CHAPTER 1

INTRODUCTION

1.1 INDUSTRY PROFILE

FROZEN FOOD INDUSTRY

India is the world's second largest producer of food next to China, and has the
potential of being the biggest with the food and agricultural sector. The total food
production in India is likely to double in the next ten years and there is an opportunity for
large investments in food and food processing technologies, skills and equipment,
especially in areas of Canning, Dairy and Food Processing, Specialty Processing,
Packaging, Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables,
Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience Foods,
Alcoholic Beverages & Soft Drinks and Grains are important sub-sectors of the food
processing industry. Health food supplements are another rapidly rising segment of this
industry which is gaining vast popularity amongst the health conscious.

India is one of the world’s major food producers but accounts for less than 1.5
per cent of international food trade. This indicates vast scope for both investors and
exporters. Food exports in 1998 stood at US $5.8 billion whereas the world total was US
$438 billion. The Indian food industries sales turnover is Rs 140,000 crore (1 crore = 10
million) annually as at the start of year 2000. The industry has the highest number of
plants approved by the US Food and Drug Administration (FDA) outside the USA.

India's food processing sector covers fruit and vegetables; meat and poultry; milk
and milk products, alcoholic beverages, fisheries, plantation, grain processing and other
consumer product groups like confectionery, chocolates and cocoa products, Soya-based
products, mineral water, high protein foods etc. We cover an exhaustive database of an
array of suppliers, manufacturers, exporters and importers widely dealing in sectors like
the -Food Industry, Dairy processing, Indian beverage industry etc. We also cover
sectors like dairy plants, canning, bottling plants, packaging industries, process
machinery etc.

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 The most promising sub-sectors includes -Soft-drink bottling, Confectionery
manufacture, Fishing, aquaculture, Grain-milling and grain-based products, Meat and
poultry processing, Alcoholic beverages, Milk processing, Tomato paste, Fast-food,
Ready-to-eat breakfast cereals, Food additives, flavors etc.

1.2 COMPANY PROFILE

Kadal Kanny Frozen Foods was established in the year 1982 is International
Standard unit exporting mainly Shrimps and other Marine Products. Kadalkanny Frozen
Foods has been awarded with ISO 9001-2000 for its processing and export of fish and
fishery products. The company is situated in Tuticorin, Tamilnadu state that is located in
the Gulf of Mannar, east coast of India and strategically located very close to the
international sea route and nearby Cape Comorin. Since it is tropical coast, the sea food
available from this region is very delicious. The raw material is collected from major
landing centre from Chennai to colachel down south.

HISTORY

Kadalkanny frozen foods established in 1982, is the forerunner of DSF Group of

Companies, Diamond sea food exports, Theva & co, Edhayam frozen foods pvt ltd,
Thevarudhayam Aqua Farm & Hatchery and DSF grand plaza. The founders of DSF
Group of Companies hail from a fishing hamlet near Tuticorin in Southern part of India.
They belong to a traditional fishing family, with three generations primarily involved in
Boat building & Fishing activities. The family entered into the Seafood Export business
by establishing a state of the art sea food freezing unit in Tuticorin during 1976.

They started international Sea Food trading activities specializing in the

manufacture and export of frozen Sea Food based products. Since the very beginning,
they have endeavored to be, above all, excellent producers. They have consistently
maintained the policy of reinvesting their profits in equipping themselves with the state
of the art infrastructure and machinery.

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ABOUT FOUNDER MR. DEVANESAM

Kadalkanny frozen Foods was founded by Mr. Devanesam, Chairman of DSF

Group of Companies. Subsequently he established Diamond sea food exports, Theva &
co, Edhayam frozen foods pvt ltd, Thevarudhayam Aqua Farm & Hatchery and DSF
grand plaza.

His untiring and dedicated work with the ardent help of his cherished sons
enabled the company to scale the new peaks in seafood business and the company has
now attained phenomenal growth touching an annual turnover of Rs. 700 Crore. He has
travelled all over the world and established good relations with his global counter parts
in international sea Food Business and become versatile international Sea Food trader.

As a result of these tremendous efforts, our current portfolio includes major

Sea Food importers around the world.

EVENTS:

Though the company products have achieved a good Brand Image in the
International markets, we also periodically participate in specialized sea food
International Trade Fairs for better product promotion and market expansion.

AWARDS:

Because of the high quality and good brand image of our products, we have been
awarded the Best Productivity by Government of India for 3 consecutive years. We have
also received Best Export Performance Award several times.

GROWING WITH THE GLOBAL CUSTOMERS

Our products are mainly exported to Japan, United Arab Emirates, European
Union, United Kingdom, United States of America, Far-east & Middle East countries, in
order of preference. Our main motto is to delight our valuable buyers by way of
Production & Marketing of innovative value added products with superior quality.

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 With the view to diversifying the activities of the company from production and
export of conventional items of seafood in bulk packing, to value added convenience and
ready-to-eat products in consumer packs for higher value realization. Diamond Sea
Foods exports is a subsidiary company which was acquired by DSF Group of Companies
with an aim to diversify its products and markets to achieve higher unit value realization
and to establish a production unit exclusively to produce value added and ready-to-eat
frozen sea food products in consumer packs.

1.3 NATURE OF BUSINESS/ BUSINESS VOLUME

EXPORT DETAILS

DSF group of companies has every growing global market share in the Export of
Sea Foods – Raw, Block Frozen and as IQF in consumer and bulk packs of Tropical
Marine Products.

MARINE PRODUCTS EXPORT IN TONS

FIG1.1:COUNTRY WISE MARINE PRODUCT EXPORTS

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 FIG 1.2: MARINE PRODUCTS EXPORTS IN TONS

1.4 PRODUCT LINES, LIST OF PRODUCTS

LIST OF PRODUCTS

 Flower Shrimps (Penaeus Semisulcatus)

 White Shrimps (Penaeus Indicus)
 Sea Tiger Shrimps (Penaeus Monodon)
 Vannamei Shrimps
 Head Less Flower Shrimps
 Head Less White Shrimps
 Head Less Sea Tiger Shrimps
 Head Less Black Tiger Shrimps
 Head Less Vannamei
 Peeled Undeveined Flower Shrimps
 Vannamei Peeled Deveined Tail Off

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  Vannamei Peeled Deveined Tail On
 Squid Whole Thondi - (Sepiateuthis)
 Squid Whole (Loligo Spp)
 Squid Whole Semi Needle
 Squid Whole Needle
 Squid Whole Cleaned (Loligo Spp)
 Squid Whole Cleaned Semi Needle
 Squid Whole Cleaned Needle
 Squid Tube Thondi - (Sepiateuthis)
 Squid Tube White (Loligo Spp)
 Squide Tube Semi Needle
 Squid Tube Needle
 Squid Fillet Thondi - (Sepiateuthis)
 Squid Fillet Semi Needle
 Cuttle Fish Whole (Sepia Spp)
 Cuttle Fish Whole Cleaneds
 Cuttle Fish Whole Cleaned IQF

WORLD FAMOUS BRANDS:

 KANNI (F)
 KANNI (F/PUD)
 SUN (F)
 KANNI (BT/USA)
 KANNI HLV
 KANNI IQF-PDTO
 KANNI PDV
 MADONNA
 HANA EBI (F)
 NATURAL FREAH (BT/V/USA)
 WHITE ANGEL (W)
 HERB SHRIMPS (V)

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  MAHA RAJA PROGRESS (V)
 NOBASHI

PRODUCTS MARKETED:

We specialize in all Sea Food Products like

 Shrimps
 Lobster
 Cephalopods (Squid, Cuttle fish & Octopus)
 Crabs
 Fishes in Block Frozen
 IQF and cooked forms.

Currently, in the pipeline is an IQF plant with sophisticated technology and automated
blanching & cooking machine to add value to our products with hygienic International
Standards.

1.5 COMPETITORS

SIAM CANADIAN (INDIA) LIMITED

SEA-EX GOLD MEMBER
INDIA - Supplying a wide range of shrimp, fish, cephalopods and value added seafood
products from India including Black Tiger, Freshwater and Sea-caught Shrimp, Squid,
Cuttlefish, Ribbon fish, Indian Mackerel, Reef Cod and many more.

ANGELPLUS FOODS
SEA-EX GOLD MEMBER
INDIA - We are specialized in Frozen seafood trading since 1995. Major products are:
Cooked and Raw Vannamei, Black Tiger, Pink, White, Flower shrimps (HOSO, HLSO,
PD, PDTO), Salad Prawns (solenocera spp, Aristeus alcocki), Squid, Cuttlefish, Baby
Octopus, Grouper, Ribbonfish (Hair tail), Skipjack, Yellow fin tuna, Sardine, Indian
Mackerel, Tilapia, Croaker etc.

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REEFBERRY FOODEX PVT. LTD. (FOODEX GROUP)
SEA-EX GOLD MEMBER
INDIA -Seafood Exporters. Products include various forms of Pomfrets, Groupers,
Snappers, Spanish mackerel, King Fish, Hilsa, Kati, Ribbonfish, Croakers, Corvina,
Lizard Fish, Barracuda, Sea Bream, Bull Eye, Bombay Duck, Japanese Threadfin Bream,
Cat Fish, Tongue Sole, Indian Halibut, Trevally, Indian Mackerel, Scad, Horse
Mackerel.

AMIGO SEA FOOD CO.

SEA-EX GOLD MEMBER
INDIA - Lobster whole and tail, Shrimps: HOSO, HLSO, PD & PUD, Black Tiger
shrimp, Vannamei shrimp, Shrimps Pink, Shrimps Brown, Scampi, Karikkadi shrimp,
Poovalan shrimp, deep sea shrimp, freshwater prawn Cephalopods: Squid whole and
cleaned, Cuttlefish whole and cleaned, Fishes: Tuna - W/R, G/G, loins, steak, saku, Fish
fillets, mahi mahi, snapper, red snapper, crimson snapper, white snapper, emperor, reef
cod, Chinese pomfret, ribbonfish, sardines, grouper, Indian mackerel

GOLDFIN MARINE FOODS

SEA-EX GOLD MEMBER
INDIA - Seafood Trader, Seafood Exporter, Frozen Seafood Supplier. We provide high
quality seafood products, both sea caught & farm raised at a competitive price. Our
products include all types of shrimps, squids, cuttlefish, lobsters & other fresh and frozen
fishes, silver pomfret, Indian mackerel, brown shrimp, vannamei shrimp, PUD shrimp,
ribbonfish, yellow croaker. We also provide pre-shipment & pre-processing checks along
with timely industry updates regarding pricing and product details

ANAND EXPORTS
SEA-EX BASIC MEMBER
INDIA - We can arrange supply of many varieties of frozen sea foods for the
international market. Main products are Frozen shrimps, cuttle fish, squid, octopus and
fish items such as Reef cod, Ribbon fish, Croaker, eel, sole, white snapper, stingray,
Yellow fin Tuna, skipjack tuna etc

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VIGHNESHWARA ENTERPRISE
SEA-EX BASIC MEMBER
INDIA - Seafood trader based in Kochi, south India, we bring with us 3 decades of
experience in processing, marketing and consultation in seafood industry. We deal with
reliable packers across India and abroad who can supply quality seafood at affordable
prices. We deal in all fresh and frozen seafood items for our valued customer, and serve
customers across the globe. Yellowfin Tuna Loins (Thunnus albacares), Skipjack Tuna
(Katsuwonus pelamis), Indian Mackerel (Rastrelliger kanagurta), Octopus (Octopus
vulgaris), Cuttlefish (Sepia officinalis), Squid (Loligo vulgaris), Leatherjacket Fish
(Aluterus monoceros), White Pomfret (Pampus argenteus), Vannamei Shrimp, PUD
Shrimps (Metapenaeus dobsoni), Black Tiger Shrimps, Pomfrets, Reef Cod, Grouper,
Thondi Squid, Bagai, Sea Caught Shrimps

1.6 OBJECTIVES OF ORGANIZATION

MOTTO:

To seek, to strive, to strike and not to yield is the motto of company. The company
marches and aspires to capture the principal position in the export of Sea foods in India.

VISION:

To be a globally respected corporation that deliver best-in-class of quality seafood

brand to the people and to be recognized leaders and industry source for seafood
business.

MISSION:

To serve our customer by providing quality seafood service in worldwide

vendors and society at large.

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1.7. OBJECTIVES OF STUDYING THE ORGANIZATION

VALUES:

 We value and trust our people.

 We appreciate and reward integrity, loyalty and commitment.
 Objectivity and fairness are criteria for performance and active evaluation.
 Means are as important as the results achieved.
 Our style of operation is participative.
 We keep the organization systematic yet simple.
 Courtesy and freedom of expression across the organization are the bases of our
communication.
 We are customer oriented quality conscious.
 Our profitability is based on customer satisfaction through high quality products and
services.
 Consistent growth based on new technology is necessary for the continued health of
the organization.
 A positive corporate image helps us in all our tasks.

GOOD CORPORATE GOVERNANCE:

Over the past decade in particular, there has been increasing focus and debate
worldwide on the guiding principles which should form the basis of the control and
direction of the company.
Good Corporate Governance is defined as follows:
“ The goals, according to which a company is managed and the major
principles and frameworks which regulate the interaction between the company's
managerial bodies, the owners as well as the other parties, who are directly influenced by
the company's dispositions and business (in this context jointly referred as the company's
stake holders). Stakeholders include employees, creditors, suppliers, customers and the
local community. DSF Group of companies' remains committed to the general principles
of good corporate governance including transparency, accountability, openness, integrity
and responsibility.

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 CHAPTER 2
STRUCTURE OF THE ORGANIZATION

2.1 ORGANIZATIONAL STRUCTURE

FIG2.1: ORGANIZATIONAL STRUCTURE

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2.2 NUMBER OF EMPLOYEES
Initially the industry are been started with the 125 employees. At present the
industry runs with the total employee 1500. The workers numbers are been changed on
the daily basis of the wages.

2.3 DUTIES AND RESPONSIBILITIES

DUTIES OF DEPARTMENT HEAD:

Department Heads are in charge of an academic department. They oversee the

implementation of strategic polices and work towards the advancement of that unit. They
continually assess the performance of the department and its members and contribute to
the modification of educational plans. They also manage the department budgets and
expenditures. They work towards effective dispersion of funds and prioritization of
projects.

Some Department Heads may even continue their teaching duties, working with
students and preparing lessons. They receive good remuneration and work normal office
hours.
A Department Head usually performs many of the following tasks:
 Setting budgets
 Translating strategic goals
 Proposing departmental changes
 Managing staff
 Conducting research
 Adhering to statutory compliance
 Managing resources
 Attending and hosting meetings

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RESPONSIBILITIES OF DEPARTMENT HEAD:

 Provide direction to Managers in planning and executing assigned projects.

 Work with Managers to support new business development opportunities.
 Develop best practices to achieve department goals.
 Ensure that all staffs follow department policies and procedures.
 Analyze any department related issues and provide immediate resolutions.
 Organize trainings to improve technical skills of department staffs.
 Assist in employee recruitment, performance evaluation, promotion, retention
and termination activities.
 Schedule regular client and department meetings.
 Build productive and long term relationships with customers.
 Maintain existing customer base and identify and develop new customers
 Ensure service levels meet or exceed customer expectations.
 Address employee grievances and build positive working environment for
employees.
 Develop department budgets and establish cost-reduction initiatives.

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 CHAPTER 3
FUNCTIONAL DEPARTMENTS OF THE ORGANISATION

3.1 FINANCE DEPARTMENT

Finance plays a very important role in the day-to-day lives of each individual or
corporation. The importance of finance management is such that no one can ignore it and
so, here is an attempt to make you aware about the importance of finance in an economy,
and how good is financial health of the economy important for your well-being.

The finance department in this company is of utmost importance as they are

responsible for financial planning ensuring that adequate funds are available for
achieving the objectives of the organization. Moreover, it is the finance department
which makes sure that the prices are controlled, besides looking after the cash flow and
controlling profitability levels. One of the most important jobs of the finance department
of this company is to identify the necessary financial information which should be
revealed to managers so that they can make informed decisions and judgments. The
department is also responsible for making financial documents and preparing the final
accounts so that they can be presented in the annual general meetings of this company.

Here all the activities will be done under the control of the finance manager.
Mostly in every organization the expenses will somewhat in an equal ratio. But in this
Company 90% expenses is for purchasing and the remaining 10% is for the other
administrative expenses. These accounts will be maintained by the finance department.
Nearly five to seven employees are working in this department to maintain the accounts.
The following are some of the activities taken place in the finance department.

 Accounting policies Adopted & Management Accounting Information

system in place.
 Business plan and its preparation techniques.
 Costing – Applications – Records maintained – Ascertaining the Cost of
product or service
 Investment Decisions, capital structure & cost of capital.
 Dividend policies adopted.

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3.2 MARKETING DEPARTMENT

Marketing is “the activity, set of institutions, and processes for creating,

communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large”.

The marketing department must act as a guide and lead the company's other
departments in developing, producing, fulfilling, and servicing products or services for
their customers. Communication is vital. The marketing department typically has a better
understanding of the market and customer needs, but should not act independently of
product development or customer service. Marketing should be involved, and there
should be a meeting of the minds, whenever discussions are held regarding new product
development or any customer-related function of the company.

In this company the marketing activities will look after by the marketing manager
and the entire control will be with the Managing Director of the Company. The vehicles
of the company will be sent to various districts to collect the sea materials. There they
will purchase them by bargaining. A fixed rate of amount will be fixed by the MD of the
company and the marketing manager should not exceed the fixed rate. Then after the
completion of entire production and storage activities, the products are exported to
various countries in different brand names.

The products are exported to Japan by using the sea route. First it reaches
Srilanka and then from there it will be sent to Japan. For that they will get a letter of
credit. Totally it will take 40 days to move the products from Tuticorin to Japan.
In case of unexpected incidents, the company can claim the amount. These activities will
be done by the Marketing Manager.

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3.3 HUMAN RESOURCE DEPARTMENT

Human resource management (HRM or simply HR) is the management of

an organization’s workforce, or human resources. It is responsible for
the attraction, selection, training, assessment, and rewarding of employees, while also
overseeing organizational leadership and culture, and ensuring compliance
with employment and labor laws. In circumstances where employees desire and are
legally authorized to hold a collective bargaining agreement, HR will typically also serve
as the company's primary liaison with the employees' representatives.

PERFORMANCE APPRAISAL:

Performance appraisal takes into account the past performance of the employees
and focuses on the improvement of the future performance of the employees.
Performance appraisals of Employees are necessary to understand each employee’s
abilities, competencies and relative merit and worth for the organization. Performance
appraisal rates the employees in terms of their performance.

The performance of the employees is measured by the particular in-charge of

each section. The particular person may be the superior or the supervisor. They will
maintain a separate card for each employee.

The details of the employees regarding increment, level of performance,

absenteeism, achievements etc everything will be entered and maintained. And the
performance of the employees is appraised only based on their efficiency, abilities, skills,
talents etc. Even though he is an experienced person he won’t be given any priority for
the performance appraisal. Till now they do not follow any method for the performance
appraisal.

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ABSENTEEISM:

Absenteeism is the term generally used to refer to unscheduled employee

absences from the workplace. Many causes of absenteeism are legitimate—personal
illness or family issues, for example—but absenteeism also can often be traced to other
factors such as a poor work environment or workers who are not committed to their jobs.
If such absences become excessive, they can have a seriously adverse impact on a
business's operations and, ultimately, its profitability.

The employees are allowed to take leave for two days in a month. And if they
are staying in the hostel, they can take leave for three days in a month. They should get
prior permission from the HR manager before taking leave. The reason for absenteeism
must be written in the leave form and that must be duly signed by the Manager. Basically
two letters will be marked for the employees for their un informed leave.
 A means Double Loss of Pay
 L means Single Loss of Pay
In case of any emergency, the employees can take leave by informing to the manager
over telephone.

COMPENSATION:

Compensation is a tool used by management for a variety of purposes to further

the existence of the company. Compensation may be adjusted according the business
needs, goals, and available resources.

Compensation may be used to:

 Recruit and retain qualified employees.

 Increase or maintain morale/satisfaction.
 Reward and encourage peak performance.
 Achieve internal and external equity.
 Reduce turnover and encourage company loyalty.
 Modify (through negotiations) practices of unions.

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 The employees are given adequate salary according to their skills, abilities,
experience, working capacity etc. In addition to the salary, they are provided with Bonus,
PF, Workmen Compensation Policy, ESI, and Gratuity.

The bonus will be provided to the employees after one year from the date of
joining and it must be given at 8.33%. The Gratuity will be provided after 5 years. It
must be calculated as basic pay *15/26*no of years.

The lower level labors will be provided with daily wages of Rs.300 to Rs.500.
The middle level employees who look after the clerical works will be given Rs.20000
and later on it will increase at the range of thousands. The top level managers will be
given an adequate salary of Rs.50000 to Rs.200000.

RECRUITMENT AND SELECTION:

“Recruitment is the process of searching the candidates for employment and

stimulating them to apply for jobs in the organization WHEREAS selection involves the
series of steps by which the candidates are screened for choosing the most suitable
persons for vacant posts”.

The recruitment process is one of the critical processes since the success of any
organization lies on the hands of the employees. While recruiting the employees, the
Managing Director, the HR Manager, the manager of the field in which the candidate
belongs to will be present there.

The lower level labors will be recruited through advertising, canvassing, issuing
notice and giving pamphlets. The existing employees of the company will be sent to do
this kind of canvassing work. Van will be arranged by the company itself.

They concentrate the rural areas to gather more labors to the company. They will
be selected according to their educational qualification and physical evaluation. Mostly
they will be appointed for the pre-processing work, settling and grading.

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 The middle level and the top level employees will be recruited through
advertising in television, newspaper, references etc. The applications from various
applicants will be received and filtered. While selecting them, experienced persons will
be given first priority. At the time of selecting the employees, they will evaluate on the
basis of experience, package and whether they will work for long term.

This company follows another strategy to recruit more number of employees.

They informed the existing workers to gather more new employees. For that, they will
give some reward also. Like, if they bring 3 new employees they will be given the salary
of one day. And incase if the number is more than 3, they will be gifted with one new
dress. This will increase the interest among the employees.

TRAINING AND DEVELOPMENT:

Training and Development is a subsystem of an organization. It ensures that

randomness is reduced and learning or behavioral change takes place in structured
format. The principal objective of training and development division is to make sure the
availability of a skilled and willing workforce to an organization. In addition to that,
there are four other objectives: Individual, Organizational, Functional, and Societal.

Individual Objectives – help employees in achieving their personal goals, which in turn,
enhances the individual contribution to an organization.
Organizational Objectives – assist the organization with its primary objective by
bringing individual effectiveness.
Functional Objectives – maintain the department’s contribution at a level suitable to the
organization’s needs.
Societal Objectives – ensure that an organization is ethically and socially responsible to
the needs and challenges of the society.

In this company, training will be given to the employees when they are in need of
that. The newly appointed employees will be given training for just 2 days. Since the
process is very easy to learn, it may not require more number of days to train the
employees.

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 The training will be given by the existing employees who are well experienced in
that work. The clerical works will be trained by the superiors. And these training will be
under the control of the manager only. Thus it is very easy for the employees to develop
themselves and to increase their efficiency.

STRESS:
Stress is anything that poses a challenge or a threat to our well-being. Some
stresses get people going and they are good for them. Without any stress life would be
boring and would probably feel pointless.
In this company the lower level employees will not face much stress since they
will do the same work every day. The labors who used to do the cleaning, settling,
grading will do the same thing. New or difficult works will not be allotted to them since
they are less educated. The middle level employees are given the data entry work and
they will not be stressed by over work. Whenever the availability of sea materials is
adequate then the labors are allotted work on shift basis. Moreover they will be given
adequate compensation for the work done.

The HR Manager is the only person who is loaded with more number of works.
The level of stress is very high for him. The following are some of the reasons behind the
stress.

 Unexpected accidents while the vehicles went for the loading of

sea materials.
 Conflicts between the staff and the other employees.
 Shortage of labors when there is more availability of sea materials.
 Continuous phone calls.
 Unexpected incidents both in his/her office and the personal life.
 More number of personal problems.
 Lack of response from the top level people for his ideas.

How the stress is reduced?

The stress can be reduced by the limited number of work time, prior
arrangements for each and every work.

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RECORD KEEPING:

Records management, or RM, is the practice of maintaining the records of an

organization from the time they are created up to their eventual disposal. This may
include classifying, storing, securing, and destruction (or in some cases, archival
preservation) of records.

In this company the records are stored and maintained manually. All the
information regarding the employees will be recorded. Record keeping includes the
following records.

 Visitors pass details: the details of the people who entered inside the
company will be stored and maintained.
 Absentees list: the list of absentees will be collected from all the
departments and verified by the manager.
 Performance sheet: the performance of the employees will be evaluated
by the superior and the HR Manager. Their level of performance will be
noted in the separate sheet for their salary fixation.
 Remarks: the remarks of all the employees will be entered by a particular
in charge.
Thus earlier all these above information are stored and maintained manually. But
nowadays they are entering all the information in the system for their future reference
and easy maintenance.

QUALITY CONTROL:

Quality control, or QC for short, is a process by which entities review the quality
of all factors involved in production. Quality control emphasizes testing of products to
uncover defects and reporting to management who make the decision to allow or deny
product release.Controls include product inspection, where every product is examined
visually, and often using a stereo microscope for fine detail before the product is sold
into the external market. Inspectors will be provided with lists and descriptions of
unacceptable product defects.

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 This company recognizes the importance of new world trends in food safety
measures and has established ultra-modern in-house testing laboratory for raw material
control, process control and product control.

It has also implemented the Hazard Analysis Critical Control Point (HACCP)
which emphasizes food safety. Our plant is approved by EU and USFDA. Apart from
these quality assurance systems, we are periodically monitored by Export Inspection
Council (Govt. of India) to ensure the compliance of HACCP & SSOP Programmed.

It has strict quality control team to guarantee reliable product quality for each
batch. Our company also concentrates on customer satisfaction, food safety measures,
fast response, product development etc.

This Quality control team will make random checking. They will check whether
the raw materials are of high quality. If the quality is low then they will return the raw
materials to the seller from whom they purchase it.

This team will have the following members,

 One Quality assurance manager.
 Two approved technologists
 Three online QC members.

HR AUDIT:
A Human Resources Audit is a comprehensive method (or means) to review
current human resources policies, procedures, documentation and systems to identify
needs for improvement and enhancement of the HR function as well as to ensure
compliance with ever-changing rules and regulations.
An Audit involves systematically reviewing all aspects of human resources,
usually in a checklist fashion. The purpose of an HR Audit is to recognize strengths and
identify any needs for improvement in the human resources function. A properly
executed Audit will reveal problem areas and provide recommendations and suggestions
for the remedy of these problems.

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 This company has a regular audit. Everything will be audited and checked
periodically. They have two audits.
 Internal
 External

Internal audit means the existing people working in the company will check them.
The finance department will do the auditing work. He will check all the administrative
expenses, miscellaneous expenses etc. The HR Manager will allocate some employees to
check the work done by the other employees. They will act for the favor of the HR
Manager. Thus it will happen in the internal audit.

External audit means some other team will visit the company and do the audit.
The company will be audited by two teams. They are as follows.
 EU : European Union

This team will visit the company each and every year and it will audit.
Mostly it will concentrates on the HR department. Whether the records are maintained
properly and the performance of the company has increased or not will be checked out. If
all the records are perfect then it will issue a certificate.
 BRC : British Retail Consortium

This team will conduct two different audits. Tesco audit and Ethical audit.
This audit will be done once in three years. The following are some of the items which is
considered while doing this audit.
 Age / Proof
 ID Card
 Health Card
 Employees Profile
 Wages
 Full and Final Settlement.

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 If any one of the above records is not maintained properly, then they will not give
proper authority to market the company products. This BRC audit is done for getting
authorization to market the products internationally.

HR INFORMATION SYSTEM:

The Human Resource Information System (HRIS) is a software or online solution

for the data entry, data tracking, and data information needs of the Human Resources,
payroll, management, and accounting functions within a business. Typically, the better
The Human Resource Information Systems (HRIS) provide overall:

 Management of all employee information.

 Reporting and analysis of employee information.
 Company-related documents such as employee handbook,
emergency evacuation procedures, and safety guidelines.
 Benefits administration including enrollment, status changes, and
personal information updating.
 Complete integration with payroll and other company financial
software and accounting systems.

The information of the company will be stored and maintained in the system. For
this purpose, they use particular software. The main advantage of using this is they can
store and retrieve lot of information whenever they are needed. This HR information
system is still in progress in this company.

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WELFARE ACTIVITIES:

Welfare includes anything that is done for the comfort and improvement of
employees and is provided over and above the wages. Welfare helps in keeping the
morale and motivation of the employees high so as to retain the employees for longer
duration. The welfare measures need not be in monetary terms only but in any
kind/forms.

Employee welfare includes monitoring of working conditions, creation of

industrial harmony through infrastructure for health, industrial and insurance against
disease, accident and unemployment for the workers and their families.

This company has also done many welfare activities for their employees. Without
the welfare activities, employees will lose the interest in working. The following are
some of the welfare activities provided to the employees.

 Refreshment items will be provided twice in a day.

 Bank account will be opened for the employees.
 Loan will be provided for the needed employees.
 Bus facilities are available.
 Hostel facilities are there
 Huge amount of compensation is provided when the employees quit from
their job.

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3.4 PRODUCTION DEPARTMENT

IMPORTANCE OF FISH PURCHASING:

Purchase is one of the important functions in the seafood processing plants.

The main constraint faced by all the processors in the seafood industry is the inadequate
and irregular supply of raw materials. Unlike in other industries, the raw materials cannot
be purchased and stored for long term use due to its very short shelf-life.

Fishes start spoiling within 5 - 6 hours after catch if no preservative is used.

Even with the common preservative. ice, the quality cannot be retained much longer. So
the seafood industry has to resort to daily purchase of raw materials. This situation along
with the wide fluctuation in fish landings and severe competition keeps purchasing the
most critical function in the seafood industry. This shows the importance of the purchase
decisions on the _7c_ success of the firm. Any mistake or delay in the purchase of raw
materials will lead to loss of quality due to spoilage. The present state of performance of
many freezing plants in Kadal kanny and elsewhere in India are not satisfactory.
Every year some of the firms are becoming extinct and more and more firms are
becoming sick. Till date no attempt was made to conduct a study on the various aspects
of productivity in the seafood processing industry in India. Measures to improve the
same are suggested for the better economic benefit of the individual processor and the
industry.

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 CHAPTER 4
APPLICATION OF MANAGEMENT CONCEPT

4.1 SWOT ANALYSIS

SWOT analysis is a useful method of summaries all the information
generated during the export planning. SWOT stands for strengths, weakness,
opportunities and threats, which helps to isolate the strong and week areas within an
export strategy. SWOT also indicates the future opportunities or threats that may exist in
the chosen markets and is instrumental in strategy formulation and selection.
Environmental factors internal to the company can be classified as strengths or
weaknesses, and those external to the company can be classified as opportunities or
threats.

STRENGTHS:

Business strengths are its resources and capabilities that can be used as a basis
for developing a competitive-advantage. Strengths include:
 Patents
 Strong brand names.
 Good reputation among customers.
 Cost advantages from proprietary know-how.
 Exclusive access to high grade natural resources.

WEAKNESSES:

The absence of certain strengths may be viewed as a weakness. the following

may be considered weaknesses:
 Lack of access to key distribution channels.
 Welfare activities.
 Facilities for the hostel employees.

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OPPORTUNITIES:

The external environmental analysis may reveal certain new opportunities for
profit and growth. Such opportunities include:
 An unfulfilled customer need.
 Arrival of new technologies.
 Loosening of regulations.
 Removal of international trade barriers.

THREATS

Changes in the external environmental also may present threats to the firm.
Threats include:
 Emergence of substitute products.
 New regulations.
 Revising the salary

SUCCESSFUL SWOT ANALYSIS

Simple rules for successful SWOT analysis:

 Be realistic about the strengths and weaknesses of the organization.
 Analysis should distinguish between where the organization is today, and
where it could be in the future.
 Be specific.
 Always analyze in relation to your competition i.e. better than or worse than
your competition.
 Keep your SWOT short and simple.
A SWOT analysis can be very subjective, and is an excellent tool for indicating the
negative factors first in order to turn them into positive factors.

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 CHAPTER 5
FINDINGS AND SUGGESTIONS

5.1 FINDINGS
 Frozen food is generally associated with being a natural rather than a processed
product. Associations that people make with chilled seafood are more negative.
 Two factors influence consumers’ perceptions of frozen seafood: - attitudes
towards frozen foods in general. - what they perceive to be the intrinsic qualities
of seafood (e.g. that it is delicate, has a subtle flavor, is easily spoiled).
 The negative issues raised for frozen seafood from this research relate to its
texture, taste, appearance and shelf life.
 Across categories of frozen seafood, coated seafood is considered the most
acceptable frozen category because it is the most familiar. Ready meals follow
this. For the majority of consumers the shape, color and solidity of frozen natural
seafood, particularly finfish, seem unnatural.
 The most common interpretation of the term ‘frozen-at-sea’ is that the fish is
frozen as soon as it’s caught or at least soon after, ensuring it is ‘fresher’.
Products most commonly associated with ‘frozen-at-sea’ are natural fillets/steaks
and shellfish. The consensus is that ‘frozen-at-sea’ products would command a
premium price.

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5.2 SUGGESTIONS
The following are my suggestions to make the HR department more effective.

 Promotion must be given to the employees.

 Training must be given to all the employees.
 Recreational activities can be arranged to reduce their stress level.
 Hostel facilities can be improved.
 Compensation can be increased.

The following are the things which are very effective in the company

 Welfare activities.
 Recruitment and selection process.
 Infrastructure facilities.
 Medical facilities.
 Quality control system.

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5.3 CONCLUSION

Freezing is an effective means of preserving fish over long storage

periods. Frozen fish stored for up to three months under ideal conditions (low non-
fluctuating temperature) cannot be distinguished from fresh fish with regard to color,
taste and texture. Packaging for frozen fish must have a number of specific properties,
first, because frozen fish is exposed to large temperature variations: there is both cooling
during freezing and heating during thawing and during frozen storage and transport. The
frozen product is either sprayed with or dipped in water, thereby, forming an ‘ice cap’
around the product. When cold storage is prolonged, it might be necessary to renew or
reapply the glazing layer.

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