LEVEL OF SATISFACTION OF CSU PIAT STUDENTS TO THE STUDENT

PUBLICATION

Shella D. Dela Cruz

Cagayan State University, Piat, Cagayan

shelladelacruz30@yahoo.com
cp #: 09954881218

This study used the Disconfirmation Model by Churchill and Suprenant (1982) to assess
the level of satisfaction of the students from the different colleges of Cagayan State University Piat
campus to the pages of The Greenthumb, the campus student publication. It gathered data on how
satisfied are the respondents on the Editorial/Opinion page, News page, Feature/ Literary page,
Developmental Communication page and the Sports page. It further discovered the role the student
paper plays in the campus as perceived by the respondents and their preferred topics to be written
in the paper. Moreover, the study tried to look into the “pass – on” rate of the school paper or the
possibility that the respondents will likely to pass or share the school paper to a friend after reading
it. It also elicited information on the preferred school paper type which the students wanted to
receive. The descriptive-correlational design was used in the study to describe the profile of the
respondents as to college affiliation and gender. It has also been used to describe the level of
satisfaction of the students to the school paper, their preferred topics to be written in the school
paper, the “pass – on rate” of the school paper, respondents’ perception on the roles of the school
paper and the preferred school paper type to be published. Moreover, the design involved the
comparative analysis of the level of satisfaction of the respondents to the school paper when
grouped according to the profile variables. The study showed that the students were “moderately
satisfied” with the different pages of the school paper, however the different colleges marked
significant difference in their level of satisfaction. It was found out that the respondents looked
into the school paper as an “information bulletin” as its primary role in the campus and in the
community. Furthermore, most of the respondents suggested “personal issues (Love and
Friendship)” to be written in the school paper. Moreover, the magazine type was preferred by the
respondents over the newsletter, tabloid and folio. Since the respondents are just “moderately
satisfied” with the school paper, it is concluded that efforts of the staff are not enough yet to really
represent the ideas of the readers in the campus. It is then recommended that results of this study
shall be used as an information to the editorial board of the school paper to improve the school
paper in the campus.

Keywords: satisfaction, school paper, pass – on rate, information bulletin