PHOENIX MALL

Phoenix market city (Chennai) is a Shopping mall developed by mills limited

located in Chennai, Tamil Nadu, India. It was opened in January 2013 and is the largest mall
in the city.

Phoenix mall has

several national and international
brands such as lifestyle, Pantaloons,
Globus, Manchester united, Steve
madden, adidas., and many more. It
also has houses electronic stores like
Access, Reliance digital, Croma and
Poorvika.
 VISUAL MERCHANDISING
Visual merchandising is the practice in the retail industry of developing floor plans and three-
dimensional displays in order to maximize sales.

Both goods and services can be displayed to highlight their features and benefits. The purpose
of such visual merchandising is to attract, engage, and motivate the customer towards making
a purchase.