Case Study Report Format Guide

Here are the recommended guidelines for preparing case study reports
(remember, always use the APA style for all formats and references as
per the course outline). However, your paper should be FLUSH LEFT
margins (business report format), leave extra line spacing between
paragraphs, and use ARIAL 12 pt double-spaced fonts:

Cover
(Including student name and student ID)

executive Summary
(If applicable, it should be finalized with highlights / discoveries)

Introduction
Status analysis and related background, including a summary of
relevant information in a short form of case study tool.

body
May include:
• Target market identification
•Market demand
• IMC form used
•case study
• Key issues / goals
•Suggest
Should include:
• Decision criteria
• Assumption
Data analysis (analysis in the appendix and summary information in the
body)
• Reasonably preferred alternatives.
• Reason / Forecast:
It is important that all guesses or ideas be based on a certain marketing
principle and have a solid understanding of indicators related to the
target market and expected financial changes / impacts. Using target
market analysis and population, education estimates in US dollars and
units are appropriate.
If you don't have confidence in your abilities ... please discuss "how"
freely with the professor before the case introduction.
in conclusion
references
It is recommended that you purchase business journals, journals, text
references, and any online research. Make sure you support your ideas
with facts and numbers. Try using your own words and thoughts based
on the results of your research, rather than copying and pasting others'
words from the Internet. You should use PROPER HARVARD-style
online citations, image source citations, and letter citation lists in the
Resources section.
appendix
All charts, financial, visual and other related items can be placed here
and referenced in the report.