Marketing can make or break a brand and hence it is an essential aspect of business. Startups venturing out on their marketing campaigns could learn a lot by looking at the ‘uniqueness’ quotient of successful marketing campaigns in the past. Vodafone ZooZoos Vodafone ZooZoos introduced in a TV ad campaign soon became one of the most successful marketing campaigns of all time. Rebranded from Hutch, Vodafone with its ZooZoos campaign beat the famous pug seamlessly to ensure higher brand awareness. Fevikwik Todo Nahi Jodo ICC world cup 2015 India versus Pakistan cricket match and the eyeballs of the world. Out comes a campaign that unites the two traditional rivals with its unique take on soldiers at the border facing similar problems, adding a human touch between the two rivals.
Coca Cola – Small world machines
Small world machine marketing campaign with vending machines covered by cameras in Delhi and Lahore allowed human- to -human interaction between the common men. Bridging gaps between nations while adding a unique brand awareness campaign, Coco Cola’s strategy was one of its successful marketing campaigns in India.
KITKAT DANCING BABIES
How often do you see babies
dancing to tunes? Kit Kat, the global brand, from the house of Nestle has continued its brand
communication “take a break” in this campaign. The earlier
ads had squirrels in 2010, birds in 2012 and finally dancing babies in 2013. The campaign was first launched on digital platform YouTube to gauge the response. The ad crossed over a million views on YouTube. WHAT WE CAN LEARN TVCs with kids are adorable and generate public interest very quickly! The concept added more charm to the brand and kept the uniqueness alive. Also, the ad was first tested on YouTube and then released as a TVC. It is astonishing to see that Nestle has not leveraged the success it received on YouTube to other platforms. The campaign was only promoted on YouTube to get the response to air it on television. More could have done with this one. The same is the case with other brands of Nestle. The only one that was fully leveraged is Nescafe Coffee #ItAllStarts on all cross platforms.