As with wholesalers, the success of retailers is visible in their reported gross and operating

margins. Retail margins are influenced by several factors, including markdowns and promotions,
and SG&A expenses. Product mix also plays a role in determining profitability. For instance, a
weighting toward accessories is favourable, thanks to their high margins, since accessories' one-
size-fits-all nature involves lower costs than do fitted clothes.

COMPITETOR OF KANVA MART

Raymond Ltd
Loyal Group
Mandhana Industries LTD
Arvind Mill
Alok Industries Ltd
Bombay Rayon Fashions Ltd

VALUE OF THE GLOBAL APPAREL MARKET: 2018-2020

$million USD, current price

350000

300000

250000

200000 2018
2019
150000
2020
100000

50000

0
CHINA USA INDIA JAPAN

Value of Apparel Market

Compound Annual Growth Rate 2018-2022

10.00%
9.00%
8.00%
7.00%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
INDIA CHINA USA UK
KANVA MART

Kanva was established in the year 1999. It was founded and formed by young and energetic
visionary person called Mr Nanjundaiah started the business at the age of 26 years. At the initial
stage there will be huge investment, lot of dreams, and hard work to achieve the goal. But today
the dream has come true Mr Nanjundaiah his seeing the growth as well as the successive
progress and is providing the employment to more than a thousands of peoples with a crores of
turnover annually.

Kanva group of companies is one of the Bangalore’s top performing companies. At present they
are operating in Karnataka, Andhra Pradesh and also other parts of India. Their aim is to provide
offer quality products, good service, people can get the products at the affordable or lowest
prices, and customer satisfaction to their business partners and also with their valued clients.

Kanva has got a good reputation as an industry leader in their services. They also provide some
services like this over a period of years and also looking towards expanding its products and
service offerings. Kanva is intended to invest it in the effective in their honour as a market leader
and involving towards the position of the company as the key innovator in the technology based
on their initiatives taken by the company. Due to this the company has to aim for the high end
innovative customers are expecting to achieve the extra market share.

Kanva mart is a leading manufacturer and marketer of private products for men, women and
children. Since 1999, they have continually serving to create products that are comfortable and
high quality. They are specialised in manufacturing of shirts, trousers, T-shirts, Jeans, Casual
wear. And the Ladies wear, Kids wear, Belts etc. They have established a strong foot hold in
Karnataka with 35 marts in operation; about also they have 100+stores in Karnataka and also
they are planning to expand across India.

The retail stores are serving to the domestic markets and fulfilling the requirements of all types
of age groups and genders. In the year 2007 they have changed the name from Kanva fashions
into Kanva mart. The director ofKanva Group was Mr. N.Nanjundaiah. Kanva become founded
in 1999; it became based by a younger and visionary Mr. N.Nanjundaiah 26 years old and
shaped. The preliminary investment is to understand the not possible dream and difficult work.
Today, 14 years in the past he noticed the dream is growing on the road, every year to extra than
3,000 people to provide employment possibilities. Kanva Group is one of the fine acting
organizations in Bangalore. They are currently doing business in Karnataka, Andhra Pradesh and
other components of India. Our goal is to offer fine service, low-priced charge and patron
pleasure to our business partners and valuable clients.

Kanva has earned a great popularity as an industry chief inside the services it offers, and could
make bigger its products over the following few years. Kanva intends to use the corporation as a
qualitative analyst for the market's reputation as a leading innovator of technology-based totally
tasks. This will see the enterprise seeking to acquire extra marketplace proportion for excessive-
cease progressive clients.
 CHAPTER 2

ORGANIZATION PROFILE

BACKGROUND ABOUT TEXTILE INDUSTRY

The textile industry is the largest industry of modern India. It has over 20 per cent of industrial
production and is closely linked with the agricultural and rural economy. It is the single largest
employer in the industrial sector employing about 38 million people. India’s textile industry
since from the beginning it continues predominantly on cotton based with about 65 per cent of
fabric consumption in the country being accounted by cotton. The industry is highly localized in
Ahmedabad and Bombay in the western part of the country though other centres exist including
Karnataka, Kanpur, Calcutta, Indore, Coimbatore, and Sholapur. Textile industry is mainly
depending on agro-based industry, the production of raw material varies from year to year.
Garments Industry is genuinely a worldwide one with intense competition for conquering the
leading consumption markets in America and Europe. Since, the industry is one of the labour
intensive in nature and can be started with insufficient amount, and many countries are
undertaken to use this Industry to increase their economically improvement in the sector. In
addition to this, the main reasons for the growth for this Industry is only because of people are
shifted from tailor-made products into readymade use of products. In the year 1970, there were
nearly about 1200 garment making units in India.

BACKGROUND ABOUT RETAILING INDUSTRY

According to Philip Kotler, “retailing includes all the activities involved in selling goods or
services directly to final consumers for personal, Non-business use”.

The retail industry in India is placed in the Fifth largest sector globally. Retail industry as two
forms they are Organised and Unorganised sector. In India fastest growing industry is Indian
retail industry from the past few years. In Indian economy retailing is one of the main pillar.
From the past few years the retail sale in India is covering around 35-38% of GDP, but the US is
around 20% of GDP is comparatively less from India.in the initial stages, the retail industry is
one of the unorganised sector, but the tastes and preferences of the customers changes
automatically the manufacturing industry is getting more fashionable in the present days and
arriving to the organised sector as well. But nowadays the market is becoming more demand, and
the industry is predicted to grow at the pace of 25-30% annually. According to the news of
present scenario of 2017 that, the Consumer Price Index -CPI or Retail Inflation is raised by
3.365% in the month of August in a year. As per the research this inflation hits the five month of
high. The government of India as showed the current rate of inflation is the highest from the past
one year the rise is driven on highest clothing or apparel prices. This is one of the remarkable in
the future days, this makes the important year for the retail industry. This Consumer Price Index
was raised in the last year in the month of August only the retail sector of CPI was raised by
5.05%. This is one of the footprint for the industry to do more with enthusiastic and makes the
India proud on the retail sector. This is the brief background on retailing industry and their
growth in the past as well as in the present situation.

NATURE OF BUSINESS
A fashion forwards favourite, Kanva mart in Kuvempunagar is the right choice to add some
fashionable casual wear to your wardrobe. The collection is wide panned, trendy and high on
quality, making it a great spot for you next shopping spree. You can find interesting pieces here,
all at prices that will not cause a dent in your pocket.

Kanva mart is a leading manufacturer and marketer of private label products for men, women
and children. Since its inception in1999, the company has continually strived to create products
that follow a body- before-fabric philosophy, placing equal emphasis on comfort, aesthetics and
quality.

With a view to provide the total benefit to the end user retails wing ofkanva took birth and
popularly known as kanva mart. Kanva mart is a retail wing of kanva Fashions Ltd. It has
established a strong foot hold in Karnataka with 31 marts in operation, about 30 in pipeline for
Karnataka and is expanding across India. The retail stores are catering to the domestic markets
and fulfilling the requirements of all age groups and sexes. The group is in all intention to
expand the same globally and cater to the international market as per its requirements. The
targeted store count in India is 500 and about 1000 stores globally. The main areas of
concentration for retail stores globally would be Europe, USA and Australia. Stores in South
Korea and USA are operational.

The company has also registered itself in about 21 countries in Europe, USA, and South Korea
and also in Australia for its retail operations.

Vision and Mission statement ofkanva mart

Vision Statement: To be the most preferred group for a common man in all the verticals of
operation, with international footprint, delivering sustainable value to all stakeholders.

Mission Statement: We will become the most admired and responsible Company delivering
sustainable value by

I. Operate property at a baseline level

II. Safe execution of tasks with predictable benchmark pleasant, price and time

III. Throughout the cost chain or pass-nearby enterprise improvement,

Participate in exceptional practices, care approximately the surroundings, communities,

customers and people.

Functional Areas of KANVA MART

Buying
KANVA Mart will purchase the goods from their own production unit and they will sell to the
customers.

Warehousing and storing

After the goods supply to the shop they will store in the warehouse and store the goods. Because
if the goods are shortage then they can utilize the reserved goods kept in the warehouse.

Selling
KANVA mart main purpose to sell and satisfy the customers ‘needs and wants and provide the
good quality of products.

Credit Facilities
The company also provides the credit facilities for the regular and loyal customers. This makes
the customers will increase and they can earn the customer loyalty.

Risk Bearing
Risk is one the functional factor in the organization. Because the store manager as a
responsibility of store is very important and keep the customers happy and the store neatness is
very important.

Grading and Packing

Grading means according to the products brand the grading will be taken place and process of
packing is also in the same manner.

How the Manufacturing Process will be processed in the KANVA Mart Unit

1. Weaving
 Fig. 1
Research is being achieved in all factors of the mechanism to modernize and undertake new
technologies via mechanisms to reduce human suffering. In the weaving enterprise, generation
modernization has been shuttered from the waist trip. Our looms are made in Germany by rapier
looms and Japanese-made jets.

2. Dyeing

. Fig. 2

In –house Dyeing Unit

Our dyeing system is imported from Korea. Our material washing system is well ready and big
in capacity.
3. Cutting and Sewing

Fig. 3

At this degree, the fabric layer by using layer to a certain top. The cloth is then cut right into a
garment shape or pattern by means of a cutter and separated from the layer. The fabric layer may
be unfold manually and robotically unfold. The part of the cut is then numbered and bundled and
despatched to the stitching or suturing room.

Sewing: The cloth is sewn thru the stitching gadget in the stitching room. Sewing 2D material
patterns are converted in three-D. The operator runs the machine and makes use of the sewing
thread to connect the garment elements together. Various varieties of stitching machines are
available for sewing. Select the device in line with the seam and stitch requirements. In the
industry, the conventional sewing gadget is positioned in the uncooked materials. Cutting
elements on line starting point feed, through the road, the end of the line, a whole garb out. Each
system is operated by means of an character operator, and the operator most effective kinds the
operation of one or two garments. A line consists of sewing body of workers to assist them
technique reducing parts, threads and other trim pieces, pleasant inspectors and a full or partial
complete-time supervisor.
 In the industry, the conventional stitching equipment are placed in uncooked. Cutting elements
online start line feeding, through the road, the end of the road, the entire dress out. Each system
is operated via a character operator, and the operator is simplest in running one or two garments

4. Washing

Fig. 4
Clothing washing is not always just for cleaning. The washing method gets rid of maximum of
the contaminants, making the usage of paintings simpler.

We specialise in stone washing, enzymatic washing, dipping, pickling and laundry. We have our
own unique era to produce fashionable appearance. Wash the garments into distinctive garment.

5. Drying

Fig. 5
We have the present day dryer configuration to attend to the higher dry. We use roller dryer. The
drum is dried to take away excess moisture from the fabric. The warm air passes via a rotating
drum cycle to evaporate moisture.

6. Finishing

Fig. 6
The manufacture or completing of textiles refers to the method of changing woven or knitted
fabrics into usable materials, extra specially any next treatment after dyeing yarns or fabrics to
improve the advent, performance feel &quota Or clothing. The unique that means depends at the
context.

Some finishing strategies including bleaching and dyeing are carried out to the yarn earlier than
weaving, while different weaving or weaving is applied at once to the grey fabric. Some
finishing strategies, including decoration, have been used for numerous centuries of handwriting;
others, inclusive of mercerization, are by using-products of the commercial revolution.

Quality checking:
Multi-layer satisfactory checks are being carried out to deal with the pleasant great output. Check
is to trim all of the extra threads and take a look at the stains and holes. We have contemporary
exceptional tuners.
Some finishing strategies, including bleaching and dyeing and dyeing, were finished earlier than
weaving, while extraordinary weaving or weaving changed into applied to grey fabric at once.
Some completing strategies, inclusive of decorations, have been used for hundreds of years of
handwriting; others, which includes mercerization, are the made from the commodity revolution.

7. Ironing

Fig. 7
We depend on current ironing methods. We use ironing tables with adjustable flat stage tables
and modern-day steam ironing garments. The use of vacuum sucking gadget can be steamed to
cast off the excess water within the garments.

8. Packing
They buy the packing raw materials from the leading suppliers providers to the production unit.
They use only poly propylene and polyethylene bags with the colour printing. They manufacture
all forms of Hangtags, Sticker and Patches. They depend on the best one which meets the Global
Standards. They use only folded up cartoon boxes for packing. They have a Bar Tag Machine
specially designed for Garment Field
 CHAPTER 3

MCKENSY’S 7S FRAMEWORK AND PORTER’S FIVE FORCE MODEL

MCKENSY’S 7S FRAMEWORK
The McKinsey 7S Framework is a management model developed by well-known business
consultants Robert H. Waterman and Tom Peters in the 1980’s. This was a strategic vision for
groups, to include businesses, business units, and teams.

The 7S are Structure, Strategy, Systems, Skills, Style, Staff and Shared values.

The 7S are classified as hard ‘S’ and Soft ‘S’.

HARD ELEMENTS SOFT ELEMENTS

 Strategy Shared values

Structure Skills

Systems Style

Staff

“Hard” elements are easier to define or identify and management can directly influence them.
They can be found in strategy statements, corporate plans, organizational charts and other
documentations.

“Soft” elements on the other hand, can be more difficult to describe, and are less tangible and
more influenced by culture. However, these soft elements are as important as the hard elements.

Objectives of 7 S McKinsey Frameworks

 It increases the execution of the company
 It analyses the effects of future changes within a company
 It adjust the section steps during a mergers
 This is the best way to implement proposed strategy

GENERAL INFORMATION ON 7S MCKINSEY MODEL STRATEGY

The strategy is a plan developed via the organization to obtain a sustained competitive benefit
and to compete effectively in the market. What is that means of a completely consistent method
within the McKinsey version for 7 years? In widespread, a valid approach is articulated, long-
term, helping to gain an aggressive gain and strengthening through a sturdy vision, undertaking
and values. However, it's miles difficult to mention if the method is constant with other factors.
So the key to the 7s version isn't to look at your organization to find brilliant techniques,
structures, systems, and many others, however to look if it's miles regular with different
elements. For instance, a quick-term strategy is usually a bad preference for a business
enterprise, however if it's miles regular with the alternative six elements, it can offer appropriate
outcomes.

STRUCTURE

It represents the business division and units of the manner and includes who is accountable for
the facts. In other phrases, the structure is the organizational chart of the company. It is likewise
one of the most apparent and effortlessly converting factors within the framework.

SYSTEMS

The machine is the organization’s procedures and methods that screen the daily activities of the
business and a way to make choices. System is the company's discipline, determines the
crowning glory of the business, it needs to be management in the method of organizational
exchange in the predominant attention.

SKILLS

Skills are the potential of employees to perform properly. They additionally include skills and
competencies. In the process of organizational alternate, there is often a hassle that the
corporation virtually desires to reinforce the capabilities of latest techniques or new systems.

STAFF

The exceptional of the body of workers invo