Name: r.

ragunathan

Class: “ii” mba “C”

Roll no: 2018pecmb147

Marketing can make or break a brand and hence it is an
essential aspect of business. Startups venturing out on their
marketing campaigns could learn a lot by looking at the
‘uniqueness’ quotient of successful marketing campaigns in
the past.
Vodafone ZooZoos
Vodafone ZooZoos introduced in
a TV ad campaign soon became
one of the most successful
marketing campaigns of all time.
Rebranded from Hutch, Vodafone
with its ZooZoos campaign beat the famous pug seamlessly to
ensure higher brand awareness.
Fevikwik Todo Nahi Jodo
ICC world cup 2015 India versus
Pakistan cricket match and the
eyeballs of the world. Out comes a
campaign that unites the two
traditional rivals with its unique
take on soldiers at the border
facing similar problems, adding a human touch between the
two rivals.

Coca Cola – Small world machines

Small world machine marketing campaign
with vending machines covered by cameras in
Delhi and Lahore allowed human- to -human
interaction between the common men. Bridging gaps between
nations while adding a unique brand awareness campaign,
Coco Cola’s strategy was one of its successful marketing
campaigns in India.

KITKAT DANCING BABIES

How often do you see babies

dancing to tunes? Kit
Kat, the global brand, from
the house of Nestle has
continued its brand

communication “take a break” in this campaign. The earlier

ads had squirrels in 2010, birds in 2012 and finally dancing
babies in 2013. The campaign was first launched on digital
platform YouTube to gauge the response. The ad crossed over
a million views on YouTube.
WHAT WE CAN LEARN
TVCs with kids are adorable and generate public interest very
quickly! The concept added more charm to the brand and kept
the uniqueness alive. Also, the ad was first tested on YouTube
and then released as a TVC. It is astonishing to see that
Nestle has not leveraged the success it received on YouTube
to other platforms.
The campaign was only promoted on YouTube to get the
response to air it on television. More could have done with
this one. The same is the case with other brands of Nestle. The
only one that was fully leveraged is Nescafe Coffee
#ItAllStarts on all cross platforms.