ACKNOWLEGEMENT

I am highly grateful to “Pantaloons Fashion & Retail ltd.” for

providing me the opportunity to complete my Fashion Internship
Training with them.
I express my whole hearted thanks to my mentor JOYTI PAUL for
his engagement and support and constant guidance in organizing my
work and giving me valuable inputs in my learning.
I will be failing in my duty, If I do not mention the name of Mentor
JOYTI PAUL for the help she has extended in my Graduation
Research Project.
Lastly, I am thankful to friends, families and the others members of
the store for providing me with great support in my entire endeavour.

Abhisek Nayak
Post Graduation Diploma in Management
Institute of Engineering and Management
 DECLARATION

This is to certify the completion of the project on “RELAIL STORE

OPARETION OF PANTALOONS”, submitted towards the starting of semester
II of P.G.D.M., IEM, KOLKATA By –

Abhisek Nayak

1201908012042

Department Of P.G.D.M

This is his original work carried out during the period 21th December 2019 to
21th January 2020 under my guidance and the project report is based on the
research done by him.

Date::

Place::
EXECUTIVE SUMMARY

In the first 15 days of my internship I worked under Men’s wear buying team in which there are two
brands SF jeans and Bare denim so I joined at the time of Range Presentation which is for AW 15
season. so I was assisting buyers. Making Visual merchandising sheet in which best style will go for
store wall , window displays so here I haven’t work with numbers as in Sales , margins , Sale through
purely buying so there Sir also asked me about my opinion for a particular style even I tried so many
clothes as how it looks like and then we decide accordingly whether to buy it or not ( it includes Past
year sales for that kind of fabric , what is in the market , what style do customer like , Also Designers
give opinions (that this particular print is not looking nice on fabric it will look better on different
fabric) so this is how buyers select the product range. Apart from this buying Store zonal Managers
are also come for the range presentation and see how will be the next season range so they can
identify the best zone and they also give advice to the buyers and designers to produce or buy more or
less for the particular product. Also company CEO and Head of the Departments come and see the
range and make suggestions where needed. Pantaloons go online so Trend in also came for buying
according to their requirements and analysis of Pantaloons online sales and data they also buy. So for
that Buyers showcase their selected product range to them so out of them they selected Perticular
styles according to their requirements. ( nb After Range Presentation I was shifted to Men’s wear
formal wear brand Lombard Sport brand Byford and Party wear F-factor as well as Bare leisure and
JM sport In buying after Range presentation and selection of the product range there is order
placement ( final order sheet , vendor management ,negotiations, and close closure.) Merchandise
category code ( MCC ) which includes all the description about the product classification. I collected
the garment samples from designers put the pictures of that in the sheet also cut the swatches for the
same. This sheet also includes I have done this for all the five brands Byford, Lombard , F-Factor,
Bare leisure and JM sport so this also includes collecting samples from sourcing team sometimes they
don’t have it I contacted Vendors directly to get the samples for that I have to negotiate for the
delivery dates. This activity is to be done to know the product description and in this I also mentioned
online website Trendin’s Rating and quantity for the same which is discussed before. Taking a picture
for the rest of the garments and if the sample is not ready have to collect swatches for the same from
sourcing team or else from designers ( CAD ) and then take a picture and put it in the MCC which is
very time consuming process. It almost took a month to complete this activity while doing this
activity I also given a task from a designer to do a research for a new brand for which I have to make
a looks, styling (garments, accessories, shoes etc.) so I was doing that also at the same time. So I
mailed all the possible looks which I found it would be better for the brand. After that I started
working for AW14 seasonal performances for all the five brands in which I did analysis according to
the data given which is as follows : V Best sellers, Average sellers, slow movers of all the five brands
in which I worked are Byford, Lombard, F-Factor, Bare leisure, JM sport. by which buyer can identify
the Perticular product that which product did well in the last season and according to the data given he
can categorized the same and take the decision whether to repeat the style or to discontinue. So I made
the presentation accordingly and buyer gave it in front of all team of the brands which includes
designer , head designer , senior buyer , assistant buyer and I also attended the presentation. Where
they have discussed about brand portfolio also that this particular style is very good in business in the
market so it should be repeated. While giving presentation we were showcasing the real sample also
so that designer get to know about the fabric also that this particular Fabric done well in the season or
it should be done on another fabric base. After that I worked for PC MRP review ( COST review ) and
a small project named Optimum development of option plan.
CHAPTER NUMBER TITLE 1 Company Profile 1.1 Introduction 1.2 PFRL 1.3 Company hierarchy
1.4 PFRL brands 1.5 Departments 1.6 Buying process 2 Range Presentation 2.1 Outline of project 2.2
Merchandise Category code 2.3 Seasonal performance 2.4 PC MRP review 3 Option plan 3.1 option
plan 3.2 Optimum development of option plan 4 Conclusion 4.1 conclusion 4.2 key learnings
Chapter 1

Company profile

1.1 Introduction

ADITYA BIRLA GROUP

Aditya Birla Group is an Indian multinational conglomerate, headquartered
in Worli, Mumbai, Maharashtra, India. It operates in 34 countries with more than
120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla
in 1857. The group has interests in viscose staple fibre, metals, cement (largest
in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers,
insulators, financial services, and telecom.
The group had a revenue of approximately ₹3,42,930 crore (US$48.3 billion) in year
2019.It is the third-largest Indian private sector conglomerate behind Tata Group with
revenue of just over US$110 billion and RIL with revenue of US$90 billion.

Our Vision
To be a premium global conglomerate, with a clear focus on each of the businesses.
Our Mission
To deliver superior value to our customers, shareholders, employees and society at large.
Values:
Pantaloons Fashion & Retail
Aditya Birla Fashion and Retail Limited (ABFRL) emerged after the consolidation of
the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura
Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL)
and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL
was renamed Aditya Birla Fashion and Retail Ltd.
ABFRL is a part of the Aditya Birla Group, a US$ 48.3 billion Indian multinational, in
the league of Fortune 500. Anchored by an extraordinary force of over 120,000
employees, belonging to 42 nationalities, the Aditya Birla Group operates in 34
countries across the globe.

Type Public Industry Retail

Traded as BSE: 535755 Founded 1997

NSE: PFRL

Headquarters Mumbai,Maharastra Area served India

Key people Ashish Dikshit[MD], No. Of employees 23000

Sangeeta
Pendukar[CEO]

Products Depertment stores Revenue ^ US$ 1.1 billion

Stores 2714 Website Abfrl.com

Products
Pantaloons retails approximately 200 brands[2] which comprises a mix of private labels and
licensed brands in apparel and accessories. Pantaloons brands are aimed at men, women
and children.