AMIT SOOD

Contact No. +91-9654004676

E-mail: amitsood1191@yahoo.com
Address: H.no. 276, 1st Floor, Pocket C-5, Sector-6, Rohini, Delhi-110085

SUMMARY
 High Performing Marketing & Campaign Analytics professional with 5 years of experience in consulting,
campaign planning, campaign management, data mining, data analysis, customer segmentation and
reporting.
 Strategic thinker with proficiency in Exploratory Data Analysis and solving Regression & Classification
problems using Machine Learning techniques like Linear, Logistic Regression, SVM, Decision Trees,
Random Forest etc.

TECHNICAL SKILLS

Operating Environment: CITRIX, MS Windows 7/10, UNIX

Analytical Tools: Python (NumPy, Pandas, Matplotlib, Seaborn, scikit-learn), SQL, SAS, Hive, PySpark,
Tableau, Microsoft Excel
Database: Oracle, DB2

PROFESSIONAL EXPERIENCE

IN2IT Technologies: Consultant(Wipro off-role) (Apr’18 – Jul’19)

Wipro: Consultant (Aug’19 – Present)

 Part of client’s Campaign Operations team. The key responsibility includes managing Unica Campaign
Platform and troubleshooting issues to make sure the seamless run of the Marketing campaigns.
 Accountable for data analysis requests, devising solutions to the problem, coordinating with
stakeholders and team.
 Employing various data manipulation, data analysis techniques using SQL queries to ensure data sanity.
 Managing and monitoring Unica Campaign Orchestrator, Campaign Orchestrator and Provisioning
applications.
 Make insightful recommendations on volumes through past campaign results.

Genpact: Business Analyst (Jun’17 – Mar’18)

 Part of client’s Campaign delivery team. The key responsibility included gathering requirements and
developing marketing campaigns for targeting customers.
 Leveraging variety of marketing tactics of cross selling, up selling, acquisition via various channels (i.e.
EDM, DM, SMS, OTM) to increase customer engagement.
 Strategically advise marketing personnel on the targeting and segmenting of the customer base
including ad-hoc analysis on campaign effectiveness.
 Communicating with business partners and Project managers, delivering reports and providing
frequent updates regarding campaign status. I worked closely with program owners to facilitate robust
campaign targeting strategies.
WNS Global Services: Analyst (Jun’15 – May’17)

 Part of client’s Campaign Management team. The key responsibilities included understanding customer
data by creating campaign flowcharts in campaign execution platform.
 Worked on data extraction, data analysis and business driven data validation.
 Identifying opportunities to enhance process efficiencies through increased standardization and
automation.
 Configuring SAS programs to perform data mapping and quality checks for client deliverables.

AnalytixLabs: Asst. SAS Trainer (Dec’14 – May’15)

 Configure SAS programs as per requirement.

 Suggesting possible additions in course and modifying it.
 Handling the doubt sessions.

DIPLOMA PROJECTS
Telecom Customer Churn:
 Identifying correlation among variables/features that could help in predicting the customer churn.
 Used PCA for reducing the dimensionality of data and find optimum no. of principal components.
Tuning the model hyper parameters to create Decision Tree and Random Forest model.
 Model Evaluation using Confusion Matrix and matrices such as Accuracy, Sensitivity, Specificity, ROC
Curves, Gini, Precision and Recall.
Car Price Prediction:
 Identifying key significant variables that affect price of cars.
 EDA, Data Manipulation, creating Derived Matrices and dummy variables for categorical data.
 Used RFE to narrow down to certain key features and used them to build Linear Regression model.
Uber Supply-Demand Gap:
 Identifying the root cause of the cancellation, non-availability of cars and recommend ways to improve
the situation.
 Formatting the date time values to python recognizable format and creating customized derived fields
such as hour of booking, time slot bins like Early Morning, Morning, Afternoon, Evening, Late Night etc.
 Analyzing the gap in availability of cars at different time of day by plotting the graphs using matplotlib
& seaborn Python libraries.

ACADEMIC QUALIFICATION

Course/Stream Year Institution / University CGPA/Percentage

PG Diploma in 2018 - 2019 IIIT, Bangalore 3.51/4
Data Science
B.Tech. (ECE) 2013 N.C. College of Engineering / KU 63.5
Class XII 2008 Maharaja Agrasen Model School / CBSE 72.4
Class X 2006 Vidya Jain Public School / CBSE 78.4

INTERPERSONAL SKILLS
 Adaptable, flexible and can manage pressure, ambiguity and change.
 Ability to coordinate with various departments of an organization to get things done.
 Willingness to walk the extra mile to achieve the desired results.