Relative Advantage

Zomato Gold provides 1+1 on Food and 2+2 on drinks offers at partner restaurants. Dineout’s
Gourmet Passport on the other had has slightly different offers. They have 1+1 on Main
Course, 1+1 on Drinks AND 1+1 on Buffets.

Zomato being a food discovery platform, already has a huge database of restaurants compared to
Dineout. Also the list of partner restaurants accepting Zomato Gold is good. Most of the restaurants
that you would visit often would be on this list.

Zomato Gold allows users to unlock Gold Offers at partner restaurants unlimited number of
times. That if you are on their Unlimited Plan.

Complexity

Zomato Gold is pretty each to use. Simply choose a restaurant, Hit the Unlock Gold button and
redeem it. The restaurant might ask for the offer id and your details like name and contact
number. In few instances I’ve heard they ask for valid id proof also

Communicablity

Zomato Gold subscribers would also get privileged invitations to curated events like chef
cook-out sessions, new restaurant openings, pub crawls, wine-tasting, food walks and new
menu previews among others. Along with fine dining, Zomato Gold gives its customers niche
experiences to socialize with fellow foodies.
Customers can get one free drink every day for a week for a minimum bill amount is Rs 500
once they register for Zomato Gold. One can get unlimited beer four times in a month for a
monthly subscription of Rs 999 person and for a weekly subscription for Rs 499 one can get
an unlimited beer any day in a week per person.
Complimentary food item of the same or lower price of the food item ordered by the
customer or two complimentary drinks for every two drinks ordered are some perks offered
to Zomato Gold customers at selected restaurants.

Trialabilty

Starter pack Rs. 199 3 times at partner restaurant

Unlimited pack Rs.1000 No limits for 1 year

Compatiblity

A Nielsen study says that urban Indians spend around ₹6,500 a year on
eating out. That's barely enough to cover a night out for three people at
Masque, but the potential lurks in spending habits of millennials (aged 18 to
34 years) who earn more than a million rupees a year and spend 13 per cent
of food-expenditure on eating out. That's 5 percent more than Generation
X'ers (ages 35-50 years), who earn the same amount.
The result is a changing landscape for the country's eating-out business
where branding was once nothing more than sending out take-away menus to
local businesses and households.