ultimately success of FVP is measured in two ways. First, how
MINORITY OFFICER RECRUITMENT AND RETENTION 98

many students who partake in FVP complete the USAF application process? Second, how many

of the students who apply are admitted? Currently, the FVP is developing tracking procedures to

gauge how many FVP attendees start the application process, finish the application process, get

an appointment to USAF, accept the appointment to USAF, and finally, graduate earning a

commission. Thus far, the overall results seem promising (S. Hargett, personal communication,

May 11, 2016). Taking this “high-touch” approach with potential minority cadets actively

addresses several of the gaps evidenced in this case study.

The FVP is just one USAF initiative that demonstrates their institutional commitment to

diversity. If Det. 60 developed a similar visitation program to mirror the FVP they too could

directly address some of the gaps evidenced in the case study. Simultaneously they could have

the proposed “Grass Roots” USC recruiters run the program. This would not only effectively

bridge the logistical gap between high school and college for the potential students, it could also

serve as a way to purposely address and eliminate the knowledge, motivation and organizational

gaps evidenced in the case study

Gold Bar Recruiting Program

Recruitment of minority students must be a comprehensive process with an enduring,

institution-wide commitment to diversity (American Speech-Language-Hearing Association,

2016). Commitment to diversity at all levels of the institution, on a philosophical, as well as, a

pecuniary basis, must shape the base of all admission and recruitment efforts. Similar to FVP, the

GBR program is a USAF initiative targeted at closing the minority recruiting gap. Focusing on

large metropolitan areas with high saturations of diverse students, the GBR casts a “wide net” on

a large pool of potential applicants. In large metropolises such as Los Angeles, San Diego,

Houston and Miami, Gold Bar recruiters are given specific training and then assigned to recruit
MINORITY OFFICER RECRUITMENT AND RETENTION 99

students with diverse backgrounds. Through college and career fairs, high school visits and

industry events targeting potential college attendees, Gold Bar recruiters aim to initiate as many

“contacts” as possible. They get basic demographic and academic information from current high

school students who show any interest and enter them into a database for future contact. In

addition, the recruiters offer general information about the who, what, where, when and why of

AFROTC to students and families of students who have questions.

With several modifications, Det. 60 could develop and institute its own “grass roots”

recruitment program to address the minority cadet recruitment gap at this detachment. First, the

potential Det. 60 recruiters could be former AFROTC graduates. After graduation, newly minted

2nd Lieutenants could immediately join a “recruitment track” where they would get fully job

qualified within their Air Force career field, work for 1-2 years, and then return to the

detachment from which they graduated as a “Grass Roots Recruiter.” The lieutenants would then

sign a contract (for a determined length) to serve as a recruiter at the detachment they graduated

from – in this case Det. 60. The differences between this and the Gold Bar program as currently

constructed are:

1. The recruiters would have Air Force experience in contrast to a GBR who is fresh out

of college.

2. This experience gives them the unique ability to address several knowledge gaps

identified through this study

3. The recruiters would already be familiar with the institution, its demographics, and its

nuances thus they could more successfully navigate and address specific knowledge issues.

Taking these steps would directly address the organizational gaps of not having a formalized

program, as well as, the issue of Det. 60 not displaying a tangible commitment to recruitment
MINORITY OFFICER RECRUITMENT AND RETENTION 100

and retention. These prospective recruiters would be fully dedicated to improving specific

geographical areas vs AFROTC as a whole thus increasing both institutional and potentially

student motivation.

Solution 2: Provide Recruitment and Retention Training for Cadre

Pursuant to instituting a grass roots recruitment and Trojan Visitation program to address

the recruitment gap, the retention aspect of the issue will also need to be addressed. The results

from surveys and interviews validated several gaps in the areas of knowledge, motivation and

organization that can potentially be addressed with the introduction of comprehensive

recruitment and retention training for all cadre members. This kind of training program could

potentially address several validated needs that include cadets do not know the benchmarks they

must meet throughout their academic and cadet life to successfully graduate and commission;

AFROTC at-large and Detachment 60 specifically do not offer a formal mentorship and retention

program for minority cadets; and, there is a lack of organizational value through tangible action

on cultural settings.

“If higher education institutions are to effectively attract and retain racially and ethnically

diverse students, they must be able to meet the psychological, safety, sense of belonging, self-

esteem, and self-actualization needs that these students bring with them to campus” (American

Speech-Language-Hearing Association, 2016). Through comprehensive recruitment and

retention training, the cadre will learn the most effective tools, techniques and procedures to

ensure they are optimally producing as many cadets as possible to successfully graduating and

commissioning.

Later in this chapter, a detailed implementation and assessment plan for the

comprehensive recruitment and retention training will be presented. Before doing so, however,
MINORITY OFFICER RECRUITMENT AND RETENTION 101

there are several key factors that arise in research on recruitment and retention programs that

must be acknowledged. First, the issues of educational access for minority students will

undoubtedly play a role in any recruitment effort and most likely could affect retention efforts.

As suggested by Ntiri (2001), “some of these barriers include financial hardship, lack of family

support, and lack of information about the college preparation and application process and often,

an absence of role models who have gone to college.” Before any training program can be

developed, the manner in which these challenges affect potential in-coming cadets of Det. 60

must be considered.

The next difficulty that must be taken into account is “any institution or profession

looking to attract minorities must ascertain which strategies are more effective for attracting

minority students” (Dumas-Hines, Cochran, & Williams, 2001). More importantly, Det.60 must

discover best practices to attract diverse students to their specific detachment because

“recruitment must answer to the specific needs and impediments of each group” (American

Speech-Language-Hearing Association, 2016).

Finally, any recruitment and retention program developed at Det. 60 must ensure that all

cadre members are properly trained to successfully administer quality academic advising. The

academic path of a Det. 60 cadet is different from that of a traditional college student in that the

cadet has more requirements than a traditional student. These include the cadet must a) graduate

in a four-year period unless otherwise authorized; b) maintain a “full-time” student status at all

times; c) must also take all necessary Aerospace Science (AS) classes in addition to the standard

academic load; and, d) maintain a 2.5 GPA during the duration of the program if they are on a

scholarship. With these additional requirements, the academic success of a cadet is integral to

their ability to graduate and commission. Accounting for all of these additional factors, the
MINORITY OFFICER RECRUITMENT AND RETENTION 102

AFROTC cadre must learn how to become effective academic advisors. They are not to serve as

a replacement to the overall institution or college specific academic advisors. Rather, they are to

serve as a strong support, constantly informing cadets of any additional AFROTC related

obligations in addition to keeping them on track academically by the cadet’s respective

institution standards. In some cases, academic advising for minority students can present even

greater challenges (Heisserer & Parette, 2002) Thus, the cadre needs to be prepared to meet those

needs as, “academic advising is central to the minority student. Academic advisors and student

services workers who are dedicated to working with minority students and offering great support

will increase the probability of student persistence retention” (Priest & McPhee, 2000; Stewart,

Russell, & Wright, 1997).

Solution 3: Establish & Develop a “Cadet/Active Duty/Student Veteran” Mentorship

Program.

The third, and perhaps most involved, solution for Det. 60 to address the low recruitment

and retention of minority students is to establish a mentorship program. Based on the results

from the interviews and surveys, six of the ten assumed causes were validated along with one

new cause; therefore, developing and instituting a mentorship program has the potential to

address all of the validated assumed causes. At a very basic level, a mentorship relationship

capitalizes on the wisdom and experience of the mentor in hopes of assisting the mentee to

accomplish a task or goal. In the case of Det. 60, the mentorship program would partner cadets

with current active duty members and/or student-veterans who have had active duty experience

with the goal of increasing their knowledge and motivation, as well as, aiding AFROTC. Based

on the findings from this study, developing and executing a robust mentorship project could have

a profoundly positive effect on the detachment.


MINORITY OFFICER RECRUITMENT AND RETENTION 103

As is the goal of the other proposed solutions, increasing recruitment and retention of

minority cadets would be the central aim of a mentorship program. To better inform the logistics

of establishing an effective mentorship program, models that are successful would need to be

analyzed. In doing so, Det. 60 will need to answer several questions:

1. What are the specific/tangible goals of the mentorship program?

2. What models/best practices already show promise in those areas?

3. How can we scale/modify successes from other models to work at Det. 60?

As suggested by the literature, mentoring programs have been particularly successful in

increasing minority student retention and graduation (American Speech-Language-Hearing

Association, 2016). Using the seven validated gaps in the areas of knowledge, motivation, and

organization at Det. 60 as a guide as to which programmatic aspects to focus on, several current

mentorship programs could be used as models for Det. 60 for achieving lower gaps in the

retention of minorities. Some of the programs that can be analyzed to eventually structure Det.

60’s mentorship program are “Summer Bridge” programs (Jalomo, 2001; Underwood & Fay,

1996); education and mentorship programs initiated by professional associations and private or

government organizations (Carruthers, 1995); and many other pre-college programs that attract

students to specific careers and in some many cases peer mentorship programs. Through a

comprehensive analysis of currently utilized programs and initiatives that have shown positive

results, AFROTC Det. 60 can select the programmatic aspects they deem necessary and

appropriate to construct a mentorship program that will potentially close the recruitment and

retention gaps.
MINORITY OFFICER RECRUITMENT AND RETENTION 104

Implementation Plan

To address the low recruitment and retention rates of minority AFROTC cadets at USC

and the associated validated causes of that gained through the research findings, three solutions

have been presented: 1) capitalize on already established Air Force accessions recruitment and

retention programs; 2) develop a comprehensive recruiting and retention training program for all

cadre members; and 3) develop and establish a “Cadet/Active Duty/Student Veteran” mentorship

program. Each of these solutions is to be implemented and fully functional by August 2017. The

three policy alternatives will initially be implemented on a pilot basis at USC’s AFROTC Det.

60, evaluated for their effectiveness, and then, hopefully serve as recognized programs that can

be expanded for use for the whole of AFROTC.

Organizational Features Relevant to Implementation

To truly understand the possible implementation challenges in instituting these policies,

several detachment specific contextual reference points must be understood. First, Det. 60 is

currently made up of approximately 40 cadets. Its ethnic demographic is: 30% Caucasian, 23%

Hispanic/Latino, 30% Asian/Pacific Islander, 5% Native Hawaiian/Other Pacific Islander and

13% Multi-racial. The ethnic representation of cadets at USC is more diverse than that of a

standard detachment; thus, if comprehensive diversity inclusion is an issue at a detachment that

is already relatively diverse, it is likely to be an even greater problem at many of the other 1000+

detachments and institutions across the United States.

To provide greater insight to the policy development and approval process within the Air

Force, it is important to understand that the majority of policies are developed where they will be

implemented and then approved at one or multiple levels higher. All policy changes at Det. 60,

and all others for that matter, that would not be considered “local policy” or within the limits of
MINORITY OFFICER RECRUITMENT AND RETENTION 105

command discretion of the Detachment Commander must be vetted and approved by AFROTC

higher headquarters. The structure from the top down is: Department of Defense (DoD),

Department of the Air Force (AF), Air and Education Training Command (AETC), Air Force

Reserve Officer Training Corps (AFROTC), and then USC Det. 60. The primary intent of this

comprehensive pilot program is to increase recruitment and retention of minority cadets at Det.

60, thus it would fall within the commander’s discretion to enact and monitor the program.

Nevertheless, the overarching goal of this policy is to ultimately increase recruitment and

retention for the entirety of AFROTC, so both initial buy-in from higher headquarters for the

pilot program would be advantageous and ultimate approval for a wider execution would be a

must. If the merits are deemed both valid and executable, AFROTC can make them official

AFROTC policy. Keeping these contextual reference points in mind, the execution of the

proposed policy solutions is to take place using USC Det. 60 as a pilot program informing the

overall feasibility of the policies and their implementation more broadly. If the results are

favorable in boosting the recruitment and retention of minority AFROTC cadets in USC Det. 60,

they will be presented to AFROTC/HQ as a strong case study with the ultimate goal of

expanding the programs to become AFROTC wide policy.

From an organizational culture perspective, an effort of this nature would be highly

supported as Secretary of the Air Force, Ms. Debora Lee James, said that “we must continue a

strong commitment to diversity and inclusion” (James & Welsh, 2015a). From that perspective,

and given the hierarchal construct of the Air Force, this type of initiative, if effective, could be

expanded quickly. Nevertheless, due to the slow moving nature of the Air Force as an

organization, if not given constant attention and frequent emphasis, new policies can take a long

time to institute across the organization.


MINORITY OFFICER RECRUITMENT AND RETENTION 106

Key Implementation Action Steps

Major action steps need to take place to operationalize the implementation of each

proposed solution at Det. 60. The timeline, duration in which the action step is to be

accomplished, is the foundation for the pilot case study with a start date of August 2017 and

then, an official start date of January 2018. The semester will allow for significant feedback and

needed adjustments to be made.

Human Resource Needs for Implementation

An individual or group can support and operationalize the action steps. Unlike many

larger organizations, AFROTC Det. 60 is unique in that the development and implementation of

the action steps and resources must be managed by a very small group known as the cadre. The

cadre at Det. 60 consists of the commander, two officers and three enlisted members. While the

implementation of the cadet mentorship program will be the responsibility of one appointed

leader, it will take the combined effort of the full cadre to ensure its success.

These policy alternatives are not suggested in a vacuum. Rather, they are informed by

research within AFROTC, as well as, the larger body of research on recruitment and retention of

minority students in college settings. This larger body of research suggests other entities that can

aid in closing the minority cadet recruitment and retention gap, including, but not limited to, an

institution’s student life or student affairs office and admissions office. Detailed in Table 9 and

Table 10 are the action steps, human resource needs, possible partnerships, and projected

timeline for the three proposed solutions to close the performance gap at USC Det. 60.
MINORITY OFFICER RECRUITMENT AND RETENTION 107

Implementation Strategy

Proposed Solutions #1 and #2 are closely connected in aim and audience. Additionally,

one informs the other; therefore, these two proposed solutions share a common implementation

strategy. For the implementation for all proposed solutions, the most important aspects will be

selecting a willing and capable program lead that can attain the knowledge necessary to guide the

cadre. In addition, resource allocation to these efforts cannot be overstated. In order for them to

flourish, they must be adequately funded and supported by all involved.

Solution #1: Capitalize on already established Air Force accessions and other “model”

recruitment and retention programs

Solution #2: Provide recruitment and retention training for Cadre

TABLE 10: Proposed Implementation Strategy for Solutions #1 and #2

Action Step Human Resource Needs/ Timeline


Possible Partnerships
Select a specific cadre member to Present - Oct 2016
serve as the leader of the program
(R&R development program) Det. Commander
Evaluate other models that have Present - Dec 2016
Cadre / USAF Recruitment
best practices that could modified
& Retention Staff, Model
for Det. 60. (USAF included)
partner organizations
Select specific best practices that Cadre Present - Feb 2017
will aid in reaching stated goals
Select metrics used by model Det. Commander/Program Present - Feb 2017
program which can be used at Det. Ldr
60 to measure effectiveness

Develop specific goals & guidelines Cadre & Present - April 2017
for the program using all model Mentor focus groups
information gathered
Select individuals who will serve as Present - April 2017
training leaders and ensure they are Det. Commander/Program
trained Ldr
MINORITY OFFICER RECRUITMENT AND RETENTION 108

Execute Training with perspective Training Leads June 2017- ongoing


mentors
Retool program to continually fit Cadre, ongoing after
needs of both mentors and mentees Mentor & Mentee focus program initiation
groups

Solution #3: Develop and establish a Cadet/Active Duty/Student Veteran mentorship program.

TABLE 11: Proposed Implementation Strategy for Solution #3

Action Step Human Resource Needs/ Timeline


Possible Partnerships
Select a specific cadre member to Det. Commander Present - Oct 2016
serve as the leader of the
mentorship program
Based upon outcome/products Program Lead with support Oct 2016 - Dec
produced from solutions 1 & 2 of cadre / student affairs, 2016
develop internal Operating model mentorship
procedures for Mentorship program organizations
Develop mentor selection process Program Lead with support Jan 2017-Mar 2017
of cadre / student affairs,
model mentorship
organizations
Construct then institute a Program Lead with support Jan 2017-Mar 2017
comprehensive training program of cadre
for all mentors
Develop a matching process (e.g. Program Lead Jan 2017-Mar 2017
entrance survey that matches
identified/critical needs
Start mentor training May 2017 - Sept
Program Lead 2017
Implement Cadet/Mentor Training Program Lead, Mentors, Aug-17
Program Mentees
Develop feedback mechanisms Program Lead, Mentors , Ongoing
with specific timelines Mentees (First Target Jan
2018)
MINORITY OFFICER RECRUITMENT AND RETENTION 109

Evaluation Plan

Kirkpatrick and Kirkpatrick’s (2006) evaluation framework will be used to assess the

effectiveness of all three of the proposed policy solutions. This particular framework is effective

because all of the proposed solutions are either training based or at a minimum have a significant

training component embedded within. The evaluation will use Kirkpatrick and Kirkpatrick’s

(2006) four levels of assessment including: reaction, “how participants react to the proposed

alternative”; learning, “the extent to which participants change attitudes/improve knowledge

and/or increase skill”; behavior, “the effect a participant’s behavior as a result of participating in

the alternative”; and results, “the overall outcome due to participation” (p. 21-25). Kirkpatrick

and Kirkpatrick (2006) identifies each of these levels of assessment with the progressive labels

of one through four, and notes that, “the four levels represent a sequence of ways to evaluate

programs” (p. 21). In this particular case, the four levels of assessment will be used to evaluate

the proposed solutions.

Also embedded in Kirkpatrick and Kirkpatrick’s (2006) framework are “transfer” and

“impact”. Transfer is how participants take what they learn and apply it to their daily tasks or

behavior modification. It is extremely important to assess this area because without a transfer of

skills or change in behavior, no positive and sustainable impact can be expected (Kirkpatrick &

Kirkpatrick, 2006). According to Kirkpatrick and Kirkpatrick (2006), it is essential that the

impact or result of executing the proposed solution be measured using a thorough and effective

impact assessment that determines the measurable outcomes, whether the organizational goals

have been met. Transfer and impact are the glue of Kirkpatrick and Kirkpatrick’s (2006)

framework which ultimately begs the most important question, “Do the proposed solutions meet

their intent?”
MINORITY OFFICER RECRUITMENT AND RETENTION 110

Level 1: Reactions

According to Kirkpatrick and Kirkpatrick (2006), “assessing reaction is identical to

measuring customer satisfaction.” With all of the proposed solutions, if they are to be effective, it

is important that all involved including those implementing the solutions respond favorably

(Kirkpatrick & Kirkpatrick, 2006).

Surveys and focus groups would be an effective way to assess the reactions of

participants. A Likert scale survey could capture reactions to capitalizing on model recruitment

programs, as well as, the proposed training program and mentorship program to measure

satisfaction. Some of the questions for both proposed solutions are:

1. Did the cadre actually conduct the interviews of model organizations? If so, what types

of questions were asked?

2. What did the cadre like/dislike about the interview process?

3. Did the cadre deem the research beneficial? If so, why?

4. Did the cadre use a significant amount of what they learned to begin developing a

training plan? If so what tools/techniques?

5. What was the participation level, was it 100%?

6. Why does the cadre feel that using what they've learned from interviews in Det. 60 will

help recruitment and retention?

All of these questions focus on the reaction pillar of the Kirkpatrick and Kirkpatrick’s

(2006) model and give the first assessment related feedback. Comprehensively assessing reaction

is essential for several reasons: a) it gives valuable feedback that helps evaluate the program as

ways to improving; b) critical feedback is essential if the goal is continued programmatic

effectiveness; c) surveys and focus groups provide both qualitative and quantitative data; and d)
MINORITY OFFICER RECRUITMENT AND RETENTION 111

reactions can provide developers and trainers with information that can be used to establish and

improve standards of performance for future programs. Compiling the reaction feedback will

provide results that can help determine whether the proposed solutions were effective along with

ways to potentially sustain and expand the programs.

Level 2: Learning

Step two of Kirkpatrick and Kirkpatrick’s (2006) evaluation framework is learning.

Evaluating the learning that has taken place during the implementation of these policy solutions

occurs when one or more of the answers to the following questions are determined: a) what

knowledge was learned? b) what skills were developed or improved? and c) what attitudes were

changed? (Kirkpatrick & Kirkpatrick, 2006, p. 42). Measuring learning is crucial to improve

recruitment and retention. For instance, two of the three proposals are learning-based solutions;

thus, if learning is not thoroughly and continuously measured, the effectiveness of the solutions

cannot be determined. According to Kirkpatrick and Kirkpatrick (2006), “no modification in

behavior can be projected unless one or more of the aforementioned questions is fully answered”

(p. 43). Without a change in behavior, the proposal is ineffective; therefore, to know whether the

desired change was achieved, the behaviors require assessment. In addition, by assessing

learning it can be determined what specific tools, techniques, and procedures were successful in

achieving the desired outcomes and which ones were not. With each policy solution, there exists

the potential for certain aspects or components of the solution to work better than others. Until

Det. 60 can accomplish the best strategy, continual assessment of the learning must be conducted

with the goal of closing the performance gap in the recruitment and retention of minorities.

Again, since all suggested policy alternatives scaffold off of one another, the learning

questions to be asked are interchangeable across each alternative. These questions drive to the
MINORITY OFFICER RECRUITMENT AND RETENTION 112

core of understanding what has truly been learned; and, through assessment of that learning, an

accurate measurement of programmatic effectiveness can occur. Questions for a Likert scale

survey of participants for evaluation of learning could include:

 What did you learn during this process?


 Do you feel you have more knowledge; and, if so, about what specifically?
 Describe the common strategies that contributed to the success of these programs.
 Has your attitude about recruitment and retention programs changed?
 Do you believe the successful aspects from your interviews can be tailored for
Det. 60; and, if so, how?
 How willing are you to change the AFROTC program to incorporate strategies you have
learned to improve retention?

Level 3: Behavior (Transfer)

Transfer is the level or degree to which learning translates into changed behaviors. More

directly, how does learning about best practices in model recruitment and retention programs

transfer into tangible programmatic changes at Det. 60? How does the development of an

internal training plan transfer into behaviors exhibited by the cadre? How does the introduction

and execution of a comprehensive cadet, active duty member, student-veteran program transfer

into behavior change amongst the cadets and the detachment culture? All of these are questions

of transfer and accurately assessing the transfer category.

Similar to response and learning, transfer can also be measured by using Likert scale

surveys; however, a more accurate assessment could be the inclusion of post-interviews, small

group focus groups, as well as, direct observation. The challenges in measuring transfer mean

that using a solitary methodology may present a skewed assessment. If only surveys are used,

respondents could reply in a way that is not fully representative of reality. If the surveys are used

in combination with the other methods, a more accurate depiction of transfer can be determined,

which is particularly true for the transfer category because behavior is difficult to quantify so
MINORITY OFFICER RECRUITMENT AND RETENTION 113

more in depth assessment is valid. Transfer outcomes can also be assessed using statistical

evidenced changes, such as improved retention numbers and academic performance.

Level 4: Results and Impact

Ultimately, impact is the most important aspect of Kirkpatrick and Kirkpatrick’s (2006)

assessment model as it relates to this problem of practice. Questions that pertain to impact are: a)

What do the suggested policy solutions influence or change?; b) Do the suggested policy

solutions drive the organization towards closing the gap?; and C) Are minority students recruited

and retained at target rates? The success of each suggested solution is predicated on the question

of does it make the detachment more diverse by meeting recruitment and retention goals? To

varying degrees, each of the other areas of Kirkpatrick and Kirkpatrick’s (2006) assessment

model will serve as indicators to inform impact. When any modifications are made to the

program, the question of effectiveness in recruitment and retention must be raised. If the answer

is “no,” the solution must be further examined, modified or eliminated. If the answer is “yes,” it

must be enhanced and capitalized upon. Impact is the single most important aspect of each

proposed solution; and ultimately, the statistics yielded by the ongoing demographic assessment

of Det. 60 will answer how well the policy solutions are achieving the desired outcome to lower

the performance gap.

Limitations

The limitations of this study were initially addressed in Chapter Three. However, during

the study, two other limitations presented themselves as noteworthy enough to consider in this

section. First, by comparing survey responses about ethnicity recognition to national AFROTC

averages, it became apparent that USC Det. 60 is a relatively diverse detachment. This may be

because USC has a unique demographic spread amongst the general student body (a significantly
MINORITY OFFICER RECRUITMENT AND RETENTION 114

large percentage of Asian and international students). This is a limitation because it partially

skews the data when attempting to ascertain a “true” gap and ultimately address the larger

problem of minority student recruitment and retention in the AFROTC program in general. USC

Det. 60 may not be representative of other AFROTC detachments.

A second limitation is the availability of historical data and statistics available from Det.

60. While the data presented depict a relatively current representation of the existing gaps,

historical data would offer trends with a more complete viewpoint of the problem and any

progress made over the years. These two limitations should be considered in future research at

both the detachment and national levels.

Future Research

The possibilities for future research in the areas of recruitment and retention in AFROTC

are vast. Since this particular area of study is informed by the larger body of work in recruitment

and retention in post-secondary education, there are many paths that can be followed.

Specifically concerning Det. 60, one area of study that could be explored is the provision of

recruitment and retention resources made available, such as financial, educational, program, and

human resources to close the gap.

Another of area of research that could be explored in more depth is the value of diversity

in both post-secondary education and the military. It can be said that when individuals recognize

and understand the value of dramatic organizational and culture change, they are more willing to

explore that change. Without making a “good case” for diversity, the potential for policy makers

to continue with the status quo will remain high.


MINORITY OFFICER RECRUITMENT AND RETENTION 115

Conclusion

The purpose of this study was to conduct a gap analysis in the areas of knowledge,

motivation and organizational factors necessary to reach the stated diversity performance goal as

outlined in the 2011 “National Military Strategy of the United States”. Through its three

commissioning sources, the USAF produces all of its new officers. With an ever diversifying

country, the USAF has continuously found itself operating in a diversity deficit among its officer

corps. This deficit is contributed to by the relatively low recruitment and retention of minorities

in AFROTC; thus, the gap should be specifically addressed with AFROTC. This case study

focused on the knowledge, motivation and organizational factors effecting recruitment and

retention of minority cadets at USC AFROTC Det. 60.

The problem of minority recruitment and retention in higher education is well researched

but in a broader post-secondary context. The larger body of literature that informs this study

focuses on recruitment and retention of minority student in post-secondary educational

institutions. It highlights how recruitment and retention of minority students are effected by

socio-demographic background, economic stability, cultural influences, societal and communal

expectations, and self-efficacy in addition to institutional cultures and perceptions. It is through

these lenses that the case study was framed with the ultimate goal of ascertaining possible

solutions that could close the gap of minority recruitment and retention within AFROTC.

This research validated seven knowledge, motivation and organizational causes that

affect minority recruitment and retention at AFROTC Det. 60. These range from X to Y. It was

determined that capitalization on already established Air Force accessions along with other

“model” recruitment and retention programs, provision of a comprehensive recruitment and

retention training program, and the development of a mentorship program would need to occur in
MINORITY OFFICER RECRUITMENT AND RETENTION 116

order to address the validated causes and ultimately close the performance gap at Det. 60. These

three solutions are a result of case study results analysis as well as inclusion of solutions from the

literature review. It is the goal of these policy alternatives to not only address the evidenced gap,

but close that gap entirely by 2021 so that Det. 60 at USC could become a model program that

would then be adapted by AFROTC at large.


MINORITY OFFICER RECRUITMENT AND RETENTION 117

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APPENDIX A – Survey Questions

Demographic Questions

1. Please indicate your ethnicity:


A. Caucasian/White
B. Hispanic/Latino
C. Native American
D. Asian/Pacific Islander
E. Native American
F. African-American/Black

2. Please indicate your student classification


A. Freshman
B. Sophomore
C. Junior
D. Senior
E. 5th Year Senior

3. Please indicate your gender


A. Male
B. Female

4. Please indicate your current major or intended field of study


A. Engineering / Architecture
B. Math
C. Science
D. English/Language Arts
E. Music/Theatre /Art
F. Medicine / Nursing / Pharmacy
G. Education
H. Public Policy
G. Business

5. What most influenced your initial decision to join AFROTC (Please check all that apply).
A. Personal sense of duty/service
B. Scholarship / Educational Opportunities
C. Potential Pay and Benefits (including travel)
D. Skills & Training
E. Leadership Opportunities
F. Family (other members who served)
G. Other: (please write in any other applicable influences: _______________

The following questions are to be answered with a 4-tierd Likert scale answers.
(Strongly Disagree, Disagree, Agree, Strongly Agree)
MINORITY OFFICER RECRUITMENT AND RETENTION 129

KNOWLEDGE

I know the academic requirements for graduation.

I know the of Air Force/Detachment requirements for commissioning.

I feel prepared/equipped with the basic skills necessary to graduate from USC.

I feel confident in my ability to finish the AFROTC program.

I know the academic resources/organizations that are available at USC to aid me in reaching
graduation successfully.

I know the USC financial aid sources that are available to aid me in reaching graduation
successfully.

I know how to access the following student resources:


Tutoring
Counseling
Financial aid
Career guidance

I have the family support needed to graduate and commission

I have the academic preparedness to successfully graduate and commission

MOTIVATION

There are long-term benefits of finishing the AFRTOC program and commissioning.

I feel confident that I can list the benefits of finishing the AFROTC program (and
commissioning in the USAF).

I have clear goals for what I want to do following graduation and commissioning.

It is very important to me to finish the AFROTC program and earn a commission.

I have adequate financial support to fund all necessary education required to graduate and
commission into the USAF.

I feel confident in my time management skills (ability to balance academic, AFROTC, social,
etc.)

My current study habits will get me through to graduation successfully.


MINORITY OFFICER RECRUITMENT AND RETENTION 130

I maintain a proper diet and exercise routine

ORGANIZATION

I feel that the detachment values ethnic diversity within the Cadet Corps.

I feel that my ethnicity is valued by the detachment.

The detachment participates in activities (lectures, lessons, career days, provides mentors) that
show that they are actively engaged in valuing ethnic diversity.

I feel that the Detachment does its best to directly provide or direct me to retention resources
(academic, mentorship, academia counseling, financial, military support, time management etc.).

There are ethnically similar role models (to me) in Detachment 60.

The detachment offers a formal mentorship/retention program and it is adequate enough to meet
the majority of needs that cadets might have.
MINORITY OFFICER RECRUITMENT AND RETENTION 131

APPENDIX B - Interview Questions

1. Why did you join AFROTC? Now that you have been here for XX years, has that reason
changed? Do any additional reasons now affect your decision to finish the program?

2. What are the requirements levied by USC to graduate in your given major?
Probing: Can you name them?

3. What are the requirements for you to successfully earn a commission via AFROTC at USC?

4. What are some of the resources provided by the University that aid you to reaching graduation
successfully?

Probe: What are the academic resources available to you? How often do you use them?
Probe: What are the financial resources available to you?

5. What additional resources could the University provide that could potentially aid you in
finishing the program and earning a commission?

6. What are the ways that the detachment supports you in your pursuit of graduation &
commissioning?

Probing: What are the academic resources available to you via AFROTC? How often do you use
them?
Probing: What are the financial resources available to you via AFROTC?

7. What additional resources could the Detachment provide that could potentially aid you in
finishing the program and earning a commission?

8. Do you know of any AFROTC (retention related) resources available to you?


Probing: what are those resources?

9. How confident are you that you can finish the AFROTC program?
Probing: What gives you this confidence?
Probing: What limits your confidence?

10. How important is it to you to finish the AFROTC program and earn a commission? Probing:
Why?

11. What are some of the long-term benefits to you finishing the AFROTC program?

12. What are your goals once you commission?


Probing: What opportunities are available to you?

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