HENRY HARVIN R

EDUCATION

CERTIFIED DIGITAL
CONTENT WRITER

HENRY HARVIN R

CONTENT
ACADEMY
(CDCW) COURSE
HENRY HARVIN R

EDUCATION

PARTICIPANT COMPANIES

HENRY HARVIN R

CONTENT
ACADEMY
HENRY HARVIN R
EDUCATION
COURSE OPPORTUNITY
Content marketing is one of the most reliable and
cost effective marketing means across all
industries and according to marketingmag.com,
it is going to be a $300 billion industry by 2019.
Since 2015, demand for effective online content
is increasing like never before, offering
sustainable employment oppor tunities to
aspiring content writing professionals. Trend
shows demand for content in India to feed online
advertising and SEO marketing is doubling each
year.
Whether you are a housewife, a business owner,
a digital marketing professional, an IT/ITES
HENRY HARVIN R
CONTENT
ACADEMY
professional or a student, Certied Digital
Content Writer course will enable you to meet
your career and professional goals.
This course orients you to different content
related topics such as online article writing, blog
writing, social media writing, creative writing,
copywriting, press release writing, SEO writing,
proposal writing and related more. It further
supplements you to specialize in Wordpress
/Blogspot, SEO, Google guidelines, Banking
through PayPal, ESCROW Accounts and related
more to enhance individual skill-set for
achieving personal or organizational objectives.
HENRY HARVIN R

EDUCATION

SALIENT FEATURES

Ÿ Duration/Mode: 4-days / 32-hours Live Ÿ Add-ons: Free Supplements provided to

Virtual Training and Certication Course
enabling participants to become Competent
Content Writers, Marketers and Strategists.
Ÿ Trainer: Delivered by Senior Industry
Professionals having extensive experience of
Content Writing, Marketing and Content
Strategy with diverse domains and industries.
These practitioners are also empanelled as
Domain Experts with Henry Harvin Education.
Ÿ Certication: Distinguish your prole with
global credential of ‘Certied Digital Content
Writer’ and showcase yourself as a certied
content writer by using hallmark of CDCW
next to your name.
Ÿ LMS: Get 24x7 access to Henry Harvin's High
Tech LMS Platform with abundant material on
Content Writing, Marketing, Content Strategy
etc.
effectively deliver projects (Logo Software, E-
books, Question Making Software, CW
Guides/Workbooks etc)
Ÿ Experience: Gain hands-on experience of
professional content writing with industry
tools, techniques, case studies, delivery
methodologies, practical models, strategies,
examples, session activities, experience
sharing, videos, PPT’s and industry best
practices
Ÿ Job Support: Get 100% Placement, Internship
and Project Support exclusively entitled
for CDCW Professionals

HENRY HARVIN R

CONTENT
ACADEMY
HENRY HARVIN R
EDUCATION
Ÿ Deliver requisite knowledge to write for
COURSE OBJECTIVE
Ÿ Program aims at creating competent
content writers, marketers and strategists
by empowering par ticipants with
necessary skill-set.
Ÿ Enable par ticipants to translate their
thoughts into words that not only attract
views but also monetary benets on digital
media.
Ÿ Additionally, prepare academic content
Ÿ Develop capability to be a dynamic writer
who can write on any subject or for any
forum
Ÿ Empower individuals to start their own
blog and create content that drive
HENRY HARVIN R
CONTENT
ACADEMY
conversations & action on social media,
search engines, forums, e-commerce,
blog, landing pages etc.
different content types and formats such
as article writing, blog posts, social media
posts, book summaries, reviews,
copywriting, landing pages, creative
writing, ction, DIY guides, manuals,
eBook writing, editing, proofreading,
ghostwriting, proposal writing, grant
writing, newsletters, magazine writing,
press releases, product reviews,
descriptions, recipes, resume writing,
cover letters, sales writing, marketing
materials, technical guides, manuals, web
content and seo content.
that includes question banks, workbooks,
study material, courseware, academic
guides, manuals, tutorials, elearning,
rubrics, project reports, research papers,
white papers and thesis reports.
HENRY HARVIN R
EDUCATION
FOR WHOM
Ÿ One of its kind offering for working
professionals, entrepreneurs, students, self-
employed, teachers, trainers, unemployed,
retired, housewives etc.
Ÿ Working professionals with roles in following
domains domains: sales, marketing, digital
marketing, business development, retailing,
branding, advertising, blogging, communications
and related elds.
Ÿ Professors/Teachers/Trainers who wish to
gain prociency in writing for audience at the
digital media
Ÿ Students who aspire to expand their sphere of
knowledge as well as want to have a job or
hobby for spare time
Ÿ Existing content writers, digital marketers
and bloggers looking to get certied, upgrade
their prole and upskill themselves to take their
career to next level
Ÿ Individuals aspiring to be freelancers and or
work-from-home with projects sourced from
HENRY HARVIN R
CONTENT
ACADEMY
clients globally
Ÿ Individuals who aspire to work in corporates at
seniority as CMO’s, marketing directors,
marketing managers, digital marketers
department heads, content marketers, Content
Strategists etc
Ÿ Aspirants for creative writing, ghost writing,
white paper writing, press release writing,
proposal writing
Ÿ Aspirants who want to afliate their online
income streams by publishing and selling e-
books, articles and blog posts and leveraging
these through Google AdSense and related
advertising programs.
Ÿ Ideal program for professionals working in
following sectors: digital marketing, marketing,
IT/ITES, telecom, research, education,
healthcare, hospitality, outsourcing,
manufacturing, automobile, aviation defense,
FMCG, logistics, nance, heavy machinery,
pharma, banking, marine and many more.
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EDUCATION

COURSE CURRICULUM

MODULE 1 (LANGUAGE SPECIFICATIONS)

Ÿ Introduction to Content Writing, Content Marketing & Content Strategy

Ÿ Types of Content tones
Ÿ Types of Styles
Ÿ Common Grammatical Errors
Ÿ Spellings and Punctuation rules
Ÿ Using Thesaurus/ Software for Content Spinning
Ÿ Content Formats
Ÿ Content Flow/ Presentation
Ÿ Content Referencing

MODULE 2 (INTERNET SKILLS) MODULE 3 (BUSINESS CONTENT TYPES)

Ÿ Online Research Ÿ Article writing/spinning

Ÿ Cracking internet using Google Ÿ Blog posts & Social media posts
Ÿ Using article directories Ÿ Book summaries/Reviews
Ÿ Learning to use spinning software Ÿ Copy writing/ Landing pages
Ÿ Designing of Cover pages Ÿ Creative writing/ Fiction
Ÿ Checking for copyrights Ÿ DIY guides/ Manuals
Ÿ Using content under public domain Ÿ E-Book Writing
Ÿ Blogging Ÿ Editing / Proofreading
(Wordpress/Blogger/Blogspot) Ÿ Ghost writing
Ÿ Setting up themes/templates Ÿ Grant writing/ Proposal writing
Ÿ Using LOGO theme Ÿ Newsletter/ Magazine writing
Ÿ Adding content tags, categories Ÿ Press releases
Ÿ Keyword research (Google keyword Ÿ Project reports
planner) Ÿ Product review/ Descriptions/ Recipes
Ÿ Understanding Google analytics and Ÿ Resume writing/ Cover letters
ALEXA rankings Ÿ Sales writing
Ÿ Leveraging social media for content Ÿ Technical guides
distribution Ÿ Web content/ SEO writing
Ÿ White Papers

HENRY HARVIN R

CONTENT
ACADEMY
HENRY HARVIN R

EDUCATION

COURSE CURRICULUM

MODULE 4 (ACADEMIC CONTENT TYPES)

Ÿ How you can make your own course

Ÿ Question banks
Ÿ Workbooks
Ÿ Study materials/ courseware
Ÿ Academic guides/ Manuals/ Tutorials
Ÿ E-learning / RUBRICS
Ÿ Research papers
Ÿ Thesis reports

MODULE 5 (COMMUNICATION AND CONTENT STRATEGY)

Ÿ Strategic vs. Non-strategic content

Ÿ Permanent challenges in creating effective content
Ÿ Broader framework for creating content for social media.
Ÿ Creating and promoting brands with strategic content
Ÿ Building user experience with content
Ÿ Segmenting market and understanding your target segments.
Ÿ Creating target personas before creating content (with case study)
Ÿ Some core management concepts & its implementation in content strategy

MODULE 6 (TAKING CONTENT TO WORK)

Ÿ How you can earn from your content writing skill

Ÿ Content writing projects (Website Selection)
Ÿ Choosing the right projects
Ÿ Writing impressive proposals
Ÿ Setting up milestones
Ÿ Hourly tracking software
Ÿ Payment Collection through ESCROW accounts
Ÿ Withdrawing the DOLLAR amounts to Indian Bank accounts through Paypal
Ÿ Search Engine Optimization(SEO)
HENRY HARVIN R

CONTENT
ACADEMY
HENRY HARVIN R

EDUCATION

COURSE BENEFITS

Ÿ This course offers a plethora of opportunities by imparting necessary skill set and right mindset
developed through the course. This will not only enable participants to get right opportunities in their
current profession but also through alternate career opportunities.
Ÿ Digital Marketers / Marketers / Sales / Business Development professionals eradicate the problem of
saturation and poor growth in career by leveraging upon the new skillset gained through this course
Ÿ Existing entrepreneurs / business owners can scale up their business to next level by penetrating into new
markets, audience segments, geographies and products through the power of content and internet
Ÿ Professors / Teachers / Trainers acquire necessary skills to showcase their prociency on the internet,
develop new content types, gain recognition online, build alternate source of income etc
Ÿ Bloggers / Content Writers get a tangible proof to showcase their existing prociency, diversify to new
content types and learn new things
Ÿ Housewives / Retired / Unemployed individuals can start earning decent amount based on part-time/full-
time/work-from-home/freelance opportunities available in abundance
Ÿ Aspiring entrepreneurs can start their startup journey by leveraging on skills gained through this course
Ÿ Professionals / Corporates can brand themselves as industry thought leaders and domain experts by
start writing on their subject at public forums, blogs, social media etc
Ÿ Students get opportunity to acquire Internships, Placements and Projects based on their professional
content writing, marketing and strategy skills. Additionally, they can start earning full-time/part-time by
taking up freelancing projects, work-from-home projects and can start working on their entrepreneurial
journey

HENRY HARVIN R

CONTENT
ACADEMY
HENRY HARVIN R

EDUCATION

METHODOLOGY

Ÿ Program is a global standard offering that uses a mix of tools and techniques aligned to creative and
adaptive learning style
Ÿ Provides an ambient environment for class discussions, course theories, practical examples,
learning videos, session activities
Ÿ Evaluation conducted at the end of 4th day on the basis of session activities and test
Ÿ Certication awarded at the end of the program on basis of evaluation criterion

PROGRAM FEE
To know more about program fee, contacts us or navigate to henryharvin.com

PROGRAM SCHEDULE
Across geography schedule is regularly updated on our website: www.henryharvin.com

HENRY HARVIN R

CONTENT
ACADEMY
HENRY HARVIN R
EDUCATION
ABOUT
HENRY HARVIN
EDUCATION
As a competency and career development organisation,
Henry Harvin Education develops, enhances and promotes
select skill-sets those are deemed essential of changing
times. Embedding ‘Value Creation’ at the core of its vision,
Henry Harvin Education partners with best in industry
organisations and empanels domain experts to transform
careers of diverse audience from industry and academia by
harnessing the power of skill-centric training programs.
These programs are carefully handcrafted to deliver tangible
ABOUT HENRY HARVIN CONTENT ACADEMY
Henry Harvin Content Academy has been setup to
impart the right content creation & content distribution
skills to aspirants. These skills are imparted through
action oriented learning solutions that are carefully
handcrafted by subject matter experts with extensive
industry experience. These learning solutions are
delivered using our unique goal-centric pedagogy by
henryharvin.com info@henryharvin.com
HENRY HARVIN R
CONTENT
ACADEMY
output for
its learners by
creating a distinguished
biosphere of latest learning
technologies, effective content and
experienced trainers. Henry Harvin Education is
inspired by contributions of Mr. Henry Dunster (First
President of America’s Oldest University) to the education
industry which sustain for over 400 years.
select professionals from leading organizations those
also empaneled as domain experts with the academy.
This enables the academy in achieving its goal of
empowering managers to reach their full professional
potential. Henry Harvin Content Academy aims to
function in its outreach geographies and upskill 100,000
managers till 2020 !
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