CHAPTER II

D. Market Analysis

A. Target Market

This is recommended for everyone, regardless of age, gender and place because we do not know when
fire will occur. But, as long it is not used for fire, keep it away from children ages 10 and below.

B. Business Location

- Our product will come from #25 Women’s Club St., Brgy. Flores, Malabon City because this area is
nearest to stores and to the raw materials. We chose this place because we can do meet ups near the
area and we can gather customers easily.

C. Vicinity Map
E. SWOT Analysis

Opportunitues
Strength
- Ability to develop in stores
- It is use-able anytime and anywhere
- Affiliate relations with related vendors
- It is a new product
- Development of wholesale distribution
- Ability to sell products online
relationships
- It is made to order

SWOT ANALYSIS

Threats
Weaknesses
- Increases in price inputs can cause upward
- Competitors can offer similar products quickly
pricing
- Limited start up costs
- inavailability of the chemicals

Technical Aspects

INTRODUCTION

Technical aspects is one of the most important factors

A. Business Product

- The product is rarely known as Fire Globe. It is a throw-able fire extinguisher with potassium carbonate
as its main ingredients. The proponents come up with the decisions to modify the business product by
thinking a rare name, thus coined it as “Poseidon’s Sphere”.

B. Business Name/ Brand Name

- It is the proponent’s business name, “Poseidon from the Greek mythology which means the god of sea
and symbolizes that water kills or stops fire. “Sphere” means round because the materials that is used is
a snow ball and we will innovate it to become a Fire ball.

C. Business Tag-line

- “Kill the fire, before the fire kills you.”

D. Mission, Vision, Values

- Mission: To protect the lives and properties of the people from accidental and unexpected fires. To
prevent fire by providing a Poseidon's sphere that can ease the fire at the same time it can prevent fire
and can be a decoration at homes too.

- Vision: Portable and throw-able fire extinguisher is an ideal suitable solution for any location where
fire-safety is a must. Engineered to quickly fight Class A, B, C fire types.

*Safe, Light and Easy to Use

*Fast and Effective

*Biodegradable & Eco-friendly

E. Distribution Channel

PRODUCER CONSUMER

They are the ones who A person or people who

supplies the product purchases goods or services.
(Poseidon’s Sphere) to the
consumers.