Product 1 Product 2 Product 3

PENCIL ERASER NOTEBOOK

BALL PEN SCALE BOX
SHARPENER

Combination Customer Preference Product 1 Product 2 Product 3

1 9 Pencil Eraser Notebook
2 10 Pencil Eraser Box
3 2 Pencil Eraser Sharpner
4 3 Pencil Scale Notebook
5 6 Pencil Scale Box
6 9 Pencil Scale Sharpner
7 6 Ball Pen Eraser Notebook
8 5 Ball Pen Eraser Box
9 6 Ball Pen Eraser Sharpner
10 1 Ball Pen Scale Notebook
11 4 Ball Pen Scale Box
12 7 Ball Pen Scale Sharpner

Customer Preference Product 1 Product 2 Product 3 Ball Pen (m1) Scale (m2) Box (m3)
9 Pencil Eraser Notebook 0 0 0
10 Pencil Eraser Box 0 0 1
2 Pencil Eraser Sharpner 0 0 0
3 Pencil Scale Notebook 0 1 0
6 Pencil Scale Box 0 1 1
9 Pencil Scale Sharpner 0 1 0
6 Ball Pen Eraser Notebook 1 0 0
5 Ball Pen Eraser Box 1 0 1
6 Ball Pen Eraser Sharpner 1 0 0
1 Ball Pen Scale Notebook 1 1 0
4 Ball Pen Scale Box 1 1 1
7 Ball Pen Scale Sharpner 1 1 0
Y Intercepts X Intercepts
 Regression Statistics
Multiple R 0.5070061118
R Square 0.2570551974
Adjusted R Square -0.238241338
Standard Error 3.0786644187
Observations 11

ANOVA
df
Regression 4
Residual 6
Total 10

Coefficients
Intercept 4.2857142857
m1 0 -0.880952381
m2 0 -0.547619048
m3 0 2.6785714286
Sharpner (m4) Y Difference m4 0 2.4285714286
0 4.28 4.72
0 6.95 3.05
1 6.7 -4.7
0 3.74 -0.74
0 6.41 -0.41
1 6.16 2.84
0 3.4 2.6
0 6.07 -1.07
1 5.82 0.18
0 2.86 -1.86
0 5.53 -1.53
1 5.28 1.72
ercepts
 SS MS F Significance F
19.6764069264 4.9191017316 0.518993 0.7263213551
56.869047619 9.4781746032
76.5454545455

Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
2.6019463324 1.6471186328 0.150632 -2.081019031 10.6524476 -2.081019031 10.6524476
1.9001929329 -0.463612071 0.659267 -5.530556988 3.768652226 -5.530556988 3.768652226
1.9001929329 -0.288191287 0.782897 -5.197223655 4.101985559 -5.197223655 4.101985559
2.3988759887 1.1165943722 0.306877 -3.191266658 8.548409515 -3.191266658 8.548409515
2.3988759887 1.0123788975 0.350427 -3.441266658 8.298409515 -3.441266658 8.298409515
 Food Add-ons Type
With toppings and
Pizza Dine-in
cheese
Without toppings and
Sandwich Takeaway
cheese
Burger Online

Combination Customer Preference Product 1 Product 2 Product 3

With toppings and
2 Dine-in
1 Pizza cheese
With toppings and
8 Takeaway
2 Pizza cheese
With toppings and
4 Online
3 Pizza cheese
Without toppings
2 Dine-in
4 Pizza and cheese
Without toppings
4 Takeaway
5 Pizza and cheese
Without toppings
11 Online
6 Pizza and cheese
With toppings and
3 Dine-in
7 Sandwich cheese
With toppings and
11 Takeaway
8 Sandwich cheese
With toppings and
4 Online
9 Sandwich cheese
Without toppings
11 Dine-in
10 Sandwich and cheese
Without toppings
0 Takeaway
11 Sandwich and cheese
Without toppings
9 Online
12 Sandwich and cheese
With toppings and
10 Dine-in
13 Burger cheese
With toppings and
0 Takeaway
14 Burger cheese
With toppings and
3 Online
15 Burger cheese
Without toppings
6 Dine-in
16 Burger and cheese
Without toppings
9 Takeaway
17 Burger and cheese
Without toppings
6 Online
18 Burger and cheese
 Product 2 Sandwich (m1)
Customer Product 1 Product 3
With toppings and
2 Dine-in
Pizza cheese 0
With toppings and
8 Takeaway
Pizza cheese 0
With toppings and
4 Online
Pizza cheese 0
Without toppings
2 Dine-in
Pizza and cheese 0
Without toppings
4 Takeaway
Pizza and cheese 0
Without toppings
11 Online
Pizza and cheese 0
With toppings and
3 Dine-in
Sandwich cheese 1
With toppings and
11 Takeaway
Sandwich cheese 1
With toppings and
4 Online
Sandwich cheese 1
Without toppings
11 Dine-in
Sandwich and cheese 1
Without toppings
0 Takeaway
Sandwich and cheese 1
Without toppings
9 Online
Sandwich and cheese 1
With toppings and
10 Dine-in
Burger cheese 0
With toppings and
0 Takeaway
Burger cheese 0
With toppings and
3 Online
Burger cheese 0
Without toppings
6 Dine-in
Burger and cheese 0
Without toppings
9 Takeaway
Burger and cheese 0
Without toppings
6 Online
Burger and cheese 0
Without toppings and Takeaway (m3) Burger (m4) Online (m5) Y Difference
cheese (m2)

0 0 0 0

0 1 0 0

0 0 0 1

1 0 0 0

1 1 0 0

1 0 0 1

0 0 0 0

0 1 0 0

0 0 0 1

1 0 0 0

1 1 0 0

1 0 0 1

0 0 1 0

0 1 1 0

0 0 1 1

1 0 1 0

1 1 1 0

1 0 1 1
 Regression Statistics
Multiple R 0.2028346923
R Square 0.0411419124

Adjusted R Square -0.3947026728

Standard Error 4.4867462883

Observations 17

ANOVA

df SS MS F

Regression 5 9.5013616558 1.9002723312 0.0943958324

Residual 11 221.439814815 20.1308922559

Total 16 230.941176471

Coefficients Standard Error t Stat P-value

Intercept 5.5833333333 3.1726087259 1.7598556316 0.1061745482

m1 0 0.5694444444 2.7475597529 0.2072546171 0.839597873

m2 0 1.0462962963 2.2014372381 0.4752787307 0.6438858264

m3 0 -0.9305555556 2.7475597529 -0.3386843742 0.7412242523

m4 0 -0.0972222222 2.7475597529 -0.0353849346 0.9724067575

m5 0 -0.0972222222 2.7475597529 -0.0353849346 0.9724067575

Significance F

0.9912964546

Lower 95% Upper 95% Lower 95.0% Upper 95.0%

-1.3995313913 12.5661980579 -1.3995313913 12.5661980579

-5.4778937982 6.6167826871 -5.4778937982 6.6167826871

-3.7990343957 5.8916269883 -3.7990343957 5.8916269883

-6.9778937982 5.1167826871 -6.9778937982 5.1167826871

-6.1445604649 5.9501160205 -6.1445604649 5.9501160205

-6.1445604649 5.9501160205 -6.1445604649 5.9501160205

Smart-phones Price Features Brand image Resale Smart-phones Start 1
One plus 3 4 3.5 2 One plus 0
Mi 1 5 4.25 1 Mi 6.5625
Iphone 5 3 4.5 1.5 Iphone 6.25
Oppo 2.08 4.17 3.25 1 Oppo 1.9378
Nokia 2 1 2.64 0.5 Nokia 12.9896
Samsung 2.5 4.75 4 1.5 Samsung 1.3125
Realme 1 2 1.52 1 Realme 12.9204

QUESTION STEP 1

Price
A 2
B 5
C 1.86
 Start 2 Start 3 Min Intial Choice Start 1
6.25 1.3125 0 1 Price
20.3125 2.625 2.625 3 1 One plus 3
0 9.5625 0 2 3 Mi
11.7078 1.3253 1.3253 3 2 Iphone
17.4596 17.1621 12.9896 1 3 Oppo
9.5625 0 0 3 1 Nokia 2
26.1304 16.2129 12.9204 1 3 Samsung
29.8603 1 Realme 1
Sum of Standard Error 2

STEP 1

Features Brand image Resale

2.333333 2.553333333 1.16666667
3 4.5 1.5
4.64 3.833333333 1.16666667
 Start 1 Start 2 Strart 3
Features Brand image Resale Price Features Brand image Resale Price Features Brand image
4 3.5 2
1 5 4.25
5 3 4.5 1.5
2.08 4.17 3.25
1 2.64 0.5
2.5 4.75 4
2 1.52 1
2.333333333 2.553333333 1.1667 5 3 4.5 1.5 1.86 4.64 3.833333333

STEP 2
3
Resale

1.5

1.1667
Brand Chances of failure Recommendation Satisfaction Brand
A 1 3 5 A
B 1 1 4 B
C 1.4 2.5 4 C
D 3 5 1 D
E 2 5 2 E
F 1.7 3.8 4.2 F
G 1.3 1.7 4 G
H 1.5 5 4.5 H
I 2 5 4 I
J 1.5 3.2 3.6 J
K 1 4 4 K
L 1 2.7 3.8 L

QUESTION

Chances of failure
WWW 1.175
XXX 1.35
YYY 2.125
ZZZ 1.25
 Start 1 Start 2 Start 3 Start 4 Min Initial Choice
1.41 1.77 6 1.53 1.41 1
2.41 8.37 17 2.93 2.41 1 1
0 1.82 6.61 0.24 0 1 1
17.81 13.37 10 17.13 10 3 1
10.61 13.37 4 9.53 4 3 3
1.82 0 1.57 1.86 0 2 3
0.65 4.61 11.38 1.13 0.65 1 2
6.51 1.57 0.5 6.03 0.5 3 1
6.61 1.57 0 6.33 0 3 3
0.66 0.76 3.65 0.54 0.54 4 3
2.41 0.57 2 1.73 0.57 2 4
0.24 1.86 6.33 0 0 4 2
20.1 4
Sum of Standard Error

STEP 1

Recommendation Satisfaction
2.05 4.25
3.9 4.1
5 2.875
2.95 3.7
 Start 1 Start 2
Chances of failure Recommendation Satisfaction Chances of failure Recommendation
A 1 3 5
B 1 1 4
C 1.4 2.5 4
D
E
F 1.7 3.8
G 1.3 1.7 4
H
I
J
K 1 4
L
1.175 2.05 4.25 1.35 3.9

STEP 2
2 Start 3 Start 4
Satisfaction Chances of failure Recommendation Satisfaction Chances of failure Recommendation

3 5 1

2 5 2
4.2

1.5 5 4.5

2 5 4 1.5 3.2
4
1 2.7
4.1 2.125 5 2.875 1.25 2.95

STEP 2
4
Satisfaction

3.6

3.8
3.7
 Particluars 0 6 12 18 24 30 36
Avg Cust Revenue 200 400 600 800 1000 1200
Avg Cust Cost 90 180 270 360 450 540
Avg Cust Profit 110 220 330 440 550 660

Customer Retention 100 50 55 60 65 70

Customer Retention Rate 100 50 27.5 16.5 10.7 7.5

Likely Customer Profit 110 110 90.75 72.6 58.8 49.5

Discount Rate 1 1.12 1.12 1.25 1.25 1.56 1.56

CLV Per year 98.21429 98.21429 72.6 58.08 37.69231 31.73077

Cumillative CLV -200 -101.786 -3.57143 69.02857 127.1086 164.8009 196.5316
 42
1400
630 Assumptions Made
770 Customer Retention is Atleast 50% from Year 2
Customer Retention is increasing by 5% from Year 2
75 Average Customer revenue increases by 200 Every year
5.6

43.12

1.87

23.05882
219.5905
CLV
 Particluars 0 1 2 3 4 5
Avg Cust Revenue 250 500 750 1000 1250
Avg Cust Cost 62.5 125 187.5 250 312.5
Avg Cust Profit 187.5 375 562.5 750 937.5

Customer Retention 100 75 80 85 90

Customer Retention Rate 100 75 60 51 46

Likely Customer Profit 187.5 281 337 382 431

Discount Rate 1 1.05 1.1025 1.15 1.2 1.26

CLV Per year 178.5714 254.8753 293.0435 318.3333 342.0635

Cumillative CLV -250 -71.43 183.44 476.4835 794.8168 1136.88
CLV
 Assumptions Made
Average Customer revenue increases by 100% Every year
Customer Retention Rate is increasing by 5% from Year 2
 Scale of Recency
0-1 15
1.1-2 12
2.1-3 9
3.1-4 6
4.1-5 3
5.1-6 1

Recency Table R+F+M for every customer

Recency AP WP (5%) Customer Recency Frequency Monetary Total
0.5 15 0.75 1 0.75 5.4 5 11.15
2 12 0.6 2 0.6 5.4 7.5 13.5
3 9 0.45 3 0.45 6.75 7.5 14.7
6 1 0.05 4 0.05 2.7 7.5 10.25
4 6 0.15 5 0.15 6.75 7.5 14.4
1 15 0.75 6 0.75 6.75 6 13.5
5 3 0.15 7 0.15 6.75 7.5 14.4
6 1 0.05 8 0.05 6.75 1.05 7.85
1.5 12 0.6 9 0.6 6.75 2.5 9.85
2 12 0.6 10 0.6 6.75 2.5 9.85

Frequency Table
Frequency AP WP (45%)
4 12 5.4
4 12 5.4
6 15 6.75
2 6 2.7
8 15 6.75
6 15 6.75
9 15 6.75
6 15 6.75
5 15 6.75
5 15 6.75

Monetary Table
Monetary AP WP (50%)
10000 10 5
50000 15 7.5
35000 15 7.5
20000 15 7.5
65000 15 7.5
12000 12 6
15000 15 7.5
2100 2.1 1.05
5000 5 2.5
5000 5 2.5