Professional Documents
Culture Documents
Product/Service Demand:
According to a report In Pakistan late last year, 55 percent of the women who commute by public
buses said that they felt insecure and faced sexual harassment in Pakistan, with some districts in
the east rated as the most unsafe for female. She said there was a need for such a service as most
women "think thrice" before getting in a vehicle driven by a man. So that’s why this is need of
women. Women’s demand for rides those which are only for those ladies who cannot travelling
alone they need a secure ride which are SHE DRIVE We want to expand our services because of
the increasing demand.
Market Attractiveness:
Market attractiveness is used to describe the various possibilities of the profitability that any firm
or organization can obtain a competitive market place. Now it is generally preferred to have a
better market attractiveness, because the better the market attractiveness is, the more are the
chances of obtaining potential profitability from that market by making investments in it.
Although any assessment of market attractiveness is necessarily subjective, just use your
knowledge and best judgment. The following key factors may also help determine attractiveness:
Market size
Determining the market size is critical. It tells you and your partners, team and investors how
much potential business is really out there. It helps calculate how much value there really is for
your individual venture. This is critical to know, even if you never plan to raise a dime in outside
capital. To calculate your market size, you’ll either be looking for data on the number of potential
customers, or number of transactions each year.
SHE DRIVE are provide the facilities to the Females, virtually everyone can be counted in your big
whole market figure. If Females are using this service, and they are taking the ride daily, that
number is even larger.
Market growth
A simple means of forecasting the market growth rate is to extrapolate (infer or estimate)
historical data into the future. While this method may provide a first-order estimate, it does not
predict important turning points. A better method is to study growth drivers such as demographic
information and sales growth in complementary products. It is very important to determine that
what is the market growth of the SHE DRIVE in future. To increase the market growth of SHE
DRIVE we used to provide services in better way.
Pricing trends
In this it is very important that how much price is Started in the SHE DRIVE compares to another
drives app.
RESOURCES:
Your firm surveys all its capabilities and knowledge in order to enhance resource efficiency and
effectiveness. The skills your resources possess are elements which you use in daily business
processes to generate a certain service or product. SHE DRIVE have security features such as GPS,
panic button and central monitoring facilities the firms train their drivers in self-defense and
communication skills.
Forecast Revenue:
We plan to apply for a SHE DRIVE business and we will need to prepare a detailed revenue
forecast before lenders will consider our request. But this type of report will also provide some
much-needed information that will help us know when we can afford to hire an employee, launch
a marketing campaign, or expand our operations. Revenue forecasts are useful both for startups
and existing businesses.