1. How old are you?

a. 17 or younger
b. 18-20
c. 21-29
d. 30-35
e. 36 and above

2. You are?
a. Male
b. Female

3. Which of the following categories best describes your current employment

status?
a. Employed - full time.
b. Employed - part time.
c. Unemployed.
d. Self - employed.
e. Full - time student.

4. Which of the following social platform you use frequently? (you may tick more
than one.)
a. YouTube
b. Facebook
c. Instagram
d. Twitter
e. Snapchat

5. On which of the following sites are you subscribed to or follow celebrity* or

popular accounts? (Tick all that apply.)
a. YouTube (“YouTubers”)
b. Twitter (“Twelebs” , poular accounts)
c. Instagram (IG models, Meme or lifestyle pages)
d. Facebook (lifestyle pages)
e. Snapchat

6. What is the topic (Interest) of most of the influencers you follow?

a. Actor b. Fashion
c. Travel d. Technology
e. Fitness f. make-up

7. Would a review influence your decision to buy a product?

a. Yes
b. No
c. Sometimes
8. Have you ever bought anything because it was recommended by a social media
influencer?
a. Yes
b. No

9. If you have, did it lived up to your expectations?

a. Yes, I really liked the product.
b. It was okay, but not as good as I expected.
c. No, I was very disappointed.

11. Does it annoy you when social media influencer do lot of sponsored posts?
a. Yes
b. No
c. I really don’t care

12. Do you trust product reviews which influencers give when they are sponsored?
a. Yes, I trust as they only promote products they like and use themselves.
b. Mostly, but I am a little skeptical sometimes.
c. No, I don’t.

13. I think the Influencers who communicate with their followers, (for example by
answering questions asked in the comments) are more trustworthy
a. Strongly agree.
b. Agree.
c. Neutral.
d. Disagree.
e. Strongly disagree.

14. You actively seek out online reviews before making a purchasing decision?
a. Strongly agree.
b. Agree.
c. Neutral.
d. Disagree.
e. Strongly disagree.

15. If your favourite personality (influencer) recommends a brand, you are more
likely to try it?
a. Strongly agree.
b. Agree.
c. Neutral.
d. Disagree.
e. Strongly disagree.

16. Do you agree peer reviews are more trustworthy than company – controlled
review?
a. Strongly agree.
b. Agree.
c. Neutral.
d. Disagree.
e. Strongly disagree.

17. Do you agree, influencers will not purposefully endorse a brand that will harm
the public?
a. Strongly agree.
b. Agree.
c. Neutral.
d. Disagree.
e. Strongly disagree.