Canocotan National High School

Purok 1 Rizal, Jose L. Edig Compound, Canocotan, Tagum City

Business Plan

PINOY CHIBUGAN EATERY

Purok 2, Makabayan Village, San Isidro,
Tagum City, Davao del Norte 8100

In Partial fulfilment of the requirements in

ENTREPRENEURSHIP

Submitted by:
COLLEN SOLTES

January 2020
 I. EXECUTIVE SUMMARY

Food is a primary necessity in all mankind. It helps to boost the energy of the
body in able to make the best out of the work and perform daily activities in everyday
life. Without food, people may suffer from starvation that may cause diseases or
worst, may lead in sudden cause of death.

In field of the business and entrepreneurship, Food Concept is the first thing
to be considered. This is not only because food is one of the demanded businesses
to build, but also Food Concept Business easily brings profit to the people, economy
and to the business as well.

During the ancient times, people in the Philippines prepared their own foods in
the way they want by making and using different kinds of ingredients and spices that
will make a flavorful and delicious foods to taste, which until now most people still
serve in their table. These foods can be called our own PINOY DELICACIES.
 II. GENERAL COMPANY DESCRIPITION

Vission

We are persistent in our focus on 100% pinoy and foreign guest satisfaction
and loyalty, driving sales and increasing profits. We will be recognized as one of the
most admired eatery in Tagum City.

Mission

Pinoy Chibugan Eatery is the perfect place where you can eat delicious and
remarkable foods. The mission is not only to have great tasting food, but have
consistently provide our customers the best service they deserved by demonstrating
professionalism, efficiency, cleanliness, graciousness, knowledge and integrity in our
work. To ensure that all our customers, guests and staff will be treated fairly, with the
utmost respect and dignity. And to have every costumer who comes through our
doors leave impressed and excited to come back again.

Goals

PINOY CHIBUGAN EATERY is a great place where people can experience

the touch of the Filipino cuisines at a very affordable price, which customers like
students, workers, and family can afford. This Pinoy Chibugan is not only a Eatery,
but also a place where people can learn information about the ideas, facts, and
beliefs in the Philippine History. Instead of using tiles and colorful paints for the walls
of this restaurant, the proponent will use the pictures and murals of the said
information to be indicated in these walls.
Objectives

One of the objectives of a good business is to provide a reliable data about

expenses, liabilities and income because this information provides a general
knowledge about the cycle of money in the business.

Business Philosophy

The restaurant does not seek merely to expand the business volume. Rather,
the eatery is dedicated to the use of its uniqueness, innovative technology to
contribute to the culture, benefits and welfare of people throughout the country.

The intension of the eatery is to grow hand-in-hand with the employees,

encouraging and aiding them to reach their full potential and improve their standard
of living.

The future prosperity of the eatery is directly linked to the prosperity of the
costumers.

Legal form of ownership

The eatery will be organized as a sole proprietorship. The eatery will be owned
by Collen Soltes. Collen began his linkages in food related business at the age of 18
working in a quick-service foodservice operation and earned his way through college
as a server and cashier. He finished his college degree at Lyceum of the Philippines
University under the program of Hotel and Restaurant Management. In addition he
also finished another degree course at Ateneo De Manila University under the
program of Entrepreneurship. Lastly he is now a Master of Business Administration.
 III. PRODUCTS AND SERVICES

Description of Product

Pinoy Chibugan Eatery serves top Filipino foods that came from the different
ethno-linguistic in the Philippines. The eatery will sell foods that are healthy and
affordable, everyday Pinoy Chibugan will offer 10 types of foods.

1. Pork Adobo

Adobo is really a kind of

cooking method, originating in the
Philippines, which involves simmering
meat and even seafood in a mixture of
vinegar, soy sauce, and garlic.

2. Beef Afritada

Beef Afritada with tender beef,

carrots, potatoes, and bell peppers in
rich tomato gravy is a dinner favorite for
good reason! This beef stew is tasty,
filling, and perfect with steamed rice.
3. Pancit Bihon

Pancit Bihon or Pancit Guisado is

a Filipino noodle dish and is a staple
second to rice. This was brought by the
chinese and was localized since then.
This Pancit Bihon Recipe uses “Bihon” or
rice sticks mixed with pork, chicken, and
vegetables. This dish is always served
during Fiesta, birthday parties, and other
special occasions.

4. Beef Steak

Bistek Tagalog is classic Filipino dish made

of thinly sliced beef marinated and braised in a
mixture of citrus juice (more commonly, the local
fruit, calamansi), soy sauce, onions, garlic, and
pepper. A delicious medley of salty, tangy, and
savory flavors, it’s traditionally served with steamed
rice.
5. Dinuguang Baboy

Dinuguan or also known as

chocolate meat is a savory dish made with
diced pork, pork blood, and spices.

6. Bulalo

A beef soup comprised of shank with

bone marrow still inside the bone, Bulalo is
considered to be one of the most favorite
main dishes in the Philippines.

7. Chopsuey

This vegetable stir-fry is a hearty and

nutritious dish that’s packed with good-for-
you vitamins and minerals who’ll love
serving the whole family. It’s delicious
enjoyed on its own or served as a complete
meal with steamed rice.
8. Pork Lumpia

Lumpia or Lumpiang Shanghai is a type of

Filipino egg roll. The basic filling is composed of
ground pork along with minced onions, carrots, and
seasonings such as salt and ground black pepper.
This recipe post is all about how to make basic
lumpia. Feel free to use this as a baseline.

9. Pork Barbeque
Filipino Pork Barbecue made of pork
slices marinated in a sweet BBQ sauce and
skewered in bamboo sticks. Sweet, salty, and
slightly spicy, these Filipino-style kebabs are
seriously addictive!

10. Escabeche

Escabeche is a type of sweet and

sour fish recipe.
Competitive Advantage

The Pinoy Chibugan Eatery has a competitive edge against its competitors
because of the proximity of the business loacation to target market. As of the
meantime, there is no existing eatery in the proposed site of the business.

SWOT Analysis

Strengths

 Tasty Food
 Affordable Price
 Location
 Building Structure
 Strong Management

Weaknesses

 Unexpected High Cost of Ingredients

 Limited Parking Available
 Maintaining Reputation
Proposed Location

The exact location of Pinoy Chibugan Eatery will be located at Purok 2,

Makabayan Village, San Isidro, Tagum City, Davao del Norte. The site is along the
highway and near in Banana Plantation. This area is already populated and will be
going to be industrializing soon.

Sales Forecast
 IV. PRODUCTION PLAN

Production Process

Pinoy Chibugan Eatery will provide affordable and tasty foods. Enable to
make this, the eatery crew will be much stricter in choosing the best products for
ingredients. The crew will not going to be deceit in preparation or even in making the
foods.

Every day the ingredients that will be use, will undergone quality testing,
wherein the assign crew will check if the component is still qualified. In addition the
equipments and materials will be check before and after the operation, it is to avoid
contamination and other unprovoked situation that could delay the operation.

To ensure the quality and safety, the eatery will give extra effort in sanitation
and cleanliness; it helps to reduce the risk of transferring bacteria or other pathogens
from an unclean surface to clean. Furthermore it can help to avoid contamination
and damages to any food and also to equipments or tools.

Business Hours

Pinoy Chibugan Eatery will be open from 9:00AM to 5:00pm, from Monday to
Saturday.
Personnel

Pinoy Chibugan Eatery composes owner/manager/casher, 2 chefs and 3 front

liners/utility personnel. The personnel should be knowledgeable in dealing with
costumers, dedicated, trustworthy and costumer oriented.

Legal Environment

In order to protect your business rights, you need to be legal. The following
are the mandatory government agencies that a start-up business needs to register
with:

1. Department of Trade and Industry (DTI) – this is where you register if your
enterprise is a single proprietorship. The agency will issue a certificate of
registration of business name. The business will be registered as Pinoy
Chibugan Eatery.

2. Barangay Hall – you register with the specific Barangay in the municipality
or city where you will operate your business. This office will issue the
barangay clearance. The Pinoy Chibugan will be registered at Barangay
San Isidro, Tagum city.

3. Local Government Unit (LGU) – you register with the municipality or city
where you will set up your business. This office will issue the business
permit.

4. Bureau of Internal Revenue (BIR) – you register your business with this
office and apply for your business’s tax payer identification number (TIN),
registration of books of accounts, and authority to print.
 V. ORGANIZATIONAL PLAN

Organizational Chart

The figure below shows the organizational chart of Pinoy Chibugan Eater. The
eatery operations will be done by (6) personnel namely; owner/manager/cashier, 2
chefs and 3 front liners/ utility personnel. The head of the establishment is the
owner/manager/cashier, he oversees the entire store operations at the same time he
is also the one who receive payments. The chefs’ plan and direct food preparation
and culinary activities, comply with nutrition and sanitation regulations and safety
standards. The front liners/ utility personnel deals directly with costumer and
maintain the sanitation and cleanliness of the eatery.

Owner/Manager/Cashier

Chefs Front liners / Utility Personel

 Personnel‘s Job Requirements

POSITION JOB FUNCTION DUTIES AND

QUALIFICATION RESPONSIBILITIES

Owner/Manager/
 Have a positive  The head of  Oversees the entire
Cashier
attitude the store operations at
 Business related establishment the same time he is
Graduate also the one who
 Good receive payments
Communication
skills
 With Experience

Chefs
 Have a positive  Plan and direct  Comply with nutrition
attitude food and sanitation
 With Experience preparation and regulations and
 Food Expert culinary safety standards
activities

Front Liners/
 Have a positive  Responsible in  Maintain the
Utility
attitude dealing with the sanitation and
Personnel
 Must be 18 costumer cleanliness of the
years old and eatery.
above
 Good
communication
skills.
The table above shows the personnel’s job requirements such as job qualifications,
their functions, duties and responsibilities, The eatery has six (6) personnel namely;
owner/manager/cashier, 2 chefs and 3 front liners/ utility personnel. The head of the
establishment is the owner/manager/cashier, he oversees the entire store operations
at the same time he is also the one who receive payments. The chefs’ plan and
direct food preparation and culinary activities, comply with nutrition and sanitation
regulations and safety standards. The front liners/ utility personnel deals directly with
costumer and maintain the sanitation and cleanliness of the eatery.