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Snapchat Marketing Made Easy - Special Free Report PDF
Snapchat Marketing Made Easy - Special Free Report PDF
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Every effort has been made to be accurate in this publication. The publisher does
not assume any responsibility for errors, omissions or contrary interpretation.
We do our best to provide the best information on the subject, but just reading
it does not guarantee success. You will need to apply every step of the process
in order to get the results you are looking for.
This publication is not intended for use as a source of any legal, medical or
accounting advice. The information contained in this guide may be subject to
laws in the United States and other jurisdictions. We suggest carefully reading
the necessary terms of the services/products used before applying it to any
activity which is, or may be, regulated. We do not assume any responsibility for
what you choose to do with this information. Use your own judgment.
Some examples of past results are used in this publication; they are intended to
be for example purposes only and do not guarantee you will get the same
results. Your results may differ from ours. Your results from the use of this
information will depend on you, your skills and effort, and other different
unpredictable factors.
It is important for you to clearly understand that all marketing activities carry the
possibility of loss of investment for testing purposes. Use this information wisely
and at your own risk.
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Limited Special Offer for You:
Snapchat Marketing Made Easy
(Exclusive Training)
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Table of Contents
Introduction 04
Section 1: Snapchat Basics
Chapter 1: What is Snapchat and why should you use it? 07
Chapter 2: Installing and Setting up your Snapchat account 11
Chapter 3: Quick Snapchat tour and overview 15
Section 2: Using Snapchat
Chapter 4: Snaps 20
Chapter 5: Friends 21
Chapter 6: Stories 22
Chapter 7: Memories 24
Chapter 8: Chat and Video Chat 25
Chapter 9: Filters and Lenses 26
Chapter 10: Live Stories 27
Chapter 11: Discover 28
Chapter 12: Snapcash 30
Section 3: Dominating the Masses with the right content
Chapter 13: What type of content works awesome with Snapchat? 32
Chapter 14: When should you post in Snapchat for maximum results? 33
Section 4: Growing your Snapchat Following
Chapter 15: Setting up your personal Snapcode 35
Chapter 16: Growing your Following with Social Media 37
Section 5: Additional Tips to consider
Chapter 17: 10 do's you should consider for a successful Snapchat 39
Marketing venture
Chapter 18: 10 don’ts you should avoid for a successful Snapchat 40
Marketing venture
Chapter 19: Premium Snapchat Marketing tools and Services to 41
consider
Conclusion 42
Top Snapchat Resources 43
Special Offer 44
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Introduction:
Welcome to the latest and very easy to apply Snapchat Marketing, designed to
take you by the hand and walk you through the process of getting the most out
of Snapchat for Marketing.
I’m very excited to have you here, and I know this will be very helpful for you.
This exclusive training will take you by the hand and show you step-by-step,
topic by topic, and tool by tool, what you really need to know to dominate
Snapchat, the easiest way possible, using the most effective tools and in the
shortest time ever.
In Section 1: Snapchat Basics, we will show you what Snapchat is and why you
should use it. We will show you how to Install and Set up your Snapchat account.
Also, we will give you a quick Snapchat tour and overview.
In Section 2 Using Snapchat, we will show you how to use Snapchat, step by
step. We will cover topics like Snaps, Friends, Stories, Memories, Chat and Video
Chat, Filters and Lenses, Live Stories, Discover, and Snapcash.
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In Section 3: Dominating the Masses with the right content, we will show you
what type of content works awesome with Snapchat, and when you should post
in Snapchat for maximum results.
In Section 4: Growing your Snapchat Following, we will show you how to set up
your personal Snapcode, and we will also show you how to grow your Snapchat
Following with Social Media.
In Section 5: Additional Tips to consider, we will show you 10 do's you should
consider for a successful Snapchat Marketing venture, 10 don’ts you should
avoid for a successful Snapchat Marketing venture, and Premium Snapchat
Marketing tools and Services to consider.
Well, it’s time for you to get the most out of Snapchat for your business. I know
you'll love this training.
To Your Success,
Your Name
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Chapter 1: What is Snapchat
and why should you use it?
What is it?
It was created by Bobby Murphy, Evan Spiegel, and Reggie Brown, when they
were students at Stanford University.
In one of their classes at Stanford, Snapchat was started as a project. It’s first
name "Picaboo" was intended for users to communicate using images that were
short-lived.
When Spiegel displayed the product idea in front of his class as a final project,
the classmates were unwilling to accept the idea of temporary photos.
Eventually, Murphy was included in the project to write the source code for the
application. Picaboo was first launched in July 2011 from Spiegel's living room.
Two months later, the application was relaunched. This time, it was named
Snapchat. It matured into a mix of private and public content and messaging,
containing publications, brand networks, and live events.
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On March 29, 2016, Snapchat released a new update, with new features. It
added the "auto advancing stories" feature, which feeds all video sequentially,
rather than in an "on-demand" setup, as in previous versions.
Businesses using Snapchat are obtaining excellent results from their campaigns.
Snapchat is different from the other major popular social media sites. For that
reason, it can feel intimidating, and some marketers are unsure of how to
connect with their audience, how to use the platform, and the types of content
they should be using.
It definitely provides new ways to connect with a target audience, and that’s
because, in part, to its success.
It’s different
Snapchat stands out among the other platforms, because it’s different. You’ll be
able to reach your audience with a new type of content in a new way. Truth be
told, this can be a challenge at first, but it also represents a big advantage.
Less competition
It seems like every business that’s ever existed has a presence on major social
media platforms like Facebook, Instagram, Twitter, and Pinterest.
It can be really hard to get your content to stand out from the competition.
That’s where Snapchat comes in handy, because you’ll find less competition
than on other platforms. Also, this platform is quickly increasing in popularity.
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You can reach a new audience
What every brand wants is to actually reach an audience. If you want to target
an audience never targeted before, or that had been difficult in previous
attempts, Snapchat could be the tool you’ve been looking for.
CNN has been trying to connect with Millennials, and it was a difficult audience
for them to reach. With Snapchat, they achieve it, and it was better than using
their own site.
Even if you want to reach the same audience, you can do it in an additional way.
It feels authentic
Generally, social media sites are excellent places for building a harmonious
relationship with an audience.
Snapchat truly adds to this feature of social media marketing, because it’s more
directed at what’s happening, right now.
You can edit your photos with filters to make them outstanding, as well.
By using Snapchat, you can actually display the look of your business in a new
way, thus highlighting the parts most relevant to your targeted audience.
It’s free
Even though it isn’t the feature that should entice you to start using Snapchat
for marketing, it’s good to know that you have the option of taking advantage
of this free platform.
In recent years, Snapchat has experienced growth in their user engagement and
activity, well enough to capture the attention of businesses.
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Shocking Facts
Snapchat has 100 million active daily users. (Source)
86% of Snapchat’s users fall into the 13 – 37 age range. (Source)
Snapchat receives roughly 8 billion video views per day. (Source)
Snapchat users share 9,000 snaps per second. (Source)
On any given day, 41% of adults in the U.S., under 35 years old spends time
on Snapchat. (Source)
54% of Snapchat user visits the app daily. (Source)
63% of its audience is 18 to 34 years old. (Source)
11% of internet-using teens (ages 13-17) use Snapchat more than Facebook,
Instagram, Twitter or Vine. (Source)
Millennials, a demographic marketers are spending 500% more to reach
than all others combined, account for more than 7 out of 10 Snapchat
users. (Source)
71% of Snapchat users are under 34 years old. (Source)
Roughly 70% of Snapchat users are female. (Source)
30% of US Millennial Internet Users use Snapchat regularly. (Source)
Ireland is the top country for Snapchat Usage based on percentage of use
by adults in each market. (Source)
50% of Male College students share selfies on Snapchat, the number is
higher in Female college students; 77% to be precise. (Source)
Snapchat reaches 11% of the Total US Digital population. (Source)
More than 25% of UK Smartphone users are on Snapchat, in Norway that
number goes up to 50%. (Source)
Snapchat's daily video views have increased 400% year-over-year. (Source)
60% of all smartphone users are now on Snapchat. (Source)
Snapchat reaches 11% of Americans. (Source)
More than 20,000 photos are shared every second. (Source)
As of March 2016, Snapchat is valued at $16 billion. (Source)
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Chapter 2: Installing and
Setting up your Snapchat
account
I’m pretty sure you already know how to install
an app on your device, but I will walk you
through the step by step process really quick,
anyway.
The downloading speed of the app will depend on your internet speed.
Before I continue with the account set up, I would like to advise you that your
Snapchat account set up might be different from the one I’m explaining to you
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here. I have been able to install and create a
snapchat account several times, and I have
come up with two different account creation
processes.
Let’s continue…
This is a feature that can let you also add a name related to your business.
You then will tap on Sign up. Notice that by tapping sign up, you agree to the
Terms, and Privacy Policy.
Tap on continue.
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Snapchat will try to add a random username by using your first and last name.
You'll have to delete your account and create a new one with a different
username if you wish to use a different username for your account.
You then will be asked to add your Mobile Number, or you can sign up with
email.
If you decide email, then you'll add your email, which should be a valid one,
because your email address will be used to identify you.
For personal use, you can use your regular email address, but if you plan to use
this snapchat account for business purposes, you can simply use your company's
email address.
You'll then be asked to prove you aren’t a robot, and tap on continue.
Snapchat would like to access your contacts. The contacts in your address book
will be collected by Snapchat. If you agree tap Okay, if not tap “don’t allow.”
You'll then see a list of your contacts that already have a snapchat account. You
just need to tap + to add them, and tap on continue.
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Finally, you'll be redirected to the Camera Screen, and that’s how you set up
your account in just a few minutes.
Remember your process might look similar, just follow every single thing they
ask you to do and you are good to go.
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Chapter 3: Quick Snapchat
tour and overview.
Before showing you every function available in Snapchat, I would like to show
you that Snapchat is composed of 6 principal sections: The Camera Screen, The
Profile Screen, The Snapchat feed, the Stories Screen, the Discover Screen, and
the brand new Memories Screen.
Once you open the snapchat App, the first area you'll see
will be the Camera Screen.
The upper left icon lets you activate or deactivate the flash of your smartphone.
The upper middle icon will let you slide to the Profile Screen. The upper right
icon will let you flip between your front and rear-facing camera.
The bottom left icon will let you slide to the Snapchat Feed. The big circle icon is
known as the capture button, and is the one you'll use to tap to take a photo or
hold to take a video. The small circle icon, is the one which will take you to the
Memories Screen. Finally, the bottom right icon is the one which will take you to
the Stories Screen.
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The Profile screen
The upper left icon will show you some helpful advice from Snapchat. The upper
middle icon will send you to the Trophy Case. The upper right icon will send you
to the Settings area, and the bottom icon will allow you to go back to the
Camera Screen.
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The magnifying glass icon will let you search for any specific conversation of
your choice. The upper right icon will let you start a new chat.
Below, you'll see the 3 regular icons, the left one will send you to the Snapchat
feed, the right one will send you to the stories screen and the middle one will
send you back to the camera screen.
The magnifying glass icon will let you search and add
people by username, as well as discover stories from users by using keywords.
Below, you'll see the 3 regular icons, the left one will send you to the Snapchat
feed, the right one will send you to the stories screen and the middle one will
send you back to the camera screen.
The upper right icon will slide you to the discover screen.
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The Discover screen.
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Chapter 4: Snaps.
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Chapter 5: Friends.
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Chapter 6: Stories.
With Snapchat stories, you have a new way to
share stuff with all your friends. These stories are
a compilation of snaps that create a narrative.
Once inside snapchat, swipe left on the Camera screen to view a story, and you'll
be directed to the Stories screen. Here, you can see all kinds of stories from your
friends and also from other brands.
The outer ring of the circle represents how much time is left in the current Snap.
The ring will disappear as you are viewing the Snap, indicating how much time
you have left to view it! The inner circle represents how much time is left in the
Story. The inner circle will disappear as you are viewing the Snaps in a Story,
indicating how much time remains in the Story.
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If you want to skip to the next Snap in a Story, just tap on it. If you want to skip
to the next Story, just Swipe left. If you don’t want to view a Story, just swipe
down to exit.
You can take a photo or record a video and add them one by one in your story.
You can take a look at your story by tapping on it, and you'll see one snap after
the other.
There are other things you can do with your story. If you tap on the three
vertical dots, you can take a look at the list of snaps contained in it. If you pick
one, you'll be able to see the snap, when you posted it, the number of views,
and the number of detected screenshots. Something important for you to know
is that you can always customize who can view your Story within your Snapchat
settings.
Here you have the ability to delete the snap, and the option to save your snap.
Remember, a Snap will only appear in your Story for 24 hours. If you love your
story so much that you don't want it to disappear, that's no problem. Just save
it!
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Chapter 7: Memories.
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Chapter 8: Chat and Video
Chat.
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Chapter 9: Filters and Lenses.
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Chapter 10: Live Stories.
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Chapter 11: Discover.
I think by now you know already where
everything is located inside snapchat.
Press and hold on a channel icon for a quick summary of what it has to offer. You
have the ability to subscribe to that channel, so they’ll always appear under
Subscriptions in your Stories Screen.
For example, if you like the news, you can subscribe to the CNN channel. If you
like sports, just subscribe to the ESPN channel. If you like magazines, health, or
fitness, you can find channels related to them, as well.
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Swipe down to find the channel you have subscribed to. If you want to
unsubscribe from any of them, just tap and hold. A popup will appear and you
just need to tap on the unsubscribe button.
Tap a channel of a topic that interests you, and as we showed you before, you
can tap the screen or swipe left to skip to the next Snap. Many Snaps include an
article or video below them. You can swipe up to learn more about that
particular snap. You can swipe down to go back to the story, and to leave the
story, just swipe down again.
If you go back to the story, you'll be at the last snap you saw. At the end of the
story, you’ll have the option to swipe up to ‘Subscribe’ to that channel. Once you
are done watching the story, the story will be placed at the end, and you'll see
that you have been subscribed to the channel as you decided to.
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Chapter 12: Snapcash.
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URL)
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Chapter 13: What type of
content works awesome with
Snapchat?
Snapchat is not as formal as
other social media platforms.
With Snapchat, you have to
bring information,
entertainment, and value
with every piece of content
you share. You’ll be reaching a new audience in a new way of interaction.
What you can do is take a look at the stories section sponsored by snapchat.
Here you can take a look at every single snap inside each story, and make notes
on ideas that come to mind. You can take a look at big brands that are similar to
your business, and I’m pretty sure you will know what to do.
To get Access to this part of the Training Please click here (insert from end offer
URL)
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Chapter 14: When should you
post in Snapchat for
maximum results?
Snapchat isn’t your normal social media
platform. The content on Snapchat isn’t
organized in the order that it was posted.
That means there isn’t a good time or a
bad time to send snaps.
The most common two ways your friends will take a look at your snaps is if you
send the snap directly to them. They'll also see them if you send your snaps to
“My Story”, and they decide to hang out a little bit in the Stories Screen.
At any moment of the day when your friends log into their Snapchat feed and
see the snap you sent them, they will see it, and they will tap on it. At any
moment of the day that your friends log into their stories screen, they will see
your story as well, so there is not a specific time of the day to post.
To get Access to this part of the Training Please click here (insert from end offer
URL)
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Chapter 15: Setting up your
personal Snapcode.
Snapcodes are unique, scannable codes that
people can use to add new friends, or open
snapchat content easier and quicker.
password.
From here, you can get a high-res copy of your Snapcode for printing or sharing,
and you can also generate a new Snapcode if you're getting added by
Snapchatters you don't know.
The file will download has a zip, so you'll need to unzip it. You’ll find the PNG and
the SVG version of the Snapcode, as well as a useful Snapcode Guidelines PDF
file.
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Something cool about Snapchat Code is that you are allowed to personalize it.
You can edit it with any image editing tool or pay someone to do so, but still
there are some Dont’s to be aware of.
More specific to editing your Snapchat code, the Snapcode Guidelines PDF file
teaches you the following:
Do not remove the Snapcode’s frame. Doing this will remove the frame
border and ghost outline which will make your Snapcode unscannable.
Do not break or impede the border or ghost outline. This will make your
Snapcode unscannable.
Do not tamper with the ghost-to-frame proportions. The designated
proportions are critical to the scanning process.
Do not skew or stretch the Snapcode.
Do not invert the colors of the Snapcode. The outer border, dots, and
ghost outline must provide a dark contrast to the lighter code layer color.
Remember, always test your codes before publishing.
Do not print your Snapcode on glossy material. The reflections of light
and sheen from the material may interfere with the ability for the
Snapcode to be scanned.
In short, if you want to personalize your Snapchat code, only edit the WHITE
AREA of the image, and you're good to go. You can put your logo, add anything
related to your Brand, change the color, add text and make your code unique
without changing the code itself.
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Chapter 16: Growing your
Following with Social Media.
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URL)
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Chapter 17: 10 do's you should
consider for a successful
Snapchat Marketing venture.
Be creative and original
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URL)
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Chapter 18: 10 don’ts you
should avoid for a successful
Snapchat Marketing venture.
Don’t Display the Ghost logo larger than your own
markings or brandings.
Snapchat Terms and Conditions state that you can only edit the
ghost logo if it is for your brand or branding. This means that they allow you to
place your own logo inside the ghost of Snapchat, which may not be modified in
any way. You can design your own original logo or app icon that represents your
brand.
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URL)
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Chapter 19: Premium
Snapchat Marketing tools and
Services to consider.
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URL)
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Conclusion:
We’re thrilled that
you have chosen to
take advantage of our
Special Free Report,
and we wish you
amazing success.
Thanks so much for the time you have dedicated to learning how to get the
most advantages from Snapchat.
To Your Success,
Your Name
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Top Snapchat
Resources
Videos
https://www.youtube.com/watch?v=1nRTVozW2cg
https://www.youtube.com/watch?v=Vl8i7QXocXM
http://www.imore.com/snapchat-tools-take-your-snaps-next-level
https://medium.com/product-hunt/9-tools-resources-that-will-turn-you-into-a-snapchat-pro-64d0ac91bd69
Training Courses
https://www.udemy.com/snapchat-marketing-grow-your-brand-gain-more-followers/
https://www.udemy.com/snapchatcourse/
Blogs
http://snapchat-blog.com/
https://blog.bufferapp.com/snapchat-chat
Forums
http://chatabout.com/topic/snapchat
http://www.warriorforum.com/tags/snapchat.html
Affiliate Programs
https://www.jvzoo.com/affiliates/info/217989 http://www.snapriches.com/jvblog/
https://www.jvzoo.com/affiliates/info/207356 http://plrsourcecodes.com/jvp/snapchatmarketing-plr.html
Demographics
http://www.alexa.com/siteinfo/snapchat.com
http://www.alexa.com/siteinfo/snapchat-blog.com
Webinars
https://www.youtube.com/watch?v=07CwVY05tkE
https://www.youtube.com/watch?v=Qvs0SxZ8qT8
Infographics
https://blog.kissmetrics.com/how-brands-can-use-snapchat/
http://www.adweek.com/socialtimes/how-are-people-really-using-snapchat-infographic/633305
Case Studies
https://contently.com/strategist/2016/03/18/awesome-snapchat-marketing-case-studies/
http://www.postano.com/blog/the-15-best-snapchat-campaigns-of-2015
Facts
https://www.searchenginejournal.com/25-things-didnt-know-snapchat/91169/
https://magic.piktochart.com/output/6278713-14-interesting-snapchat-facts
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Limited Special Offer for You:
Snapchat Marketing Made Easy
(Exclusive Training)
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