CHAPTER-I

INTRODUCTION

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 A STUDY
ON
“INVESTOR AWARENESS TOWARDS ON LINE TRADING”

INTRODUCTION ON ONLINE TRADING:

The actual definition of On-Line Trading is as explained below:

“On-Line trading is service offered on the internet for purchase and sale of shares, in the
real world an investor places orders to stock brokers. Either verbally or in a written form (fax)”.

OFFLINE :

Offline trading is benefit from discussing with financial advisor the benefits’ of trading online.

A brief explanation about Internet:-

Internet is a world wide self governed network connecting several other smaller network
and million of computers and persons to merge sources of information. This technology is vast
distance accelerating the pace of business forms and revolutionizing the many companies are
managed, it allow direct links to anyone anywhere and any time to build up interactive
relationship.

A combination of time and space called the internet promises to bring un precendented
changed in our lives and business Internet or net is an inter connection of computer
communication network spanning the entire globe crossing all geographical boundaries it has re
defined the method of communication work study education, Business leisure health trade
banking commerce and what not it is virtually changing everything and we are living in dot.com
age.

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 Net being an interactive two way medium through various websites enables participation
by individually in business to business to consumer commerce visit to shopping arcades, games,
etc., in cyber space even the information can be copying, down loaded and retransmitted.

The use of internet has grown 2000 percent in last decade and is correctly growing 10 percent per
month in India growth of internet is of recent times.

It is expected to bring changes in every functional area of business activity including marketing
and financial services.

It offers stock trading at a lower cost, internet can change the nature and capacity of stock broking
business in India.

E- COMMERCE:

Electronic Commerce is associated with buying and serving over computer

communication networks, it helps conduct traditional commerce through new way of transferring
and processing of information.

Information is electronically transferred from computer to computer in an automated way.

E- Commerce refers to the paperless exchange to business information using electronic dates
interchange electronic technology, it is not only reduce manual process and paper transaction but
also helps organization more to a fully electronic environment and change the way they operated
PCs and networking attempts to introduce banks of the tools and technologies required for
electronic commerce. The computers are either workstation of individual office work or serves
where large database and information resides.

Networks connects both categories of computer the various operating system are the most
basis programmed with is a computer it manages the resources of the computer system in a fair
and efficient manner.

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Now we can enter into the concept known as “On Line Trading”.

In the past investor had no option but contact their broker to get real time access to
market data, the net brings data to the investor On line and net broking enables him to trade on a
click of mouse, Now information has because easily accessible to both retail as well as big
investor.

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 NEED FOR THE STUDY:

The purpose into review the On-line Trading procedure a case study of On-Line trading

at zen securities as the exchanges has changes its trading from the out cry mode to On-Line

trading 20th February, 1997 there is need to assets the performance of the capital market.

OBJECTIVES OF THE STUDY:

1) It is to analyze the change in trading after the exchange shifted from outcry to On-line

trading system.

2) To analyze conceptual frame work regarding On-line trading.

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3) To evaluate about the latest development in the stock exchange trading system.

4) To analyze the investors awareness about On-line trading.

5) To bring out the investors expectations regarding on-line trading to be simplified further.

6) To offer suitable suggestions up on drawn conclusions.

METHODOLOGY OF THE STUDY:

The data collection methods include both Primary and Secondary collections methods:

- Primary data collection Method.

- Secondary data collection Method.

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PRIMARY METHOD:

Primary method includes the data collected directly from the authorized members of Zen
securities. An appropriate questioner is served to the investing community for collection primary
data. And also data collected from discussion with Zen securities officially.

SECONDARY METHOD:

The secondary data collection method includes the lecturers delivered and material
provide by Zen securities Ltd., the date collections from the magazines of the NSE, Economics
time various books relating the investment, Capital Market and other related topics.

LIMITATIONS OF THE STUDY:

The study is confined to On-line trading procedure On-line problem of listing are not

covered due to time and to keep the study in manageable limits. The study reflects the

awareness of Karimnagar investors only.

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SCOPE OF THE STUDY:

The present study is to know the details regarding the trading through On-line system.

The project also studies the impact of On-line trading system in the market and also

trading of Government Securities in stock exchange.

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BIBLIOGRAPHY

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 BIBLIOGRAPHY

 Journals

 www.zenmoney.com

 www.nseindia.com

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